Sally Sun

The University of Northampton | UN · Faculty of Business & Law

Marketing messages are everywhere, even in the digital world of gaming, advertising and product placements make regular appearances. However, not every game is suited to In-Game Advertising and as such companies have had to look at alternative ways of associating their brands with games. The purpose of our study was to examine the attitudes of game...

This research explored the impact of the implementation of translanguaging pedagogy through a fragmented approach for Chinese students in a business school in the North West of England as a pilot study. It examined the influence of bilingual academic support via social media on their performance, motivation, and engagement. Chinese international st...

0141 848 3355 a A final year PhD researcher with research interests in finance, marketing and education in International markets b An associate lecturer and final year PhD researcher with varied research interests in marketing, research methodology and game advertising 2 Discrepancies, misunderstanding and complexity: review of the history of Chine...

https://library.iated.org/view/SUN2019PER

https://library.iated.org/view/SUN2019REV

https://library.iated.org/view/HOLLAND2019KNO

https://library.iated.org/view/SUN2019SOC

On 7th April 2017, we attended a video conference (International Conference on Responsible Research and Transformation in Education) in London. Our paper evaluated perceptions and attainments of Chinese students in relation to the use of translanguaging support via WeChat (Tencent Holdings Limited, 2011). We developed a honeycomb framework for the...

Sun, S., Smith, M., and Atkinson, L. (2018) Sustainable feedback: Students’ expectations. UoN Research Conference, 20-21 June, University of Northampton. [Online] Available: https://www.academia.edu/36903551/Sustainable_feedback_expectations_from_students. This research is to develop a sustainable feedback framework for the top-up students at yea...

Student work at HE3 (foundation level)

Flipped classroom pedagogy has been very popular recently in disciplines of language study and nursing with many advantages, such as increasing the level of lecturer and student interaction, as well as having a positive impact on students' motivation, engagement, and performance. However, there is limited evidence on this radical transformation wit...

The advancements in mobile phone technology over the last decade, has enabled educators and students to adopt smartphones in their teaching and learning. However, historically, the utilisation of digital devices in the classroom were not prevalent as a pedagogical tool within Higher Education. The uncertainties surrounding the impact of these devic...

On 7 th April 2017, we attended a video conference (International Conference on Responsible Research and Transformation in Education) in London. Our paper evaluated perceptions and attainments of Chinese students in relation to the use of translanguaging support via WeChat. We developed a honeycomb framework for the implementation of this kind of s...

Sun, S. and Smith, M. 2017, Found in Translation: Empowering Chinese Students in Anglo-Centric Pedagogical Contexts. 3rd Annual International Conference on Responsible Research and Transformation in Education, 5– 7 April 2017, London, UK. This research explored the impact of the implementation of translanguaging pedagogy through a fragmented appro...

International students potentially experience stress in a number of areas whilst studying in the UK; encountering a range of challenges and adjustment issues. This research found that WeChat (a Chinese social media app) has helped Chinese students to address key communication barriers and study challenges within their university experience. This ha...

This paper presents a synthesis of doctoral research conducted within the area of Game Advertising. Utilising a Systematic Literature Review with thematic analysis based upon the principles of meta-ethnography, we were able to identify, appraise, select and synthesise all the high quality academic research evidence related to Game Advertising which...

The aim of this research is to develop, verify and measure the Chinese Credit Rating Agency Expectation Gap (CCRAEG). This has been achieved through the following objectives: (1) identifying relevant conceptual theories, attributes, and responsibilities of Credit Rating Agencies (CRAs) and Chinese Credit Rating Agencies (CCRAs); and then developing...

The Audit Expectation Gap (AEG) has been investigated in many countries through different definitions as well as various expressions of structure, boundaries of each component, and its associated influencing factors. The purpose of this paper is to provide a standardised AEG framework and examination method through the application of a Systematic L...

The aim of this research was to identify and explore ethical relationships patterns between stakeholders and the Chinese credit rating agencies from a Chinese cultural context. Through a qualitative research on market participants’ expectations of the role and function of Chinese rating agencies, it was found that the role of rating agencies has no...

This paper presents a synthesis of doctoral research conducted within the area of In-Game Advertising (IGA). Utilising a systematic literature review, we identified a total of 45 articles published between 2002 and 2013. Through meta-analysis, we provide insights into the different research designs, sampling strategies, statistical analysis tests a...

Although academic business-based research into the area of Video and Computer Games (games) has increased in recent years, it will be shown that these have had a propensity to concentrate upon either Advergames or In-Game Advertising. However, this does not present the full picture of the association of games with advertising, and as such, a concep...