Nidhi ShendurnikarThe Maharaja Sayajirao University of Baroda | MSU · Department of Journalism & Communication
Nidhi Shendurnikar
PhD (Political Science)
About
29
Publications
5,616
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Introduction
Dr. Nidhi Shendurnikar has a PhD in Political Science from The Maharaja Sayajirao University of Baroda, Gujarat. She was a senior research fellow of the University Grants Commission studying for a PhD in 'Conflict Mediation between India and Pakistan and Media's Role’ from 2011-2015. Presently, she is an Assistant Professor at The Faculty of Journalism & Communication, The Maharaja Sayajirao University of Baroda.
Skills and Expertise
Additional affiliations
July 2017 - March 2024
Education
April 2011 - January 2016
Publications
Publications (29)
Humour plays an important role in human life. Gender, religion, ethnicity, language, and identity have all been subjects of humor, inviting both support and criticism. Stand-up comedy is now an established and popular art form and political/social discourse. In the complex relationship that humour shares with religion, our focus is an examination o...
India and China engaged in a minor border skirmish on May 5, 2020 at the Line of Actual Control near Pangong Lake. This was followed by physical confrontations leading to casualties on both sides. Subsequently, for the first time in forty-five years, firearms were used between the two sides. The present research focuses on an analysis of India’s im...
Enabled by new media technology, the rise of digital activism in the form of social media movements such as #MeToo, #BringBackOurGirls, #HeforShe, #ArabSpring is out there for the world to witness. At a time when new media movements are crucial for protection of democracies and sustenance of human rights; this chapter examines the nature and commen...
In India’s diverse, multi-cultural and multi-lingual context; General Entertainment Channels (GEC) offering a multitude of programming content serve as an important medium for the depiction of India’s collectivist culture, traditions and value systems (Grewal & Bhatia, 2021). In the GEC category, Hindi TV soaps with focus on family drama, emotions,...
The Korean wave (Hallyu) has emerged as a global phenomenon spreading to many countries including India since the nineties. In the initial phase, Korean dramas attracted international attention, after which Korean pop music took the world by storm. With the rising popularity of K-pop in India (Jiju, 2023), it is essential to understand the influenc...
Recently during the 18th meeting of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage (ICH) held in Kasane, Botswana from 5-9 December, 2023, ‘Garba of Gujarat’ was inscribed in the representative list of ICH of humanity by UNESCO. Garba became the 15th ICH element from India in this list . In the backdrop of...
India and China engaged in a minor border skirmish on May 5, 2020 at the Line of Actual Control near Pangong Lake. This was followed by physical confrontations leading to casualties on both sides. Subsequently, for the first time in forty-five years, firearms were used between the two sides. The present research focuses on an analysis of India’s im...
An important source of information about religions, religious ideas, and religious trends is the mass media. No major religious issue in contemporary times can be understood, it seems, without the attention and intervention of mass media. Religious realities are ‘mediated,’ and increasingly religion can be seen occupying centerstage in different me...
Humour plays an important role in human life. Gender, religion, ethnicity, language, and identity have all been subjects of humor. Stand-up comedy is now an established and popular art form and part of political/social discourse. In the complex relationship that humour shares with religion, our focus is on examining Indian stand-up comedy routines....
The internet has become an essential and inseparable component of our daily life. This is particularly apparent in the way we currently consume, shop, and make purchases. India quickly and successfully adopted the concept and practice of internet shopping. Nevertheless, the country still sees a healthy amount of traditional consumer buying behaviou...
Mass media plays an important role amidst public health crisis by disseminating information and news to spread awareness among the masses in order to combat a health emergency. The role of mass media in the context of the COVID-19 pandemic is undeniable, as it has been impacting lives across the globe since its advent in December 2019. The current...
A party mouthpiece is a newspaper, broadcast channel, media outlet, or any medium of communication that expresses the opinion of the government, political party or any political organization. The study focused on digital content analysis of mouthpieces of two ideologically opposing mainstream Indian political parties - Indian National Congress (INC...
A party mouthpiece is a newspaper, broadcast channel, media outlet, or any medium of communication that expresses the opinion of the government, political party or any political organization. The study focused on digital content analysis of mouthpieces of two ideologically opposing mainstream Indian political parties - Indian National Congress (INC...
