Stefania Troiano

University of Udine | UNIUD · Department of Economics and Statistics

Although the role of wine cooperatives in supporting sustainability has been deeply analysed on the supply side, the study of consumers’ perception and behaviour when choosing these wines is still scarce. This paper analyses the attitudes, preferences and the willingness to pay (WTP) of European consumers, both when they purchase cooperative-produc...

The concept of agriculture has changed over the years. Whereas it was once considered simply a “means” for the production of goods (food and non-food), today, its multifunctionality, understood as the ability to also provide environmental and social services, takes on greater importance. The concept of multifunctionality is intended to change the c...

The agribusiness sector needs substantial funding to initiate an ecological transition involving healthy diets and the creation of local circuits and linkages. One sector that has yet to be studied from this perspective is vending, whose importance is confirmed by its profits, especially in Italy. At present, the vending sector cannot be considered...

Precision agriculture is expected to support and strengthen the sustainability of food production. In spite of the demonstrated benefits of the application of Information Technology to improve agricultural practices, such as yield increase and input reduction, in Italy its adoption still lags behind. In order to understand limits of and perspective...

Purpose This study aims to gain a first explorative view on what intrinsic/extrinsic attributes a generic cup for hot beverage should possess to be perceived as eco-friendly, and how some attributes of a hot beverage could influence consumers’ purchase decision and willingness to pay (WTP) for that beverage dispensed by vending machines (VMs). Des...

Fungus-resistant grapes (FRGs), or pilzwiderstandfähig (PIWI) in German, are obtained through crossbreeding Vitis vinifera and other Vitis species. FRG adoption is among the most promising strategies to pursue and improve sustainability in the wine industry; however, actual spread and impact on sustainability will largely depend on designation and...

Natural capital stocks generate ecosystem services flows that are directly used or enjoyed by people, providing benefits to human well-being. Anthropogenic pressures on natural ecosystems cause biodiversity loss and, in turn, affect the capability of natural ecosystems to provide flows of good and services to humans. Environmental accounting repres...

The paper focuses on the integrated environmental accounting model called “eValue” developed for protected areas and applied in the re-search programme coordinated by the Italian Ministry of Environment aiming to implement an environmental accounting system for the Italian Marine Protected Areas (MPAs). eValue aimed to calculate the economic value...

The article focuses on the integrated environmental accounting model called 'eValue', developed for protected areas and applied in the research programme coordinated by the Italian Ministry of the Environment and aimed at implementing an environmental accounting system for Ital-ian Marine Protected Areas (MPAs). eValue adopts a cost-benefit analysi...

One way to make food sector more sustainable is to orient consumers towards di-ets that respect people, the planet, and society. According to recent research stud-ies, consumers have started to evaluate food products based on sustainable claims given on the packaging, but no study has focused on food products obtained through vending machines. Ther...

The article focuses on the integrated environmental accounting model called 'eValue', developed for protected areas and applied in the research programme coordinated by the Italian Ministry of the Environment and aimed at implementing an environmental accounting system for Italian Marine Protected Areas (MPAs). eValue adopts a cost-benefit analysis...

This study investigates the preferences of Italian home-owners when choosing to buy wood for home heating systems. The focus is on understanding the influence of different dimensions of sustainability on consumer choices. For this purpose, we designed a survey including a discrete choice experiment and administered it to residents in Italy. Our fin...

I vincoli di bilancio cui è sottoposta la finanza pubblica impongono una progressiva e continua riduzione dei finanziamenti pubblici destinati alle aree protette. Tale scelta viene effettuata dal decisore senza considerare pienamente gli impatti ambientali, economici e sociali ad essa correlati e senza la necessaria documentazione e informazione ch...

The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to...

Global population growth and urbanization trends put increasing pressure on food systems. While food demand grows, workforce moves from rural and agricultural areas to cities; hence, local and global food production policies and strategies urge to be redefined. Besides the contribution to biodiversity protection and ecosystem services provision, ur...

