Thu-Hang Hoang

University of Economics Ho Chi Minh City · School of International Business & Marketing

In today's uncertain business setting, the intensity of rivalry amongst service firms requires a high level of quality and adaptability from service staff to fulfill increasing customer needs and wants. Indeed, every individual's ability to adjust to changing demands is vital for management to promote within their companies. The present study propo...

The healthcare industry's significant environmental impact has prompted the urgent need for sustainable practices. MedTech companies play a crucial role in advancing circularity within the sector by adopting sustainable approaches to product design, resource management, and waste reduction. This research aims to explore how MedTech companies initia...

The infusion of circular economy (CE) principles into supply chain management has garnered significant attention from both scholars and industry professionals. Quality management and Industry 4.0 (SCQM 4.0) have emerged as central themes due to their potential to elevate supply chain efficiency and sustainability. In pursuit of this goal, a thoroug...

The research on blockchain use cases is becoming critical across all disciplines as this technology is expected to transform business processes and their individual operations. However, there is a scarcity of empirical research that focuses on the implication of blockchain applications in retailing and retailers in developing countries. Thus, there...

Creating brand posts that stimulate customer interaction in online communities is both vital and challenging to marketing managers. Using social communication process theoretical framework (i.e. SMCR), the current study examines the impact of brand posts in online brand communities on students' responses in ways that potentially co-create value for...

Purpose Proactive risk assessment suggests that risk assessment should emphasize the consequences that it might cause and the opportunities it might create for firms. Hence, this study aims to validate risk impact on supply chain performance in the context of the Vietnamese construction sector. Also, a complex network, in which multiple risk factor...

This study aims to explore the effects of consumer anxiety and social contagion on willingness to pay more (WTPM) for food during instances of panic buying. Data were collected using a convenient sampling technique from consumers who made panic purchases for food during the COVID-19 pandemic. This study employed partial least squares structural equ...

This study focuses on identifying critical success factors (CSFs) and their impact on food safety management system (FSMS). The study aims to examine whether and how specific multi-level CSFs (organisational, market, and governance) influence FSMS. It then empirically investigates the extent FSMS influences firms through financial and operational p...

In recent years, although scholars and practitioners in the supply chain (SC) field have become increasingly aware of the importance of social media for multipurpose applications, the subject remains unclarified about its functions and outcomes, especially in the 4.0 context. This review paper aims to visualize the big picture and structure of know...

Although previous studies have focused on different aspects of green/sustainability risk in construction supply chains (SCs) such as identification of risks or the linkage between characteristics of stakeholders and risk assessment, research on this topic is still quite limited. One important reason for this limitation is the absence of valid and r...

Purpose This study aims to map existing literature on customer brand co-creation (CBC) in the context of social media and highlight multiple avenues for future research. Design/methodology/approach A systematic literature review (SLR) was used to identify relevant articles in Scopus and ISI Web of Science (WoS) databases to get access to the artic...

Given that the seafood market is globally increasing, there is a need for eco-friendly business strategies to improve sustainability and achieve a competitive advantage. The study aims to investigate how managers’ perceptions of stakeholder and institutional pressures influence eco-friendly export business strategy and consequently impact supply ch...

Gym clubs not only play the role of a fitness place for physical exercise, but also serve as a social place that provides enjoyment. This study aims to investigate the relationship between gyms’ indoor environmental quality (IEQ) and customer emotion with the mediating roles of perceived service quality and perceived psychological safety. Using a l...

Cuộc cách mạng công nghiệp 4.0 đang diễn ra sôi động trên khắp toàn cầu đang góp phần thay đổi phương thức kinh doanh, lối sống của con người, trong đó không thể không kể đến sự vận hành và phát triển của hình thức thương mại (TM) điện tử, cụ thể là thương mại bán lẻ trực tuyến đã và đang diễn ra hết sức sôi nổi. Bên cạnh đó, dưới tác động mạnh mẽ...

Cuộc cách mạng công nghiệp 4.0 đang ảnh hưởng mạnh mẽ tới hầu hết các ngành, lĩnh vực sản xuất và dịch vụ khác nhau, bao gồm cả lĩnh vực giáo dục. Đặc biệt hơn nữa, khi thế giới đang trải qua một sự kiện lịch sử, thời kỳ đại dịch COVID-19, các tổ chức giáo dục và chính giảng viên cần phải nhận thức và sẵn sàng thay đổi cách thức dạy và học của mình...

E-books have increasingly penetrated the academic world. However, despite efforts from Vietnamese universities and colleges to establish and broaden their e-books collection, students seem reluctant to use these digital books. This study aims to examine the barriers to using e-books in libraries among Vietnamese students. Data were obtained from 35...

Higher education textbooks sales account for a significant portion of the overall book market. This study makes an important contribution to the extant literature by examining students’ purchase of original textbooks in a developing market, Vietnam. Notably, it seeks to investigate why students do not purchase original textbooks as well as the diff...