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International Journal of Organizational Leadership 10(Special Issue-2021) 99-119
The Effect of Servant and Transformational
Leadership Styles on Employee Creative
Behavior: The Moderating Role of Authentic
Leadership
3
, and Meral Elci
2
, Lutfihak Alpkan
1*
Ahmet Cengiz Ucar
1, 3Department of Management, Gebze Technical University, Kocaeli, Turkey
2Department of Management, Istanbul Technical University, Istanbul, Turkey
ABSTRACT
Keywords:
Creative Behavior, Servant,
Transformational and
Authentic Leadership
Leaders are expected to trigger and increase the creative behavior of their followers, and
hence they need to adopt various leaderships together. This study focuses on the effect of
the servant and transformational leadership on employee creative behavior and the
moderating role of authentic leadership on these relationships. One thousand one hundred
forty-six blue- and white-collar employees working in the western region of Turkey were
selected by convenience sampling. Confirmatory factor analysis (CFA) and Process Macro
by Hayes have been used to determine the effects and interactions among variables. Servant
and transformational leadership were positively related to employee creative behavior, and
that these effects increased if moderated by authentic leadership. Thus, authentic leadership
strengthens the positive impact of servant and transformational leadership on employee
creative behavior. It is predicted that leaders should be servants or transformational leaders
to increase employee creative behavior in their organizations. It should be taken into
account that if these leaders also exhibit authentic leadership, the effect of leadership on
employee creative behavior will be even greater. A second leadership is also included in
the relationship between leadership and employee creative behavior, which is generally
examined through a single leadership type. The interaction of this second leadership with
other leadership is also tested.
©CIKD Publishing
Received
29 June 2021
Received in revised form
20 July 2021
Accepted
23 July 2021
*Correspondence:
acucar@gmail.com
Employee creative behavior has become an important issue that can not be ignored in recent
years. Both employers and academics emphasize this behavior very often and strongly in their
INTERNATIONAL JOURNAL OF
ORGANIZATIONAL LEADERSHIP
WWW.CIKD.CA
journal homepage: https://www.ijol.cikd.ca
100 Ahmet Cengiz Ucar et al.
100
own atmosphere. Creative behavior can be explained based on creativity because one is idea-
based, and the other is related to turning this idea into behavior, so creativity and creative
behavior should also be discussed together. Creativity is briefly defined by Amabile (1988) and
Zhou and Shalley (2011) as revealing new and effective ideas on products, processes, and
procedures. It is also accepted that today creativity is a job requirement for employees
(Unsworth, 2001). In addition, making suggestions to improve one's own workflow and
developing new and useful ideas to solve problems to overcome difficulties can also be
described as a creative process. For these reasons, it is now a necessity for companies to support
creativity and creative behavior to achieve their goals and gain competitive advantages against
competitors (Amabile, 1988). Many studies have focused on the individual's cognitive
orientation and intrinsic motivation to increase creativity (Amabile, 1988; Woodman et al.,
1993), but later other researchers have focused on collaborations (Bullinger et al., 2004), group
interactions (Rickards, Chen, & Moger, 2001) and showed that surroundings also influence
creativity and innovation, such as leadership (Amabile et al., 2004) and organizational hierarchy
(Artz et al., 2010; Damanpour, 1996).
Transformational leadership is one of the most dominant paradigms in the relationship
between creativity and leadership (Bono & Judge, 2004). With this leadership, it is hoped that
the values and attitudes of the employees will be aligned with the organization and that the
employees will show performances beyond expectations (Bass & Riggio, 2005; Çömez et al.,
2011). In addition, transformational leaders strive to create a periphery where different ideas
are valuable (Jung et al., 2003) and agree to be a role model that encourages opposite ideas and
comments (Howell & Higgins, 1990). This creates a climate where creativity is affirmed
(Kearney & Gebert, 2009). This type of leadership has been shown to be associated with many
positive work behaviors, including well-being, task performance, and creative behavior
(Piccolo & Colquitt, 2006; Shin & Zhou, 2003).
While leader approval is required to use power and the realization of activities in traditional
leadership, power-sharing is the priority in servant leadership. The servant-leader stands
themself back and focuses primarily on the needs of the employees. Wong and Page (2003b)
stated that this leadership takes the first place among other leaderships in achieving the common
good and goals and ensuring employee development. This leadership also includes a
perspective that values people and pushes them to act authentically (Laub, 1999). Russell and
Stone (2002) mentioned empowerment, ability development, teaching, authorization, and
encouragement while listing the characteristics of servant leadership. It is clear that this type of
leadership, which supports authenticity and employee development, has a positive relationship
with positive work behavior.
The importance of authentic leadership has increased due to the need for reliable and
transparent leadership (Avolio & Gardner, 2005). According to Neff and Harter (2002),
authentic leadership is described shortly as being honest with oneself, but it is known that there
are other factors rather than honesty, such as self-confidence and optimism (Arda et al., 2016;
Ilies, Morgeson, & Nargang, 2005; Shamir & Eilam, 2005). This type of leader is consistent
with what they say and what they do (Simons, 2002). Walumbwa et al. (2008) stated that
authentic leadership has a better relationship with organizational citizenship behavior,
organizational commitment, satisfaction, and individual job performance than other
International Journal of Organizational Leadership 10(Special Issue-2021) 101
leaderships. Employees also feel psychologically secure with these leaders and seek creative
ways to solve problems and use opportunities (Prati et al., 2003).
