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A Critical Review of Applications of Artificial
Intelligence (AI) and its Powered Technologies in
the Financial Industry
Gangu Naidu Mandala1
1
Department of Professional Studies, CHRIST
Deemed to be University, Bengaluru
dr.gnmandala@gmail.com
Mahalakshmi Arumugam2*
2Associate Professor ,
Department of Management Studies,
M S Ramaiah Institute of Technology,
Bangalore 560 064
mahalakshmi.a@msrit.edu
0000-0003-4567-6138
Bestoon Othman3
3
Business Administration, Koya Technical
Institute, Erbil Polytechnic University, Erbil,
Iraq.
Department of Business Administration, College
of Administration and Economics, Nawroz
University, Duhok, Iraq.
Bestoon2011@yahoo.com
Dharam Buddhi4
4
Professor, UIT, Uttaranchal University,
Dehradun, Uttarakhand, India.
dbuddhi@gmail.com
Suhas Harbola5
5
National Informatics Centre, New
Delhi, India
suhas.harbola@gmail.com
https://orcid.org/0000
-0003-3586-
0337
Hashem Ali Almashaqbeh6
6Assistant Professor, Qatar Universi
ty, Doha,
Qatar
hashem61994@gmail.com
https://orcid.org/0000
-0002-5838-8031
Abstract: The present research shed light on the
applications of AI technologies for the financial industry of the
UK. The research has also investigated the different types of
powered technologies of AI and their impact on finance
operations and activities. This research possesses the tools and
techniques used by the researcher in gathering the research
evidence for the proper completion of the research work.
Keywords: AI technology, financial industry, powered
technologies
I. INTRODUCTION
Artificial intelligence is the ability of the computer,
through which different business activities like data
management and financial activities can be managed
efficiently. The most advantageous part of the AI technology
is that it can learn new things automatically by developing
patterns from existing data. Moreover, based on that pattern
it also able to analyse the risk factors of the business. The
application of AI technology is quite important for the
finance industry since in the finance industry all the
companies needs to deal with numerous sensitive data that
must be handle and stored securely [1]. In order to
understand this factor in depth, the present study portrays the
important applications of AI technology, which can manage
financial tasks and work for financial companies with much
ease. Moreover, a detailed investigation about the present
research was important for the researcher to gather
appropriate evidence about the powered technologies of AI,
which is useful to predict cash flows, detects frauds and
adjust credit scores [2]. In addition, the present research also
portrays the several data collection tools and approaches
adopted by the researcher to collect appropriate research
evidence, which could be helpful for him in the detailed
investigation of AI technology and its powered technologies.
II. LITERATURE REVIEW
Artificial intelligence is one of the most trending and
useful technology in the finance sector for managing the
statistical measurements about the monetary variations and
trend analysis. It is quite evident that the role of the finance
industry of the UK is to manage the movement of cash and
keep balance the liquidity requirements of the industry [3].
This can be done by managing the customer's expectations
and identifying their savings and investment level for a
specific period of time. Hence, the use of AI-powered
technologies is very helpful for a finance firm to manage
their daily records and transactions. The continuous
increment of the data and transaction history from huge
population is quite difficult things to manage by using the
typical manual process [4]. Due to such kind of activities,
numerous mistakes can be take place. In order to prevent
such errors in calculations, AI technology has been
introduced with its powered algorithm. Starting from the risk
management, fraud detection and prevention to credit
decision and financial advisory, everywhere the application
of AI is undeniable. Artificial intelligence can be analyse the
spending patterns of the customers and their regular financial
activities based upon which loan borrowing behaviour can be
predict [5]. For example, when a loan applicant download an
app in smart phone, the AI based lender would use to analyse
the digital footprint of that user like social media use,
browsing history, credit card statement, text message reading
and more in order to build a more complete picture.
