Peiró-Signes A.

Universitat Politècnica de València | UPV · Department of Business Organisation

The increase in travelers and stays in tourist destinations is leading hotels to be aware of their ecological management and the need for efficient energy consumption. To achieve this, hotels are increasingly using digitalized systems and more frequent measurements are made of the variables that affect their management. Electricity can play a signi...

As this book concludes, it is essential to summarise the critical mission we have engaged in: facilitating a shift towards the circular economy within the expanding tourism industry in the Valencian Region. This complex task has involved a multidimensional approach combining rigorous academic research, empirical field analyses, active collaboration...

The hotel industry is immersed in a debate about the negative externalities derived from its activity, which makes the effective development of the Circular Economy increasingly necessary to achieve the desired levels of sustainability. To this end, the main purpose of this chapter is to develop a basic measurement and evaluation framework for meas...

Eco-labels are one of the most effective tools of environmental information policy. Several studies have been carried out in order to explore the determinants of consumers’ seafood eco-labels choice emphasizing that awareness, altruism and information demand play a key role. However, it is unclear whether these three aspects are independent of each...

Urban and peri-urban forests provide a wide range of benefits especially by providing the inhabitants with numerous ecosystem services that contribute to maintaining and improving the quality of life and environment in urban areas. Studies on urban and peri-urban forests have mainly focused on analyzing citizens' perception of benefits provided by...

This work is related to the tracks “Education and Teaching Sciences” and “Public policies, governance and sustainability” and is part of an Educational Innovation and Improvement Project developed at the UPV. Our analysis is the first step to apply strategies that could improve the learning involvement of students in two EDx-UPV MOOCs: "Strategy an...

The use of active methodologies in teaching allows students and teachers a profound change in the way they face the teaching-learning process. The traditional approach where the teacher focuses his effort on the content ceases in favour of a new approach in which the student learns by own experience and decision, reinforcing the deep approach to le...

Co-creation is a business strategy to excel in product and service creation and improvement through collaborative innovation involving stakeholders, especially customers. The aim is to produce outcomes that are more valuable to the target market, through customer aligned and enriched needs and knowledge, skills, and creativity base. Present AI time...

The increase in tourism and population in highly touristic places produces an enormous influence on the resources of the destinations, both economically and environmentally. In general, the indicators that are used to monitor the number of tourists in a destination measure the flow of visitors but do not pay attention to the specific daily situatio...

Tourism is one of the largest industries in Spain. Although it generates a wide range of economic benefits, it also produces a negative environmental impact. The circular economy, which includes eliminating waste and contamination, circulating products and materials and regenerating nature, is clearly the path to follow to overcome these negative i...

Eco-innovation is the development of products and processes that contribute to searching for solutions to differentiate and position companies or businesses in the market sustainably. The cluster is considered a cooperative strategy for businesses to achieve competitive efficiency. Nowadays, companies have the intrinsic responsibility of reducing t...

Customers are becoming more concerned about the use of green practices in the hotel industry. Managers are therefore starting to recognise the significance of green practices for clients' purchasing decisions and levels of satisfaction. This study aims to investigate how customers' decisions to book green hotels online and make purchases are impact...

Diversas plataformas digitales ofrecen a los emprendedores o startups la posibilidad de recibir ayudas, sea como donaciones o como participaciones. Unas campañas tienen mayor éxito que otras, en parte por la confianza que sean capaces de transmitir a los potenciales donantes o inversores. En este estudio, a partir de un análisis de literatura, dete...

Eco-innovation is the development of products and processes that contribute to searching for solutions to differentiate and position companies or businesses in the market sustainably. The cluster is considered a cooperative strategy for businesses to achieve competitive efficiency. Nowadays, companies have the intrinsic responsibility of reducing t...

The decomposition of a time series into components is an exceptionally useful tool for understanding the behaviour of the series. The decomposition makes it possible to distinguish the long-term and the short-term behaviour through the trend component and the seasonality component. Among the decomposition methods, the STL (Seasonal Trend decomposit...

Due to international events such as the declaration of Sustainable Development Goals, countries have started to develop their national strategies for effective implementation of the 2030 Agenda based on those targets. This study aimed to analyse the existing relationship between the environmental proactiveness and sustainability of countries and th...

Eco-innovation refers to developing goods, processes, and services that seek companies' sustainable positioning and permanence in an ever-evolving and demanding market. On the other hand, the cluster approach has proven a successful strategy for companies to accomplish eco-innovation. This paper aims to pinpoint the factors that generate economic e...