In this study, employee’s perception of leadership is placed at the center of employee’s
creative behavior, so this study will also have a role in examining employee perceptions,
attitudes, and intentions that affect employee creative behavior. Few studies in the literature
consider leaderships together, but the effects of a single leadership on employee behavior have
been frequently studied. Therefore, while examining the effect of the servant and
transformational leadership on creative behavior, we also focused on the role of authentic
leadership. Although the effect of all three leaderships on creative behavior is positive, it has
been shown by testing that authentic leadership also has a positive moderator role on other
leaderships. This study first begins with the presentation of the theories supporting the models,
continues with the development of hypotheses, and concludes with the methodology, results,
discussions, and ends with the conclusion.
Theoretical Background
According to Torrance (1993), creativity is considered a process in which employees show
sensitivity to problems and make suggestions and activities to solve them. Since creativity is an
uninterrupted process that solves organizational problems and enables the organization to
achieve its goals (Amabile et al., 2005), it is accepted as a necessity for the industry.
Creative behavior, on the other hand, is a new phenomenon that has been studied recently in
both individual and organizational fields. For example, George and Zhou (2001), who examined
creative behavior individually, showed that creativity returns to the organization as creative
behavior when supported by the organization. Accordingly, some factors affect this behavior in
organizational terms (Amabile & Gryskiewicz, 1989; Anderson, De Dreu, & Nijstad, 2004),
such as group support, organizational encouragement, autonomy, and sufficient resources
(Amabile & Conti, 1999; Amabile et al., 1996; Amabile & Grykiewicz, 1989) to turn creativity
into creative behaviors. Bain, Mann, and Pirola-Merlo (2001) and Burningham and West (1995)
also pointed to the importance of organizational support, challenging goals, and task orientation
in creativity. Among such organizational factors, leadership seems to be an important key to
encourage the creativity of employees (Scott & Bruce, 1994; Tierney et al., 1999).
One of the theories that state the leadership as an organizational factor impacts employee
creative behavior is Amabile's componential theory of creativity (1988). Here, the influence of
leadership on creative behavior is emphasized as a controlling incentive. With the support and
intrinsic motivation provided by the leader, the creativity of the employees might increase.
Setting goals, supporting the group, establishing effective communication within the group,
showing confidence, and being open to new ideas also support creativity development
(Amabile, 1997).
Bandura (2001) suggested that the basis of social learning theory is learning based on
observing and imitating the behavior of others. Bandura (2001) also stated that social learning
occurs from the reactions given and the observation of role models. In the leadership
framework, this theory suggests that employees can learn by modeling the leader, that is, leaders
influence their employees as a positive role model to act positively. In this respect, the most
important factor of the social environment is the leader (Hannah, Avolio, & Walumbwa, 2011).
102 Ahmet Cengiz Ucar et al.
102
In the theory of planned behavior, Ajzen et al. (1991) and Rosenthal (2018) explained the
relationship between perception, attitude, and behavior and stated that attitude and intention
must be formed before the behavior occurs. It is seen that strong attitudes turn into behaviors
over time (Fishbein & Ajzen, 2005). Positive perceptions and attitudes are associated with
positive behaviors, and negative perceptions and attitudes are associated with negative
behaviors (Gonzalez et al., 2012).
Blau (1964) stated in his social exchange theory, an employee who receives positive
reactions from their organization gives positive reactions mutually. For example, an individual
supported by the organization engages in positive behaviors such as working hard and thinking
extra about problems. This relationship between the organization and the individual is dynamic
(Mearns & Reader, 2008; Saks, 2006).
According to Amabile's componential theory of creativity, Bandura's social learning theory,
Ajzen's planned behavior theory, and Blau's social exchange theory, we suggest that servant
and transformational leadership directly affects creative behavior. If these two leaderships
additionally exhibit authentic leadership in the organization, employee creative behavior
increases.
Hypothesis Development
Servant Leadership and Creative Behavior
Servant leadership is a leadership concept that acts in the direction of not gathering power in
one man but sharing power. It serves the development of others by keeping the needs of others
ahead of their own (Greenleaf, 2008). Laub (1999), on the other hand, defined servant
leadership as a concept that values people, develops them and pushes them to act authentically.
Russell and Stone (2002) listed some features such as being a role model, articulating a vision,
having credibility, and empowerment to define servant leadership.
Many researchers have tried to determine the servant leadership dimensions, but recently,
the dimensions determined by Van Dierendonck and Nuijten (2011) are empowerment,
standing back, courage, forgiveness, humility, accountability, and responsibility.
