Łukasz Wróblewski

WSB University, Dąbrowa Górnicza, Poland · Department of Management and Production Engineering

The crisis around the operation of the Turów coal mine and its impact on cross-border relations in the Polish-Czech borderlands is examined in this article. The genesis of the international dispute and its course is analysed on the basis of international relations and border studies theories. Moreover, the specific cross-border relations and asymme...

Evaluation of cross-border cooperation in Czechia since 1993: Euroregions on the way to authentic cross-border regions? Thirty years of existence of independent Czechia are connected with growing cross-border cooperation (CBC) with neighboring states and decreasing importance of national borders. The accession to the EU meant a giant leap towards d...

Presently power control and management play a vigorous role in information technology and power management. Instead of non-renewable power manufacturing, renewable power manufacturing is preferred by every organization for controlling resource consumption, price reduction and efficient power management. Smart grid efficiently satisfies these requir...

In the last years, the fact of anthropogenic impact on climate change taking place in the world has become indisputable. Both countries and international organizations have taken steps to reduce GHG emissions, move to a low-carbon economy and implement solutions that reduce human impact on the environment. The EU, by intensifying its activities, ha...

Presently power control and management play a vigorous role in information technology and power management. Instead of non-renewable power manufacturing, renewable power manufacturing is preferred by every organization for controlling resource consumption, price reduction and efficient power management. Smart grid efficiently satisfies these requir...

Łukasz Wróblewski’s article is theoretical-empirical in character. In the first part, he focuses on a relatively recent and as yet underresearched category, that of the cross-border market. From the existing definitions of the market, Wróblewski derives a definition of the cross-border market of cultural services. He goes on to discuss the historic...

Environmental policy obliges modern society to transition to a low-carbon economy. After entering to life, the Paris Agreement obligated the signatories to prepare the first nationally determined contributions (NDCs). The NDCs aim first to reduce greenhouse gas emission targets under the UNFCCC and they apply equally to both developed and developin...

Corporate social responsibility. as with corporate cultural responsibility, is more and more popular in Poland. The enterprises more willingly participate in cultural activities, despite these activities are still not so popular. The main motives for engagement of enterprises in support of culture or arts are (1) improving the reputation of the com...

Invitation to submit the manuscript.

The paper has an empirical nature. For the purposes of this article, the research was conducted in accordance with the interpretative research procedure using the interview method (CATI). The research objective was to learn the opinions of respondents on the effectiveness of actions related to marketing mix, used by the cultural entities of Cieszyn...

We are extremely pleased to offer you the eight issue of a scientific journal called Cultural Management: Science and Education (CMSE), created on the initiative of research staff and teaching faculty at the WSB University (Poland). Our journal, which is published by Logos Verlag Berlin – Academic Publicationss in Science and Humanities (Germany),...

W pierwszych dwóch dekadach XXI wieku na europejskich pograniczach, w tym również na pograniczu polsko-czeskim, można zauważyć intensyfikację różnych działań mających na celu pobudzenie transgranicznej współpracy kulturalnej. Służą one m.in. zacieraniu granic i podziałów między państwami przygranicznymi czy też kształtowaniu nowej ich jakości. Dopr...

The article is of a research nature. The aim of the article is to identify the role of social media in shaping personal brand. To this end, the first part discusses the concept of personal brand, as well as components of brand capital in the case of famous people, including consumer-based capital. Attention was also paid to the great importance of...

Druga dekada XXI wieku przynosi nowe możliwości, szanse i zasoby istotne dla dalszego rozwoju Śląska Cieszyńskiego. Z drugiej jednak strony, poza istotnymi korzyściami, niesie również ze sobą pewne wyzwania i zagrożenia związane z wykorzystaniem jego potencjału. Depopulacja, zanieczyszczenie środowiska (w tym pogorszająca się jakość powietrza), czy...

This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by co...

The article is of a research nature. The aim of the article is to identify the role of social media in shaping personal brand. To this end, the first part discusses the concept of personal brand, components of brand capital in case of famous people, including consumer-based capital. Attention was also paid to th e great importance of social media a...

The coffee market is an example of a global market which is undergoing constant and dynamic transformation. Enterprises wishing to maintain or increase their share in such a market are forced to constantly monitor not only their competitors, but also—if not primarily—buyers of their products. One of the ways to precisely recognise the needs and pre...