The paper focuses on the integrated environmental accounting model called “eValue” developed for protected areas and applied in the re-search programme coordinated by the Italian Ministry of Environment aiming to implement an environmental accounting system for the Italian Marine Protected Areas (MPAs). eValue aimed to calculate the economic value...

The overall objective of the project NAT2CARE - Activation of Citizenship for the Restoration and Conservation of cross-border Natura 2000 areas – is to improve the status and the presence of the biodiversity within the project partners’ Natura 2000 areas (the Julian Prealps Regional Nature Park, the Triglav National Park, and the Friulian Dolomite...

Pubblicazione pubblicata nell'ambito del Programma di cooperazione Interreg V-A Italia-Slovenia 2014-2020, finanziato dal Fondo europeo di sviluppo regionale. Publikacija izdana v okviru Programa sodelovanja Interreg V-A Italija-Slovenija 2014-2020, ki ga financira Evropski sklad za regionalni razvoj. The publication was prepared within the Coopera...

The study aimed to develop a common methodological approach for identifying, mapping and assessing ecosystem service (ES) in the Natura 2000 (N2K) areas located in the Italy-Slovenia cross-border mountain area. From the methodological point of view the Mapping and Assessment of Ecosystem Services guidelines established by MAES have been adopted and...

Purpose This paper aims to investigate the wine consumption among young people belonging to the so-called millennial generation Design/methodology/approach This study uses a questionnaire and a choice experiment (CE) with a multinomial logit model (MNL), implementing a random parameter logit model (RPL), to investigate the attitudes of millennials...

Sweet chestnuts are, from a farming point of view, a marginal crop in South Tyrol, though historically rooted. Chestnut orchards represent a cultural heritage, as well as an important aesthetic element of the cultural landscape, besides assuming a high ecological value for many animal and plant species. Public awareness towards this ecosystem is ge...

Posidonia oceanica meadows and coralligenous reefs are two Mediterranean ecosystems that are recognized as suppliers of valuable ecosystem services (ESs), including cultural services. However, valuation studies on these ecosystems are scarce; rather, studies have mainly focused on provisioning and regulating services. Here we focus on the cultural...

The interest in wine produced in an environmentally friendly manner is increasing in the global market among both consumers and producers. Moreover, numerous labelling and certification systems have been introduced to guarantee environmentally friendly production. Consumers can consider some environmental attributes in relation to their purchasing...

This study investigates the preferences of Italian home-owners when choosing a new domestic heating system. The focus is on understanding the influence on consumer choice of a potential label certifying the effect of the heating system on the greenhouse effect. To this end, we designed a survey including a discrete choice experiment and administere...

Evaluating the economic, social and environmental impacts of different cultivation systems is an essential issue for the introduction of management practices that aim at both achieving more sustainable forms of land use and improving social well-being. A number of studies compared and assessed organic and conventional farms in relation to their mul...

The emergence of Alternative Food Networks (AFNs) has drawn the attention of researchers from various fields, who try to understand and explain these new phenomena. The purpose of this paper is to explore how personal attitude and product quality perception influence relative satisfaction over participation in AFNs, therefore contributing to the li...

The progressive decrease of public funding often leads decision-makers to cut funds for protected areas, without fully considering the ensuing environmental-economic-social impacts, and to seek information that can be used to improve resource allocation. The research investigated what and how much value the Torre Guaceto Marine Reserve (Italy) was...

The presence of counterfeit food appears to be rising and has not been opposed by close cooperation between producers, governments, or consumers organizations concerned with trade, health, and counterfeiting. The aim of this study is to identify and classify the relationships between the purchase of counterfeit food and the consumers’ characteristi...

Behavioural and mainstream environmental economics have proposed alternative explanations for individual motivations behind environmentally relevant activities, leading to different recommendations for policymakers. Separate collection of different types of municipal waste represents a popular field of application. In this paper, we exploit the res...

The presence of counterfeit food appears to be rising and has not been opposed by close cooperation between producers, governments, or consumers organizations concerned with trade, health, and counterfeiting. The aim of this study is to identify and classify the relationships between the purchase of counterfeit food and the consumers' characteristi...

