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The Development of Social Network Analysis—with an Emphasis on Recent Events

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In a recent book I reviewed the development of social network analysis from its earliest beginnings until the late 1990s (Freeman, 2004). There I characterized social network analysis as an approach that involves four defining properties: (1) It involves the intuition that links among social actors are important. (2) It is based on the collection and analysis of data that record social relations that link actors. (3) It draws heavily on graphic imagery to reveal and display the patterning of those links. And (4) it develops mathematical and computational models to describe and explain those patterns. In that book I reviewed both the history and the prehistory of social network analysis. I showed that as early as the thirteenth century, and probably even earlier, people began to produce work that drew on one or more of the four properties listed above. Until the 1930s, however, no one had used all four properties at the same time. The modern field of social network analysis, then, emerged in the 1930s. In its first incarnation, modern social network analysis was introduced by a psychiatrist, Jacob L. Moreno, and a psychologist, Helen Jennings (Freeman, 2004, Chapter 3). They conducted elaborate research, first among the inmates of a prison (Moreno,1932) and later among the residents in a reform school for girls (Moreno, 1934).
The Development of Social Network
Analysis—with an Emphasis on Recent
Events
Linton C. Freeman
University of California, Irvine
In a recent book I reviewed the development of social network analysis
from its earliest beginnings until the late 1990s (Freeman, 2004). There I
characterized social network analysis as an approach that involves four
defining properties: (1) It involves the intuition that links among social actors
are important. (2) It is based on the collection and analysis of data that record
social relations that link actors. (3) It draws heavily on graphic imagery to
reveal and display the patterning of those links. And (4) it develops
mathematical and computational models to describe and explain those
patterns.
In that book I reviewed both the history and the prehistory of social
network analysis. I showed that as early as the thirteenth century, and
probably even earlier, people began to produce work that drew on one or more
of the four properties listed above. Until the 1930s, however, no one had used
all four properties at the same time. The modern field of social network
analysis, then, emerged in the 1930s.
In its first incarnation, modern social network analysis was introduced
by a psychiatrist, Jacob L. Moreno, and a psychologist, Helen Jennings
(Freeman, 2004, Chapter 3). They conducted elaborate research, first among
the inmates of a prison (Moreno,1932) and later among the residents in a
reform school for girls (Moreno, 1934).
Moreno and Jennings named their approach sociometry. At first,
sociometry generated a great deal of interest, particularly among American
psychologists and sociologists. But that interest turned out to be short lived;
by the 1940s most American social scientists had returned to their traditional
focus on the characteristics of individuals.
During the same period another group, led by an anthropologist, W.
Lloyd Warner, also adopted the social networks approach (Freeman, 2004,
Chapter 4). Their efforts were centered in the Anthropology Department and
the Business School at Harvard, and their approach was pretty clearly
independent of Moreno and Jennings work. Warner designed the “bank
wiring room” study, a social network component of the famous Western
Electric research on industrial productivity (Roethlisberger and Dixon, 1939).
And he involved business school colleagues and anthropology students in his
community research. They conducted social network research in two
communities, Yankee City (Warner and Lunt, 1941) and Deep South (Davis,
Gardner and Gardner, 1941).
The Warner people never stirred up as much interest as did Moreno and
Jennings. And when Warner moved to the University of Chicago in 1935 and
turned to other kinds of research the whole Harvard movement fell apart.
The third version of social network analysis emerged when a German
psychologist, Kurt Lewin, took a job at the University of Iowa in 1936
(Freeman, 2004, pp. 66-75). There, Lewin worked with a large number of
graduate students and post-docs. Together, they developed a structural
perspective and conducted social network research in the field of social
psychology (e. g. Lewin and Lippit, 1938).
The Lewin group moved to the Massachusetts Institute of Technology
in 1945, but after Lewin's sudden death in 1947, most of the group moved
again, this time to the University of Michigan. This Michigan group made
important contributions to social network research for more than twenty years
(e. g. Festinger and Schachter, 1950; Cartwright and Harary, 1956; Newcomb,
1961).
One of Lewin's students, Alex Bavelas, remained at MIT where he
spearheaded a famous study of the impact of group structure on productivity
and morale (Leavitt, 1951). This work was influential in the field of
organizational behavior, but most of its influence was limited to that field.