In this paper, based on in-depth interviews carried out with 50 experts from the Polish and Czech sides of a small city divided by the border (known as Cieszyn in Polish and Český Těšín in Czech), the possibili-ties of adapting the concept of relationship marketing in cultural institutions are recognized. The con-ducted research shows that Polish a...

p class="MDPI17abstract" xss=removed> W drugiej dekadzie XXI wieku media społecznościowe zmieniły charakter komunikacji oraz współpracy między uczestnikami rynku usług kultury. Stały się one m.in. ważnym instrumentem marketingu w obszarze kontaktów z internetowym tłumem. Jednak pomimo rosnącego ich znaczenia w różnych obszarach działalności podmiot...

We are extremely pleased to offer you the sixth issue of a scientific journal called Cultural Management: Science and Education (CMSE), created on the initiative of research staff and teaching faculty at the WSB University (Poland). Our journal, which is published by Logos Verlag Berlin – Academic Books for Sciences and Humanities (Germany), is a p...

In the 21st Century, it is possible to observe a pattern of numerous changes in the sphere of functioning of the cultural institutions also in cities divided by a border. These trends include globalization of culture, development of cultural industries and creative industries, rapid technical and technological growth, occurrence of new cultural man...

Opracowana strategia to kluczowy rezultat współpracy Cieszyna i Czeskiego Cieszyna oraz Stowarzyszenia Rozwoju i Współpracy Regionalnej „Olza” z siedzibą w Cieszynie (zwanego dalej OLZA) i Regionalnego Stowarzyszenia Współpracy Terytorialnej Śląska Cieszyńskiego z siedzibą w Czeskim Cieszynie (zwanego dalej RSTS) w ramach projektu „Český Těšin/Cies...

The article is of the theoretical and empirical character. In the first part, the definitions, types, components and the process of shaping the image of cultural institutions are discussed. The second part presents research hypotheses, methodology, results, conclusions and the implications for management. The results of the research presented in th...

The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise a role to culture in its sustainability policies, the bid (albeit failed) in the early 2000s to formally add ‘culture’ to the trilogy of...

The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in its sustainability policies, the bid (albeit failed) in the early 2000s to formally add 'culture' to the trilogy...

The main purpose of the article is focused on connections between social and cultural capital in process of city development. In this case article describes the socio-cultural capital of cities divided by the border. The article presents the concept of sustainable development of socio-cultural capital with particular emphasis of the role of cultura...

The article addresses the issue of consumer preferences for types of coffee in Poland (ground coffee, instant coffee, coffee beans, instant coffee mixes and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI-Computer Assisted Personal Interview) on a nationwide sample of...

This article discusses the issue of the sustainable development of the Polish-Czech cross-border market for cultural services in a city divided by an international border. The article uses the example of Cieszyn andČeskýandˇandČeský Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far i...

The research problem of the report concerns multiple catalysts for the development of cross-border cooperation in Euroregions, and in particular their impact on public institutions and NGOs. The theoretical part of the raport presents three key sets of catalysts for the development of cross-border cooperation, related to: 1. the adopted model of c...

The research problem of the report concerns multiple catalysts for the development of cross-border cooperation in Euroregions, and in particular their impact on public institutions and NGOs. The theoretical part of the raport presents three key sets of catalysts for the development of cross-border cooperation, related to: 1. the adopted model of c...

The article discusses the issue of the sustainable development of the cross-border market for cultural services in a city divided by the state border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in...

The article discusses the issue of the sustainable development of the cross-border market for cultural services in a city divided by the state border. The article uses the example of Cieszyn and Český Těšín, a city divided following the decision of the Council of Ambassadors in 1920. The research carried out so far indicates the main constraints in...

Producers and retailers are the driving force behind the adoption of the idea of sustainability. It has been found that while preparing their product range offer, many still pay attention to the same set of criteria: size of the customers' earnings, how often they shop, and how much they buy when shopping. In general, sustainable values applied by...

“The book Cultural management: from theory to practice is an excellent tool to raise debate among researchers, trainers and professionals about the state of the art in the domain. Different texts are bringing different contextual and research perspectives, raising new and new questions and offering academic responses to this constantly changing aca...

“The book Cultural management: from theory to practice is an excellent tool to raise debate among researchers, trainers and professionals about the state of the art in the domain. Different texts are bringing different contextual and research perspectives, raising new and new questions and offering academic responses to this constantly changing aca...

In modern business one observes numerous changes in the sphere of functioning of the companies. These trends include inter alia globalization, rapid technical and technological growth, cooperative ventures between the companies (irrespective of their forms), occurrence of new management concepts and others. Under these new circumstances, effective...