Encouraging and empowering employees can be creative by providing intrinsic motivation
(Neubert et al., 2016). Servant leadership is also related positively to organizational citizenship
behaviors (Ehrhart, 2004; Walumba et al., 2010) and performance (Chiniara & Bentein, 2016;
Hunter & Nielsen, 2013). These servant leaders we described above increase the possibility of
using creative methods to solve problems (Liden et al., 2014; Yoshida et al., 2014). Servant
leadership is also known to positively affect employee creativity due to its altruistic tendencies
(Neubert et al., 2008). It has been argued that this leadership creates psychologically safe
workplaces in which followers are inspired to take risks and develop new ways of working
(Schaubroeck et al., 2011). Van Dierendonck and Nuijten (2011) also stated that servant
leadership is the dominant leadership among others to create psychologically secure spaces that
lead to positive follower behavior.
Because of the human-centered nature of the servant leader, the followers also feel that they
are taken care of (Eva et al., 2019), and they respond to it by revealing their best performance,
as Blau (1964) stated in his social exchange theory. Responses that followers can offer their
leaders can include improving business processes as well as developing new ideas. Servant
leaders' interest in supporting, empowering, and satifying his/her followers' needs (Yang et al.,
International Journal of Organizational Leadership 10(Special Issue-2021) 103
2017) also creates psychological trust among followers (Zou et al., 2015). This safe working
environment created by the servant leader allows the followers to interact with the leader
(Colquett et al., 2007) socially. In response to these behaviors of the leader, the followers also
engage in creative behavior.
Hypothesis 1: Servant leadership is positively related to creative behavior
Transformational Leadership and Creative Behavior
A transformational leader makes an effort beyond expectations by motivating their followers
and reflects this on the team and the organization (Bass & Avolio, 1990). The leader initially
focuses on intellectual effort and influences the attitudes and assumptions of the team (Bass &
Avolio, 1994). They want employees not to be stuck to the status quo and show that different
ideas are valuable (Jung et al., 2003). They lead to diversity by exhibiting unexpected and
creative behavior and sees it appropriate to encourage cognitive opposition (Howell & Higgins,
1990), thus creating a climate in which different opinions are supported (Kearney & Gebert,
2009).
Transformational leadership has been examined in four dimensions: charisma, inspirational
motivation, intellectual stimulation, and individual consideration (Avolio & Bass, 1995). These
leadership dimensions are expected to increase the positive behaviors of employees within the
organization. Transformational leadership positively affects creative behavior because the
leader provides intellectual stimulation that shows followers creative thinking (Waldman &
Bass, 1991). Moreover, it is assumed that these leaders encourage their followers to adopt an
inquiring and open mindset (Jung et al., 2003), thus producing original and creative ideas and
solutions (Avolio, Bass, & Jung, 1999). According to the social learning theory (Bandura,
2001), followers are expected to imitate the leader and engage in creative behavior. The leader
is also the trainer of their followers, and the leader who is involved in intellectual stimulation
also expects creativity from their employees. The leader, who is also a role model of employees,
thus enables them to participate and learn (Bass & Avolio, 1990). Since transformational leader
also increases the self-efficacy of the employees (Pillai & Williams, 2004), they still desire to
change the status quo (Conger & Kanungo, 1998; Shamir, House, & Arthur, 1993). The
inspirational motivation dimension supports the process of generating ideas in line with the
vision of the organization. Inspirational motivation, which is increased due to the behavior of
the transformational leader, is a source of creativity (Tierney et al., 1999). Amabile (1983) also
stated that creativity occurs with intrinsic motivation. For this reason, inspirational motivation
is considered as a dimension that increases creativity, such as intellectual stimulation. Based on
the theories, we think that transformational leadership increases creative behavior, and the
leader has an important role in displaying the creative behavior of followers.
Hypothesis 2: Transformational leadership is positively related to creative behavior.
The Moderating Role of Authentic Leadership
While Neff and Harter (2002) defined authenticity as feelings, thoughts, wishes, and beliefs
that do not contradict one's self, Kernis and Goldman (2006) stated that stable and high self-
esteem occurs in authentic individuals and that defensive, fragile and inconsistent self is not
seen. Erickson (1995) stated that there is no such thing as completely authentic or not authentic
at all. If the authentic individual is in a leadership position, leadership characteristics are
104 Ahmet Cengiz Ucar et al.
104
generally explained in four dimensions; self-awareness, balanced processing, internalized
moral perspective, and relational transparency (Walumbwa et al., 2008). An authentic
individual who is in a leadership position does not change their attitudes and behaviors. It has
been shown that an authentic individual does not behave like a traditional leader when they are
a leader and that they conduct this leadership function only on expressing themselves and does
not compromise on transparency and honesty (Gardner et al., 2005). The authentic leader also
inspires employees with encouragement and enthusiasm using emotional experiences such as
hope and optimism (Ilies et al., 2005; Zhou & George, 2003). This inspiration broadens
employees' perspectives and increases the probability of taking creative and innovative actions
(Fredrickson, 2001). Authentic leadership also increases the leader-member exchange level,
creates a sense of trust and freedom to fearlessly revealing conflicting ideas among employees,
and enables followers to take responsibility easily (Avolio & Gardner, 2005). People who work
with authentic leaders are also more competent because the leader positively influences the
values and behaviors of followers, ethically and spiritually (Laschinger et al., 2013). The
authenticity of the servant leader can be understood as the leader's sincerity towards themselves
and the harmony with the followers through ethical and spiritual values. This harmony creates
dynamism, job involvement, job satisfaction, and trust in employees (Bobbio et al., 2012;
Sendjaya & Pekerti, 2010). Needless to say that ethics is a construct that theorists prioritize
while defining servant leadership (Jaramillo et al., 2009; Liden et al., 2014; Sendjaya et al.,
2008). The authentic servant leader focuses on moral consistency and concern about others.
