Natàlia Lozano-Monterrubio

Universitat Rovira i Virgili | URV · Department of Communication Studies

Introducción: El desorden informativo influye en la salud de la opinión pública de los países democráticos. Para combatirlo, en los últimos años han surgido numerosas iniciativas en el campo de la Alfabetización Mediática e Informacional (AMI). Paralelamente, el auge de metodologías gamificadas ha propiciado la creación de propuestas ludificadas co...

In 2019, after receiving fierce criticism on social networks and specialist online forums such as BoardGameGeek, the publisher GMT Games announced the withdrawal of Scramble for Africa, still in a prototype phase. GMT’s spokesperson alleged that: “It’s clear to me that the game is out of step with what most Eurogame players want from us, in terms o...

This paper introduces the results of applying a gameful approach based on six playful activities as a tool to improve the learning process in higher education. A total of 850 students from different courses of Universitat Rovira i Virgili (Spain) were involved in the study. The strategy was evaluated through a participant observation (active and pa...

This paper introduces the results of applying a gameful approach based on six playful activities as a tool to improve the learning process in higher education. A total of 850 students from different courses of Universitat Rovira i Virgili (Spain) were involved in the study. The strategy was evaluated through a participant observation (active and pa...

https://www.planetadelibros.com/libro-desafio-en-el-aula/320614

Since the emergence of Online Travel Reviews (OTRs), the collective co-creation of a destination brand image has been more evident than ever before. Stories and emotions expressed in these platforms by experienced tourists can significantly influence other users’ intention to visit. This study explores the extent to which political matters like the...

In the recent years, most academic literature of Game-Based Learning (GBL) has provided in-depth knowledge of the characteristics of games that foster participative learning and that increase the level of motivation of students. In addition, most of these studies have focused on videogames. Consequently, few academic research has centred in the pot...

Dentro de las diferentes maneras de utilizar los juegos y sus características en la educación, el Aprendizaje Basado en Juegos es una de las más recurrentes, normalmente a través de los formatos físicos o digitales de lo que conocemos como serious games, juegos pensados y diseñados con objetivos didácticos, o de juegos comerciales no educativos. El...

In the last decade, the emergence of innovative teaching methodologies such as Game-Based Learning , Flipped-Classrooms or Problem-Based Learning have meant an important change in the way students learn. All these turn the student into the core of its own education process and use participative and cooperative techniques that encourage 21 st centur...

Videos are influential image creators and video-sharing sites like YouTube offer new opportunities to DMOs to communicate the identity and the brand of the destinations they represent. The aim of this article was to gain an insight into how Spanish DMOs use YouTube to communicate their promotional videos and to study whether these videos communicat...

La comunicación de los destinos turísticos y sus marcas a través de los medios sociales recoge las conclusiones del Proyecto de I+D+I del Ministerio de Economía y Competitividad, “Uso e influencia de los social media y la comunicación 2.0 en la toma de decisiones turísticas y en la imagen de marca de los destinos. Aplicaciones de utilidad para los...

Som la Pera is a public communication campaign for the prevention of obesity and the promotion of healthy lifestyles among teenagers, launched in May 2014 in Reus (Catalonia, Spain). The campaign is linked to the EU-funded project EYTO, and establishes consistent bridges between public relations and social marketing. This article argues that althou...

Jordi Prades-Tena es licenciado en ciencias de la información (UAB) y master en derecho ambiental (URV). Ha trabajado como periodista durante 16 años en varios medios (como La vanguardia, El punt, Cadena SER, Europa Press) y en gabinetes de comunicación institucionales (Generalitat de Catalunya) y de la empresa privada (Centro Tecnológico de Nutric...

This article offers an approach to how food safety agencies are adapting their communication strategies to social media. Mass media has been largely used by public health communicators to promote health risks and benefits of food products since the 1970s. These practices have caused frequent clashes between scientists and journalists as a result of...

La aparición de los social media ha revolucionado las relaciones públicas tanto la relación como comunicación entre consumidores finales y organizaciones. El objetivo de este estudio es conocer las implicaciones que estos medios han supuesto para los departamentos de relaciones públicas de las agencias de seguridad alimentaria europeas. Esta invest...

El estudio que presentamos es parte de un proyecto de investigación sobre la excelencia de las organizaciones en España según las teorías de James Grunig y ha sido financiado por la Cátedra Repsol-URV de Excelencia en Comunicación. El estudio de la excelencia comunicativa de las organizaciones de Grunig tuvo lugar entre los años 80 y 90 y se llevó...

Las crisis alimentarias de los años 90 y la posterior introducción de nuevos productos en el mercado, conllevaron a una mayor concienciación y preocupación por la alimentación en nuestra sociedad. Esta preocupación se tradujo en una mayor comunicación tanto de riesgos como de beneficios por parte de las instituciones, los científicos y los medios d...

In recent years, interest in the communication of food scares has dramatically increased. The main reason has been the need to manage a number of food scares and scandals that have occurred in Europe since the BSE crisis in the mid-90s. Although institutions have realised that risk communication is vital for managing these situations, they also rec...

The irruption of social media in the tourism sector has transformed the way people plan their trips. Nowadays users can experience their stay before going to the destination by watching other tourists’ videos, reading others’ referrals before booking a hotel, and making enquiries about the must-sees of a region. These user-generated content website...

David L. Altheide is a sociology professor at Arizona State University. His main research interest is the role of the mass media in the dissemination of discourses on fear and risk to control the population. The following interview, which was held at the beginning of October 2010 at the opening ceremony for the Master's in Political, Institutional...

En un contexto de creciente competitividad y popularización del uso de la Web, los destinos deben contar con una presencia virtual adecuada, y ello pasa especialmente por el diseño y mantenimiento de un sitio web capaz de comunicar a los públicos diversos las fortalezas de la marca. Según la literatura académica reciente, se hace necesario trabajar...