Lynne Eagle

James Cook University | JCU · College of Business, Law and Governance

In the Anthropocene, universities play a role in developing students’ sustainability literacy and capacity to solve socio-ecological challenges. The objective of this study is to identify the generic and sustainability-oriented skills and competencies required of business graduates by regional employers. The regional focus meets a gap in the litera...

Background The significant contribution of community-based distribution (CBD) of family planning services and contraceptives to the uptake of contraceptives in hard-to-reach communities has resulted in the scaling-up of this approach in many Sub-Saharan countries. However, contextual factors need to be taken into consideration. For example, social...

Purpose-Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO 2 emissions from car exhaust. This study aims to draw on value-belief-norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavio...

Purpose Climate change and global warming are acknowledged to be growing issues caused by emissions of greenhouse gases. Fuel-efficient or green cars offer a technological solution to reduce CO 2 emissions from car exhaust. This study aims to draw on value–belief–norm (VBN) theory to provide an explanation of eco-socially conscious consumer behavio...

This study examines public attitudes towards climate change and policies to limit greenhouse gases such as through the expansion of renewable energy sources. The study includes a critical examination of the apparent contradiction between belief in climate change and generalized support for renewable energy, as revealed in this survey, and of opposi...

Cattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional, and remote Australia. This chapter provides a case study about how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional, and re...

This chapter illustrates the challenges of health-related behaviour change programmes in countries where there are strong cultural influences on behaviours coupled with a strong religious influence; either or both which may be in conflict with ‘western’ scientific approaches. These issues are common across many countries in the Global South. The te...

This study is grounded on the propositions of Kaleckian–Post-Keynesian macroeconomic framework to explore the dynamic impacts of SME (Small and Medium Enterprise) stock market development and innovation on key macroeconomic variables in Hong Kong, Singapore, Thailand, and Malaysia. For the reported empirical analysis, a Structural Vector Error Corr...

Despite the importance of second-tier stock markets in supporting SMEs (Small and Medium Enterprise) development and innovation, the dynamic impacts of second-tier stock markets development and innovation on macroeconomic indicators remain under-explored. This study aims to bridge the gap both theoretically and empirically. Accordingly, the theoret...

Purpose This paper aims to compare the findings from a survey of a cohort of students at an Australian regional university across two time points: immediately on commencing their first semester of study and at the end of their final semester of study to determine whether, and in what ways, these students’ views concerning sustainability appear to h...

This empirical investigation was aimed at conceptualizing, developing and validating a scale for the measurement of the quality of higher degrees by research (HDR-QUAL). For that purpose, this study specifically measured perceptions of higher degrees by research (HDR) students about the constituents of HDR quality in Pakistani tertiary education in...

This paper examines the evolving efficiency and the joint effects of thin trading , structural breaks and inflation on dual long memory in Small and Medium Enterprise stock markets in Hong Kong, Singapore, Thailand and Malaysia. The state-space GARCH-M, ARFIMA-FIGARCH, ARFIMA-FIA-PARCH and ARFIMA-HYGARCH models are adopted. The results determine th...

Purpose - Growth enterprise market (GEM) in Hong Kong is acknowledged as one of the world's most successful examples of small and medium enterprise (SME) stock market. The purpose of this paper is to examine the evolving efficiency and dual long memory in the GEM. This paper also explores the joint impacts of thin trading, structural breaks and inf...

This chapter discusses the role that universities are expected to play in addressing sustainability-related issues, noting a lack of agreement on definitions for key terms and on the most effective way to include relevant content within the curriculum. These debates need to be seen within the context of calls to ensure that graduates are ‘work read...

Transitions to renewable energy (RE) have been the subject of considerable debate in both academic and policy circles (Geels, Research Policy 31(8/9):1257–1274, 2002). In this study, we examine documents at both state and federal level to ascertain whether key stakeholders, such as mining, business, utilities and the energy sector, are concerned wi...

