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Wireless Billboard Channels: Vehicle and Infrastructural Support for Advertisement, Discovery, and Association of UCWW Services

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Abstract

This paper describes wireless billboard channels (WBCs) used for advertisement, discovery, and association (ADA) of wireless and mobile services in future fourth-generation wireless world (4GWW) and next-generation wireless networks, and in ubiquitous consumer wireless world (UCWW) business environments. A WBC service discovery model is proposed along with a format and ASN.1 encoding for service description (SD). Categorization of services is provided and service templates elaborated. Steps are taken to determine the best format of the data on the WBC channel and the best technology to allow mobile terminals to access the channel. Critical review and comparison of possible WBC carrier technologies is given.
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... Furthermore, efficient heuristic algorithms must be investigated to facilitate service utilization predictions locally on the mobile devices or as part of the UCWW cloud as an alternative to mining the stored data. The option of this UCWW cloud collaboration with wireless billboard channel (WBC) service providers (Flynn, 2006) holds potential. Through it, consumers may have their UCWW cloud distilled information, relevant to their particular (or upcoming) location and time, delivered to them in a personalized frame through an appropriate WBC. ...
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