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Developing radical innovation capabilities: Exploring the effects of training employees for creativity and innovation

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Abstract

The resilience of organizations is increasingly dependent on their ability to develop radical innovation capabilities. While the literature documents numerous cases of organizations that already have radical innovation capabilities, the question of organizational devices that can be used to stimulate the emergence of such capabilities remains poorly addressed. Specifically, training for innovation and creativity has been proposed as a means to foster innovation capabilities; however, there has been little empirical evidence concerning the long‐term impacts of such training. To fill this gap, this article aims to document and evaluate the efforts of the research institute of a major Canadian energy company to provide training for innovation and creativity to initiate a radical innovation capability. We rely on a longitudinal study over the span of 18 months, where we observed 128 h of training and conducted 70 semi‐structured interviews with a sample of 40 researchers. We found that training for creativity and innovation has the potential to develop individual creative skills for exploration, to catalyze and federate collective action through common methods and a shared sense of what innovation entails, and to help create a common language and vocabulary between the different groups or divisions of an organization to talk about exploration.
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Developing radical innovation capabilities: Exploring the effects of training
employees for creativity and innovation
In Press in Creativity and Innovation Management (2021)
Rampa Romain,
3000 Chemin de la Côte-Sainte-Catherine, Montréal, QC H3T 2A7, Canada
Romain.rampa@hec.ca
Marine Agogué,
3000 Chemin de la Côte-Sainte-Catherine, Montréal, QC H3T 2A7, Canada
Marine.agogue@hec.ca
Abstract
The resilience of organizations is increasingly dependent on their ability to develop radical
innovation capabilities. While the literature documents numerous cases of organizations that
already have radical innovation capabilities, the question of organizational devices that can be used
to stimulate the emergence of such capabilities remains poorly addressed. Specifically, training for
innovation and creativity has been proposed as a means to foster innovation capabilities; however,
there has been little empirical evidence concerning the long-term impacts of such training. To fill
this gap, this article aims to document and evaluate the efforts of the research institute of a major
Canadian energy company to provide training for innovation and creativity to initiate a radical
innovation capability. We rely on a longitudinal study over the span of 18 months, were we
observed 128 hours of training and conducted 70 semi-structured interviews with a sample of 40
researchers. We found that training for creativity and innovation has the potential to develop
individual creative skills for exploration, to catalyze and federate collective action through
common methods and a shared sense of what innovation entails, and to help create a common
language and vocabulary between the different groups or divisions of an organization to talk about
exploration.
Keywords: Radical innovation, Training for innovation, Innovation capabilities, Organizational
transformation
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1. Introduction
The resilience of organizations is increasingly dependent on the ability to anticipate, adapt
or proactively act in the face of radical innovations that are no longer solely technological (Buliga,
Scheiner, & Voigt, 2016; Teece, Peteraf, & Leih, 2016). In traditionally stable industries,
transforming existing models to prepare for such discontinuities is problematic since it is a question
of introducing a capability for radical innovations that does not yet exist. Indeed, as put forward by
Bessant et colleagues (2014), building such a capability is rather difficult as firms must be able to
move past a logic centred primarily on an exploitation mindset, which often locks them into
existing industrial paradigms.
The existing literature is quite prolific in describing the individual, collective and
organizational components that explain the ability of firms to develop radical innovation. A range
of disciplinary fields have addressed this issue from the standpoint of the psychology of creativity
(Amabile, 2012; de Visser & Faems, 2015; Madjar, Greenberg, & Chen, 2011), the fuzzy front end
of innovation (Griffin, Price, Vojak, & Hoffman, 2014; Reid & de Brentani, 2012; Robbins &
O'Gorman, 2015), the ambidextrous forms that can be deployed by organizations (Agostini,
Nosella, & Filippini, 2016; Papachroni, Heracleous, & Paroutis, 2016; Tushman & O'Reilly, 1996;
Tushman, Smith, Wood, Westerman, & O'Reilly, 2010), and the methods and arrangements that
can be deployed by teams (Alexander & Van Knippenberg, 2014; Aronson, Reilly, & Lynn, 2008;
Blackwell, Wilson, Boulton, & Knell, 2009).
Hence, the literature documents numerous cases of organizations that already have radical
innovation capabilities. However, with few exceptions (O’Connor & Ayers, 2005; Gillier, Hooge
and Piat, 2015) the question remains open in regard to the mechanisms that have been implemented
to develop such capabilities when they do not yet exist, and the effectiveness of such organizational
devices. Specifically, training for innovation and creativity has been proposed as a means to foster
innovation capability (O’Connor, 2008); though, there has been little empirical evidence to show
the effects of such training. Given this, greater insight into the influence and impact that training
can have on the development of a radical innovation capability within an organization is of critical
importance. In learning more about how the specific experiences, perceptions and sensemaking of
individuals who undergo some training for innovation and creativity, we gain a stronger perspective
of how a radical innovation capacity emerges through a dedicated implantation of a specific
program oriented towards creativity and innovation.
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We therefore contribute to the literature on innovation capabilities by using a qualitative
research design, so as to document and evaluate the efforts that are implemented by the research
institute of Hydro-Québec, a French-Canadian energy company. In 2015, the managing team of
this research centre of 250 researchers decided to initiate radical innovation capabilities through
training for innovation and creativity. Over the span of 18 months, we observed 128 hours of
training and conducted 70 semi-structured interviews with a sample of 40 researchers in the energy
sector. We found that training for creativity and innovation has the potential to develop individual
creative skills for exploration, to catalyze and federate collective action through common methods
and a shared sense of what innovation entails, and to help create a common language and
vocabulary between the different groups or divisions of an organization to talk about exploration.
In the following, we first introduce the radical innovation capabilities frameworks, and
issues that need to be tackled in order for such capabilities to emerge. Secondly, based on the
existing literature on the effects of training, and more particularly training for innovation and
creativity, we try to grasp the anticipated effects of these types of training on an organization's
radical innovation capability. We then detail our case and in particular the specificities of the
training in innovation and creativity that has been given, and introduce the methodology deployed
for this longitudinal study. Fourth, our results will allow us to go beyond the development of
individual and collective skills, to discuss collective dissemination phenomena such as the
emergence of a common language, motivation to innovate or awareness of future disruptions.
Finally, we discuss the effects and limitations of the training at the individual, collective and
organizational levels and engage in a conversation on the modalities for the emergence of a radical
innovation capability.
2. Organizing to develop a radical innovation capability: Literature and issues
2.1. Radical Innovation Capability
Radical innovation capability is rooted in organizational capability theories (Barney, 1986;
Teece, Pisano & Shuen, 1997; Grant, 1996), that refer to abilities that companies are able to develop
to mobilize resources to accomplish a task or activity. Applied to innovation, this framework has
been translated into an innovation capability as the ability to continuously transform knowledge
and ideas into new products, processes and systems (Lawson& Samson, 2001). However,
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managing radical innovation, that is “a product, process or service with either unprecedented
performance features or with such dramatic changes in familiar features or cost that new application
domains become possible” (O’Connor & Rice, 2013, p.2), is quite different from managing
continuous innovation (Koen et al., 2010 ; Slater et al., 2014) and therefore requires somewhat
different capabilities.