This book chapter explores consumers’ attitudes towards climate change and energy resources along with their electricity consumption practices in the home. The discussion is situated within the wider context of sustainability. The research is important, because firstly, research into the electricity consumption practices of Australian households is...

Purpose The purpose of this paper is to report student attitudes and beliefs towards climate change adaptation and sustainability-related behaviours. Design/methodology/approach A paper-based questionnaire was completed by 247 first-year (students in their first semester of study) and third-year (students in their final semester of study) students...

Fertility decline in Sub-Sahara Africa is not only late but slow due to various reasons including cultural diversity (Casterline, 2017; May, 2016). Therefore, Caldwell, Phillips and Barkat-e-kuda (2002) emphasize the need for 21st family planning interventions to be more socially and culturally sensitive to yield the anticipated results. In Africa,...

Purpose The purpose of this paper is to focus on the implications of claimed detrimental impacts for the agricultural activity of the Great Barrier Reef (GBR) ecosystem health in Queensland, Australia. The authors discuss the complex interaction of factors that have contributed to the decline in reef ecosystems and the challenges presented by multi...

This paper investigates the dynamic return and asymmetric volatility transmissions between main stock markets and Small and Medium Enterprise (SME) stock markets in Hong Kong, Singapore, Thailand, and Malaysia under the joint impacts of volatility breaks, thin trading, and trading volume. For the analysis, a linear state-space AR model with Kalman...

Environmental, health, and social change is complex and frequently is framed as a problem(s) to be solved. This framing focuses effort on delivery of solutions designed to change systemic environmental, health, and social problems. Theory, an organising framework for effort, remains under-utilised in behavioural and social sciences. An individual p...

A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and remote areas and/or low socioeconomic backgrounds. Applying critical...

Purpose In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on research exploring consumers’ eco-socially conscious be...

This paper explores the evolving efficiency and dual long memory in return and volatility in the Growth Enterprise Market (GEM) in Hong Kong. Unlike previous studies, this paper examines the presence of dual long memory in the GEM under the joint impacts of thin trading, structural breaks, and inflation. For the analysis, State-Space GARCH-M model,...

Coverage of issues by news media is known to impact on both public perceptions and policy development aimed at addressing the featured issues. We examine the potential impact of news media coverage regarding the health and potential future of the World heritage-listed Great Barrier Reef, which is under multiple pressures, both natural and anthropog...

Despite the growing importance of environmental problems in emerging economies, only limited information has been available for policymakers regarding consumers' characteristics with regards to pro-environmental orientation. The purpose of this study is to provide an analysis of the socio-demographic and psychographic factors that discriminate gree...

A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCC...

We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand promotion presents to regulators. We note the weaknesses in current theoretical perspectives on the way product placements impac...

The use of Web-based technologies can provide powerful opportunities to transform small business engagement with their communities and markets. However, there are few studies on the adoption of social media by small businesses to determine their levels of confidence and use of the platforms. This paper presents preliminary results of a study that e...

The arrival of the Digital Native in higher education was predicted to produce a hyper connected digitally fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of a digital divide, defined as the gap...

This paper focuses on health literacy and readability analysis as a guide for enhancing health information. Based on a selection of internet-derived health and wellbeing materials, we show that the information available in both Portuguese and English is at a level likely to be too complex for the general population to understand. We also show a pos...

Este artigo centra-se na literacia em saúde e na análise de legibilidade como um guia para a melhoria da informação de saúde. Com base numa seleção de materiais sobre a saúde e o bem-estar, provenientes da Internet, mostramos que a informação disponível, tanto em português como em inglês, está escrita num nível de complexidade provavelmente superio...

This research was presented at the Sustainable Economic Growth in Regional Australia Conference (SEGRA), in Albany, Western Australia, October 2016. Renewable energy (RE) is needed for the low-carbon future envisioned in the 2015 Paris climate change agreement. This article comparatively evaluates the RE performance of two states in Australia to sh...