Concern for followers is about leaders' focus on defending and protecting their followers'
interests. Servant leadership with authentic leadership behaviors supports the personal
development of followers much more than expected. These behaviors encourage followers by
establishing autonomy and self-efficacy that increase their pride and personal responsibility for
work. Therefore followers encounter more moral and ethical behaviors, increase their personal
development, and thus have more opportunities to get ideas to realize them (Lemoine et al.,
2019).
It should be known that authentic leadership differs from servant leadership in what they
focus on. For example, a servant leader focuses on the interests of stakeholders, while an
authentic leader focuses on ethical values. Based on the recent studies, we state that authentic
leadership differs from servant leadership, but it strengthens the relationship between servant
leadership and employee creative behavior (Figure 1).
Hypothesis 3: Authentic leadership positively moderates the relationship between servant
leadership and creative behavior.
International Journal of Organizational Leadership 10(Special Issue-2021) 105
Figure 1. Theoretical model of Hypothesis 1 and Hypothesis 3
In addition to transforming their followers and organization, transformational leaders instill
moral and ethical values: being authentic in their followers and enabling their followers to be
productive for others (Zhu et al., 2011). Authenticity also provides the transformational leader
with feelings of kindness, altruism, sincerity, harmony, trust, accountability, equality, and
justice. It is stated that transformational leadership rises morally with the inclusion of authentic
values in the leadership process (Burns, 1978). Dongil Jung and Sosik (2006) also argued that
morally accepted courage and harmony make transformational leadership behavior authentic.
The four dimensions of transformational leadership now include a moral perspective, and
this authentic transformational leader appears to be a moral person. Here, the transformational
leader's being truly transformational depends on knowing what is good and bad, transforming
the followers to themselves, developing their moral maturity, and wanting better for the group
and organization other than themselves. Thus, apart from the characteristics of transformational
leadership, the authentic transformational leader also can judge fairly and deals with group
members morally.
Although it is evident that there is a positive relationship between authentic leadership and
transformational leadership, a clear distinction between the two in terms of focus is also present,
as in servant leadership (Walumbwa et al., 2008). With the authenticity of transformational
leadership, followers find moral and fair workplaces, work more in harmony, are supported
within the group, and thus have more opportunities to turn their ideas into reality (Prati et al.,
Rel.
Transparency
Ind. Moral
Perspective
Balanced
Processing
Self-
Awareness
Empowerment
Accountability
Standing Back
Humility
Couragement
Forgiveness
Servant
Leadership
Creative
Behavior
Authentic
Leadership
H3
H1
106 Ahmet Cengiz Ucar et al.
106
2003). Based on these studies, we would like to present that authentic leadership strengthens
the relationship between transformational leadership and employee creative behavior (Figure
2).
Hypothesis 4: Authentic leadership positively moderates the relationship between
transformational leadership and creative behavior.
Figure 2. Theoretical model of Hypothesis 2 and Hypothesis 4.
Based on mentioned theories, followers are influenced by, aspire, and learn from their
leaders. Therefore, the followers will respond positively to the leaders because these leaders
serve or transform and show ethical values. As a result, positive individual and organizational
outcomes are achieved. Furthermore, if servant and transformational leaders exhibit authentic
leadership, they will positively increase employee creative behavior (Giallonardo et al., 2010).
Method
Participants and Data Collection
One thousand one hundred forty-six blue- and white-collar employees working in the western
region of Turkey were selected by convenience sampling, and a cross-sectional questionnaire
was applied. One hundred sixty-seven participant questionnaires were excluded from the
analysis because most of the items in the questionnaire were not filled out. Mahalanobis
distance, a multivariate outlier detection technique (Leys et al., 2018), was preferred to detect
extreme values. Totaly, 119 cases were found as outliers and excluded from the analysis.
Finally, 860 cases were used (the completion rate is 75%).
478 (55.6%) of the participants who filled out the questionnaire were men, and 336
participants (39.1%) were women. There is also a small number of participants who did not
specify their gender. The rate of those who had bachelor's and master's degree is 79.9%. The
Rel.
Transparency
Ind. Moral
Perspective
Balanced
Processing
Self-
Awareness
Ins. Motivation
Charisma
Ind.
Consideration
Int. Stimulation
Transform.