Subramaniam and Youndt (2005) thus defined a radical innovation capability as the
capability to generate innovations that significantly transform existing products and services. As
Slater et al. (2014) emphasize such capability passes the tests of value, rarity, and inimitability of
skills, resources, and/or competencies that are the foundation of an organization's competitive
advantage Slater and colleagues (2014) also stress, in their literature review on the antecedents of
firms’ radical product innovation success, that components of these capabilities cannot be
understood by taking into account only one level of analysis but must instead be supported by a
multidimensional conceptualization. Indeed, many studies tend to focus only on a particular level
of analysis, looking separately at the individual components that encourage the development of
radical innovation (Sandberg, 2007; Gemünden, Salomo & Hölzle, 2007), the roles and
characteristics of teams pursuing such innovations (Alexander & Van Knippenberg, 2014), or
aspects related to culture or specific organizational characteristics (Chandy & Tellis, 1998). This
is why in this article we have chosen to rely simultaneously on three levels of analysis crossing
individual, collective and organizational characteristic in order to look at a radical innovation
capability.
As capabilities have been described as the result of a learning process, organizational
learning is considered as a driver to build an innovation capability (Schreyögg and Kliesch-Eberl,
2007). This leads to the idea that developing capabilities should be considered as a process that can
be managed, designed, and guided (Carlgren, 2013), where organizational learning devices such as
innovation training can play a role. However, these capabilities to work on radical innovations are
not easily developed in existing organizations, as shown by the few studies that attempt to
investigate how such capability can be built and developed in practice (e.g. Börjesson and
Elmquist, 2011; Börjesson, Elmquist and Hooge, 2014; Gillier, Hooge and Piat, 2015). This is
largely due to the constraints and barriers that inhibit its emergence in mature firms, which must
therefore succeed in developing new mechanisms, routines and skills to overcome them.
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2.2. Challenges to Develop Radical Innovation Capabilities
The properties of radical innovation make it both particularly sought after by organizations
and very difficult to implement. The literature often highlights the many obstacles and limiting
factors regarding the development of radical innovation (Story et al., 2014; Sandber and Aarikka-
Stenroos, 2014), which includes four major inhibitors. The first factor involves fixation effects that
can limit the generation of new ideas (Agogué, Kazakçi, et al., 2014; Agogué, Poirel, Pineau,
Houdé, & Cassotti, 2014; Hatchuel, Le Masson, & Weil, 2011). The second factor involves
organizational reticence to experiment in unknown territories (Eisenberg, 2011; O'Connor &
McDermott, 2004), what Ahuja and Lampert call the preference for what is mature over what is
nascent (Ahuja & Lampert, 2001). The third inhibiting factor for an organization is to have
restrictive evaluation criteria to apprehend projects targeting opportunities for radical innovation
(Birkinshaw et al., 2007; Elmquist and Segrestin, 2007; Elmquist and Le Masson, 2009; Gillier et
al., 2015). Finally, the fourth aspect involves a rigid organizational culture or blocking routines
(McLaughlin, Bessant, & Smart, 2008; Stringer, 2000).
First, fixation effects are processes that interfere during creative reasoning and that leads to
being fixed on a small number of unvaried solutions (Agogué et al., 2014). They can limit the
generation of ideas and reduce the spectrum of alternatives and opportunities that individuals are
able to consider thereby hindering in particular the discovery competence for radical innovations.
Fixation effects often resulted from the counterproductive effects of prior knowledge (Smith,
1995). Bonnardel and Marmèche (2004), thus pointed out that experts can be more fixed than
novices in design situations, in relation to the negative impact that domain-related knowledge can
have on the generation of creative ideas. Such effects are reinforced at the collective level,
especially in organizational or team setting where "The mental representations shared by all actors
fix them in known technological paradigms and prevent them from consciously moving away from
existing cognitive frameworks to explore alternatives" (Agogué, 2012: 68).
Second, the process leading to radical innovations is often described as one of great
uncertainty (Sainio, Ritala, & Hurmelinna-Laukkanen, 2012). Consequently organizations that
seek to develop a radical innovation capability must move into unknown territory and experiment
with new processes like probing and repeated learning (O’Connor and McDermott, 2004; Taylor
and Greve, 2006). But as existing organizations often prefer what is mature over what is nascent,
they are often reluctant to engage in such projects (Ahuja & Lampert, 2001). For example,
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established firms tend to devote too much resources to familiar knowledge domains and existing
networks, rather than external sources and emerging networks (Stringer, 2000; Katila and Ahuja,
2002). But it has been argued that companies must also go beyond local research to access distant
and unfamiliar knowledge and skills (March 1991; Rosenkopf and Nerkar, 2001; Russo and Vurro,
2010).
Third, radical innovation projects often fall outside the spectrum of value forms that are
promoted in organizations and mobilized to evaluate traditional project portfolios (Watts, 2001;
Birkinshaw et al., 2007). Many authors tend to show that it is difficult to evaluate radical innovation
projects with conventional quantitative criteria such as financial tools like discounted cash flow
and the net present value (Chiesa, Frattini, Lamberti and Noci, 2009; Lenfle and Loch, 2010 ;
Gillier, Hooge, & Piat, 2015), or to evaluate them through a classical quality/cost/time framework
(Lenfle, 2012). In fact, the literature seems to agree with the fact that novel ideas may be eliminated
too early when teams and organizations use restrictive evaluations criteria (Elmquist and Le
Masson, 2009). As Danneels (2002) points out, exploring new products and markets thus requires
major changes in patterns of behavior and search. Maniak (2010) argue, for example, that radical
innovation projects often need to mobilize other forms than economic or commercial value (ethical
value, ecological value, strategic value...) in order to become legitimate. For this to happen,
individuals and teams need to be open to discover unexpected and new values along the ways (Loch
et al., 2007; Gillier et al., 2015), and sometimes even to design new performance criteria that do
not exist ex-ante (Elmquist & Segrestin, 2007).
Finally, the last inhibitor to develop a radical innovation capability is rigid organizational
routines and culture (Chang et al., 2012). Established firms have difficulty to break out of
established and hitherto successful routines (Stinger, 2000). Their processes and routines are
anchored in structures organized around their existing products/services and consumers, and silos
often emerge from the implementation of efficient and effective systems in the organization
(Nonaka, & Peltokorpi, 2006). As such, core capabilities may become core rigidities (Leonard-
Barton, 1992). Attributes of the organization's culture that make it particularly effective, that
participate in continuous improvement processes or operational excellence can thus become the
current cultural inhibitors of radical innovation (O’Connor, Ravichandran and Robeson, 2008).
Instead, a culture favourable to the development of radical innovation is supposed to support risk
taking, a key element that encourages the exploration of new knowledge and ideas and gives
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managers a supportive role and puts them in a position of active leadership to promote radical
innovations (McLaughlin, Bessant, & Smart, 2008). In addition, organizational learning and idea
sharing have been identified as drivers for the development of new skills, knowledge and routines
for organizing radical innovation (Herrmann, Tomczak, & Befurt, 2006).
3. Developing a radical innovation capacity: A model for understanding the effects of
training for innovation and creativity
Many constraints thus affect the development of capacities for radical innovation. However,
the literature documents a number of strategies that organizations can use to try to overcome them,
such as the creation of dedicated structures (Leifer et al., 2001 ; O'Reilly & Tushman, 2013), the
implementation of alliance strategies (Ritala & Sainio, 2014), the external delegation of these
capacities (Mock & Garel, 2018), and the organization of collective innovation initiatives with
other organizations (Hooge, Béjean, & Arnoux, 2016). But if these modes are often driven by top
management or externally oriented, firms can also choose to develop the skills of their employees
and teams to try to bring out these capabilities from bottom-up initiatives through training. Training
is indeed considered one of the most important processes in strategic human resources management
(Delaney and Huselid, 1996; Gómez et al., 2004). It plays an essential role in maintaining and
developing both individual, collective and organizational capacities, and also contributes
substantially to the process of organizational change itself (Valle et al., 2000). However, there is
to our knowledge no article that deals with the influence and impact that training can have on the
development of a radical innovation capacity nor of an innovation capacity.
