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Publications (8)
With the increasing use of digital technologies and smart objects, sound is playing an ever more important role in our everyday life interactions with a given object, human computer interface or space. However, few methodologies exist to work on sound-related issues during the early stages of a design process; manufacturers and sound designers lack...
Les marques cherchent à communiquer leur identité à travers de nouveaux vecteurs d’émissions. Aujourd’hui, l’identité sonore des marques concerne principalement les musiques associées aux publicités ou diffusées sur les points de vente, ainsi que des éléments de communication comme la voix ou les jingles. Dans cette thèse, nous nous intéressons au...
La marque SNCF est très bien identifiée grâce à son identité musicale que ce soit par son jingle sonore ou par la voix de Simone1 utilisée pour les annonces vocales. L’émergence actuelle du design sonore conduit à élargir la notion d’identité musicale à celle d’identité sonore, plus globale, véhiculée aussi bien par des éléments de signalétique que...
Speaking about sounds is not an easy task. Although there are many words available in our language to describe acoustic sensations, there is no strong consensus on the meaning of sound descriptors. Whereas visual stimuli can easily be described by everyone using simple words such as shapes, colors and textures, the characterization of sound stimuli...
In this paper we focus through a series of interviews on the relation between sound and brand identity in the context of musical and sound design for the industry. The interviews showed that the sound design process involves stakeholders who have different domains of expertise, which leads to difficulties in the interaction between them. As a solut...
In this paper we focus through a series of interviews on the relation between sound and brand identity in the context of musical and sound design for the industry. The interviews showed that the sound design process involves stakeholders who have different domains of expertise, which leads to difficulties in the interaction between them. As a solut...
