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Analysis of the healthy lifestyle consumer
Abstract
Purpose – The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach – A cluster analysis was used to divide consumers into healthy and unhealthy lifestyle segments based on their diet and exercise behavior. A logistic regression analysis was then run on these segments to test the impact of 17 hypothesized antecedents. Findings – Results indicate that people who maintain a healthy lifestyle tend to be female, older, more educated, place less importance on the value of “excitement”, have a greater tendency to plan ahead and tend to experience less role overload. Research limitations/implications – One limitation is that the response rate of the mail survey used to collect data was only 28.8 percent. Another limitation was that the specific types of diet and exercise behavior used to classify respondents into clusters did not encompass the full range of diet and exercise options available to all consumers. Practical implications – The financial impact of the healthy lifestyle consumer on a number of industries is documented. A demographic profile of the healthy lifestyle consumer was obtained which should assist companies seeking to target this segment. The significance of two time-related psychographic predictors suggests that companies looking to expand the market for healthy products may want to focus on ways of making their products/services more convenient to time-pressured consumers. Originality/value – This paper represents one of the first attempts in the marketing literature to study the healthy lifestyle segment.
... It is important to pay attention to a healthy lifestyle in postmenopausal women to adjust these risk factors. One of the aspects of a healthy lifestyle, in addition to appropriate physical activity, is healthy food frequency (27). Food frequency is defined as the frequency of consumption of foods and drinks during a period of time; based on the results of research, a healthy diet, such as proper intake of protein, vegetables and micronutrients, has an effective role in the health and improving the performance of menopausal women (28,29). ...
of them had a body mass index higher than normal. Also, 75% of postmenopausal women had moderate daily physical activity and the average daily physical activity in this group of women was 202.57 ± 135.13 MET. Among the types of physical activities, sports activities had the lowest and working at home had the highest energy consumption. The mean total daily energy intake in postmenopausal women was 3739.80 ± 1251.40 calories, and the consumption of fats, sweets, bread and cereals was more than the standard recommended intake. They had the consumption of dairy products and vegetables less than the need of the body. Conclusion: Postmenopausal women do less daily exercise and use more high-calorie food groups, and their daily energy intake is more than the standard recommended intake.
... The influence of health consciousness on poor and unfavorable diets has been studied extensively in recent years. According to research by Divine and Lepisto [30], healthconscious people in the US tend to favor white meat, fruits, and vegetables, while avoiding the unhealthy options of red meat, snacks, and sugary drinks. Hartmann et al. [31] found that men who were less health conscious consumed more meat, sweetened beverages, alcoholic beverages, and convenience foods than women; this behavior increased their risk of obesity. ...
The COVID-19 pandemic, propelled by the highly transmissible Omicron variant, had a global impact and significantly affected Shanghai, a major city in China. This study investigates how food media exposure influenced unhealthy eating habits among older adults during the COVID-19 lockdown in Shanghai, focusing on the roles of negative emotions, food literacy, health consciousness, and eating self-efficacy. The random sample comprised 400 individuals aged ≥50 years who lived in Shanghai from March to June 2022. A path and correlation analysis was performed. The exposure of older adults to food media resulted in the acceleration of unhealthy eating. The relationship was significantly exacerbated by food literacy and negative emotions. In contrast, eating self-efficacy and health consciousness effectively countered the media. The enhanced pathway from food-related media influence to eating habits through negative emotions or self-efficacy towards health awareness and food literacy showed significant effects. The findings provide insights for future research and public health strategies. Importantly, this study has practical significance for media professionals, public health decision-makers, and healthy food businesses regarding how to enhance older adults’ cognition to respond to unhealthy eating crises.
... The effects of demographic factors on purchase decisions are supported by empirical investigations (Chege et al., 2019). Kolbina et al., (2020) ;Velcovska, and Del Chiappa, (2015); Sinaga et al., (2017) and Divine and Lepisto, (2005), looked at the consumers' demographics, values, and psychographic antecedents as significant factors in determining a healthy diet and way of life. According to Bozoglu et al., (2019), urban families' willingness to pay for milk safety is significantly influenced by the socio-demographic makeup of their households and their representatives. ...