To remedy this, we have linked together fragmented fields of literature on the question of
the effects of training, in particular training for innovation and creativity (human relations,
psychology of creativity, organizational behaviour, innovation management), in order to capture
the anticipated effects of such devices on an organization's radical innovation capacities looking at
all three levels of analysis: individual, collective and organizational.
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3.1. Anticipated effects at the individual level
For a long time, the literature in psychology of creativity and management of innovation
has been prolific in documenting the effects of training on creativity, with a particular focus on
effects at the individual level. As noted by Valgeirsdottir & Onarheim in their review of creativity
training programs (2017, p.430): « Especially due to its link to innovation, the interest in enhancing
creativity through training programs seems to be escalating ». Numerous studies have been
conducted to demonstrate the effects of such programmes on developing individual creative
abilities by developing divergent thinking (Karwowski & Soszynski, 2008), creative self-efficacy
(Mathisen & Bronnick, 2009), and creative problem solving skills (Im, Hokanson, & Johnson,
2015). In general, they tend to show that such training allows both to overcoming the fixation
effects in individuals (Hatchuel, Le Masson, & Weil, 2011), but also to make them more
comfortable experimenting in unknown territories because they allow individuals to learn new
cognitive skills but also new heuristics and strategies to implement them .
Through training to innovation and design methodologies, employees might also become
more familiar to the need to consider new forms of values in projects with a high degree of novelty.
By better understanding the creative processes and becoming creators themselves, they become
more open to new and original ideas, as well as better placed to evaluate the success of others' ideas
(Berg, 2016). Leifer et al (2001) and Loch et al (2007) emphasize that innovation methodologies
that emphasize "trial and error" approaches allow teams to discover unexpected and new values
along the way. Gillier and colleagues (2015), also mentioned that recent design theories such as C-
K theory, can help individuals to value their new ideas not only in terms of the outputs they seek,
but also in terms of their possible spill-over effects in terms of new knowledge and expertise for
the organization, thus reinforcing their ability to make sense and defend strategic forms of value.
3.2. Anticipated effects at the collective level
Training has been established as a means to develop and maintain competitive advantages
emerging from an organization’s social capital (Romijn, & Albaladejo, 2002 ; Aragòn-Sanchez et
al. 2003). Indeed, by creating a climate that facilitates the exchange of knowledge and ideas across
expertise and departments (Lau & Ngo, 2004), it enables and accelerates the identification and
valorization of major opportunities throughout the organization. As Subramaniam and Youndt
(2005) found, human capital alone is not enough to provide benefit in terms of radical innovation
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capability unless individual knowledge is networked, shared, and channelled through
relationships”. In this sense, training can serve as a platform for social interaction, which helps to
set aside existing silos, and allows for the exchange of ideas and knowledge (Chen & Huang, 2009;
Sung & Choi, 2014). Therefore, it can create opportunities for fertile bisociations, and by creating
new relationships, it can enable the activation of the right networks in the organization at later
stages (Story, Hart and Malley, 2010).
By providing participants with new tools, methodologies and theories, training for
innovation and creativity can also have several effects at the group level. Gillier et al. (2010), for
example, shows that the use of design methods has allowed different teams to be better equipped
to understand new ways of evaluating exploration projects by better identifying knowledge gaps,
synergies between their project and various others, and new stakeholders for whom the company
could create value. Kurtmollaiev et al (2018) showed that training in design thinking methods and
tools generally increases the teams' ability to make sense of and to seize new opportunities, thereby
strengthening their willingness to explore unknown territories. And, Baruah, & Paulus (2008)
demonstrated that brainstorming training significantly increases teams’ ability to generate original
and varied ideas, both in terms of quantity and quality. Training for innovation and creativity will
therefore tend to go beyond the effects of collective fixation.
3.3. Anticipated effects at the organisational level
Finally, at the organizational level, the role of training is more limited and contrasted. As a
mechanism pushed and relayed by management, it can serve as a support for the messages that
management wants to communicate. Training for innovation can thus convey the message that
innovation is a significant and legitimate agenda within the organization (Scott, 1995). And Gómez
et al (2004, p.238), also point out that a training that is sufficiently deployed in an organization
should also be seen as a tool that facilitates communication among employees, by providing a
common language and a shared vision”. It highlights the fact that training acts as an experience
that allows participants to acquire and grasp new cultural resources that they can use to initiate a
cultural change if they subsequently "put new cultural resources and skills in relation to existing
ones" (Howard-Grenville and al., 2011, p.534).
This initial theoretical framework allowed us to establish a number of initial proposals that
guided our research in order to analyze the effects of a training on the development of a radical
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innovation capability. To this end, our study is based on a longitudinal analysis over a period of
more than 18 months of a large organizational research institute that sought to start an
organizational transition to develop radical innovation capabilities by training a substantial part of
its employees (about 1/7th) to innovation and design theories, techniques and methods. In doing
so, we are trying to open the question with regard to the mechanisms that make it possible to
develop a capacity for radical innovation, but also to highlight the limits of such devices in practice.
4. Method
4.1. The case of the Research Institute of Hydro-Québec
Hydro-Québec (HQ) is a Québec state-owned company with a monopoly on energy in the
Province of Québec. HQ is one of the largest electricity producers in Canada and generates 99%
renewable energy from its hydroelectric generating stations. It is also the only power company in
North America with a considerable research institute: The Hydro-Québec Research Institute
(IREQ). With over than $100 million per year in R&D investment, IREQ includes approximately
500 scientific researchers, engineers and specialists. The institute’s teams work to support all
Hydro-Québec operations
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and development of scientific research in the field of energy.
As of 2015, the research institute was confronted with new internal and external contexts
that imposed major changes on the organization. Three elements in particular characterized this
transformation. First, Hydro-Québec’s general management chose a new direction: the new goal
was to double revenues through exports and innovation. Second, Hydro-Québec’s management
decided to put a new director at the head of the institute, which reflected these new directions and
supported the goal of innovation, especially radical innovation, as a priority for the research
institute to reinforce the value initiatives and projects generated for both Hydro-Québec and the
outside world. Third, this context emerged at a time when the institute and the parent organization’s
actors were increasingly aware that the industry, which had been relatively stable, was now
evolving towards important transformations
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. The energy market is indeed in transition with new
decentralized energy resources (solar panels, wind, batteries and electric vehicles, micro-grids), the
expected arrival of new players on the market, and new emerging technologies (blockchains,
1
from production to energy consumption
2
In terms of context, technologies, energy uses and models
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artificial intelligence, internet of things). Hydro-Québec’s research institute was widely mobilized
and was compelled to reflect on ways to innovate.
In response to these three new directions, the IREQ management team, in 2015, decided to
train two cohorts of 20 researchers each with new tools, theories and methodologies of innovation.
The new IREQ director presumed that by training significative part of the institute’s researchers,
they would become more comfortable generating, identifying and articulating new ideas as well as
organizing and animating collective innovation initiatives. In particular, its ambition was that these
initiatives should not be pushed or led by senior management, but that they should come from the
researchers themselves.
