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Comparision of traditional and sustainable business practices

Authors:
S I L E S IA N U N I V E R S I T Y OF T E C H N O L O G Y P U B L IS H I N G H OU SE
SCIENTIFIC PAPERS OF SILESIAN UNIVERSITY OF TECHNOLOGY 2023
ORGANIZATION AND MANAGEMENT SERIES NO. 177
http://dx.doi.org/10.29119/1641-3466.2023.177.39 http://managementpapers.polsl.pl/
COMPARISION OF TRADITIONAL AND SUSTAINABLE
1
BUSINESS PRACTICES
2
Radosław WOLNIAK1*, Wies GREBSKI2
3
1 Silesian University of Technology, Organization and Management Department, Economics and Informatics
4
Institute; rwolniak@polsl.pl, ORCID: 0000-0003-0317-9811
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2 Penn State Hazletonne, Pennsylvania State University; wxg3@psu.edu, ORCID: 0000-0002-4684-7608
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* Correspondence author
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Purpose: The goal of the paper is to analyze the differences between traditional and sustainable
8
business practices.
9
Design/methodology/approach: Critical literature analysis. Analysis of international literature
10
from main databases and polish literature and legal acts connecting with researched topic.
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Findings: The main principles of sustainable business practices include the Triple Bottom Line
12
principle, which considers people, planet, and profit; environmental stewardship; social
13
responsibility; stakeholder engagement; long-term thinking; innovation and collaboration;
14
transparency; and proactive compliance. These principles guide organizations in integrating
15
sustainability into their strategies and decision-making processes. Traditional business
16
practices, focused on short-term profitability, often neglect the environment and society.
17
In contrast, sustainable business practices emphasize long-term value creation, balance
18
economic, environmental, and social considerations, and actively mitigate environmental and
19
social impacts. They prioritize resource efficiency, eco-friendly technologies, fair labor
20
practices, and stakeholder engagement. Sustainable practices also embrace innovation,
21
transparency, and proactive compliance.
22
Originality/value: Detailed analysis of all subjects related to the problems connected with the
23
relation between traditional and sustainable business practices.
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Keywords: Industry 4.0; business practices, sustainability, sustainable business, sustainable
25
business practices, CSR, environment.
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Category of the paper: literature review.
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1. Introduction
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Sustainable business practices refer to the strategic integration of environmental, social, and
29
economic considerations into the core operations and decision-making processes of a business
30
entity. This concept is rooted in the understanding that businesses have a responsibility to not
31
672 R. Wolniak, W. Grebski
only generate profit but also mitigate their negative impacts on the environment and society,
1
while simultaneously creating long-term value for stakeholders.
2
The goal of the paper is to analyze the main differences between traditional and sustainable
3
business practices.
4
2. Sustainable business practices- main concepts
5
From an environmental standpoint, sustainable business practices entail the adoption of
6
strategies and initiatives aimed at minimizing resource consumption, reducing greenhouse gas
7
emissions, and conserving biodiversity. This includes implementing energy-efficient
8
technologies, promoting the use of renewable energy sources, managing waste effectively
9
through recycling and waste reduction measures, adopting sustainable supply chain practices,
10
and considering the entire life cycle of products, from design to disposal (Liu et al., 2023).
11
The social dimension of sustainable business practices involves recognizing and addressing
12
the broader societal impacts of business activities (Sułkowski, Wolniak, 2015, 2016, 2018;
13
Wolniak, Skotnicka-Zasadzień, 2008, 2010, 2014, 2018, 2019, 2022; Wolniak, 2011, 2013,
14
2014, 2016, 2017, 2018, 2019, 2020, 2021, 2022; Gajdzik, Wolniak, 2023; Michalak, Wolniak,
15
2023). This includes ensuring fair labor practices, providing safe and healthy working
16
conditions, promoting diversity and inclusion within the workforce, supporting local
17
communities through philanthropic activities, and engaging in responsible marketing and
18
consumer education. Businesses are encouraged to foster positive relationships with
19
stakeholders such as employees, customers, suppliers, and communities, taking into account
20
their needs and concerns (Cerciello et al., 2023).
21
Economically, sustainable business practices recognize that long-term profitability is
22
closely linked to environmental and social performance. By implementing sustainability
23
measures, businesses can achieve cost savings through improved resource efficiency, reduced
24
waste generation, and enhanced operational efficiency. Additionally, sustainable practices
25
contribute to building a positive brand reputation, increasing customer loyalty, and accessing
26
new markets that prioritize sustainability (Wolniak, 2016; Czerwińska-Lubszczyk et al., 2022;
27
Drozd, Wolniak, 2021; Gajdzik, Wolniak, 2021, 2022; Gębczyńska, Wolniak, 2018, 2023;
28
Grabowska et al., 2019, 2020, 2021). While there may be initial investment costs associated
29
with implementing sustainable practices, the potential for long-term economic benefits
30
outweighs these costs (Sani, Garg, 2023).
31
The main principles of sustainable business practices encompass a holistic approach that
32
considers the economic, environmental, and social dimensions of business operations.