The concept of relationship on cross-border cooperation in sphere of culture has been recognised as very important in global strategic documents of European Union for more than a two decades. It is also increasingly reflected in the cultural polices of particular states, and-very importantly-cultural managers who are responsible for shaping the cul...

Euroregions have become one of the most used terms with regard to local and regional development. Their significance in Central Europe is even greater because the region has a complicated history and has been traditionally criss-crossed by countless borders of various types. The Euroregion Beskydy lies in the border areas in the east of the Czech R...

Th is is a theoretical and empirical article. In the fi rst part, an original defi nition of the cross-border market for cultural services has been developed, based on classic market defi nitions. Th e structure and conditions of functioning for this market have also been presented. Th e next part of the article discusses the supply side of the cro...

Euroregions have become one of the most used terms with regard to local and regional development. Their significance in Central Europe is even greater because the region has a complicated history and has been traditionally criss-crossed by countless borders of various types. The Euroregion Beskydy lies in the border areas in the east of the Czech R...

The growth of importance of the social and environmental aspect is more and more often visible in the strategies and activities of enterprises also in developing countries, such as Poland. An increasing number of enterprises consciously participate in social life, actively participating, inter alia, in in the creation of the cultural life of the lo...

Dear Readers - We are extremely pleased to offer you the fourth edition of a scientific journal called Cul-tural Management: Science and Education (CMSE), created on the initiative of research staff and teaching faculty at the WSB University (Poland). Our journal, which is published by Logos Verlag Berlin – Academic Books for Sciences and Humaniti...

The main reasons for the development of research into consumer behaviour in cultural services are the changes related to market behaviour caused by an increase in the choice of various market offers as well as the increasing wealth of societies. The results presented here indicate that changes in the behaviour of consumers of cultural services in P...

The article presents the research results conducted in Poland (Cieszyn) and Czech Republic (Český Těšín). The first part of the paper features a brief description of cross-border cultural services market in city of Cieszyn-Český Těšín. The second part identifies consumer behaviour (citizens of CieszynČeský Těšín), in particular including an analysi...

The concept of relationship on cross-border cooperation in sphere of culture has been recognised as very important in global strategic documents of European Union for more than a two decades. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cul...

The driving force behind adopting the idea of sustainable development are producers and retailers. Unfortunately, when preparing their product range for consumers, many of them still only pay attention to the size of the customers’ earnings, how often they shop and how much they buy when shopping. In consumer segmentation, sustainable values that c...

In the face of the ongoing degradation of the natural environment and increasingly worrying climate change, societies and their governments should pay more and more attention to the issue of the development of sustainable consumption and pro-environmental consumer behaviour. It has been known for a long time that producers and retailers are the dri...

In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with the customers of the cultural offer. However, despite their growing importance in various areas...

In the second decade of the 21st century, in the developed countries of Central Europe, we can observe the transfer of free time to consumption, including the consumption of cultural services. This change, however, has led to some disturbances in the consumption of cultural services. Disturbances, which in particular relate to the sphere of needs,...

The study entitled The program for the development of Cieszyn and Czech Cieszyn culture is the first cross-border strategy, aimed at solutions supporting the development of cultural cooperation between two neighbouring border cities, which are an example of the so-called divided city. In the 21st century, the subject of culture is increasingly bein...

The study entitled The program for the development of Cieszyn and Czech Cieszyn culture is the first cross-border strategy, aimed at solutions supporting the development of cultural cooperation between two neighbouring border cities, which are an example of the so-called divided city. In the 21st century, the subject of culture is increasingly bein...

This is a theoretical and empirical article. In the first part, an original definition of the cross-border market for cultural services has been developed, based on classic market definitions. The structure and conditions of functioning for this market have also been presented. The next part of the article discusses the supply side of the cross-bor...

The article presents the concept of sustainable development of socio-cultural capital with particular emphasis of the role of cultural institutions as factors influencing their development in a human being. In the article, the concept of social capital and cultural capital have been treated as complementary to each other, which is why they have bee...

In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with the customers of the cultural offer. However, despite their growing importance in various areas...

The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cultural offer in cities are becoming more in...

This is a theoretical and empirical article. Basic issues related to consumer behaviour on the market of cultural services are presented in the first part of the article. The second part presents the brief characteristics of consumers of cultural services in Poland, as well as an analysis of their market behaviour. For this purpose, surveys were co...

The article addresses the issue of consumer preferences for types of coffee in Poland (ground coffee, instant coffee, coffee beans, instant coffee mixes and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI—Computer Assisted Personal Interview) on a nationwide sample of...

