This paper describes wireless billboard channels (WBCs)
used for advertisement, discovery, and association (ADA) of
wireless and mobile services in future fourth-generation
wireless world (4GWW) and next-generation wireless networks,
and in ubiquitous consumer wireless world
(UCWW) business environments. A WBC service discovery
model is proposed along with a format and ASN.1 encoding
for service description (SD). Categorization of services is
provided and service templates elaborated. Steps are taken
to determine the best format of the data on the WBC channel
and the best technology to allow mobile terminals to
access the channel. Critical review and comparison of possible
WBC carrier technologies is given.