Functional foods are foods that improve mental and physical well-being. Consumption of functional food has attracted much interest globally based on its benefit in the prevention of life-threatening diseases such as obesity, stroke, heart attack, diabetes, and cancer. Notwithstanding the health importance of functional food consumption, research on the marketing of functional foods is sparse in the literature. The research seeks to evaluate consumers purchase behaviour toward functional foods. The research employed a quantitative method. A consumer survey was conducted using a self-administered questionnaire on a sample of 384 consumers at several grocery stores in the uMhlathuze region, South Africa. The findings demonstrate the significance of understanding consumer motivations and attitudes in enabling food producers to implement the best marketing strategy to increase sales as well as enabling dietitians and medical professionals to share information and create more awareness regarding the health benefits of consuming functional foods. Likewise, the findings showed a significant positive correlation between social factors and age. This indicated that as people increase in age, social factors have more impact on their purchase decisions toward functional foods.
... According to Maslow's hierarchy of needs (Maslow, 1943), individuals are motivated to fulfill their needs sequentially, from the most basic to higher-order psychological needs. This theory was used to segment wine consumers (Divine and Lepisto, 2005) and understand wine tourists' motivation (Park et al., 2008). Future studies can use this theory to understand the relationship between psychological needs, safety, emotional experience, social status, and wine consumption behavior. ...
Background As wine has become more than just a drink, exploring wine consumer studies provides a better understanding of various factors that shape the wine industry. Therefore, this paper aims to review and map the landscape of wine consumer literature using bibliometric analysis and systematic review. It identifies the key areas, clusters, antecedents, mediators, moderators, and outcomes to propose the framework for future research directions. Methods This study adopts an integrative review approach: a bibliometric and systematic review. The data for this study were retrieved from the Scopus database. While the bibliometric analyses are conducted using VoSviewer software, a systematic review is conducted using a content analysis approach. Results Four main topics in the extant wine consumer literature are identified: sustainability and wine, wine preferences and choice, wine consumer behavior, and wine consumer insights. The five critical areas of wine consumers’ literature recognized are decision-making, consumer preferences, consumer behavior, segmentation, and consumer involvement. This study also recognizes theoretical and methodological advancements in the wine consumer literature. Conclusions The findings contribute to advancing knowledge development, identifying research gaps and shedding light on future research in the wine consumer domain. The results offer practical insight for wine industry stakeholders, researchers, and influencers.
Dietary patterns are associated with various impacts, both social and environmental, and constitute sources of greenhouse gas (GHG) emissions. Hence, reinforcing sustainable diets that are based on environmentally friendly foods, changing food consumption habits, and increasing demand for organic food can reduce the food-related carbon footprint, mitigate the negative impacts of climate change, improve the quality of human life, and promote changes in the retail, distribution, and marketing functions of business. In the framework of this study, scientific publications were selected which were evaluated by the use of a descriptive analysis through a systematic literature review. The reviewed articles were examined to answer the following two questions: (1) Which are the factors affecting consumer attitudes and habits toward healthy and environmentally friendly products? (2) Are consumers willing to change their food choices in a more environmentally friendly direction? In addition, this chapter tries to demonstrate the existing policy recommendations that reinforce public awareness and encourage environmentally friendly food consumption patterns. Findings suggest that the established attitudes toward climate change, preferences for healthier food products, and the social awareness toward environmentally friendly products seem to be the key factors to change purchase and consumption behavior.
Toplumsal gelişmelere bağlı olarak bilgiye kolaylıkla erişebilen tüketiciler günümüzde yaşam biçimi seçimlerinde çok çeşitli kaynakları kullanmaktadır. Sağlık ve sağlıklı yaşam konusunda artan farkındalık düzeyi gerek sosyal pazarlama programlarının etkisiyle gerekse salgın hastalıkların küresel çapta etkisini göstermesi hatta sürdürmesiyle giderek yükselmektedir. Sağlık bilinç düzeyi yükselen tüketiciler kendilerinin, ailelerinin ve yakın çevrelerin refahı ve sağlıklı yaşamları konularında davranışlarını değiştirmek ve dönüştürmektedir. Dolayısıyla günümüzde bireylerin birer sağlık tüketicisi olarak sağlıklı yaşam biçimi davranışı geliştirmeleri ve bu davranışı benimsemeleri söz konusudur. Ülkemizde özellikle beslenme alışkanlıklarında (fast food, paket gıda, işlenmiş gıda vb.) yaşanan değişim, hareketsiz yaşamın yaygınlaşması, stres düzeylerindeki artış gibi unsurlara ilave olarak Türkiye’nin obezite konusunda Avrupa’da birinci sıraya yerleşmesi gerçeği de göz önünde bulundurulduğunda sağlıklı yaşam ve bilinçli tüketici davranışları konusunun önemi ortaya çıkmaktadır. Sağlıklı yaşam biçimi davranışı kavramının beraberinde sosyoekonomik ve sosyokültürel etkilere sahip sağlıklı tüketici kavramı da ortaya çıkmıştır. Sağlıklı bir yaşam biçimini benimseyen tüketicilerin davranışlarını ele alırken, bu tüketicilerin öz sağlıklarına yönelik sorumluk almaktan kaçmayan ve sağlığı geliştirmeye yönelik ürün ve hizmetleri satın alma potansiyeline sahip müşteriler ve tüketici ler olduğu göz önünde bulundurulmalıdır. Bu çalışmada sağlıklı yaşam biçimi davranışlarını benimseyen bireylerin tüketim davranışları ve pazarlama ile ilişkisi ele alınmaktadır.