Eco-innovation refers to developing goods, processes, and services that seek companies' sustainable positioning and permanence in an ever-evolving and demanding market. On the other hand, the cluster approach has proven a successful strategy for companies to accomplish eco-innovation. This paper aims to pinpoint the factors that generate economic e...

The Circular Economy opens a scenario of key business opportunities to improve tourism firms' competitiveness now and in the future. InnoEcoTur is a research project promoting models and strategies based on the Circular Economy in the tourism sector by the creation of a network in the area of hotels and restaurants. Members of the network will anal...

Machine learning is a powerful tool used across research all over the world. Machine learning algorithms are a form of artificial intelligence that allows more accurate predictions of causal conditions of all kinds, being able to analyze complex data samples beyond what a human could do. Machine learning mimics human reasoning by creating a neural...

Customers’ attention to sustainability labels in fishery and aquaculture products (FAPs) has been increasing in the last decades, and the industry has adapted to this growing interest by adopting fish ecolabels. However, there is a growing interest to widen the sustainability concept to include the social and ethical information of the fishery and...

The environmental orientation of companies is key for firms to gain a competitive advantage against peers. However, the high level of novelty and uncertainty involved with eco‐innovations requires additional knowledge and capabilities that go beyond the firm and that can be achieved through cooperation. Thus, it is crucial to analyse how cooperatio...

Ecotourists’ motivations are a fundamental concept in travel behaviour and determine different aspects of tourism activities, which will eventually reflect the value created by the travelling experience. This paper aims to evaluate the mediating role of the image of a destination on the perceived value of travellers. We analysed a sample of 382 vis...

Environmental problem has become a popular research area. Efforts are being made at an international level for creating a sustainable environment. Hospitality industry is considered to be one of the main industries of a country. It makes contributions in the development of sustainable environment. Hospitality industry is adopting environmental cert...

Companies are facing pressure in order to reduce their environmental impact. However, the managerial tools and frameworks to bring sustainability into practice are in their infancy. This paper is encompassed on the development of the Theory of Corporate Sustainability, and this work offers the practical implication of the theory to provide research...

The tourism industry seems to have taken a shift to make their present operations green mainly considering the rising demands of the customers for eco-friendly products and services. This piece of paper is concentrated to address one of the most significant trends observed in the hotel industry that is to gauge customers' willingness to spend a hig...

Purpose – This paper aims to examine the critical elements for female chefs in overcoming the glass ceiling in a relevant sector of the hospitality industry: haute cuisine. Design – It is based on an empirical study. We surveyed 202 cooks and chefs from France, the US and Spain. Methodology – The data were analysed using fuzzy set qualitative compa...

In today’s business ecosystem, sustainability is increasingly becoming a vital element to firms’ long-term prosperity. Sustainable considerations have evolved to turn a key element that firms wish to integrate into their business models. This new scenario has left countless companies struggling to adapt to these new times. The integration of sustai...

In accordance with the sustainable development goals, it is necessary to increase the access of SMEs to financial services. Crowdfunding has been imposed as an alternative to other traditional financial sources, being an "umbrella" covering the financing of projects and initiatives by various individuals (the crowd) through the Internet. Within the...

Qualitative-comparative analysis (QCA) is a research based on Boolean algebra that integrates both qualitative and quantitative elements to perform the analysis of causal conditions for the production of an outcome. This study performs a use case of the QCA methodology, focused on whether water is integrated into the business strategy of companies....

This study provides an XGBoost model to characterize the environmental orientation of innovative firms. This novel approach, using state-of-the-art machine learning methodologies and multiple recognized drivers of eco-innovation, provides solid empirical support for the understanding of the mechanisms that are crucial for firms' transition to a low...

At this point, sustainability is a business imperative for companies all around the world and one of the keys to guaranteeing their long-term prosperity. In our current society, there is an increasing commitment to sustainability, which is evidenced through a growing sustainable social consciousness, and efforts that are being made by international...

The tourism and hotel industries are among the most robust industries in the world. It is also one of the most dynamic industries with a high rate of innovation in terms of services. With new opportunities for the industries opening up in many places around the world each year, thousands of opportunities are created that attract people of all walks...

Many university students have difficulties when facing statistics related tasks, leading to an increase in their levels of anxiety and poor performance. Researchers have identified negative attitudes towards statistics, which have been shaped through students’ secondary education experience, as a major driver for their failure. In this study we wan...