This paper represents the first attempt to simulate the introduction of an incentive-based environmental tax to the hydropower sector. As hydropower can negatively affect fluvial ecosystems, the paper shows how to design and determine per unit tax values for a taxation system that would then be able to provide producers with incentives to opt for m...

Purpose Consumers seem to be increasingly concerned about the environmental and social consequences of their purchases. For this reason, companies are involved in corporate social responsibility (CSR) strategies for their supply chain to responsibly manage the consumption of the environmental resources and to support sustainability. The purpose of...

Alessandra Castellini,1 Christine Mauracher,2 Stefania Troiano3 1Department of Agricultural Sciences, Alma Mater Studiorum, University of Bologna, Bologna, 2Department of Management, University Ca’ Foscari of Venice, Venice, 3Department of Economics and Statistics, University of Udine, Udine, Italy Abstract: The wine industry is currently shifting...

Recently, vegan food has received increased attention from Italian consumers. Despite this fact, it has rarely been the subject of analysis. Our study focuses on consumer preferences for breadsticks in North-Eastern Italy. We applied a choice experiment where a hypothetical market was designed to analyze five characteristics of breadsticks (country...

Honey is becoming increasingly popular with consumers for its nutritional benefits as well as many other functions. The objective of this article is to determine which factors influence consumers' purchase intentions and to assess the importance of certain honey characteristics to enable identification of the constituents of an ideal honey profile....

This study aims to understand people's preferences concerning five different extrinsic characteristics of wine and among them organic production. Consumers' preferences were assessed by means of a choice experiment on a sample of people living in Friuli-Venezia-Giulia (north-eastern Italy). The wines considered in the hypothetical market were diffe...

This study investigates the impact on consumers' fish choice of a labelling system providing information about mercury-free fish. Taking a sample of costumers from Friuli Venezia Giulia Region (Italy), we applied a choice experiment to estimate consumers' willingness to pay (WTP) for mercury-free labelling and to test whether this WTP differs from...

The world coffee market shows that coffee is a widespread consumption product characterized considerable potential for further increases. Coffee is one of the world's most valuably traded commodity and its market is defined by high price volatility and long-term declining profits for the producers. Since the late 1990s the sustainability debate has...

Consumers increasingly consider ethical and sustainable attributes of products in their purchasing decisions, in particular with reference to food consumption. Among agri-food products, coffee is a pioneering food for sustainability and ethical certification, such as organic and Fair Trade, whose success depends significantly on consumers’ willingn...

Honey is becoming increasingly popular with consumers for its nutritional benefits as well as many other functions. The objective of this article is to determine which factors influence consumers’ purchase intentions and to assess the importance of certain honey characteristics to enable identification of the constituents of an ideal honey profile....

The aim of this paper is to provide a discussion about Public Goods (PG) and Ecosystem Services (ES) starting from a literature review and analysing a specific area of CAP tools: those where collective actions could be employed in support of public goods and ecosystem services. Networking could turn into an important success factor for the rural po...

Negli ultimi anni i comuni hanno puntato ad un investimento in aree verdi per migliorare la qualità della vita dei cittadini e per contribuire allo sviluppo di città più sostenibili.

Organic cosmetics represent an interesting case study of the links between sustainability and the agricultural system beyond food production. Organic agriculture is rapidly growing not only as a segment of the food industry but also as a producer of ecosystem services, and row materials for, among the others, the cosmetic industry. This growth is m...

Reducing the amount of wasted food is a key element in developing a sustainable food system. Large quantities of produced food are discarded and, to a large extent, the waste is avoidable. The wastage of food occurs at all stages of the food life cycle, starting from harvesting, through manufacturing and distributing and finally consumption, but th...

Chestnuts (Castanea sativa, Mill.) are a marginal and declining crop in South Tyrol, though historically rooted and known, in the past, as the “bread of poor’s”. Multifunctional traditional orchards nowadays still represent a cultural heritage, as well as an important aesthetic element of regional landscape. However, not all ecosystem services prov...