33
These principles guide organizations in integrating sustainability into their strategies, decision-
34
Comparison of traditional and sustainable… 673
making processes, and daily practices. Here are the key principles of sustainable business
1
practices (Moghrabi et al., 2023; george et al., 2022; Das et al., 2021; D’Adamo et al., 2022):
2
The Triple Bottom Line (TBL) principle emphasizes the consideration of three
3
interconnected dimensions: people, planet, and profit. It entails measuring
4
organizational performance not only in terms of financial profitability but also by
5
assessing social and environmental impacts. By striving for a balance between these
6
three bottom lines, businesses can create long-term value and contribute to sustainable
7
development.
8
Sustainable business practices prioritize environmental stewardship by minimizing
9
negative impacts on natural resources, ecosystems, and climate. Organizations commit
10
to reducing their carbon footprint, conserving energy and water resources, adopting
11
sustainable sourcing and production practices, promoting waste reduction and recycling,
12
and integrating environmental considerations into product design and lifecycle
13
management.
14
Social responsibility entails actively addressing the well-being and interests of various
15
stakeholders, including employees, customers, local communities, and society at large.
16
Sustainable businesses prioritize fair labor practices, safe working conditions, diversity
17
and inclusion, ethical sourcing, and human rights. They also engage in philanthropic
18
activities, support community development, and contribute to the advancement of social
19
causes.
20
Sustainable businesses recognize the importance of stakeholder engagement in
21
decision-making processes. They actively involve employees, customers, suppliers,
22
investors, local communities, and NGOs in shaping business strategies, policies,
23
and practices. By soliciting input, fostering collaboration, and considering diverse
24
perspectives, organizations can align their actions with stakeholder expectations, build
25
trust, and ensure accountability.
26
Sustainable business practices focus on long-term thinking rather than short-term gains.
27
Organizations consider the potential social, environmental, and economic impacts of
28
their decisions and actions over time. By prioritizing the long-term well-being of
29
stakeholders and the planet, businesses can ensure their own resilience, adaptability,
30
and continued success in a rapidly changing world.
31
Sustainable businesses embrace innovation and collaboration as drivers of positive
32
change. They seek innovative solutions to sustainability challenges, develop new
33
technologies, and implement sustainable practices across their value chains.
34
Collaboration with stakeholders, industry peers, academia, and governments enables the
35
sharing of best practices, knowledge exchange, and collective efforts to address
36
complex sustainability issues.
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674 R. Wolniak, W. Grebski
Transparency is a vital principle of sustainable business practices. Organizations are
1
encouraged to disclose information about their sustainability performance, goals,
2
targets, and progress. Transparent reporting allows stakeholders to assess the
3
environmental and social impacts of a business, fostering accountability and trust.
4
Adhering to recognized reporting frameworks, such as the Global Reporting Initiative
5
(GRI) or Sustainability Accounting Standards Board (SASB), helps ensure consistency
6
and comparability.
7
Sustainable businesses go beyond mere regulatory compliance by proactively
8
identifying and addressing sustainability challenges. They adhere to applicable laws and
9
regulations while also striving to exceed minimum requirements and anticipate future
10
sustainability standards. By adopting voluntary initiatives, industry certifications,
11
and best practices, organizations demonstrate their commitment to continuous
12
improvement and responsible business conduct.
13
By embracing these principles, businesses can drive positive change, mitigate risks, enhance
14
reputation, and create shared value for all stakeholders. Sustainable business practices not only
15
contribute to a more sustainable future but also foster innovation, resilience, and long-term
16
profitability.
17
3. Sustainable and traditional business practices
18
Business practices play a crucial role in shaping the economic, environmental, and social
19
landscape of our society. Traditional business practices have long been focused on short-term
20
profitability and financial gains, often neglecting the broader impacts on the environment and
21
society (Jonek-Kowalska, Wolniak, 2021, 2022; Jonek-Kowalska et al., 2022; Kordel, Wolniak,
22
2021, 2023; Rosak-Szyrocka et al., 2023; Gajdzik et al., 2023; Orzeł, Wolniak, 2021, 2022;
23
Ponomarenko et al., 2016; Stawiarska et al., 2020, 2021; Stecuła, Wolniak, 2022; Olkiewicz
24
et al., 2021; Wolniak, 2013, 2016; Hys, Wolniak, 2018). In contrast, sustainable business
25
practices aim to strike a balance between economic prosperity, environmental stewardship,
26
and social responsibility. This chapter delves into the significant differences between traditional
27
and sustainable business practices, highlighting their implications and emphasizing the
28
transformative potential of adopting sustainable approaches (Anaman et al., 2023).
29
From economic perspective traditional business practices prioritize immediate profit
30
maximization and often overlook the long-term implications. On the other hand, sustainable
31
business practices recognize the value of long-term thinking and take a holistic approach by
32
considering the triple bottom line - people, planet, and profit. Sustainable practices have been
33
shown to generate economic benefits through cost savings achieved via resource efficiency,
34
waste reduction, and energy conservation. Moreover, sustainable businesses enjoy enhanced
35
Comparison of traditional and sustainable… 675
brand reputation and customer loyalty, providing access to new markets and emerging
1
opportunities (Sanchez-Planelles et al., 2022).
2
In the case of environmental impact traditional business practices tend to be resource-
3
intensive, resulting in excessive consumption, waste generation, and pollution. Sustainable
4
business practices, however, embrace the concept of environmental stewardship.