The training for creativity and innovation was a 9-day programme. It was based on the
theoretical principles of innovative design (for an overview of the theoretical basis see: Le Masson,
Weil & Hatchuel, 2010). The purpose of the training was first to provide the participants with a
theoretical background and material to broaden their understanding of how to reason in a situation
of ill-defined problems (Simon, 1973) or wicked problems (Dunne & Martin, 2006), in which the
initial unknowns are very strong. As explained by Hatchuel et al. (2011), in these situations,
« Engineers have to modify their design reasoning instead of simply applying their competencies
in the engineering sciences. They also have to collaborate with other knowledge creators ».
Second, beyond design theories, a large number of theoretical frameworks and methods of
creativity and innovation were mobilized to allow participants to better work alone and in teams
on novel ideas. Topics covered during the sessions included: Tips for conducting ideation
exercises, methods and theories for assessing value during and after exploration, and theories on
organizing innovation processes, including animation techniques needed to manage design
collectives.
More precisely, the nine days were spread over a three-month period to optimize the
learning and incubation periods between each session. A total of 40 researchers from various teams
in the organization participated throughout the training, and 15 IREQ managers participated from
time to time. The sessions consisted of a series of lectures, a series of exercises on topics unfamiliar
to IREQ’s researchers, and workshops specifically focused on the company’s innovation problems.
All the exercises and workshops were facilitated by one of the trainers to ensure a strong ownership
and integration of the concepts and theories presented during the working sessions.
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The first sessions deepened the reasoning behind innovative design by explaining the
meaning of working with the unknown and how to build on that to explore different bases of
knowledge and to acquire new ones. Subsequently, the training focused on detailing the concepts
of “dominant design” and “separation of trades” in organizations to show how an organization’s
aims are stabilized to learn how to break with existing identities. The participants then had to
consider as a team the traditional aims held by their organization to explore new alternatives. They
also had to identify distant sources of knowledge and ideas from their domains to recombine them
and generate potential radical innovation.
Thereafter, the sessions provided the participants with theoretical material from the
literature in creativity and psychology of creativity on the cognitive biases and fixation effects that
can block the generation of alternatives as well as new and radical ideas both at the individual and
collective levels. The participants then had to identify the fixations of their colleagues and working
teams. Subsequently, tools and methods developed through research to slow down design thinking,
help overcome fixation effects and force participants to explore new knowledge were presented
(Agogué, Kazakçi, et al., 2014; Agogué, Poirel, et al., 2014; Hatchuel et al., 2011).
The last sessions focused on describing the new evaluation criteria and performance
measures that are needed to generate radical innovations. Unlike working on relatively stabilized
aims, for which the evaluation is performed based on standard criteria such as quality, cost, and
timing, the training emphasized criteria to evaluate both the originality and the value of new ideas
as well as their robustness in contexts in which the knowledge bases have been changed and the
variety of solutions and knowledge that are generated during the process. The final sessions also
addressed different examples of organizations that have sought to organize their innovation
processes to systematize work on radical innovation using the theories and methods of innovative
design.
4.2 Data collection
To learn about the effects and limits of the training in initiating a firm’s radical innovation
capabilities, we conducted a longitudinal study at IREQ. The data collection was performed in four
major phases between December 2015 and June 2017, which is presented in Figure 1.
INSERT FIGURE 1 HERE
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We used different data sources by combining non-participant observation during training
and open questions in questionnaires and semi-structured interviews. In each phase of the study,
according to the levels of analysis proposed by the literature, we looked at the three levels
simultaneously: individual, collective and organizational. One of the authors participated in
training two cohorts of IREQ personnel, of 20 participants each (see Table 1 for the information
regarding our sample). Meanwhile, to ensure the fidelity and integrity of the research, an outside
researcher conducted data collection and analysis.
INSERT TABLE 1 HERE
In addition to the 128 hours of non-participant observation made during the training, we
conducted 70 semi-structured interviews, before, during, after and one year after the training for
the two cohorts. We supplemented these interviews with two sets of questionnaires, one before and
one after the training, for the first cohort only. Furthermore, the organization allowed us to access
numerous secondary data sources such as internal virtual forums and discussion platforms as well
as reports, archives and other internal documents. The combination of different sources allowed
for the triangulation of the data collection (Jonsen & Jehn, 2009). On the one hand, the interviews
allowed us to gather participants' conscious and directed reflections on themes identified by the
literature and on new themes emerging as the study progressed. On the other hand, the observations
and notes taken during the training days allowed us to triangulate these interviews with the
participants' natural and non-oriented reflections, but also to capture non-verbal information
(dynamics, energy levels, participants' reactions).
Based on the categories drawn from the literature and exposed in the previous section, the
semi-conductive interviews before, during ad right-after the training explored many themes: past
experiences, their perceptions of future disruptions, their sense of efficacy and their familiarity with
the methods and theories they had just learned, the difficulties they may have had in working as a
team on new topics, their surprises during the sessions, etc. The open-ended questionnaires
explored topics related to the individual motivation to innovate, the interesting directions they had
explored, their subjective perception of the training, as well as the issues they still had to address
in relation to what they had learned. New themes that emerged during the interviews of the first
cohort and the open-ended questionnaires were integrated in the interviews with the second cohort.
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The one-year-after interviews were specifically intended to explore more collective and
organizational considerations. Participants were asked about the contexts in which new methods
were now mobilized, the new practices or routines that had emerged within their teams and
divisions as a result of the training, the issues and challenges they still faced, and the surprises they
had observed. Two of these interviews were conducted with trained researchers who had had the
opportunity to pilot innovation activities with a large internal collective. Two other interviews were
conducted with the firm's managers to explore their perspectives on the evolution of innovation
practices and activities.
3.3 Data Analysis and Interpretation
The data analysis was performed in several stages following a grounded theory strategy
advocated by Langley (1999). First, we coded the data using open coding (Strauss & Corbin, 2008)
in order to allow us to identify the main themes that emerged across the many interviews and notes
collected in the field gathering more than 360 pages of material. This first comprehensive coding
was submitted to the research team for discussion and compared to the categories already
highlighted in the literature by grouping several themes into more structured meta-categories to
obtain a second coding scheme (Strauss & Corbin, 1998). This inductive-deductive analysis
allowed us to distinguish between the anticipated effects on themes previously identified by the
literature, and the unanticipated effects of our study on new themes emerging from our data.
Subsequently, a second analysis was conducted from the dataset to highlight the evolution of the
actors’ discourses, practices and activities over time in the different meta-categories previously
constituted and stabilized on the initial conceptual framework. An Excel spreadsheet was created
in which we recorded the full list of first-order codes generated through the analysis, with a column
dedicated to each participant.
Through this analysis, we considered converging evidence from the field as well as points
of disagreement expressed by different actors. Finally, to reinforce the descriptive and
interpretative validity of our research, we have very often shown our informants the evolution of
our analyses, models and even manuscripts to validate our understanding and ensure the accuracy
of our research as prescribed by Myers (2019). In the end, we reviewed the initial assumptions for
each level of analysis: individual, collective, organizational. In doing so, our work allows us to
15
discuss the unanticipated effects, the expected but unrealized effects and the limitations of such
training.
