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Pasumarthy Ankith Naga VenkatReva University · Department of Electronics and Communication Engineering
Pasumarthy Ankith Naga Venkat
Bachelor of Technology
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Publications (5)
Procter & Gamble (P&G) Asia-Pacific is interested in managing value growth. Only after fully understanding the true effects of the marketing-mix variables can P&G managers make strategic decisions answering questions such as the following: (1) Are the P&G brands in the detergent market inelastic or elastic with respect to price? How has the price e...