5
They prioritize resource conservation, employ eco-friendly technologies, and actively seek to
6
reduce their carbon footprint. Sustainable practices integrate renewable energy sources,
7
implement sustainable supply chain management, and adopt eco-design principles that consider
8
the entire lifecycle of products. By doing so, they mitigate environmental impacts and
9
contribute to the preservation of natural resources and biodiversity (Lathabhavan, 2022).
10
The next important factor is connected with social responsibility. Traditional business
11
practices often exhibit limited social responsibility, focusing primarily on profit generation and
12
neglecting the welfare of employees and communities. In contrast, sustainable business
13
practices recognize the importance of social responsibility. They foster employee well-being,
14
promote diversity and inclusion, ensure fair labor practices, and provide safe and healthy
15
working conditions. Sustainable businesses actively engage with local communities, supporting
16
their development through philanthropic activities, responsible marketing, and ethical sourcing.
17
By prioritizing social responsibility, sustainable practices foster positive relationships with
18
stakeholders and contribute to the overall welfare of society (Yacob et al., 2022).
19
In the case of stakeholders engagement traditional business practices typically involve
20
minimal stakeholder engagement beyond immediate customers and investors. In contrast,
21
sustainable business practices embrace stakeholder engagement as a core principle.
22
They actively involve employees, customers, suppliers, and local communities in decision-
23
making processes, seeking their input and considering their concerns. Sustainable businesses
24
prioritize transparent communication, accountability, and collaboration with stakeholders,
25
recognizing the importance of their perspectives and needs. This engagement fosters trust,
26
enhances reputation, and ensures the alignment of business practices with the broader societal
27
context (Jananipriya, Usha, 2022).
28
The long-term visibility also differs traditional and sustainable business practices.
29
Traditional business practices often face challenges in a rapidly changing business landscape.
30
Their focus on short-term gains can hinder adaptation to emerging trends and market demands.
31
In contrast, sustainable business practices demonstrate resilience and long-term viability.
32
They anticipate regulatory changes, proactively comply with evolving standards, and embrace
33
innovations that align with sustainability principles. Sustainable businesses possess the agility
34
to respond to emerging challenges and capitalize on sustainability-driven opportunities, thereby
35
securing their long-term success (Singh et al., 2022).
36
In the table 1 there is a detailed analysis of differences between traditional and sustainable
37
business practices.
38
39
676 R. Wolniak, W. Grebski
Table 1.
1
Comparison of traditional and sustainable business practices
2
Traditional Business Practices
Sustainable Business Practices
Focus primarily on short-term profitability
and financial gains
Emphasize long-term value creation and consider the triple
bottom line (people, planet, profit)
Primarily driven by profit maximization
Balance economic, environmental, and social considerations
Resource-intensive and inefficient
Strive for resource efficiency and conservation
Limited consideration for environmental
impacts
Actively mitigate and reduce environmental impacts
Minimal social responsibility and stakeholder
engagement
Engage stakeholders and address social and community
needs
Linear production and consumption models
Promote circular economy principles and sustainable supply
chain practices
Reactive approach to regulations and
compliance
Proactive compliance and go beyond regulatory
requirements
Short-term cost savings prioritized
Recognize the long-term economic benefits of sustainable
practices
Lack of transparency and accountability
Transparent reporting and accountability for sustainability
performance
Limited consideration for social and
environmental risks and opportunities
Identify and capitalize on social and environmental risks and
opportunities
Emphasis on individualistic decision-making
Collaborative decision-making involving stakeholders and
considering diverse perspectives
Single bottom line (financial performance)
Triple bottom line approach (people, planet, profit)
Extractive approach to natural resources
Conservation and responsible use of natural resources
Reactive approach to social and
environmental issues
Proactive identification and mitigation of social and
environmental risks
Focus on short-term customer satisfaction
Prioritization of long-term customer relationships and
satisfaction
Limited innovation and adaptation to
changing market needs
Focus on innovation and adaptation to address sustainability
challenges and market demands
Limited consideration for employee well-
being and development
Employee-centric approach, promoting well-being, diversity,
and professional growth
Lack of engagement with local communities
Active engagement with local communities, addressing their
needs and supporting their development
Limited transparency and disclosure
Transparent reporting of environmental, social, and
governance (ESG) performance
Minimal consideration for climate change and
carbon emissions
Efforts to reduce carbon footprint and mitigate climate
change impacts
Inefficient use of energy and water resources
Implementation of energy and water efficiency measures
Focus on short-term cost reduction
Long-term cost savings through resource efficiency and
waste reduction
Risk of reputational damage from
unsustainable practices
Enhanced reputation and brand value through sustainable
practices
Ignoring potential regulatory and legal risks
Proactive compliance with regulations and anticipation of
future requireme
Source: Authors own work on the basis of: George et al., 2022; Das et al., 2021; Lathabhavan, 2022;
3
Singh et al., 2022; Cerciello et al., 2023; Liu et al., 2023; Pietro et al., 2021.