Purpose
Promoting sustainable consumption is key to global sustainable development. The current study aims to explore the impact of environmental risk perception, environmental knowledge, social pressure and health consciousness on sustainable behavior intention among millennial consumers.
Design/methodology/approach
This study used a survey method and a self-administered questionnaire to obtain data from the millennial generation. Smart partial least square (PLS) 4.0 was used to analyze data. This research used judgmental sampling and collected 596 valid responses.
Findings
The present study indicates that sustainable consumption is becoming more prevalent among millennials. The authors observed that a high level of environmental risk perception, environmental knowledge, social pressure and health consciousness are the antecedents of sustainable behavioral intention, ultimately leading to sustainable consumption behavior.
Research limitations/implications
The current study highlights the millennial generation's sustainable consumption behavior. Researchers, policymakers, scientists, managers, industry professionals and brand managers can use the research findings to establish a sustainable framework.
Originality/value
This research finds that promoting ecological consumption and environmental consciousness can help developing countries achieve environmental sustainability and ecological balance. The research findings add to the literature by offering new insights into customers' pricing perception for sustainable products and sustainable product availability toward sustainable consumption behavior in developing countries.
This research aims to determine The Influence of Pro-environmental behavior, Lifestyle and Eating behavior of Consumers on Food waste and loss prevention behavior Mediated by Environmental Awareness of Star Hotel Consumers in Padang City. This research is explanatory research. The population in this study were all hotel guests who stayed and ate at star hotel restaurants in Padang City, with a sample size of 200 people. The sampling technique used purposive sampling technique. The data analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this research show that pro-environmental behavior has a negative and significant effect on food waste and loss prevention behavior. Meanwhile, lifestyle has no effect on behavior to prevent food waste and loss. then eating behavior and environmental awareness have a positive and significant effect on food waste and loss prevention behavior. However, after being mediated by environmental awareness variables, pro-environmental behavior and lifestyle had no effect on food waste and loss prevention behavior which was mediated by environmental awareness. Meanwhile, eating behavior has a positive and significant effect on food waste and loss prevention behavior which is mediated by environmental awareness. It is hoped that the results of this research will increase efforts in providing knowledge and awareness about these factors so that they can have a positive impact on food waste and loss prevention behavior, by conducting educational and counseling campaigns about the importance of pro-environmental behavior, environmentally friendly lifestyles, eating behavior. good practices, and environmental awareness in reducing food waste and loss.
Stress can have a negative influence on psychological and physical health, particularly among older adults. However, park-based leisure experiences, can have a positive influence upon mood states, stress, and health of this population. This study examined the relationship between stress, park-based leisure, and physiological/psychological health among older adults (ages 50-86). There were significant interactive effects between: 1) stress and length of park stay and, 2) stress and desired health benefits in their relationship to the physiological health indicator, body mass index (BMI).There were also direct relationships between park companionship and perceived physical health and between length of park stay and lower systolic blood pressures. This study offers early evidence that park-based leisure experiences correspond with physiological health indicators among older adults. Implications for future health-based leisure research and policy are discussed.
A short questionnaire was completed by 276 South Australian consumers, which examined postulated relationships between personal values, food lifestyle, demographics and their usual consumption of 24 vegetables. Principal components analyses showed that consumers' vegetable consumption could be divided into several categories, most notably salad and boiled vegetables. In multiple regression analyses different sets of values and lifestyle factors predicted intakes of overall vegetable (Rsq=27 per cent), salad (16 per cent) and boiled (27 per cent) vegetables. Path analysis revealed a complex set of pathways leading from values and personal demographics through motives, perceived food attributes and cooking skills to consumption. These partly confirmed the food lifestyle model proposed by Grunert et al. The findings show that vegetable consumption has a number of contextual and cognitive antecedents but strongly suggest that other likely predictive variables require investigation.