Online DTC and health information seeking: We are talking. But to whom are we talking? The concept of active and empowered patients able to effectively partake in the management of their health requires insights into the diverse range of potential information and how this information is used and integrated into the decision-making. Uses and Gratifi...

Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers' attitudes towards energy issues, their use of renewable energy in the home...

We consider the role of codes of ethics in social marketing, distinguishing between “procedural ethics” and “ethics-in-practice” (after Guillemin & Gillam, 2004). We review foundations for “procedural ethics”—formal systems for ethical oversight—including moral and political philosophy, existing codes of ethics, and previous proposals for codes of...

This paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour. Apps are software applications designed to run on smart phones and other mobile devices We review the extensive but fragmented literature relating to serious games and gamification in order to identify the key concepts and frameworks th...

We present a computer-based content and discourse analysis of the arguments and key messages relating to climate change, contrasting the material dispersed via the Internet versus material drawn from refereed academic journals. We find significant differences in message complexity and argument focus between climate change scientists and sceptics, w...

Purpose Patient empowerment (PE) is a key public health policy tool globally which is seen as unproblematic, but contains a number of unwarranted assumptions and unrecognised challenges to achieving effective implementation. Further, the theoretical foundations for understanding the impact of persuasive health communications on PE are weak. The pur...

Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media...

Universities are increasing their focus on sustainability and related issues, and the ways in which these can be effectively communicated via curricula. While many issues have significant implications for future business practices and individual lifestyles, simple communication of information will not be sufficient to change student’s attitudes, be...

Purpose – This paper aims to report on findings from the first phase of a longitudinal study of undergraduate business students’ attitudes, beliefs and perceptions concerning sustainability issues. Design/methodology/approach – To improve understanding of the potential effects of changes in the curriculum, business students enrolled during the aca...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic...

Purpose – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing campaigns, as well as theo...

Social marketing aims to improve the health and wellbeing of society; however the development and implementation of interventions may have ethical repercussions for both intended and incidental targets, and in general ethical terms. To date there is little systematic analysis in the literature of these issues or possible solutions. There is a lack...

Skin lightening products are used medically for the treatment of a range of skin disorders, however a major market has developed in their use for cosmetic purposes, particularly in countries where darker skin tones are prevalent. Many major multinational brands are active in the sector and high percentages of women reportedly use the products daily...

This paper reviews alcohol mobile phone applications ("apps") which carry alcohol promotional material. It reviews literature relevant to alcohol advertising in social media, particularly on the youth market, and the efficacy of current regulatory activity. The paper identifies a large number of free pro-alcohol apps as well as weaknesses in curren...

We describe several significant barriers to behaviour change in developing countries that must be taken into consideration when developing social marketing interventions. Over 80% of the world's population live in developing countries (Aboud, 2012), with large rural populations, poor health and transport infrastructures, and low per capita incomes,...

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your pot...

The objective of this study was to examine the proposition frequently noted in the extant literature that food advertising is culture-bound. Print advertisements for food, from Poland, Ireland and England, were content-analysed using Pollay's (1983) value appeals, linked to GLOBE (Global Leadership and Organizational Behavior Effectiveness) dimensi...

Social marketing is increasingly being used by public and nonprofit organizations to deliver behavior change objectives. Drawing on the example of physical activity for the over 65s, we show how social marketing techniques can deliver a physical activity program for a priority group that has so far received little attention. In this study, conducte...

Product placement involves the introduction of a identifiable branded product into the content or background of media broadcasting formats. Placements take place in traditional media as well as newer formats such as games and social media sites. A distinguishing feature of product placement is that – unlike traditional advertising – it takes place...

Purpose The purpose of this paper is to argue that integrated marketing communications (IMC) must be used in social marketing, like it is in commercial marketing, by illustrating that IMC principles are effective in social marketing contexts within an education setting. Specifically, the paper provides evidence of IMC being successfully used in the...

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential b...