4
The differences between traditional and sustainable business practices are significant and
5
far-reaching. Sustainable practices encompass a broader perspective, taking into account the
6
economic, environmental, and social dimensions of business operations. By adopting
7
sustainable practices, businesses can achieve not only financial success but also contribute to
8
the well-being of the planet and society. The transformation towards sustainability is not only
9
an ethical imperative but also a pathway to resilience and long-term viability. It is crucial for
10
Comparison of traditional and sustainable… 677
businesses to recognize the profound implications of sustainable practices and actively embrace
1
them, playing a vital role in creating a sustainable and prosperous future for all.
2
4. Examples of sustainable business practices
3
Sustainable business practices have gained increasing recognition as organizations strive to
4
address environmental and social challenges while pursuing long-term profitability.
5
This chapter highlights exemplary examples of sustainable business practices implemented by
6
companies across various industries. These examples demonstrate how businesses can
7
successfully integrate sustainability into their core operations, contributing to positive
8
environmental outcomes, social well-being, and economic prosperity. The examples of selected
9
sustainable business practices were described in the table 2.
10
Table 2.
11
Examples of sustainable business practices
12
Organization
Type of
sustainable
practice
Description
Patagonia
Embracing
Environmental
Stewardship
Patagonia, an outdoor clothing company, exemplifies a commitment to
environmental sustainability. They have implemented innovative practices,
such as using recycled materials, reducing waste through repair and
recycling programs, and advocating for fair labor practices throughout their
supply chain. Patagonia's transparency and efforts to raise awareness about
environmental issues set them apart as a leader in sustainable business
practices.
Interface
Leading the
Path to a
Circular
Economy
Interface, a global carpet tile manufacturer, has made substantial progress
in transitioning to a circular economy. They introduced a product take-back
program, enabling the recycling and reuse of old carpet tiles. Interface also
focuses on sustainable sourcing, energy-efficient manufacturing processes,
and carbon-neutral operations. Their "Mission Zero" commitment
demonstrates how sustainable business practices can drive innovation and
profitability while minimizing environmental impact.
Unilever
Driving
Sustainable
Consumption
Unilever, a multinational consumer goods company, has embarked on
a sustainability journey encompassing their entire value chain. They have
set ambitious goals for reducing their environmental footprint, promoting
responsible sourcing, and improving the well-being of billions of people
worldwide. Unilever's Sustainable Living Plan showcases their dedication
to sustainable business practices and serves as a model for engaging
consumers in making sustainable choices.
Tesla
Revolutionizing
the Automotive
Industry
Tesla, an electric vehicle manufacturer, has revolutionized the automotive
industry with its sustainable business practices. By prioritizing the
development of electric vehicles, Tesla aims to reduce dependence on fossil
fuels and combat climate change. They have built an extensive network of
charging stations, fostered renewable energy integration through energy
storage solutions, and revolutionized the energy sector with their innovative
products such as the Powerwall. Tesla's commitment to sustainability
extends beyond their products to the way they produce and deliver them.
13
678 R. Wolniak, W. Grebski
Cont. table 2.
1
Danone
Nurturing
Communities
and
Empowering
Farmers
Danone, a multinational food company, embraces sustainability by focusing
on community engagement and responsible sourcing. They work closely
with farmers to promote regenerative agricultural practices, ensuring the
sustainability of their supply chain. Danone's initiatives for empowering
local communities and improving access to nutritious food demonstrate the
broader social impact that sustainable business practices can achieve.
Grameen
Bank
Financial
Inclusion and
Social Impact
Grameen Bank, founded by Nobel laureate Muhammad Yunus, exemplifies
sustainable business practices in the realm of microfinance. By providing
financial services to the unbanked and marginalized populations, Grameen
Bank empowers individuals to start sustainable businesses, fostering
economic growth and reducing poverty. Their focus on social impact and
financial inclusion showcases the transformative potential of sustainable
finance models.
Source: Authors own work on the basis of: George et al., 2022; Das et al., 2021; Lathabhavan, 2022;
2
Singh et al., 2022; Cerciello et al., 2023; Liu et al., 2023, Alfaras, Alfaras, 2021; Mohaghegh et al.,
3
2021.
4
The examples provided in this paper illustrate the diverse ways in which businesses can
5
adopt sustainable practices, creating a positive impact on the environment, society, and the
6
economy. These companies serve as inspirations, demonstrating that sustainable business
7
practices can be successful and profitable while contributing to a more sustainable future.
8
By embracing sustainability, businesses can drive innovation, engage stakeholders, and create
9
shared value. The transformative power of sustainable business practices extends far beyond
10
individual companies, inspiring a new paradigm of responsible and ethical business conduct.
11
5. Conclusion
12
Sustainable business practices are essential for addressing the environmental, social,
13
and economic challenges of our time. From an environmental standpoint, businesses must adopt
14
strategies to minimize resource consumption, reduce greenhouse gas emissions, and conserve
15
biodiversity. Socially, they must recognize and address the broader impacts of their activities,
16
ensuring fair labor practices, safe working conditions, and engagement with stakeholders.
17
Economically, businesses must understand that long-term profitability is closely linked to
18
environmental and social performance.
19
The main principles of sustainable business practices include the Triple Bottom Line
20
principle, which considers people, planet, and profit; environmental stewardship; social
21
responsibility; stakeholder engagement; long-term thinking; innovation and collaboration;
22
transparency; and proactive compliance. These principles guide organizations in integrating
23
sustainability into their strategies and decision-making processes.
