Phatima Mamardashvili

Bern University of Applied Sciences | BFH · Department of Agriculture Forestry, Food Science & Management

The current paper focuses on the role of nostalgic memories in wine consumption behavior. Core to the present research is the proposition that nostalgic memories account for the relationships between consumers' perceptions of product quality and emotional feelings that are evoked while consuming that product (Georgian wine, in our case). Data were...

Urban tasting rooms are a relatively new and growing phenomenon in the U.S. wine market. However, there has been little research concerning the specific marketing strategies that contribute to the success of urban wineries, including their desired target markets. The current study is an initial attempt to explore consumers' choices of urban winerie...

Better understanding the trade-offs/synergies between desirable and environmentally harmful (undesirable) farm outputs is relevant for future targeting and tailoring of agri-environmental policy measures. We use a hyperbolic distance function to represent the production technology employed by Swiss dairy farms in mountainous regions, thus allowing...

Farmers in most OECD countries are engaged in different activities which go beyond agriculture. When assessing farm performance, it is appropriate to model these heterogeneous farm outputs separately. In this study, we use the distance function approach, which allows the consideration of technology with multiple outputs and multiple inputs. We comp...

Farmers provide not only agricultural products but also public goods and services. When analyzing farm performance, these different outputs should be modelled separately. In this study, we investigated Swiss dairy farms located in the plain, hill and mountainous regions for the period between 2003 and 2009. For the representation of production tech...