Leadership
Creative
Behavior
Authentic
Leadership
H4
H2
International Journal of Organizational Leadership 10(Special Issue-2021) 107
ages of all participants vary between 18 and 55, but the average age of participants was 32
years. In addition, the average tenure of the participants in the organizations is calculated as ten
years, with approximately one-third of the participants working in manufacturing (305), one-
third in the service (265), and the rest in other sectors (290). Care was taken to ensure the
privacy of the participants to eliminate social desirability or acquiescence bias, and it was
insistently emphasized that there were no right or wrong answers (Spector, 2006). Participants
filled in the questionnaire by first completing the servant leadership scale, then the
transformational leadership and authentic leadership scale, and finally the creative behavior
scale. Demographical questions were placed at the end of the questionnaire as usual. This
demographical information shows that the selected sample is suitable for conducting a reliable
study.
Measures
The items were adapted from related questionnaires and validated by various papers. For
leadership questionnaires, 1: Never, 2: Rarely, 3: Sometimes 4: Often and 5: Always (if not
always, extremely often) and for creative behavior questionnaire, 1: Strongly Disagree, 2:
Disagree, 3: Neither agree nor disagree, 4: Agree, 5: Strongly Agree, 5-point Likert scales were
preferred.
Creative Behavior (CB): The first five items of this questionnaire were developed by George
and Zhou (2001) and Tierney, Farmer, and Graen (1999), while the remaining three items were
adapted into the Turkish language from various organizational creativity questionnaires.
Transformational Leadership (TL): Avolio and Bass’ (2004) transformational leadership
questionnaire has been confirmed and adapted to the Turkish language by researchers. The
questionnaire contains 17 items and four factors. Of these factors, charisma is represented by
seven items, inspiring motivation by four items, intellectual stimulation by three items, and
three items present individual consideration.
Servant Leadership (SL): Van Dierendonck and Nuijten’s (2011) servant leadership
questionnaire is a frequently used and a validated questionnaire in the literature. The
questionnaire was adapted to the Turkish language by researchers and consists of 23 items and
six factors. Among these factors, empowerment is represented by seven items, standing back
by three items, accountability by three items, forgiveness by three items, encouragement by two
items, and humility is represented by five items.
Authentic Leadership (AL): Walumbwa, Avolio, and Gardner’s (2008) authentic leadership
questionnaire has been validated and carefully adapted to the Turkish language. The
questionnaire consists of 16 items and four factors. Relational transparency is represented by
five items, internalized moral perspective by four items, balanced processing by three items,
and self-awareness is represented by four items.
Measurement Model
This study uses Confirmatory factor analysis (CFA) and Process Macro for hypotheses tests.
Process Macro works efficiently when the model involves several structural path relationships
(Hayes, 2018). This study aims to explore new relationships among variables that have been
theoretically less studied or not studied at all. In addition, this study has second-order constructs
and contains a moderator variable that makes the models more complex.
108 Ahmet Cengiz Ucar et al.
108
Before performing CFA analysis, we explored data distribution by understanding Skewness
and Kurtosis for each construct included in the models. All values for Skewness range from
-.85 to -.18, and all values for Kurtosis vary between -.61 and .80, which are below the threshold
of ±1.50 for normality assumption (Tabachnick & Fidell, 2013). This information tells us that
our dataset is almost normally distributed. We also examined the reliability and validity of the
first-order measurement model. Table 1 shows the item loadings, the Cronbach’s alpha, the
composite reliability (CR) scores used to assess indicators, and internal consistency reliability
(Elrehail et al., 2018).
Table 1
The Reliability and Validity of Items and Constructs
Construct
Dimensions
Cronbach's alpha
CR
AVE
Items
Loading
SL
Empowerment
.93
.91
.67
Emp1
.77
Emp2
.88
Emp3
.90
Emp4
.86
Emp5
.76
Emp6
.69
Emp7
.85
Standing Back
.89
.86
.73
StaBac1
.87
StaBac2
.79
StaBac3
.89
Accountability
.86
.81
.68
Acc1
.83
Acc2
.83
Acc3
.79
Forgiveness
.80
.71
.58
For1
.74
For2
.75
For3
.78
Couragement
.89
.88
.81
Cou1
.90
Cou2
.90
Humility
.93
.90
.72
Hum1
.85
Hum2
.84
Hum3
.81
Hum4
.85
Hum5
.89
TL
Charisma
.92
.89
.67
Cha2
.80
Cha3
.75
Cha4
.78
Cha5
.88
Cha6
.79
Cha7
.88
Ins. Motivation
.91
.88
.72
InsMot1
.78
InsMot2
.87
InsMot3
.88
InsMot4
.86
Int. Stimulation
.92
.91
.82
IntSti1
.90
IntSti2
.91
IntSti3
.90
Ind. Consideration
.90
.89
.78
IndCon1
.88
IndCon2
.82
IndCon3
.94
AL
Rel. Transparency
.91
.87
.66
RelTra1
.77
RelTra2
.81
RelTra3
.83
RelTra4
.84
RelTra5
.82
Ind. Moral Pers.
