Luis Eduardo Pilli

Erasmus University Rotterdam | EUR · Erasmus School of Health Policy & Management (ESHPM)

This paper provides an up-to-date review of conjoint analysis methods since 1971, which collect data on consumers’ responses of stated preferences and stated choices. Over several thousand conjoint studies were conducted since the introduction of this method in early 1970s. Conjoint methods enable marketing researchers in determining trade-offs amo...

ABSTRACT Choice deferral due to information overload is an undesirable result of competitive environments. The neoclassical maximization models predict that choice avoidance will not increase as more information is offered to consumers. The theories developed in the consumer behavior field predict that some properties of the environment may lead to...

Brands develop strategies based on forecasts that allow for individual differences, usually attributed empirically to heterogeneity in consumers’ preferences. Behavioral theories propose choice process heterogeneity as the conditioning stage for choice outcomes, and suggest that not accounting for it causes biases in parameters and policy measures....

Objectives Current choice models in healthcare (and beyond) can provide suboptimal predictions of healthcare users’ decisions. One reason for such inaccuracy is that standard microeconomic theory assumes that decisions of healthcare users are made in a social vacuum. Healthcare choices, however, can in fact be (entirely) socially determined. To ach...

This paper develops a set of propositions that should orient the development of argument and the execution of a communication campaign aiming to foster sustainable behaviors. First, an integrative model for sustainable behavior is adapted from existing literature, describing a psychosocial model embracing values, cognition, social and moral norms,...

A pesquisa investiga e quantifica o benefício, em termos de ganho de alcance, que as instituições financeiras passam a ter por meio de parcerias com redes varejistas atuando como correspondentes bancários. Informações de localização geográfica de oito instituições financeiras e de três redes de varejo foram utilizadas em um modelo construído para...

Este artigo visa a analisar a articulação entre os níveis individual, grupal e organizacional da aprendizagem em uma instituição hospitalar. A fim de atender a tal objetivo e, em acordo com estudos anteriores, foi realizada uma pesquisa quantitativa, a partir da aplicação de questionários, com os enfermeiros do hospital. Os dados angariados foram a...

The paper analyzes the interaction between symbolic production and cultural reproduction in low-income consumers market, affecting the attitudes towards the innovation adoption. This effect influences purchase decision regarding the characteristic of innovation intensity. The theoretical background involves: first, culture and consumption are repre...

The paper analyzes the interaction between symbolic production and cultural reproduction in low-income consumers market, affecting the attitudes towards the innovation adoption. This effect influence purchase decision regarding the characteristic of innovation intensity. The theoretical background involves: first, culture and consumption are repres...

Este artigo oferece uma revisão, de 1971 até a atualidade, dos métodos de conjoint analysis que são abordagens de coleta de dados baseadas em preferências ou escolhas declaradas pelos consumidores. Milhares de estudos foram realizados com o uso de conjoint analysis, desde a introdução do método no início da década de 70. Este conjunto de métodos pe...

Despite the substantial body of literature concerning different management models aligned with principles of organizational sustainability, its understanding, incorporation and operation in the business field have not yet grown significantly. This paper aims to analyze and discuss the FRASOR framework for Organizational Sustainability proposed by M...

RESUMO Este artigo apresenta uma visão sobre a contribuição da pesquisa de marketing para o pro-cesso de decisão de apreçamento. Inicialmente é feita uma revisão bibliográfica do processo de decisão de preços na organização. No segundo momento se introduz a perspectiva do con-sumidor através dos elementos psicológicos presentes na escolha de bens e...