Nur uswah Ahmad Fauzi

International Islamic University College Selangor · Department of Psychology

The communication process in delivering dacwah messages among the community of indigenous peoples (Orang Asli) demands continuous dacwah efforts to impact positive changes on the practice and appreciation of Islamic teachings. This article is to identify Muslim preachers’ persuasive strategies in communicating dacwah among the community of indigeno...

One of the factors that can affect a person's behavior is a communication message. In the context of the da`wah, preachers who involved actively in da`wah communication with the Orang Asli should be able to ensure that the message conveyed can be understood by the target group. In addition, the selection of the correct messages of da`wah based on t...

Abstrak-Kelangsungan kegiatan dakwah masyarakat Orang Asli merupakan tugas yang perlu diberi perhatian khususnya terhadap usaha membimbing ke arah penghayatan Islam yang sebenar. Memandangkan aktiviti dakwah dan komunikasi merupakan suatu gabungan penting dalam menyalurkan mesej Islam, penyampaiannya tidaklah hanya bersahaja malah menuntut kepada k...