.88
.82
.65
IndMor1
.87
IndMor2
.84
IndMor3
.83
IndMor4
.65
Balanced Processing
.84
.78
.65
BalPro1
.69
BalPro2
.82
BalPro3
.88
Self-Awareness
.91
.88
.72
SelAwa1
.84
International Journal of Organizational Leadership 10(Special Issue-2021) 109
SelAwa2
.84
SelAwa3
.87
SelAwa4
.84
CB
(none)
.90
.81
.82
CreBeh1
.65
CreBeh2
.70
CreBeh3
.72
CreBeh4
.71
CreBeh5
.71
CreBeh6
.72
CreBeh7
.69
CreBeh8
.79
Note. SL: Servant Leadership; TL: Transformational Leadership; AL: Authentic Leadership; CB: Creative Behavior; CR: Composite Reliability;
AVE: Average Variance Extracted
As presented in Table 1, the loadings of all the items onto their latent constructs were
between .65 and .94, except for Cha1 item in Charisma, which was deleted because its item
loading was less than .60 on its latent variable (Field, 2018). Table 1 also indicates that the
internal consistency and the composite reliability (CR) scores are obviously above the threshold
value of .70 (Sarstedt et al., 2014). We also performed the validity of the measurement model
using Average Variance Extracted (AVE) (Afsar et al., 2019). The AVE values were between
.58 and .82, which are well above the cut-off value of .50 (Fornell & Larcker, 1981). Thus, all
latent variables could explain more than half of their own items’ variance and guarantee
adequate convergent validity.
We also calculate the AVE square root to get the discriminant validity. As presented in Table
2, the AVE square root value for each latent variable was greater than its correlation with the
other latent variables.
Table 2
AVE Square Root and Correlations
Variable
Cha
InsMot
IntSti
IndCon
Emp
StaBac
Acc
For
Cou
Hum
RelTra
IntMor
BalPro
SelAwa
CB
Cha
.82
InsMot
.78
.85
IntSti
.77
.75
.90
IndCon
.76
.67
.70
.88
Emp
.79
.71
.73
.73
.82
StaBac
.77
.64
.66
.66
.74
.85
Acc
.26
.26
.25
.20
.30
.26
.82
For
.30
.27
.27
.29
.29
.32
-.14
.76
Cou
.60
.53
.52
.48
.56
.53
.19
.16
.90
Hum
.78
.68
.71
.68
.72
.71
.26
.30
.57
.85
RelTra
.79
.72
.74
.71
.73
.68
.24
.31
.56
.75
.81
IntMor
.78
.69
.69
.69
.69
.66
.27
.28
.54
.71
.80
.80
BalPro
.74
.69
.74
.68
.69
.62
.25
.27
.50
.72
.76
.72
.80
SelAwa
.78
.71
.72
.71
.71
.66
.29
.26
.49
.71
.76
.74
.77
.85
CB
.27
.26
.20
.26
.23
.22
.11
.15
.18
.21
.22
.22
.24
.26
.90
Note. *All correlations are significant at p< .01
Cha: Charisma; InsMot: Ins. Motivation; IntSti: Int. Stimulation; IndCon: Ind. Consideration; Emp: Empowerment; StaBac: Standing
Back; Acc: Accountability; For: Forgiveness; Cou: Couragement; Hum: Humility; RelTra: Rel. Transparency; IntMor: Int. Moral
PersCouragement; Humed Processing; SelAwa: Self Awareness; CB: Creative Behavior
This demonstrates a good deal of discriminant validity. Overall, the tables and figures above
provide evidence that the measurement model is reliable and valid. Therefore, it can be
concluded that all latent first-order constructs are appropriate for further analysis (Elrehail et
al., 2018).
110 Ahmet Cengiz Ucar et al.
110
Next, we examined both the reliability and validity of the second-order latent constructs
(Wetzels et al., 2009). Cause the second-order latent variables in this study are reflective
constructs, the researchers examined the loadings of each first-order on its second-order latent
construct (Elrehail et al., 2018). As demonstrated in Table 3, the loadings of all first-order
constructs vary between .33 and .96, and the values of Cronbach’s alpha and composite
reliability (CR) of second-order constructs are all above .70. Finally, the values of AVE range
between .51 and .86, which are well above the threshold value of .50. Consequently, all second-
order latent constructs in the models are reliable and valid. Now, we can move forward to test
the proposed hypotheses.
Table 3
Hierarchical Measurement Model Assessment
2nd-order construct
Cronbach's alpha
CR
AVE
1st-order construct
Loading
TL
.92
.93
.80
Charisma
.95
Ins. Motivation
.89
Int. Stimulation
.88
Ind. Consideration
.84
SL
.79
.77
.51
Empowerment
.88
Standing Back
.91
Accountability
.33
Forgiveness
.37
Couragement
.68
Humility
.87
AL
.92
.95
.86
Rel. Transparency
.96
Int. Moral Pers.
.93
Balanced Processing
.91
Self-Awareness
.89
Note. TL: Transformational Leadership, SL: Servant Leadership; AL: Authentic Leadership; CR: Composite Reliability; AVE: Average
Variance Extracted
Findings
We designed two models (Figure 1 and Figure 2), including the main and the interaction effect,
to support our hypotheses. Both models were established to examine and test all hypotheses
using Process Macro. The estimates and interaction effects of both models are shown in Table
4 and 5. Table 4 shows that the relationship between SL and creative behavior was positive and
significant (β = .13; p < .01), indicating that as the SL increases, creative behavior will increase
too. Accordingly, the authors decided to support Hypothesis 1. Table 4 also shows that the
interaction “SL × AL” has a significant effect (β = .14; p < .01), indicating that AL has a positive
moderating effect on the role of SL. As a result, the authors decided to support Hypothesis 3.