2022 2nd International Con
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978-1-6654-3789-9/22/$31.00 ©2022 IEEE 2362
2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) | 978-1-6654-3789-9/22/$31.00 ©2022 IEEE | DOI: 10.1109/ICACITE53722.2022.9823776
Authorized licensed use limited to: M S RAMAIAH INSTITUTE OF TECHNOLOGY. Downloaded on August 16,2022 at 08:02:06 UTC from IEEE Xplore. Restrictions apply.
Fig 1: AI applications
(Source: [5])
The powered technologies of AI could become vital in
different aspects of the financial industry. This is because it
can secure their system by eliminating the risk of human
error [6]. The technology is also providing the experience of
a personalized banking system by predicting the customer's
savings and investments. The technologies are also helpful in
the automation of work by which the financial firms can do
the stock market prediction along with the sales forecasting
[7].
Moreover, AI technology is also helpful for controlling
the market capitalization by monitoring the stock market.
Fig 2: Market Capitalization
(Source: [8])
The increasing percentage of market capitalization in the
finance industry of the UK depicts that proper controlling
and monitoring process is important for managing the inflow
and outflow of the cash and cash equivalent. Moreover, in
2020, the financial sector of the UK will contribute 164.8
billion to the UK economy, which is approximately 8.6% of
the overall contribution to the economy of the country [8].
For this reason, the controlling and monitoring of the
financial industry of the UK is important by using the
powered technologies of AI. The powered technologies of AI
can be categorized as “machine learning platforms,
decision management, robotic process, automation process,
and deep learning platforms” [9]. By utilizing these
technique it is able to scale the short time and long-time
projects with designing the efficient budget. Thus, in the
following way, the artificial intelligence helps the financial
organization to operate in a better way.
III. RESEARCH METHODOLOGY
The research methodology could play a significant role in
portraying the systematic relationship between the powered
technologies of AI and the finance industry of the UK.
Moreover, the research has been applied to several
philosophies, designs, and data collection tools for doing a
detailed analysis of the impact of AI technology on the
financial sectors [10]. Moreover, the researcher has adopted
the positivism philosophy for gathering factual knowledge
about the finance industry and the required applications of
the powered technologies for the industry. Moreover, a
descriptive research design is also used by the researcher for
eliminating the research problems in a systematic way [11].
Therefore, it is also illustrating that the data and information
about the finance industry and applications of AI
technologies have been gathered by the researcher by doing
primary as well as secondary research. The researcher has
taken the interview and survey of 70 employees of the
finance industry of the UK to gather more information about
the impact of AI on the finance industry [12].
On the other hand, secondary research has helped in the
collection of reliable data about the contribution of the
finance industry to the economy of the country. However,
the researcher has not possessed enough time to complete the
research which was one of the concerns for the researcher
and in the limited time, he has to complete the work by
following all the ethics of the research [13]. Besides, the
research implications have put all his efforts into the
completion of the research accurately and efficiently.
IV. ANALYSIS AND INTERPRETATION
Primary research analysis
Fig 3: Response of sample Q1
(Source: Created by the researcher)
Explanation
From the computation of the above table and graph, it is
observed that AI technology has provided a positive impact
on the finance industry of the UK. This is because
approximately 57% and 14% of employees have thought that
the technologies of AI have changed the way of doing
financial work. For this reason, it is stated that AI has played
a significant role in the finance industry for the improvement
of their performance in the UK market.
AI in
Finance
Sales
forecasting
Trading
Personalis
ed Banking
Risk
manageme
nt
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Fig 4: Response of sample Q2
(Source: Created by the researcher)
Explanation
According to the above graph and table, most employees
stated that the powered technologies of AI have enhanced the
growth process of the finance industry by starting the
automation process. Approximately 29% and 36% of
employees strongly agree and agree on the question
however; only 10% and 4% of employees disagree on the
questions. Hence, according to the majority, it can be
observed that the technologies of AI have eliminated the risk
of human error and it positively increases the growth process
of the industry.
What is most important to create effective powered AI
technologies for the investigation of the finance industry?
