Rui Cui

Sichuan University | SCU · School of Tourism

Purpose This paper aims to examine the effect of consumer inertia – a tendency to adhere to prior purchase decisions despite the existence of preferable alternatives – on the relationships between switching costs and customer retention, and explain the controversy within them in the context of budget hotels. Design/methodology/approach An empirica...

Cancer patients are important medical tourists, but data on their experiences throughout medical travel is rare. Therefore, their experiences and concerns have always been issues that researchers and managers attach great importance to. Python was used to analyze the network texts of cancer medical tourists’ experiences, and eight topics concerned...

An emerging phenomenon called “campus shared dormitory” has aroused public attention in China. It is a phenomenon of sharing and renting out dormitory’s idle resources on an online platform during summer vacation. This research analyses the phenomenon of “campus shared dormitory” and its attractive factors based on online reviews. Using content ana...

Purpose COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban and rural tourism at each critical juncture of the COVID-19 pandemic, as well as the studies, measures and attitudes of various stakeholders toward urban and rural...

Through a historical analysis of the concept of inertia about its origination, definitions, and interpretations in the marketing context, this article presents the disagreements and debates on consumer inertia. In response, the authors redefine it by proposing clear definitions for two types of consumer inertia (CI1 and CI2). The reconceptualizatio...

Purpose Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created an image of Chinese outbound tourists among the residents and have impacted on the sustainability of Thai tourism. This study aims to contribute a more comprehensi...

Using online reviews, this study aims to reveal the complexity of international tourists’ dark tourism experiences in China. The Memorial of the Victims of the Nanjing Massacre was selected, as it is one of the most popular man-made dark tourism sites in China. A micro and meso-level discourse analysis was employed to analyse the online review comm...

Highlights • Conceptualizes tourist inertia as an important tourist behavior construct • Applies the consumer inertia theory in tourism • Clarifies satisfaction-revisit relation confusions through tourist inertia

The advent of peer-to-peer (P2P) accommodation challenges the conventional business practices of long-established accommodation providers such as hotels. Relevant knowledge is needed to identify the key similarities and differences between P2P accommodation and hotels. Using online reviews, this research casts light on guests’ perceived differences...