24
Traditional business practices, focused on short-term profitability, often neglect the
25
environment and society. In contrast, sustainable business practices emphasize long-term value
26
creation, balance economic, environmental, and social considerations, and actively mitigate
27
Comparison of traditional and sustainable… 679
environmental and social impacts. They prioritize resource efficiency, eco-friendly
1
technologies, fair labor practices, and stakeholder engagement. Sustainable practices also
2
embrace innovation, transparency, and proactive compliance.
3
Examples of sustainable business practices include companies like Patagonia, Interface,
4
Unilever, Tesla, Danone, and Grameen Bank. These companies demonstrate a commitment to
5
environmental stewardship, circular economy principles, sustainable consumption, renewable
6
energy, community engagement, and financial inclusion. Their success showcases the
7
transformative potential of sustainable business practices.
8
In summary, adopting sustainable business practices is crucial for creating a more
9
sustainable future. By integrating economic, environmental, and social considerations into their
10
operations, businesses can drive positive change, mitigate risks, enhance reputation, and create
11
shared value for all stakeholders. The examples provided serve as inspirations for other
12
companies, demonstrating that sustainability and profitability can go hand in hand. Sustainable
13
business practices are not only an ethical imperative but also a pathway to resilience,
14
innovation, and long-term success.
15
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25. Grabowska, S., Grebski, M., Grebski, W., Wolniak, R. (2020). Inżynier zawód
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przyszłości. Umiejętności i kompetencje inżynierskie w erze Przemysłu 4.0. Warszawa:
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CeDeWu.
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26. Hąbek, P., Wolniak, R. (2013). Analysis of approaches to CSR reporting in selected
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27. Hąbek, P., Wolniak, R. (2016). Assessing the quality of corporate social responsibility
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reports: the case of reporting practices in selected European Union member states. Quality
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28. Hąbek, P., Wolniak, R. (2016). Factors influencing the development of CSR reporting
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practices: experts' versus preparers' points of view. Engineering Economy, 26(5), 560-570.
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29. Hąbek, P., Wolniak, R. (2016). Relationship between management practices and quality of
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CSR reports. Procedia Social and Behavioral Sciences, 220, 115-123.
22
30. Hys, K., Wolniak, R. (2018). Praktyki przedsiębiorstw przemysłu chemicznego w Polsce
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31. Jananipriya, R., Usha, S. (2022). Green Brands Representation Through Colour
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Transactions, 107(1), pp. 11479-11486.
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32. Jonek-Kowalska, I., Wolniak, R. (2021). Economic opportunities for creating smart cities
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33. Jonek-Kowalska, I., Wolniak, R. (2021). The influence of local economic conditions on
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start-ups and local open innovation system. Journal of Open Innovations: Technology,
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Market and Complexity, 7(2), 1-19.
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34. Jonek-Kowalska, I., Wolniak, R. (2022). Sharing economies’ initiatives in municipal
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authorities’ perspective: research evidence from Poland in the context of smart cities’
34
development. Sustainability, 14(4), 1-23.
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35. Jonek-Kowalska, I., Wolniak, R., Marinina, O.A., Ponomarenko, T.V. (2022).
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Stakeholders, Sustainable Development Policies and the Coal Mining Industry.
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Perspectives from Europe and the Commonwealth of Independent States. London:
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Routledge.
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682 R. Wolniak, W. Grebski
36. Kordel, P., Wolniak, R. (2021). Technology entrepreneurship and the performance of
1
enterprises in the conditions of Covid-19 pandemic: the fuzzy set analysis of waste to
2
energy enterprises in Poland. Energies, 14(13), 1-22.
3
37. Kwiotkowska, A., Gajdzik, B., Wolniak, R., Vveinhardt, J., bczyńska, M. (2021).
4
Leadership competencies in making Industry 4.0 effective: the case of Polish heat and
5
power industry. Energies, 14(14), 1-22.
6
38. Kwiotkowska, A., Wolniak, R., Gajdzik, B., Gębczyńska, M. (2022). Configurational paths
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of leadership competency shortages and 4.0 leadership effectiveness: an fs/QCA study.
8
Sustainability, 14(5), 1-21.
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39. Lathabhavan, R. (2022). Sustainable business practices and challenges in Asia:
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a systematic review. International Journal of Organizational Analysis, 30(3), pp. 778-794.
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40. Liu, R., Yue, Z., Ijaz, A., Lutfi, A., Mao, J. (2023). Sustainable Business Performance:
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Examining the Role of Green HRM Practices, Green Innovation and Responsible
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Leadership through the Lens of Pro-Environmental Behavior. Sustainability (Switzerland),
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15(9), 7317.
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41. Michalak A., Wolniak, R. (2023). The innovativeness of the country and the renewables
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Innovation: Technology, Market, and Complexity, 9(2), https://doi.org/10.1016/
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42. Moghrabi, I.A.R., Bhat, S.A., Szczuko, P., Al Khaled, R.A., Dar, M.A. (2023). Digital
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43. Mohaghegh, M., Blasi, S., Größler, A. (2021). Dynamic capabilities linking lean practices
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44. Olkiewicz, M., Olkiewicz, A., Wolniak, R., Wyszomirski, A. (2021). Effects of pro-
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ecological investments on an example of the heating industry - case study. Energies,
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14(18), 1-24, 5959.