TABLE III: RESPONSE OF QUESTION 3
(SOURCE: CREATED BY THE RESEARCHERS)
Google form options
Total
participant
s
Collected
response
s
Percentil
e
calculati
on
Application of
relevant models
70
50
71%
Evaluation of
different sized
information
70
15
21%
Evaluation of low
data with more
number of models
70
5
7%
Fig 5: Response of sample Q3
(Source: Created by the researcher)
Explanation
Approximately 71% of employees have the thought that
application of relevant models could be helpful in the
creation of effective powered technologies of AI. This means
considering the relevant models is important for the
researcher while collecting the information and data about
the finance industry of the UK.
Secondary research analysis
The secondary research analysis is as important as the
primary research. Besides, it shows the relevant
information about the growth in the finance industry
rapidly [1]. By using the online articles and journals
the research could collect vital information about the
application of AI as well as the performance of the
financial industry of the UK. The use of the internet could
also be helpful for the research in appropriate and
accurate completion of the research by doping the in-
depth investigation of the finance sector [1]. Based on the
published articles it has been found that the AI based
technology is also helps the organization by enabling 24x7
customer interaction. It is to be noted that money is such
an essential thing that can be required any time of the
day. Therefore, restriction of the money transaction
only within office hours is not only demote the
customer satisfaction but also may create challenges during
emergency situation. By considering this factor, AI
brought automated computerized digital transaction
process where individuals can get the financial services at
the anytime [1]. Moreover, in case any issues arise
related to financial transaction or relevant to it, AI also
offers chat-bots and virtual assistants to provide the
customer support at any time.
V.DISCUSSIONS AND FINDINGS
It is found from the above discussion that the
applications of AI technology have a significant impact
not only on the finance sector but also help to develop
the overall data management system [1]. The finance
industry of the UK has mostly availed the benefits of AI
technologies in their work since due to automation human
work has reduced and it reduced the risk of human error as
well. Moreover, it is also found that monitoring the financial
transactions with the use of technology is important for their
security since this sector contributes a significant part to
the UK economy [1]. Several powered technologies of
AI have also been identified in the above discussions
that are “machine learning platforms, decision
management, robotic process, automation process,
and deep learning platforms”. Therefore, by applying
the powered technologies of AI the finance industry is
growing at a consistent rate and by seeing the responses of
the employees for the finance industry it is assumed that
the industry will grow more in the future as well [1].
Based on the above study it also has been found that
AI also helps to reduce the repetitive mundane that usually
need to done in the financial sectors. In addition to
this, the combination of the machine learning and the
artificial intelligence effectively makes the time
consuming works faster by using same data to fill-up the
similar blank boxes []. Moreover, starting from the
reviewing documents to pulling information from the
applications. Everywhere the usage and advantages of AI is
undeniable.
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Data protection is another most concerning factors for the
financial industries as it works with numerous sensitive data
like account details, user ID of internet baking, password
and so on that must be stored safely []. AI based
powered technology offers cybersecurity based
encrypted environment through which the user can easily
transact with full of safety. In order to turn this concept into
reality, the AI based algorithm boost company security by
analysing and determining the pattern of the normal data
and trends that effectively altering companies in an
immediate basis when discrepancies and unusual activities
detects []. Thus in the following way, 95% of the cloud
breaches can be prevent by reducing human errors.
VI.CONCLUSION
It is concluded from the above discussions that the
financial industry has grown continuously due to the use of
powered technologies of AI. It is also investigated in the
research that the financial industry contributes a large part of
income in the UK economy for which maintaining the safety
and reliability of financial transactions is important for the
industry. Most financial companies of the UK are using AI
technology for their business for secure the business and
maintaining the financial stability of the industry by
estimating their required liquidity. Lastly, it is concluded that
without the use of AI technology it would not be possible for
the financial firms to operate their business with much ease
and for this, there is a significant role of AI in the higher
growth and performance of the financial industry.
VII.ACKNOWLEDGEMENT
I would like to show my special gratitude to my entire
teachers and colleagues for their help in this research since
without their help the completion of this research work could
not be possible.
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2022 2nd International Con
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