L’articolo ha lo scopo di indagare la conoscenza e le scelte di consumo in termini di prodotti biologici confezionati nonché le relazioni tra caratteristiche demografiche quali età, genere, scuola frequentata ecc. dei giovani e i comportamenti di consumo. A tale scopo è stata realizzata un’indagine attraverso la somministrazione di un questiona...

Energy production from biomasses can be an important resource that, when combined with other green energies such as wind power and solar plants, can contribute to reduce dependency on fossil fuels. The aim of this study is to assess how agriculture could contribute to the production of bio-energy. A multi-period Weighted Goal Programming model (MpW...

In this paper we try to understand if it is possible to create a market for ecosystem services deriving from rural landscape and environmental conservation. First of all to do this we consider the results of some studies we conducted during last years about monetary and no-monetary environmental evaluation. These studies help us firstly to identify...

Chestnut orchards (Castanea sativa, Mill.) in South Tyrol, an alpine province in northern Italy, have dramatically decreased in the last decade despite the incentives of the Rural Development Program. One of the explanations for this reduction is the expansion of recent diseases (i.e. ink disease and Chinese gall wasp). Another, potentially economi...

La protezione del paesaggio è stata per lungo tempo affidata alla Pubblica Amministrazione, che per lo svolgimento di questo compito si è avvalsa degli strumenti vincolistici. Questi ultimi, però, si sono dimostrati incapaci di far fronte alle conseguenze negative derivanti dall’abbandono dei terreni. Questa constatazione ed il declino delle risors...

The international market of wine has been characterized by growing competition, expecially in recent years. Wine is one of the main agroalimentary products for Italian export. From wine export depends Italian balance of trade. In this context, the study aims to identify the role of quality wine, which is strongly linked to the geographical location...

1. Introduzione I documenti strategici comunitari predisposti per il periodo di programma-zione finanziaria 2007-2013 sostengono la progettazione integrata (PI), come uno degli approcci che possono concorrere ad una maggiore efficacia degli interventi rivolti allo sviluppo rurale. Al fine di fornire una prima valutazione di questa tipologia di prog...

The aim of this study is to point out the opportunities to improve the competitiveness of rural areas using new tools of governance. For this purpose we firstly identify the specific rules adopted in Italy in favour of a specific tool – the district – in order to analyse its guidelines to support rural sustainable development governance. We then de...

Landscape provides a wide range of benefits to people. There is increasing consensus about the importance of conserving these "ecosystem services". Despite their high practical value ecosystem services provided by landscape - with rare exception - are neither prized by markets nor explicitly protected by the law. In detail, the command and control...

The international market of wine has been characterized by growing competition, expecially in recent years. Wine is one of the main agroalimentary products for Italian export. In this context, the study aims to identify the role of quality wine, which is strongly linked to the geographical location. To face increasing competition and consumers dema...

To preserve rural landscape it is possible to use several instruments. The study of instruments for rural landscape management has became a factor of great importance in giving decision makers a true picture of consequences derived from their use. The aim of this study is to point out the characteristics of the instruments able to guarantee a susta...

An analysis of the main items characterizing the agri-food system highlights the existence of a strong demand for a politically-correct decisional process. This paper analyzes the value of the agri-food sector at national level in terms of Gross Domestic Product, Value Added at basic and current prices (ISTAT), comparing data with the EU level (Eur...

This study was conducted when Slovenia was still harmonising its environmental legislation with the acquis communitaire; a process that today has been fully completed. Moreover, Slovenian State intervention in favour of rural development aims to stimulate both the conservation of environmental resources and the growth of the agriculture. In this pa...

This study was undertaken with the primary purpose of assessing the welfare gain to local residents resulting from olive trees. A secondary but important aim was to underline the multifunctional role of olive farming. In fact, we know that olive plantation has potentially socially benefits. In particular, it has potentially a lot of positive social...

The Republic of Slovenia is trying to harmonise its legislation with the acquis communautaire, expecially in the environmental field. Additionally, Slovenian rural development interventions have to be able to stimu late natural resources conservation and the growth of primary sector. This paper addresses these issues by suggesting the application o...