Pavel Makarov

Russian Presidential Academy of National Economy and Public Administration | RANEPA · Vladimir branch

Purpose The purpose of this paper is to study ways, which regional administrations affect place branding effectiveness. Design/methodology/approach The study was conducted based on qualitative analysis. In total, 10 place branding cases of federal subjects of Russia were considered to estimate short-, mid- and long-term effects of place brands and...

This paper aims to explore how regional socio-economic conditions and organizational factors affect the success of place branding activities. The secondary purpose is to systematize place branding practice of the Russian federal subjects.We conducted a logistic regression analysis of place branding success probability versus quality of place brandi...

This paper aims to study the practice of city branding in small cities and towns, and to identify the characteristics of this process through an expert survey of the heads of city administrations. For this purpose, the expert survey was conducted among the heads of small cities and towns and their deputies in charge of city development issues. The...

Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (i...

The article tests hypotheses about how place branding initiatives impact the number of attracted tourists and revenues of the tourism and recreational sector in Russia’s federal subjects. For this purpose, we perform a difference-in-differences estimation on their panel data to find the average effect of place branding on increasing the number of g...

This is an English translation of figures and tables from the following paper. Some elements are given in an extended version (compared to published text). https://www.researchgate.net/publication/376641670_PLACE_BRANDING_MECHANISMS

The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied. Then, the theo...

The draft version of paper's summary in English. Later may be replaced with corrected or enhanced version

В статье проверяются гипотезы о влиянии инициатив по разработке туристических брендов субъектов Российской Федерации на количество привлеченных туристов и доходы туристско-рекреационного сектора экономики. Для этого методом «разность разностей» на панельных данных субъектов РФ оценивается средний эффект влияния продвижения бренда на прирост численн...

В статье проверяются гипотезы о влиянии инициатив по разработке туристических брендов субъектов Российской Федерации на количество привлеченных туристов и доходы туристско-рекреационного сектора экономики. Для этого методом «разность разностей» на панельных данных субъектов РФ оценивается средний эффект влияния продвижения бренда на прирост численн...

The purpose of this paper is to reveal meanings embedded in the concept of intellectual capital, to revise its definition and to define its place among related concepts (human capital, social capital, intangible capital, etc.). The study is based on a critical analysis of the literature on the intellectual capital. To reveal the meanings of the ter...

The elaboration of development prospects as a model for achieving goals presumes an orientation towards solving the most significant problems and attaining the desired state in the future. According to this, the purpose of this study is to design the model of regional goal development of systematization. Article presents the results of the Vladimir...

In view of the increasing importance of intellectual capital as a factor of economic growth, it becomes topical the developing methods of managing it on the regional level. The purpose of this study is to develop a practical approach to identifying strategic alternatives for managing the region’s intellectual capital (RIC). To achieve the stated go...

Subject. The paper considers the role of economic reproduction in intellectual capital management, which means focusing on the management of intellectual capital reproduction factors.Purpose. To represent some theoretical and empirical arguments in favor of the following hypothesis: if intellectual capital is an intangible resource it cannot be the...

Subject. The paper considers the role of economic reproduction in intellectual capital management, which means focusing on the management of intellectual capital reproduction factors. Purpose. To represent some theoretical and empirical arguments in favor of the following hypothesis: if intellectual capital is an intangible resource it cannot be th...

The article deals with the branding issues of federal subjects of Russia. The regional branding is in the active phase of development but the lack of a methodological framework restrains overcoming existing difficulties. The problems of regional branding could be treated as the problem of forming regional development tools in the transition to the...

The paper presents the results of the competitiveness issues study in textile industry enterprises on the basis of intellectual capital management tools development The necessity of complex intellectual capital management in textile industry is justified and the expediency of applying the project approach for this purpose is shown. A conceptual mod...

The paper considers the various aspects of application of intellectual capital management methods in team building process. The authors justified the principal possibility of allocating sub-category «intellectual capital of a small group (team)», and the range of its application in the management teams formation are described including the issues o...

The article substantiates the role of intellectual capital as one of the most important factors to ensure sustainable development of the Russian Federation and its regions in the conditions of formation of the innovation economy. Identifies key issues requiring research in the sphere of control of the spatial distribution of intellectual capital. A...

This article is based on suggestion that there is the correlation between success of Sustainable Development in region and level of regional Intellectual Capital which is described on theoretical review of intellectual capital essence and relation of its elements with factors characterising the sustainable development progress. Proceeding from this...