4. Results: Impacts, effects and limits of training in innovation methods to initiate a radical
innovation capability
4.1. Individual Level
4.1.1. Impact on the Creative Skills of the Trained Researchers
Our interviews and extensive fieldwork have shown that the trained researchers felt more
open and comfortable generating, formulating and handling original and breakthrough ideas after
training. Table 2 below shows examples of the participants’ discourse development from the time
they began the training to the interviews we conducted with them one year later. Two effects in
particular are notable. On the one hand, it seems that the training stimulated a new type of reasoning
among the researchers, allowing them to be more comfortable exploring alternatives and engaging
in expansive conceptual thinking. On the other hand, some of the researchers took it upon
themselves to use the principles they learned in the training to develop new skills of group
facilitation to facilitate collaborative design activities.
INSERT TABLE 2 HERE
The evolution of both the discourse and the practices of the researchers in their modes of
conducting exploration following the training confirms that it facilitated the development of
automatisms, i.e., strategies and heuristics that encourage the exploration of original ideas and help
to inhibit fixation effects. One of the participants describes this process:
It allows us to develop certain automatisms, to review the way we approach problems. And,
this is even on a personal level! We approach problems differently with the training filter.
What is interesting and most surprising is that these reflections and mechanisms were
already familiar to some of the researchers. The training for them, therefore, did not fundamentally
create new skills but rather revealed and put into words the things they were already doing. The
formalization of this knowledge helps them better recognize when they are in a mode of reasoning
for exploration. During the training many of the participants told us things such as:
16
In the end, we have always done innovative design. There we formalized it, and we realize
when we do the right things.
Further,
As some people said at the end of the final debate, innovative design: we did it, we do it and
we hope to continue doing it, but we now have tools to guide us in it, or at least to help us
archive this mechanism of reasoning.
Another interesting aspect is the adoption by the participants of the principles and roles of
facilitation for creative sessions. More specifically, during the training, one of the points that made
many researchers uncomfortable was the non-traditional activity of facilitating workshops to
explore new ideas and creative divergence exercises with other members, both internal and external
to the organization. Even at the end of the eighth training sessions, many doubted that one day they
would be able to develop this skill, which requires a lot of practice and cannot be learned just in
theory. However, one year later, many of the participants have pointed out to us that having
developed theoretical knowledge of it, they dared to try to put it into practice and gradually develop
strong animation skills:
I have facilitated exploration sessions with colleagues on several occasions, and the
training has helped me to better organize these meetings. (...) I realized that I had to work
on them (the sessions) very early to be sure to orient people well and to be able to make
them consider different alternatives when they were blocked on a particular aspect or
theme.
This effect, which mainly happened after the training, reflects an indirect effect of the
training on the researchers that moderates their willingness to explore unknown territories: an
increase in their motivation to innovate.
4.1.2. Impact on the Motivation to Innovate
Amabile (1997, 2012) directly links individual creativity with intrinsic motivation. On this
aspect, for some individuals, the training seems to have reopened the desire to work on topics of
innovation that are important to them and have personally challenged them to develop new skills.
However, what emerges from the analysis of the interviews is that the very act of creating, of
17
moving away from classical modes, and on experimenting with new methods, was a source of
motivation for many individuals, almost regardless of the subject they were asked to address. Three
different reasons can be advanced to explain this phenomenon. The first is that the act of exploring
provides an individual with freedom of expression, which is reinforced by working collaboratively
in groups. A second reason is that it achieves a kind of Hawthorne effect due to the attention given
by management, such that individuals are not motivated to increase their productivity but rather
they are encouraged to innovate.
However, what we also observed is that by engaging in exploration activities and allowing
themselves to go beyond the frameworks of their jobs, individuals were also able to put their own
roles back into the process of creating value for the organization and had a more global vision of
the whole organization to better position themselves for the future:
In my case, it changed my life. Before coming to the training, my field of action was my
laboratory, where I worked with technicians on specific molecules and techniques. I worked
in my bubble. During this training, I had the opportunity to work with my colleagues on
different things. I have knowledge about things I did not see, a more global vision of where
my work fits into the company.
4.2. Collective Level
In the current way of working, the risk parameters are extremely controlled, which comes
from the perspective of the research that the topics explored often turn in circles. In some
teams, they give themselves the latitude to brainstorm, but it is not something controlled.
So either it is completely crazy or the same solutions are explored. (A renewable energy
researcher)
4.2.1. Innovative Methods taken over by the Teams of the Organization
This quote, from before the training occurred, reveals that a logic of optimization,
incremental and continuous improvement predominantly dominated the innovation processes of
the research institute. As one of the managers explained to us,
18
Innovation at IREQ comes from different sources. We historically had some cases with
major innovations, but we have trouble funding them because it breaks with practices. Most
of it is incremental and we make improvements of what already exists, it is optimization
without revolutionizing the ways of doing things. But, as we are in a conservative
environment it is normal to be oriented toward more efficiency and performance.
At the collective level, the main effect expected from the training was precisely to help
equip a certain number of researchers with methods and tools to get out of this logic of exploitation.
Already by the end of the first training cohort, one of the researchers told us the following:
For me, I felt that new intensive innovation methodologies should be introduced. I just
acquired much more practical tools to do it. I will use them to start a program, to keep the
ideas alive and codify them but also to explore them and not to stay fixed on a particular
alternative.
Based on the effects of the training one year later, we found that more than half of those
trained had the opportunity to apply and practice the methods and techniques of team exploration
they learned in training. Many of the initiatives we have been able to trace have been initiated and
supported by the trained researchers themselves, with the specific goal of breaking out of the known
paradigms and questioning both technologies and business models to identify new value
propositions for the organization. One of the researchers told us about an activity of strategic re-
evaluation his team launched with the approval of management using these new tools. An activity
bringing together approximately 8 researchers, of which 5 had been trained:
I participated in the development of the Vision Network 2035, where we interviewed
experts on a rather distant future, collected this information and widened the tracks
together to chart a long-term vision. The success of this approach with the management has
exceeded my expectations, and they are currently evaluating the consequences of the
changes we have proposed on Hydro-Québec's 5 and 10 year projects.
Another told us about the use of these methods to organize a brainstorming workshop with a
number of other energy companies entitled – Big Data Analytics, Moving Beyond Power Services:
As we saw with the organization of this workshop, it became a working tool. Now it’s part
of our toolbox. (…) This is the first time we have felt comfortable organizing a workshop
19
with external companies, and above all I think it worked well, we have a number of avenues
for new business models to explore.
These activities are part of a strategic approach whereby the organization has been able to
free up time and resources so that some of the institute’s researchers (approximately 1/5) can work
to begin exploration of new major projects. If the researchers were to rely on existing ideas or
projects, the majority of the teams in charge of these approaches would start from scratch to
generate, develop and select new ideas, by including voluntarily breaks to look for projects that,
although more uncertain, are of higher value. If it is too early to say whether the ideas emerging
from these approaches will succeed in becoming innovations, the researchers at least have created
alternatives and avenues to help Hydro-Québec better understand and adapt to a changing
environment. Lily explains as follows:
The new energy context will force our organization to reinvent itself. I believe that part of
the company will use IREQ’s services for breakthrough innovation in the following areas:
RED, cyber security, big data, asset management, participative customers, etc.
This progressive reversal of dominant thought explains why a significant part of the work
carried out thus far by the teams has been to identify the elements (products, services, models) that
will create disruption in Hydro-Québec’s markets, so they can prepare for it by exploring different
alternative ideas to adapt to these radical innovations or be proactive in developing them internally.