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45. Orzeł, B., Wolniak, R. (2021). Clusters of elements for quality assurance of health worker
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46.
30
46. Orzeł, B., Wolniak, R. (2022). Digitization in the design and construction industry - remote
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work in the context of sustainability: a study from Poland. Sustainability, 14(3), 1-25.
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47. Pietro, L.D., Renzi, M.F., Edvardsson, B. (2021). Sustainable business practices for
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transformative change: The case of Eataly. Business Transformation for a Sustainable
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Future, pp. 55-69.
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48. Ponomarenko, T.V., Wolniak, R., Marinina, O.A. (2016). Corporate Social responsibility
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in coal industry (Practices of Russian and European companies). Journal of Mining
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Institute, 222, 882-891.
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50. Saini, A., Garg, V. (2023). Transformation for Sustainable Business and Management
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51. Sanchez-Planelles, J., Segarra-Oña, M., Peiro-Signes, A. (2022). Identifying different
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sustainable practices to help companies to contribute to the sustainable development:
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52. Singh, R.K., Kumar Mangla, S., Bhatia, M.S., Luthra, S. (20220. Integration of green and
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lean practices for sustainable business management. Business Strategy and the
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Environment, 31(1), pp. 353-370.
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53. Stawiarska, E., Szwajca, D., Matusek, M., Wolniak, R. (2020). Wdrażanie rozwiązań
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przemysłu 4.0 w wybranych funkcjonalnych obszarach zarządzania przedsiębiorstw branży
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motoryzacyjnej: próba diagnozy. Warszawa: CeDeWu.
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54. Stawiarska, E., Szwajca, D., Matusek, M., Wolniak, R. (2021). Diagnosis of the maturity
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level of implementing Industry 4.0 solutions in selected functional areas of management
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of automotive companies in Poland. Sustainability, 13(9), 1-38.
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55. Stecuła, K., Wolniak, R. (2022). Advantages and Disadvantages of E-Learning Innovations
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during COVID-19 Pandemic in Higher Education in Poland. Journal of Open Innovation:
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22
56. Stecuła, K., Wolniak, R. (2022). Influence of COVID-19 Pandemic on Dissemination of
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Innovative E-Learning Tools in Higher Education in Poland. Journal of Open Innovations:
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Technology, Market and Complexity, 8(1), 89.
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57. Sułkowski, M., Wolniak, R. (2016). Przegląd stosowanych metod oceny skuteczności
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i efektywności organizacji zorientowanych na ciągłe doskonalenie. Zeszyty Naukowe
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58. Sułkowski, M., Wolniak, R. (2018). Poziom wdrożenia instrumentów zarządzania jakością
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w przedsiębiorstwach branży obróbki metali. Częstochowa: Oficyna Wydawnicza
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59. Wolniak, R, Skotnicka-Zasadzień, B. (2014). The use of value stream mapping to
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33
60. Wolniak, R. (2011). Parametryzacja kryteriów oceny poziomu dojrzałości systemu
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zarządzania jakością. Gliwice: Wydawnictwo Politechniki Śląskiej.
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61. Wolniak, R. (2013). A typology of organizational cultures in terms of improvement of the
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62. Wolniak, R. (2013). Projakościowa typologia kultur organizacyjnych. Przegląd
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Organizacji, 3, 13-17.
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684 R. Wolniak, W. Grebski
63. Wolniak, R. (2014). Korzyści doskonalenia systemów zarządzania jakością opartych
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o wymagania normy ISO 9001:2009. Problemy Jakości, 3, 20-25.
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64. Wolniak, R. (2016). Kulturowe aspekty zarządzania jakością. Etyka biznesu
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i zrównoważony rozwój. Interdyscyplinarne studia teoretyczno-empiryczne, 1, 109-122.
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65. Wolniak, R. (2016). Metoda QFD w zarządzaniu jakością. Teoria i praktyka. Gliwice:
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Wydawnictwo Politechniki Śląskiej.
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66. Wolniak, R. (2016). Relations between corporate social responsibility reporting and the
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concept of greenwashing. Zeszyty Naukowe Politechniki Śląskiej. Seria Organizacji
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i Zarządzanie, 87, 443-453.
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67. Wolniak, R. (2016). The role of QFD method in creating innovation. Systemy
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Wspomagania Inżynierii Produkcji, 3, 127-134.
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68. Wolniak, R. (2017). Analiza relacji pomiędzy wskaźnikiem innowacyjności
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a nasyceniem kraju certyfikatami ISO 9001, ISO 14001 oraz ISO/TS 16949. Kwartalnik
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Organizacja i Kierowanie, 2, 139-150.
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69. Wolniak, R. (2017). Analiza wskaźników nasycenia certyfikatami ISO 9001, ISO 14001
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oraz ISO/TS 16949 oraz zależności pomiędzy nimi. Zeszyty Naukowe Politechniki Śląskiej.
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Seria Organizacji i Zarządzanie, 108, 421-430.