Within the educational innovation and improvement project "Applying STEAM strategies in the areas of Social Sciences and Art", we propose in our subjects an integrative approach of different learning objectives: being able to establish hypotheses and measurable results (Science competence), evidence and record of the process with technological tool...

The Spanish public administration will shortly face, if it is not already doing it, a process of generational replacement. Together with the effects of the technological revolution, this requires the need of looking for a different profile of public employees than the traditional one. In this context, the development of STEAM competencies is outlin...

Literature about sustainability and sustainable businesses has become a large field of study during the last years. This field is growing so fast that there are sub-areas or bodies of literature within the sustainability which scopes with clear boundaries between each other. This has caused the apparition of several methodologies and tools for turn...

Distribution companies use time series to predict electricity consumption. Forecasting techniques based on statistical models or artificial intelligence are used. Reliable forecasts are required for efficient grid management in terms of both supply and capacity. One common underlying feature of most demand–related time series is a strong seasonalit...

The ability of organizations to absorb knowledge from the external environment is a topic that has gained great attention in recent years, both from a theoretical and a practical perspective. However, the identification of the factors that precede this phenomenon in organizations, the moderating role, and the effects of absorptive capacity in the o...

This paper presents a tool to evaluate service-learning activities within a Masters course. The course activities have been designed to facilitate the acquisition by students of skills in Science, Technology, Engineering, Arts and Math (STEAM) in the Polytechnic University of Valencia (UPV) Master's Degree in Business, Product and Service Managemen...

Absorptive capacity creates valuable competitive advantages. However, the tourism sector lacks an empirical analysis of how absorptive capacity is generated and how different organisational capabilities impact on its creation. The objective of this study is to identify which are the organisational capacities that generate absorptive capacity in thi...

Scientific and business environment literature shows that green, sustainable innovation or eco-innovation has proven to be a source of competitive advantage today. The industrial clusters, their dynamism, and the synergies created within them attract a lot of attention from the scientific community. However, to date, the joint study of these two co...

Fisheries and aquaculture are incorporating environmental management system (EMS) tools and certified sustainable products as part of their strategic priorities. Firms have different ways to certify their environmental actions: the International Organization for Standardization (ISO) 14001 and the blue Marine Stewardship Council (MSC). ISO 14001 ce...

Students report a high degree of anxiety and reduced self-confidence when facing statistical subjects, especially in secondary education. This anxiety turns into poor academic performance. Most studies have used linear models for studying the interrelation between different attitudes and proving their impact on performance or related variables. Thi...

In this paper we investigate to which point each of the healthcare industry’s stakeholders are influencing the final innovation outputs. We propose and test a model that puts together stakeholders' engagement, innovation objectives and innovation outputs. We analyze data from 400+ healthcare Spanish companies using Partial Least Squared modelling t...

This work presents the Innovation and Improvement Learning Project "Applying STEAM strategies in the Social Sciences and Arts areas by means of a Service-learning methodology" that aims to facilitate the acquisition of the Science, Technology, Engineering, Arts and Maths competences of Master students in the Universitat Politécnica de València (UPV...

En este trabajo describimos el diseño y resultado de la aplicación de una Actividad de Aprendizaje Experiencial. A partir de un proceso de elaboración de un plato de cocina, desarrollamos una actividad orientada a ilustrar a los estudiantes conceptos relacionados con los planes de control y los conceptos de calidad. La actividad desarrollada permit...

Este artículo describe el desarrollo de una actividad de aprendizaje experiencial para la formación de los alumnos en técnicas de Lean y Lean 6 sigma mediante la simulación de una embotelladora.Se describen los procesos para la planificación, implementación y desarrollo de la actividad, así como se muestran los resultados de nuestra experiencia en...

This article reviews gender differences in the career paths of successful chefs, including barriers, success factors, and the entrepreneurial path. The research was developed in 2016–17, using an international survey carried out in Spain, France, and the United States among culinary students, cooks, and chefs who responded to a structured questionn...

El objetivo de esta actividad fue mostrar el caso real de un servicio público a través de su directora para explicar la importancia del análisis estratégico en la estrategia integral de una organización. En este caso, el Sistema de Gestión Medioambiental es un ejemplo perfecto, dada su transversalidad, para comprender la influencia que los grupos d...