This combination of foresight and strategic planning has thus far led to a relatively agreed-upon
context due to the teams working to better understand and position the value of future innovation
projects by measuring the risk, the cost and the value of both using and not using them.
4.2.2. Unexpected Effects on the Creation of New Collectives in the Organization
As anticipated by the literature, the training did not produce only learning effects in the use
of new methods at the collective level. It has also had many direct and indirect impacts on the
institute’s networks. In particular, it has helped create new links between the various trained
researchers, who did not always know one another since most worked in different fields and teams,
and who continued to exchange and stay in touch after the training. However, what was more
surprising is that the training also triggered the emergence of a new autonomous community of
20
practice in which to exchange practices, knowledge and methods of innovation. This community
began at the end of the first cohort of training with a small group of people wanting to progress and
put into practice the new methods and techniques they just learned. Because they wanted to extend
the reflection and experiment in new practices, they had an interest in meeting for discussion with
several people in the organization.
The initiator of this first meeting describes the process as follows:
We had a little anxiety to say that we did 8 days of training in new methods and we should
use them in real life, uh, we did not know how we could do that. I think that’s where the
idea came from.
Thus, he decided to take the lead and contacted the trained researchers and other colleagues in the
organization:
I remember the first time, I launched the invitation, I sent an Outlook to people. Coffee
innovation bring your coffee. From the beginning we said that. And then the first time I
remember it was at the documentation centre of the library. We had no agenda, nothing
planned – precise. It was just, well we meet and discuss. And we had maybe eight to ten
people who came.
Since then, the initiative, which is an indirect effect of the training, has been renewed every
first Monday of the month for more than a year. Those who want to share an experience or be
inspired by others are invited to participate in a meeting where exploration approaches and
innovation projects are presented, where they discuss the methods used to achieve it and the ideas
that have been generated:
There have always been 15 to 25 people coming each time. (...) The coffee of innovation
has become a forum for sharing experiences and results on innovation in general. We have
created a simple format to talk about innovation. We create exchanges with someone who
arrives with a presentation that he will present and after we discuss it. (…) We also created
a file to exchange information, elements of organization, management, advancement and
so on.
This one-and-a-half-hour monthly institutionalized event allows for the informal sharing of new
ideas and insights that are generated beyond the project team and creates cross-functional links. In
21
addition, it is an opportunity for researchers to take a reflective approach to the methods and the
process of exploration they have used by doing this very informally with their peers.
However, while the training has thus directly and indirectly helped reinforce and create
collectives to work on approaches and innovation projects, there is still some difficulty applying
part of the learning of the training within teams. This difficulty is often noted at these moments of
exchange. First, it is still very difficult for many of them to find a starting point in the innovation
process without a clear management brief. Left to themselves, without great directional goal, the
teams have difficulty starting the exploration or limiting its scope. One of the researchers shares
this feeling:
We did not have clear instructions, so defining interesting directions from which to start
was not easy. The difficulty is that we tried to cover a lot of space without having a
particular focus.
Second, to obtain additional resources for exploration and to develop the ideas generated, teams
struggled to find the right sponsors in the organization to go to. Having no direct sponsor or
business units to report to from the outset, some people have been discouraged from continuing to
invest time and effort in exploration projects that sometimes struggle to come to fruition. Thirdly,
some people found that they still lack the opportunity to practice their acquired skills and to find
opportunities, for example, master the methods of group facilitation to work on the emergence of
new ideas. In particular, one of them told us the following:
I started an exercise with a small team. (...) We generated things on the board, but it was
not as structured as I would have liked. I was not equipped enough to get them out of their
area (talking about her team).
4.3. Organizational Level – The Premises of a Cultural Change: Creating a New Language
and Awareness of Future Changes in the Energy Industry
The most important impact of the training at the organizational level may have been to
create a common language for exploration and innovation, which is gradually spreading throughout
the IREQ. In interviews, this dimension emerged several times. Additionally, we especially noted
it in the evolution of the vocabulary used not only by the trained researchers but also by managers
or researchers who have not received the training that end up using the terms in daily life due to a
cross-contamination effect. Some were even surprised to see some people who were reluctant to
22
change their minds:
I was surprised to see that even those who at first did not want to hear about these
innovation methods were convinced.
This vocabulary and common reasoning goes beyond disciplinary fields and makes it
possible to break silos due to new theoretical constructs that can be mobilized during exploratory
steps.
For a large number of people within the institute, beyond the language, the appropriation of
the methods of exploration and the implementation of approaches to explore new alternatives,
supported by the management, have allowed for changes in the patterns of thinking and the
perspectives on radical innovations to come in the industry. The evolution in the statements testify
to the passage of a relatively conservative model whereby the technologies, the models of business
and the ways of working in the industry were perceived as relatively stable, towards a model
whereby major changes must be anticipated, developed and gradually implemented. As one of the
managers puts it,
I think there is so much change that we have no choice but to innovate. We have to bring
new sources of income, new business models, so that we will not disappear.
Further, there is a growing number of researchers who have participated in these exploratory
processes who have transformed the paradigm in which they find themselves and are aware that
the resilience of the enterprise will depend in large part on its ability to adapt to a context of
intensive innovation and to produce or adapt to major innovations:
I think it’s important, it’s a matter of survival I was going to say ! If you do not address
these elements of disruption there, you are just good to disappear. All these key words
participative customers, decentralized energy, artificial intelligence, you are obliged to
address these innovations you have no choice.
One of the indirect effects of the training is precisely to raise awareness; through the contamination
and dissemination of ideas and knowledge, on a larger scale to the staff of the company to radical
innovations and major changes that seem to be emerging in the energy industry. However, this
result must be in part mitigated because, there are still diverging voices at the IREQ who believe
that radical innovation is far from being a priority and that exploration is a waste of money and
time.
23
Although there have been no formal processes implemented to incorporate these new
methods into the organization’s routines by the management team, it seems, however, that one year
after its establishment, managers and/or untrained researchers were more aware of the threats of
breakthrough innovations identified through the exploration efforts that have been made and are
more sensitive to new ideas to prepare for them. Additionally, some ideas that came out of the
exploration process are now undergoing deeper reflection to assess their value potential in the
organization (internal innovations) or in the market, to be developed and taken up in projects, or
researched to develop the competence and knowledge needed to achieve them.
INSERT TABLE 3 HERE
5. Discussion: Developing competencies versus indirect encouragement to innovate, the
effects of training to initiate radical innovation capabilities
Developing radical innovation capabilities is not easy (O'Connor & Ayers, 2005), especially
in starting an organizational transformation that breaks with the logic that has been established for
some time. By considering the effects and limitations of a training for innovation and creativity,
our article sheds light on how radical innovation capabilities can be initiated through an
organizational learning process within organizations that are trying to prepare for major
discontinuities in the future. First, based on our longitudinal study, our results make it possible to
confirm some of time-persisting effects already described in the literature, but also to reveal new
ones that were not anticipated by previous studies. Second, our study allows us to build the
foundations of a first theoretical model for understanding how a training in innovation and
creativity can initiate radical innovation capacity in mature organizations. We discuss these two
major contributions in the following paragraphs.