This shows that SL is more effective on creative behavior where AL is more visible on SL.
Table 4
SL Predicted CB Moderator AL
Variable name
β
SE
t
p
constant
3.86
.02
167.54
.00**
SL
0.13
.05
2.66
.00**
AL
0.14
.04
3.24
.00**
SL x AL
0.14
.02
5.57
.00**
Note. * p < .05 ** p < .01
Regarding the role of TL on creative behavior, the relationship between TL and creative
behavior was also positive and significant (β = .16; p < .01), indicating that TL has a positive
effect on creative behavior, thereby the researchers decided to support Hypothesis 2 (Table 5).
International Journal of Organizational Leadership 10(Special Issue-2021) 111
The result also shows that the interaction “TL × AL” has a significant effect (β = .133; p < .01),
indicating that AL has a positive moderating effect on the role of TL (Table 5). This shows that
TL is more effective on creative behavior when AL prevails on TL. Thus, the researchers
decided to support Hypothesis 4.
Table 5
TL Predicted CB Moderator AL
Variable name
β
SE
t
p
constant
3.85
.02
164.49
.0**
TL
0.16
.04
3.40
.00**
AL
0.09
.05
1.77
.07
TL x AL
0.13
.02
6.04
.00**
Note. * p < .05 ** p < .01
Table 6 and Figure 3 show the relationship between SL and creative behavior under high,
average, and low levels of AL. This result means that, with respect to the average and high level
of AL and SL, SL coupled with AL exerts joint positive effects on creative behavior. In
conclusion, the stronger the AL, the better the SL predicted creative behavior.
Table 6
Conditional Effects of SL at the Values of the Moderator
Values of AL
Effect
SE
t
p
mean-1sd
.01
.05
.23
.81
mean
.13
.05
2.66
.00**
mean+1sd
.25
.05
4.59
.00**
Note. * p < .05 ** p < .01
Figure 3. Interaction plot 1
Table 7 and Figure 4 indicates the relationship between TL and creative behavior under high,
average, and low levels of AL. This result means that, with respect to the average and high level
of AL and TL, TL coupled with AL exerts joint positive effects on creative behavior. This
Creative Behavior
Servant Leadership
Low (-1 sd)
High (+1 sd)
112 Ahmet Cengiz Ucar et al.
112
indicated that TL was more predictive of creative behavior as AL became stronger. Therefore,
we can conclude the claim that AL has a positive moderating effect on SL and TL.
Table 7
Conditional Effects of TL at Values of the Moderator
Values of AL
Effect
SE
t
p
mean-1sd
.05
.05
1.11
.26
mean
.16
.04
3.40
.00**
mean+1sd
.27
.05
5.21
.00**
Note. * p < .05 ** p < .01
Figure 4. Interaction plot 2
In summary, our results indicate that Servant and Transformational Leadership have positive
direct effects on creative behavior. Moreover, when AL interacts significantly with TL and SL
with respect to the average and high level of AL, SL and TL effects on creative behavior
increase. Finally, we conclude that all Hypotheses proposed were supported.
Discussion
First, our study aims to understand the direct impact of SL and TL on creative behavior. Second,
since there are few studies in the literature on whether SL and TL need another leadership type
to increase creative behavior, our study aims to examine the moderator role of AL in these
relationships. Third, authenticity is not the main focus of SL and TL, but authenticity emerges
as an important trait that every leader should embellish because this concept is closely related
to ethics and morality.
SL emerges as an important type of leadership in many cultures and is very important for
creativity (Neubert et al., 2008). Experimental studies show that SL has a positive effect on
Creative Behavior
Low (-1 sd)
High (+1 sd)
Transformational Leadership
Leadership
International Journal of Organizational Leadership 10(Special Issue-2021) 113
work attitudes, organizational citizenship behaviors, performance, and creativity (Ehrhart,
2004; Harrington et al., 2017; Hunter et al., 2013; van Dierendonck, 2011; Walumbwa et al.,
2010). When leaders are servants, employees become more prone to mutual support and
concern for others, providing psychological trust (Liden et al., 2015). For this reason,
employees take risks to use creative methods, which is a beneficial action to increase employee
creativity (Yoshida et al., 2014). Our findings are similar to other studies in this respect and
support that SL has a direct positive effect on creative behavior, as Shin and Zhou in their
research (2003) stated. The fact that SL is always employee-oriented also meets the socio-
emotional needs of the employees and provides meaningful support in producing creative ideas
and behaviors.