This is the second of a two-part series column where researchers Dr. Nidhi Shendurnikar and Rutvi Dattani from The Maharaja Sayajirao University of Baroda, Gujarat discuss issues of free speech and expression, fairness and transparency in light of allegations of social media bias around the globe and India. The first column presented a brief backdr...
This is the first of a two-part series column where researchers from The Maharaja Sayajirao University of Baroda, Gujarat discuss issues of free speech and expression, fairness and transparency in light of allegations of social media bias around the globe and in India. In this column, they present a brief backdrop to the discourse on bias meted out...
Television (TV) commercials have an influential impact on audiences as they weave stories around visuals and convey messages through use of emotive techniques. TV commercials are usually of shorter duration, direct in terms of message dissemination about the product, and are replete with thought provoking and creative ideas. Research in TV advertis...
The advent of new media technology and social media has revolutionized political communication. Such platforms have been capitalized by political actors not only for electoral victories but also for democratization of the ‘public sphere’ in the truest sense. Citizens can now contribute to public discourse and challenge mainstream narratives. It is...
This study investigates the role of social media in the Lok Sabha elections of 2019 and its influence on first time voters in the Vadodara Parliamentary Constituency of Gujarat. The core objective of the study was to understand the nature and extent of social media use by first time voters in the city of Vadodara. This was achieved by carrying out...
Social Media use by right wing political groups the world over has been a subject of much academic debate. Attention has been given to how these groups capitalize on social media for electoral victories, establishing a counter narrative to hegemonic leftist media and to gain support of their constituents. But little scholarly literature can be foun...
Family occupies a prominent place among India’s socio-cultural ethos. Learning about gender roles also takes place primarily in the family. The chapter attempts to understand the dynamics between feminist aspirations and family structures, norms and authority through an inquiry into the life and works of well-known 19th century women’s rights activ...
The institution of family occupies a prominent place among India’s socio-cultural ethos. Family as an agent of socialization reinforces existing belief systems and structures so as to nurture individuals into responsible members of society. A key learning that takes place within the domain of family is about gender roles. Authors of this chapter ha...
Stakeholders in the international political system have become
increasingly concerned with the presence and challenging nature of contemporary
inter-state conflicts. International politics, with conflict at its centre-stage, is
confronted with multiple pressures on the structure and operations of the modern
nation-state, international organizations...
Over the years, female characters in popular soaps on Indian television have been portrayed regressively; as housewives engaged in domestic chores, as scheming experts playing kitchen politics or as sacrificial goddesses wanting to please their husband and family. The absence of dignified, real and ambitious working women in these soap operas succe...
Walter Lippmann in his 1922 classic "Public Opinion" noted that "the news media are a primary source of those pictures in our heads about the larger world of public affairs, a world that for most citizens is "out of reach, out of sight, out of mind." Indeed, among the different roles that the mass media performs is one of an information provider an...
A university degree was once considered to be the least requisite to become a journalist in India. A sense for news, writing skills and a burning desire for truth were all that mattered. Times changed and
so did the face of journalism in India. From a mission during the freedom movement to a commercially laden venture; journalists transformed from...
Cinema is meant and believed to entertain, to take the viewer to a world that is starkly different from the real one, a world which provides escape from the daily grind of life. Cinema is a popular media of mass consumption which plays a key role in moulding opinions, constructing images and reinforcing dominant cultural values. The paper deals wit...
A university degree was once considered to be the least requisite to become a journalist in India. A sense for news, writing skills and a burning desire for truth were all that mattered. Times changed and so did the face of journalism in India. From a mission during the freedom movement to a commercially laden venture; journalists transformed from...
Questions
Questions (3)
Looking for short term online courses in Political Communication
Looking to connect with anyone who is working on the following:
1. Travel Journalism
2. Feminist Advertising
3. Media and Masculinity
4. Social Media Feminism
I have a few students working under my guidance for their masters dissertation. They have chosen social media related subjects. I am keen that they use social media ethnography as a method and as an approach to study content on social media. I am looking for easy and simple reading material for my students so that they can understand the method and apply it to their own work. It will be helpful even if there are a few studies that they can use to check how other researchers have used this method.