At the individual level, our study confirm the results of previous studies showing that such
training has the potential to develop individual creative skills for exploration, allowing trained
personnel to venture into unfamiliar territories, recognizing and avoiding fixation effects on well-
known elements, and being more able to generate and experiment with radical ideas (Karwowski
& Soszynski, 2008 ; Mathisen & Bronnick, 2009 ; Hatchuel et al., 2011). These abilities play a
24
decisive role in generating, identifying and articulating ideas and value propositions that come out
of the mainstream (Dewett, 2007; Le Masson, Hatchuel, & Weil, 2011; Rice, Kelley, Peters, &
O'Connor, 2001). But, beyond a skills development strategy, our results show that an important
effect not anticipated by the literature is that this type of organizational device also seems to
significantly increase employees' intrinsic motivation to innovate. This is in line with the recent
literature that reasserts the role of employee engagement and motivation in pursuing radical
innovation (Alexander & Van Knippenberg, 2014).
At the collective level, we confirm the benefits of such training to serve as a platform for
interaction between individuals with different areas of expertise and the generative transfer of
knowledge and ideas throughout the company (Lau & Ngo, 2004; Sung & Choi, 2014), and this
effect even continued after the training. The use of common methods of exploration was also key
to finding innovative ways to generate value for the company and to counterbalance a rigid stage-
gate process thus expanding value criteria and the willingness to explore collectively in unknown
territories (Gillier et al., 2010; Kurtmollaiev et al, 2018). However, one of the unexpected elements
was to federate a self-constituted collective to continue for a long time after the training to exchange,
debate and discuss the practices and methods of exploration. Collectives such as these types of
communities of practice for exploration have already demonstrated their value to renew the
exploration capabilities of firms (Barlatier & Dupouët, 2015; Borzillo, Schmitt, & Antino, 2012;
Cohendet & Simon, 2007). It may well be that liminal moments such as trainings in innovation
theories and methods can catalyse their development.
Finally, at the organizational level, our results confirm that one of the main effects of
training in innovation and creativity is to help create a common language and vocabulary between
the different groups or divisions of an organization to talk about exploration (Gómez et al., 2004).
A major feature that organizational learning theorists put forward to be able to break down silos
and encourage organizational collaboration between distant knowledge domains. For managers it
also confirms that such trainings can convey the message that innovation is a significant and
legitimate agenda within the organization (Scott, 1995). But in addition to these effects, if
organizational members, especially those in management, were already aware of the risks of
discontinuities and future changes in the energy industry, the training by giving the organization’s
staff provides access to tools to explore possible breaks, made it possible to specify the extent of
the radical innovations that could be envisaged as well as to increase by contamination the
25
collective awareness with regard to the changes to come (Bessant et al., 2014). This is central since
employees must first make sense and understand a new dynamic environment, which breaks with
existing logic (Anderson & Tushman, 1990; Birkinshaw, Zimmermann, & Raisch, 2016; Ghezzi,
2013).
On the basis of these results, our study then makes it possible to lays the foundations for
understanding a model by which training in innovation and creativity can initiate radical innovation
capacity in mature organizations (Cf. Figure 2). This model, which must be tested by incorporating
the results of other types of training and different contexts, does, however, offer a multi-level
perspective that is useful for understanding the processes underlying the development of a radical
innovation capacity (Slater et al., 2014). It provides a general framework that can also serve as a
support to trainers and managers to better design devices to develop the capacities of their firms.
We present these managerial implications in more detail in the conclusion.
INSERT FIGURE 2 HERE
Conclusion, Managerial Implications and Limits
Many organizations are trying to start major organizational transformations to be able to
adapt, anticipate, or implement radical innovations. Managing this creation of a collective
exploration capacity (Arrighi, Le Masson, & Weil, 2015; O'Connor, Paulson, & DeMartino, 2008;
Verganti, 2008) to adapt to such new dynamics required to make this transition requires a lot of
investment. Our article shows that devices such as training for innovation and creativity can
participate in initiating such radical innovation capabilities, having wider effects than the mere
development of individual skills and tools that can be taken up at the collective level. In particular,
our work shows that such a system can overcome a number of constraints that inhibit the
development of radical innovation opportunities by increasing employees' motivation to innovate,
by participating in the creation of new collectives, and by gradually spreading a common
vocabulary to talk about exploration.
Our study makes it possible to apprehend a bottom-up strategy that shows that beyond the
26
simple development of collective and individual skills and introduction to new tools and methods,
such training can be used by management to indirectly introduce changes that have a profound
impact on the ability of employees to make sense of future changes in their environment and to
motivate them to collectively explore new opportunities for radical innovation. The neutrality of
external agents, the introduction to new theoretical constructs and ways of doing things can act in
a reflexive way, through mechanisms of sensemaking, appropriation and design of modes of
adoption (Rampa, Abrassart, & Agogué, 2017), that gradually transform the practices and
representations of the participants. Further, the participants can in turn contaminate an increasing
number of actors if these mechanisms are taken over, legitimized and supported in the organization
thus supporting the progressive creation of a capacity for radical innovation through various
localized initiatives.
Surprisingly, this particular type of device is transforming the role that can be played by
management in initiating radical innovation capabilities and introducing organizational
transformation. Senior management initiates, accompanies and supports change but acts more
indirectly that through the creation of new structures, processes, or partnerships (O’Connor et al.,
2008; Börjesson, Elmquist and Hooge, 2014; Hooge, Béjean, & Arnoux, 2016). In doing so, it not
only gives employees tools, but also symbolic levers that can ultimately transform the
organization's culture. However, to maintain the effects of a training course over time, management
can act in a different way by highlighting local initiatives, by structuring a posteriori the new
routines that are developed by different groups in the organization, and by institutionalizing the
common language to talk about exploration that spreads throughout the firm.
From a practical point of view, the framework we are developing can also be used to better
design such training. For example, raising awareness of fixation effects helps participants to better
overcome them (Howard, Maier, Onarheim, & Friis-Olivarius, 2013). Similarly, special attention
can be paid to socialization spaces and group work by recombining teams to encourage meetings
and bisociations between diverse expertise. Moreover, the question of a suitable casting of
participants for such training courses could be the subject of a later study. Finally, the combination
of practical applications of tools and methods during the training on subjects with which the
participants are not familiar at first, but also on more concrete subjects, allows them to practice
their skills and automatisms in safe contexts and undoubtedly plays a key role both in their
27
motivation to innovate and their willingness to experiment in unknown territories.
We recognize that our research bears its limits. First, our study is based on a single
longitudinal study, which may limit the extent and scope of its theoretical generalization. Similarly,
we recognize that the particularities of the theoretical material and exercises carried out during the
training played a significant role that must be taken into account to qualify the scope of our results.
However, we believe that the scope and novelty of the longitudinal study we conducted offer some
interesting aspects with regard to the development of a radical innovation capability. In particular,
we are convinced that both the multi-level approach taken to apprehend the effects of training and
the model it has enabled to identify offer new perspectives that would deserve to be further
developed through additional studies and we strongly encourage other authors to replicate the
experience in different organizational contexts.
Finally, the present case raises many questions. First, beyond training, our study opens the
door to a broader consideration of organizational learning devices for developing a capacity for
radical innovation whether by increasing opportunities for practice, connecting employees with
innovative collectives, or providing access to innovation toolkits, etc. Secondly, our study did not
focus on studying the new roles that this type of bottom-up strategies gives to management. In
particular, the difficult task of coordinating emerging and unplanned initiatives to work on radical
innovation opportunities seems to us to be a theme that deserves further consideration.