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70. Wolniak, R. (2017). The Corporate Social Responsibility practices in mining sector in
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Spain and in Poland similarities and differences. Zeszyty Naukowe Politechniki Śląskiej.
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Seria Organizacji i Zarządzanie, 111, 111-120.
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71. Wolniak, R. (2017). The Design Thinking method and its stages. Systemy Wspomagania
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Inżynierii Produkcji, 6, 247-255.
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72. Wolniak, R. (2017). The use of constraint theory to improve organization of work.
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73. Wolniak, R. (2018). Functioning of social welfare on the example of the city of Łazy.
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74. Wolniak, R. (2018). Methods of recruitment and selection of employees on the example of
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i Zarządzanie, 128, 475-483.
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75. Wolniak, R. (2019). Context of the organization in ISO 9001:2015. Silesian University of
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Technology Scientific Papers. Organization and Management Series, 133, 121-136.
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76. Wolniak, R. (2019). Downtime in the automotive industry production process - cause
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analysis. Quality, Innovation, Prosperity, 2, 101-118.
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77. Wolniak, R. (2019). Leadership in ISO 9001:2015. Silesian University of Technology
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78. Wolniak, R. (2019). Support in ISO 9001:2015. Silesian University of Technology
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79. Wolniak, R. (2019). The level of maturity of quality management systems in Poland-results
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80. Wolniak, R. (2020). Design in ISO 9001:2015. Silesian University of Technology Scientific
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81. Wolniak, R. (2020). Operations in ISO 9001:2015. Silesian University of Technology
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Scientific Papers. Organization and Management Series, 148, 783-794.
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82. Wolniak, R. (2020). Quantitative relations between the implementation of industry
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management systems in European Union countries. Silesian University of Technology
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Scientific Papers. Organization and Management Series, 142, 33-44.
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83. Wolniak, R. (2021). Internal audit and management review in ISO 9001:2015. Silesian
12
University of Technology Scientific Papers. Organization and Management Series, 151,
13
724-608.
14
84. Wolniak, R. (2021). Performance evaluation in ISO 9001:2015. Silesian University of
15
Technology Scientific Papers. Organization and Management Series, 151, 725-734.
16
85. Wolniak, R. (2022). Engineering ethics main principles. Silesian University of
17
Technology Scientific Papers. Organization and Management Series, 155, 579-594.
18
86. Wolniak, R. (2022). Individual innovations. Silesian University of Technology Scientific
19
Papers. Organization and Management Series, 166, 861-876.
20
87. Wolniak, R. (2022). Management of engineering teams. Silesian University of Technology
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Scientific Papers. Organization and Management Series, 157, 667-674.
22
88. Wolniak, R. (2022). Problems of Covid-19 influence on small and medium enterprises
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activities organizing function. Silesian University of Technology Scientific Papers.
24
Organization and Management Series, 167, 599-608.
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89. Wolniak, R. (2022). Project management in engineering. Silesian University of Technology
26
Scientific Papers. Organization and Management Series, 157, 685-698.
27
90. Wolniak, R. (2022). Project management standards, Silesian University of Technology
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Scientific Papers. Organization and Management Series, 160, 639-654.
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91. Wolniak, R. (2022). Sustainable engineering, Silesian University of Technology Scientific
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Papers. Organization and Management Series, 160, 655-667.
31
92. Wolniak, R. (2022). The role of the engineering profession in developing and
32
implementing sustainable development principles. Silesian University of Technology
33
Scientific Papers. Organization and Management Series, 155, 595-608.
34
93. Wolniak, R. (2022). Traits of highly innovative people. Silesian University of Technology
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Scientific Papers. Organization and Management Series, 166, 877-892.
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94. Wolniak, R. (2023). Analiza danych w czasie rzeczywistym, Zarządzanie i Jakość, 2(5),
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96. Wolniak, R. (2023). Design thinking and its use to boast innovativeness. Silesian
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University of Technology Scientific Papers. Organization and Management Series, 170,
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97. Wolniak, R. (2023). Deskryptywna analiza danych. Zarządzanie i Jakość, 2(5), 272-290.
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98. Wolniak, R. (2023). European Union Smart Mobility - aspects connected with bike road
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systems extension and dissemination. Smart Cities, 6, 1-32.
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99. Wolniak, R. (2023). European Union Smart MobilityAspects Connected with Bike Road
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100. Wolniak, R. (2023). Functioning of real-time analytics in business. Silesian University of
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Technology Scientific Papers. Organization and Management Series, 172, 659-677.
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101. Wolniak, R. (2023). Industry 5.0 characteristic, main principles, advantages and
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disadvantages. Silesian University of Technology Scientific Papers. Organization and
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Management Series, 170, 663-678.
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102. Wolniak, R. (2023). Innovations in industry 4.0 conditions, Silesian University of
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Technology Scientific Papers. Organization and Management Series, 169, 725-742.
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103. Wolniak, R. (2023). Smart biking w smart city. Zarządzanie i Jakość, 2(5), 313-328.
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104. Wolniak, R. (2023). Smart mobility in a smart city concept Silesian University of
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Technology Scientific Papers. Organization and Management Series, 170, 679-692.