The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and-very importantly-cultural managers responsible for shaping the cultural offer in cities are becoming more interested...

The article addresses the issue of consumer preferences for brands of coffee in Poland (for ground coffee, instant coffee, coffee beans and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI – Computer Assisted Personal Interview) on a nationwide sample of 800 coffee con...

We are extremely pleased to offer you the third edition of a scientific journal called Cultural Management: Science and Education (CMSE), created on the initiative of research staff and teaching faculty at the WSB University (Pol-and). Our journal, which is published by Logos Verlag Berlin – Academic Books for Sciences and Humanities (Germany), is...

The paper is of research nature. In the first part, attention was paid to external sources of financing cross-border projects in the field of culture on the Polish-Czech border, in particular the Microproject Fund for the Interreg V-A Program Czech Republic-Poland. Next, the level of knowledge of the cultural offer was assessed, as well as the freq...

This paper concerns barriers hindering the development of cross-border network cooperation in areas directly adjacent to the border, i.e. in the cities of Cieszyn and Czech Cieszyn. These two local self-governments cooperate in the framework of a cross-border alliance aimed to solve spatial development problems and sustainable development of the bo...

Abstrakt: W artykule podjęto problem preferencji konsumentów wobec marek kaw dostępnych w Polsce (ziarnistej, mielonej, rozpuszczalnej oraz rozpuszczalnego cappuccino). Podstawę źródłową opracowania stanowią wyniki badań pierwotnych przeprowadzonych metodą standaryzowanego wywiadu kwestionariuszowego techniką CAPI (Computer Assisted Personal Interv...

The article addresses the issue of consumer behaviour in the market of cultural services. The first part of the paper features a brief description of consumers of cultural services in Poland, based on surveys. The second part identifies their market behaviour, in particular including an analysis of selected market behaviours of consumers of service...

W artykule zaprezentowano wyniki badań odnoszące się do rynkowych zachowań konsumentów usług Narodowej Orkiestry Symfonicznej Polskiego Radia w Katowicach (NOSPR) oraz przestrzennego zasięgu oddziaływania tej instytucji. Przy pozyskiwaniu danych zastosowano metodę ankietową oraz metodę mini wywiadu bezpośredniego. Badania prowadzone w NOSPR w marcu...

The literature on management frequently emphasize the relation between innovations and the implementation of the concept of corporate social responsibility (CSR) in production enterprises. What is rarely discussed is the issue of socially responsible innovations with regard to cultural organizations. This concept requires an innovative approach not...

Rozvoj nízkoemisní ekonomiky je v současné době jednou z klíčových výzev česko-polského příhraničí, silně industrializované oblasti, potýkající se problémy restrukturalizace hospodářství, proto usilujícího o zvýšení inovativnosti a meziregionální konkurenceschopnosti, což by mělo probíhat s co nejmenšími dopady na životní prostředí. Nezbytné je pro...

Rozwój gospodarki niskoemisyjnej to aktualnie jedno z kluczowych wyzwań dla pogranicza polsko-czeskiego, mocno uprzemysłowionego, ale borykającego się wciąż z problemami restrukturyzacji gospodarki, a zarazem dążącego do poprawy innowacyjności i konkurencyjności międzyregionalnej, co powinno odbywać się przy jak najniższym koszcie po stronie środow...

In companies oriented toward marketing, consumers are at the centre of attention and learning about their market behaviour and preferences is the starting point in the process of shaping the marketing strategy. An organization, thanks to the right marketing strategy, can better adapt to its environment, which is a key element of strategic managemen...

The paper presents the results of research into the spatial range of the influence of philharmonic institutions in Kato-wice, i.e. the Henryk Mikołaj Górecki Silesian Philharmonic and the Polish National Radio Symphony Orchestra in Ka-towice. In addition, the means of transport which the participants of the symphonic concerts use to reach the insti...

The article addresses the issue of consumer preferences for types of coffee in Poland (coffee beans, ground coffee, instant coffee, instant coffee mixes and instant cappuccino), and then the issue of consumer preferences for coffee bean brands. The main source of the study is the results of primary research conducted using a structured interview (C...

The case study presented is part of the discussion on the possibility of the use of marketing by cultural organisations, especially non-profit organisations operating in the so-called third sec-tor. The Polish Cultural and Educational Association in the Czech Republic (PZKO) - the largest organisation in Europe bringing together Poles, outside of P...