28
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Table 1: Information on the 40 participants
Gender
Age group
Average seniority
Research domains of the trainees
24 Men
16 Women
32 < x < 58
14 years (Min 4
years, Max 23
years)
Materials science; Digital simulation; Energy efficiency; Cybersecurity;
Electric battery; Grid management; Robotics; Statistics; Consumer
behaviours; Data valorization; Diagnosis and prognosis of assets; Demand
prediction; Integration of decentralized energy resources; Information
technology; Renewable energies
38
Figure 1: The Different Phases of the Study
December 2015 / January 2016 January - May 2016
First phase: initiation, entry
into the field
4 preliminary interviews
September - November 2016 June 2017
Second phase: Documentation and evaluation
of the first cohort
64 hours of non-participant observation
17 intermediate interviews (20 - 25 minutes)
12 final interviews (25-30 minutes)
Third phase: Documentation and evaluation
of a second cohort
64 hours of non-participant observation
12 intermediate interviews (20 - 25 minutes)
13 final interviews (25-30 minutes)
Fourth phase: Evaluation of the impacts and effects of
the training, one year after its implementation in the
organization
12 new interviews (between 40 and 55 min):
-2 to document the impacts and effects of 3 specific
innovation activities.
-2 with managers
-8 with trained researchers
39
Table 2: Examples of evolution of participants' discourses
At the beginning of the training
One year later
A renewable
energy
researcher
When you do incremental innovation you already
have trouble communicating with the business
unit. I do not know what it takes.
Personally, I appreciate the approach because it allows us to
co-design with other stakeholders than those of our immediate
environment. It's very profitable and relevant because the
work in silos in the company is detrimental to the company's
performance and networking.
A researcher
in numerical
simulation
The field of electricity production is extremely
conservative. It is difficult to bring non-
incremental innovation to business units.
I see a different way of approaching my search for ideas in
research. I feel less lost in the unknown, I feel like I have
tools.
A researcher
in material
sciences
To arrive with a concept is difficult for me
because we are used to work on very specific
knowledge.
After the training I took part in an exploration of the new
materials where we used the tools of the training. I was, in
particular, a workshop facilitator.
A researcher
statistician
I do not feel ready to lead a creative session.
I am certainly more open to original ideas and am able to
help others raise them. I have been a facilitator a few times, in
all these cases, even if the results in terms of ideas have not
always been spectacular, I think I have become a better
facilitator.
A researcher
in robotics
Why do we need to generate new knowledge? To
explore new alternatives?
We are able to bounce on the ideas of each other. It lights
things up and we have an open mind to explore in a relatively
easy way.
40
Table 3: Summary of results- Impacts, effects and limits of training in innovation methods to initiate radical innovation capabilities
Unit of analysis
Expected effects
Unexpected effects
Limits
Individual level
More openness to original ideas
Less focused on technical
performance, openness to new
forms of value
Greater motivation to design and
work innovations and radical ideas
(Desire to innovate)
Lack of occasional practices to get their
hands on methods and techniques
acquired
Not all researchers use the knowledge
learned in practice one year after
Collective level
Application of team exploration
methods and techniques to
generate, work and select new
ideas
More time for generation and
socialization of ideas is taken
within teams during and after the
training
Creation of new links between
trained researchers who persist
after the training
Creation of a community and a
monthly event to exchange on
practices, knowledge and methods
of innovation
More formal and informal sharing
of new ideas and knowledge that
continue even after training
Difficulty finding a starting angle in the
innovation process
Finding sponsors remains a hindrance
to kick off and especially to the
resumption of exploration projects
Organizational
level
Creation of a common language
and vocabulary to talk about
innovation and exploration that
spreads throughout the
organization
More openness and exploratory
steps with external actors to the
firm
Awareness of major changes and
radical innovations that may have
an impact on the energy industry,
sometimes with a sense of urgency
There are divergent voices at IREQ
who believe that disruptive innovation
is far from being a priority
There are still cultural barriers to
internal idea sharing
There have been no formal processes
implemented to integrate these new
methods into the organization's routines
41
Figure 2: The effects of training for innovation and creativity on the emergence of a radical innovation capacity
Radical Innovation Capability
Overcoming fixation effects
Creative Skills
New forms of values
Expensive evaluation criteria
Greater motivation (Desire)
to innovate
Collective
level
Socialization of employees
Ideas and Knowledge
transfert
Collective innovation tools
and methodologies
Signal radical innovation as a
legitimate agenda
Creation of a common
language to talk about
innovation
Awareness of major changes
and radical innovations
sometimes with a sense of
urgency
Willingness to experiment in
unknown territories
Innovation-supportive routines
and climate
Organizational
level
Individual
level
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The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about. The book's use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry.
Article
Deeply rooted in practice, design thinking lacks theory-driven empirical research on its effects. In this article, we combine the practical experience of design thinking with the theoretical advances of the dynamic capabilities framework. We examine how training team leaders in design thinking can develop their managerial sensing, seizing, and transforming capabilities; stimulate innovation in their teams; and influence team operational capability. We test the model using a quasi-experimental field study with a control group and a 4-month time lag. The intervention is a design thinking training program presented in six geographically isolated business units of a large multinational telecommunications company. We found that the training had a positive effect on the participants’ sensing and seizing capabilities, which had a positive effect on their transforming capability, team innovation output, and team operational capability. These positive effects were paralleled by a direct negative effect of the training on the operational capabilities of the participants’ teams.
Article
Throughout decades of creativity research, a range of creativity training programs have been developed, tested, and analyzed. In 2004 Scott and colleagues published a meta-analysis of all creativity training programs to date, and the review presented here sat out to identify and analyze studies published since the seminal 2004 review. Focusing on quantitative studies of creativity training programs for adults, our systematic review resulted in 22 publications. All studies were analyzed, but comparing the reported effectiveness of training across studies proved difficult due to methodological inconsistencies, variations in reporting of results as well as types of measures used. Thus a consensus for future studies is called for to answer the question: Which elements make one creativity training program more effective than another? This is a question of equal relevance to academia and industry, as creativity training is a tool that can contribute to enhancement of organizational creativity and subsequently innovation. However, to answer the question, future studies of creativity training programs need to be carefully designed to contribute to a more transparent landscape. Thus this paper proposes a methodological research standard consisting of three criteria, to which researchers can look when designing future studies of the effectiveness of creativity training.
Article
This study examines how product innovation contributes to the growth and renewal of the firm through its dynamic and reciprocal relation with the firm's competences. Field research in five high-tech firms of varying age, size, and level of diversification is combined with analysis of existing theory to develop the findings of the study. Based on the notion that new products are created by linking competences relating to technologies and customers, a typology is derived that classifies new product projects based on whether a new product can draw on existing competences, or whether it requires competences the firm does not yet have. Following organizational learning theory, these options are conceptualized as exploitation and exploration. These organizational learning concepts are used to gain a dynamic and path dependent view of product innovation and firm development, and to reveal the unique nature and challenges of different types of product innovation.
Article
This article develops a conceptual integration of the dynamic capabilities and ambidexterity perspectives in order to understand how firms adapt to discontinuous change. Based on three illustrative case studies, it demonstrates that it is not possible to identify a universal set of dynamic capabilities. Rather, the distinct set of capabilities required depends on which of three modes of adaptation (structural separation, behavioral integration, or sequential alternation) has been prioritized. This article contributes a contingency perspective to dynamic capability research and offers guidance to managers about the alternative approaches they could take when seeking to adapt to environmental discontinuities. © 2016 by The Regents of the University of California. All rights reserved.