The results also support the moderator effect of AL between the relationship of SL and
creative behavior. The effect of SL on creative behavior increases significantly as the level of
AL increases and decreases significantly as it decreases. The main effect of SL on creative
behavior emerges when SL begins to exhibit AL; otherwise, this effect is limited. In this case,
the strengthening role of AL should definitely be taken into account. Therefore, this study can
also be presented as empirical evidence to demonstrate the moderator role of AL in the
relationship between SL and creative behavior.
TL has been studied more frequently by researchers lately (Kearney & Gebert, 2009), and
this concept has been proved to be effective in raising the performance and personal values of
followers (Bass, 1985; Jung, 2001). The relationship between TL and creativity was also studied
frequently but not as much as TL (Gumusluoglu & Ilsev; 2009; Shin & Zhou, 2003). TL affects
employee creativity in two ways: cognitive and motivational (Kearney & Gebert, 2009). TL
influences this type of creativity at a cognitive level by providing intellectual stimulation
(Waldman & Bass, 1991), offering different perspectives, and trying to change the status quo
(Bass, 1985). TL plays the role of creating vision at the motivational level, considering
followers individually, and revealing passions (Conger & Kanungo, 1998; Shamir, House, &
Arthur, 1993). In our findings, the effect of TL on creative behavior was also examined. Not
surprisingly, the results obtained from the analysis determine that TL has a positive effect on
creative behavior, just as it does with SL (Alzawahreh, 2011; Vaccaro et al., 2012). These
findings are also supported by Gong, Huang, and Farh (2009). TL's individual consideration to
employees also meets their socio-emotional needs and provides meaningful support for
producing creative ideas and behaviors.
As the effect of AL increases, the effect of TL on creative behavior increases, and as the
effect of AL decreases, the effect of TL on creative behavior decreases. This is because the
leader creates a safer, more friendly, and less risky environment for employees. In this case, it
is understood that AL has a moderating role in the relationship, and the main effect of TL on
creative behavior is even greater when TL starts to exhibit AL. Therefore, this study can also
be presented as empirical evidence to demonstrate the moderator role of AL in the relationship
between TL and creative behavior.
Conclusion
Our findings state that employee creative behavior in organizations increases even more,
especially with servant and transformational leaders armed with authentic leadership traits. AL
strengthens the relationship of the other two leaderships with creative behavior and creates a
114 Ahmet Cengiz Ucar et al.
114
more conducive environment for creativity. The followers also feel like an honest, self-
confident and transparent leader, making it easier for them to take risks and generate and
implement new ideas. In terms of theoretical and practical implications, people who think of as
future leaders in the organization should be trained based on SL or TL, and these leaders should
also be taught the concept of AL. AL within the organization is also important to increase the
effect of SL or TL on creative behavior and create a positive psychological and ethical climate
based on this (Schaubroeck et al., 2011).
Theoretical and Practical Implementations
First, while previous research narrows effective leadership styles to Transformational and
Transactional Leadership, neglecting new approaches to leadership (Elrehail et al., 2018), this
study theorized the impact of TL, SL, and even AL on creativity and creative behavior in the
private sector. Second, this study conducted in a developing country shows significant
similarities with studies conducted in the western context. This will force Turkey's leadership
and cultural structure to be similar to western culture in creativity and creative behavior. In this
context, it will further develop creativity and creative behavior through leadership. Third,
previous research has taken into account the role that only a single leadership rules in
organizations and hypothesized that creativity and creative behavior increase in this way.
Investigation of the moderator role of another type of leadership, here AL, in this relationship
sheds light on some of the circumstances in facilitating the role that leadership plays in
promoting more creative behavior in organizations. Our findings highlight that AL offers more
opportunities to get opinions, suggestions, ideas from employees when they moderate the
creative processes of the other leaderships (Edmondson, 1999; Elrehail et al., 2018). Fourth,
when AL plays a dominant role over SL or TL, leaders are more supportive of creative
behaviors, and employees can achieve the best results in problem-solving and generating new
ideas due to the psychological and ethical surroundings organized by AL (Laschinger et al.,
2001; Lemoine et al., 2019). This study offers many recommendations for leaders in the Turkish
private sector in terms of creative behavior. First, while SL and TL provide an environment that
supports creative behavior in the private sector, these leaders show and focus on AL foster an
organizational climate that increases creativity and creative behavior among the working staff.
Limitations and Future Research
This study has a couple of limitations as follows: In this cross-sectional study, the results might
yield spurious causality, but Ajzen’s (1991) Theory of Planned Behavior suggests that causality
progresses from perceptions to attitudes and from attitudes to behaviors, so the causal direction
proposed is valid for both models. It is recommended that researchers conduct longitudinal
studies in future studies. This study was performed in private companies located in Western
Turkey, which narrows our ability to generalize the findings. Future studies should investigate
other public-state companies in other regions as well. Furthermore, the study was conducted in
a developing country like Turkey. Future studies should examine these models in developed
countries. Finally, the study focused on two leadership styles separately, but other leadership
styles are also available. Thus, future studies should investigate the relationship between other
leadership styles and creative behavior. Moreover, researchers may take other leaderships as
moderators. Adding other moderating leadership such as paternalistic and delegative leadership
will be quite beneficial.
International Journal of Organizational Leadership 10(Special Issue-2021) 115
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