The forecast of electricity consumption plays a fundamental role in the environmental impact of a tourist destination. Poor forecasting, under certain circumstances, can lead to huge economic losses and air pollution, as prediction errors usually have a large impact on the utilisation of fossil fuel-generation plants. Due to the seasonality of tour...

This study analyses the key factors in the environmental orientation of innovation processes at hotel companies. Using the model of structural equations and data retrieved from the Technological Innovation Spanish panel, we shed light on how the environmental orientation of companies is proactively affected by the typology of innovations and the ex...

In this paper we analyse economic data over a period of 5 years from the Smith Travel Research (STR) database using an event study technique to compare economic performance among a total of 27,207 hotels, 4339 of them located in US touristic clusters. The aim of the research is to determine if the cluster effect is affecting the economic performanc...

El aprendizaje cooperativo, basado en la resolución de problemas, mediante el diseño de mapas conceptuales móviles, proporciona claridad, ayudando a hacer las ideas visibles, tangibles y secuenciales. Las tarjetas móviles, permiten obtener modelos de sistemas más eficaces, al permitir la reiteración con mayor fluidez. Por otro lado el trabajo en gr...

El integrar en las asignaturas de máster actividades que promuevan la competencia transversal “responsabilidad profesional y social” no es una tarea sencilla. En el ámbito académico, no siempre se dan situaciones en las que el alumno deba aplicar su “sentido común” sino más bien conocimientos técnicos. Sin embargo, el aprendizaje experiencial en el...

Este artículo desarrolla una Actividad de Aprendizaje Experimental (ELA) que permite el aprendizaje de los conceptos, procedimientos y documentos necesarios para la creación y uso efectivo de planes de control de aseguramiento de la calidad. La actividad sumerge al alumno en un ambiente de juego y competición que permite al alumno disfrutar de la m...

Cooperative learning, based on problem solving and the design of conceptual mobile maps, provides clarity and helps to make ideas more visible, tangible and sequential. Mobile cards allow to obtain system models more efficient by allowing more smoothly reiteration. On the other hand, teamwork with the use of mobile notes results in a richer systemi...

The environment is increasingly gaining importance for citizens and society and, therefore, for consumers. Eco‐innovation is a direct path for reducing the impact of production while providing companies with a source of competitive advantage. The automotive industry and its supply chain have a great impact on the environment, but no research has be...

Recent trends in literature on eco-innovation have adopted a systematic approach, rather than taking advantage of what the iMetrics method -different types of information studies such as bibliometrics, scientometrics and informetrics- can contribute to the understanding of how knowledge increases and develops in a particular field. This chapter con...

Innovation management is a subject that raises the interest of academics and practitioners in the field of management. However, the academic literature is scarce regarding the details of implementing it in a systemic and routinised way. Additionally, although there are multiple tools and models to apply it at a firm level, there is little informati...

Recent studies in literature on eco-innovation have adopted a systematic approach, rather than taking advantage of what the iMetrics method - different types of information studies such as bibliometrics, scientometrics, and informetrics - can contribute to the understanding of how knowledge increases and develops in a particular field. This chapter...

The paper analyses why and how hotel groups become involved in their communities through philanthropic activities. The analysis focuses on hotel groups with brands in the luxury, upper upscale, and upscale segments. The qualitative information disclosed in reports and websites by 243 hotel brands was studied to answer questions about who is involve...

This article clarifies the impact of national culture in the after sales service in the automotive sector. Introduction and objectives: After-sales services have become paramount in the automobile industry. However, they are not sufficiently researched, particularly in emerging markets. Here an academic gap exists because, within the automotive res...

Este artículo describe como aplicar una actividad de aprendizaje experiencial para ilustrar las bases de los conceptos estadísticos aplicados en la industria. La actividad simula una aplicación real de una línea productiva de empaquetado en un periodo de tiempo aleatorio de producción. La actividad permite a los alumnos compartir una experiencia qu...

En este trabajo describimos el resultado de la primera aplicación y las adaptaciones propuestas para utilizar una Actividad de Aprendizaje Experimental (AAE) existente. A partir de la experiencia desarrollada por Joe Tidd and John Bessant “New product development game” orientada a ilustrar a los estudiantes algunos conceptos relacionados con el Des...

Este artículo se centra en el desarrollo de una Actividad de Aprendizaje Experiencial a través de un juego de niños. Pretendemos mostrar a los instructores una potente herramienta de motivación y de generación de aprendizaje significativo a partir de una experiencia sencilla que nos puede permitir testar nuevas metodologías docentes más adecuadas a...