Maria ELENA Gutierrez Renteria

Universidad Panamericana Sede Guadalajara · School of Communication

The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market...

This study investigated the mediating effect of the primary type of news source used by audiences on the relationship between interest in news and media trust. In addition, this study explored the moderating role of payments for digital news. Based on 12,252 respondents from six countries (the United Kingdom, the United States, France, Spain, Germa...

This book explores new avenues for media economics research from a variety of perspectives from a group of international scholars.

Esta investigación de enfoque cuantitativo muestra las singularidades de una audiencia universitaria en México en 2017, medida según su participación cívica, la valoración que da a las instituciones y la actuación interactiva que tiene con los medios respecto a temas sociales y políticos. La población encuestada estuvo formada por 1,195 jóvenes adu...

The aim of this paper is to elaborate the conditions and constraints for the enabling and implementing of a value orientation in media companies through the figure of Corporate Governance literacy. What are the reasons impeding or promoting a value orientation in media companies? This study collects research from scholars dedicated to the field of...

Esta investigaci?n forma parte de un estudio realizado entre Chile, los Es-tados Unidos y M?xico para identificar los usos que los j?venes hispanos les dan a sus tel?fonos inteligentes conocidos como smartphones. El obje-tivo del estudio es identificar los h?bitos de consumo, las preferencias de este medio respecto de otros, as? como las principale...

El presente trabajo describe la industria de medios mexicana desde la óp-tica de la economía y la gestión. El estudio describe algunos de losfactoresmacro y microeconómicos que sirven para comprender la oferta de los em-presarios de la comunicación y el consumo de medios por parte de las au-diencias. Es un estudio que aplica la teoría económica de...

This paper examines the uses and gratifications of social media in a large cross-cultural study among young adult Latinos (ages 18-25) in six countries. A two-stage research design was employed using a series of focus groups followed by a survey (n = 1,507) administered in each country. This paper presents key findings and discusses the results com...

If one wanted to measure the historic level of multimedia industry concentration in Mexico, it would not be necessary to use statistics, financial analysis, viewer ratings, or other evaluation systems. The maximum level of concentration is 1, and, in Mexico, that number belonged for 20 years to Grupo Televisa (1973–1993). Televisa's position was lo...