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105. Wolniak, R. (2023). Smart mobility in smart city Copenhagen and Barcelona
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comparision. Silesian University of Technology Scientific Papers. Organization and
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Management Series, 172, 678-697.
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106. Wolniak, R. (2023). Smart mobility jako element koncepcji smart city. Zarządzanie
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i Jakość, 1(5), 208-222.
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107. Wolniak, R. (2023). Team innovations, Silesian University of Technology Scientific
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Papers. Organization and Management Series, 169, 773-758.
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108. Wolniak, R. (2023). The concept of descriptive analytics. Silesian University of
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Technology Scientific Papers. Organization and Management Series, 172, 698-715.
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109. Wolniak, R. Sułkowski, M. (2015). Rozpowszechnienie stosowania Systemów
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Zarządzania Jakością w Europie na świecie – lata 2010-2012. Problemy Jakości, 5, 29-34.
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110. Wolniak, R., Grebski, M.E. (2018). Innovativeness and creativity as factors in workforce
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development perspective of psychology. Zeszyty Naukowe Politechniki Ślaskiej. Seria
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Organizacja i Zarządzanie, 116, 203-214.
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111. Wolniak, R., Grebski, M.E. (2018). Innovativeness and creativity as nature and nurture.
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Zeszyty Naukowe Politechniki Ślaskiej. Seria Organizacja i Zarządzanie, 116, 215-226.
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112. Wolniak, R., Grebski, M.E. (2018). Innovativeness and Creativity of the Workforce as
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monitoring. Innovation (Abingdon), 34(3), 376-398.
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administration on the example of municipal offices in Poland. Administration Management
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Public, 37, 132-150.
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118. Wolniak, R., Jonek-Kowalska, I. (2022). The creative services sector in Polish cities.
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119. Wolniak, R., Saniuk, S., Grabowska, S., Gajdzik, B. (2020). Identification of energy
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efficiency trends in the context of the development of industry 4.0 using the Polish steel
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i oceny dostawców w organizacjach. Gliwice: Wydawnictwo Politechniki Śląskiej.
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122. Wolniak, R., Skotnicka-Zasadzień, B. (2010). Zarządzanie jakością dla inżynierów.
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Gliwice: Wydawnictwo Politechniki Śląskiej.
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123. Wolniak, R., Skotnicka-Zasadzień, B. (2018). Developing a model of factors influencing
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the quality of service for disabled customers in the condition s of sustainable development,
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illustrated by an example of the Silesian Voivodeship public administration. Sustainability,
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7, 1-17.
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124. Wolniak, R., Skotnicka-Zasadzień, B. (2022). Development of photovoltaic energy in
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EU countries as an alternative to fossil fuels. Energies, 15(2), 1-23.
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125. Wolniak, R., Skotnicka-Zasadzień, B., Zasadzień, M. (2019). Problems of the functioning
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of e-administration in the Silesian region of Poland from the perspective of a person with
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disabilities. Transylvanian Review of Public Administration, 57E, 137-155.
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126. Wolniak, R., Sułkowski, M. (2015). Motywy wdrażanie certyfikowanych Systemów
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Zarządzania Jakością. Problemy Jakości, 9, 4-9.
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128. Wolniak, R., Wyszomirski, A., Olkiewicz, M., Olkiewicz, A. (2021). Environmental
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corporate social responsibility activities in heating industry - case study. Energies, 14(7),
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1-19, 1930.
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Article
Purpose: Obtaining information (as a result of reviewing available studies and qualitative own research) on sustainable marketing in Poland, with an emphasis on specified research issues, practices in different economic sectors under the brands’ emblems, and taking into account the developed tool kit of activities in this area. Methodology: Research of secondary information sources, online studies, multiple case studies of brands from selected economic sectors focused on the tool kit of methodological actions for sustainable marketing, and participant observation in their chosen initiatives with an analysis and diagnosis of the multifaceted benefits for all involved parties, the environment, land resources and the economy. Findings: A tool kit dedicated to sustainable marketing. Diagnosis of the state of sustainable marketing development in Poland. Presentation of identified examples of tool applications by brands from various economic sectors. Research limitations: The article is based on literature research and qualitative studies using multiple case studies, participant observation and online research. It is worth analyzing the research problem on a larger number of brands. A survey of the opinions of brand community representatives is planned to obtain information on the reception of individual campaigns. Practical implications: The original author’s list of sustainable marketing instruments expands knowledge in the field of management and quality sciences and has practical applications. Diagnosing the state of sustainable marketing in Poland provides a basis for improving activities in this area and has enabled the formulation of recommendations for those interested in this marketing concept. Social implications: The research has shown that sustainable marketing activities have an impact on customer behaviours, their experiences, attitudes, engagement and changes in the methods of acquisition and consumption of products, market behaviours, practices of marketers, and as a result, on the entire society and the natural environment. Value: This is the first study of its kind (at least in the Polish market) that addresses the state of sustainable marketing, including examples of the application of its tools, considering the established set of instruments, as well as recommendations for marketers and the resulting practical implications (social, economic, environmental, business and managerial). Keywords: sustainable marketing, sustainable brand strategy, tool kit of sustainable marketing actions, sustainable practices in selected sectors in Poland, recommendations for marketers. Category of the paper: research paper
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