All three of these teams began work in the 1930s. None of them,
however, produced an approach that was accepted across all the social
sciences in all countries; none provided a standard for structural research.
Instead, after the 1930s and until the 1970s, numerous centers of social
network research appeared. Each involved a different form and a different
application of the social network approach. Moreover, they worked in
different social science fields and in different countries. Table 1 lists thirteen
centers that emerged during those thirty years.
1
Place Field Team Leaders Country
Michigan State Rural sociology Charles P. Loomis
Leo Katz USA
Sorbonne Linguistics Claude Lévi-Strauss
André Weil France
Lund Geography Thorsten Hägerstrand Sweden
Chicago Mathematical Biology Nicolas Rashevsky USA
Columbia Sociology Paul Lazersfeld
Robert Merton USA
Iowa State Communication Everett Rogers USA
Manchester Sociology Max Gluckman Great Britain
MIT Political Science Ithiel de Sola Pool
Manfred Kochen USA
Syracuse Community Power Linton C. Freeman
Morris H. Sunshine USA
Sorbonne Psychology Claude Flament France
Michigan Sociology Edward Laumann USA
Chicago Sociology Peter Blau
James A. Davis USA
Amsterdam Sociology Robert Mokken Netherlands
Table 1. Centers of Social Network Research from 1940 to 1969
By 1970, then, sixteen centers of social network research had appeared.
With the development of each, knowledge and acceptance of the structural
approach grew. Still, however, none of these centers succeeded in providing a
generally recognized paradigm for the social network approach to social
science research.
1
Important publications from each of these centers are listed in Freeman (2004).
That all changed in the early 1970s when Harrison C. White, together
with his students at Harvard, built a seventeenth center of social network
research. In my book I described the impact of this group (Freeman, 2004, p.
127):
From the beginning, White saw the broad generality of the
structural paradigm, and he managed to communicate both that
insight and his own enthusiasm to a whole generation of out-
standing students. Certainly the majority of the published work
in the field has been produced by White and his former students
Once this generation started to produce, they published
so much important theory and research focused on social net-
works that social scientists everywhere, regardless of their field,
could no longer ignore the idea. By the end of the 1970s, then,
social network analysis came to be universally recognized
among social scientists.
Following the contributions of White and his students, social network analysis
settled down, embraced a standard paradigm and became widely recognized
as a field of research.
In the late 1990s, however, there was a revolutionary change in the
field. It was then that physicists began publishing on social networks.
2
First,
Duncan Watts and Stevan H. Strogatz (1998) wrote about small worlds. And
a year later Albert-Lásló Barabási and Réka Albert (1999) examined the
distribution of degree centralities. I ended the earlier account in my book by
commenting on the entry of Watts, Strogatz, Barabási and Albert into social
network research. I expressed the pious hope that, like all the earlier potential
claimants to the field, our colleagues from physics would simply join in the
collective enterprise.
That hope, however, was not immediately realized. These physicists,
new to social network analysis, did not read our literature; they acted as if our
sixty years of effort amounted to nothing. In a recent article, I contrasted the
approach of these new physicists with that of earlier physicists who had been
involved in social network research (Freeman, 2008):
Other physicists had already been involved in social network
analysis. Notable among these were Derek de Solla Price,
Harrison White and Peter Killworth (e. g. Price, 1965, 1976; White,
2
Scott, in the current volume, also describes the entry of physicists into social network analysis. His
description centers on their theoretical perspective.
1970; White, Boorman and Breiger, 1976; Killworth, McCarty,
Bernard, Johnsen, Domini and Shelley, 2003; Killworth, McCarty,
Bernard and House, 2006). These physicists read the social
network literature, joined the collective effort and contributed to an
ongoing research process.
But neither Watts and Strogatz nor Barabási and Albert did any of these
things. They simply took research topics that had always been part of social
network analysis and claimed them as topics in physics.
The result was a good deal of irritation (and perhaps a certain amount of
jealousy) on the part of many members of the social network research
community. Bonacich (2004) put it this way:
Duncan Watts and Albert-Lásló Barabási are both physicists who
have recently crashed the world of social networks, arousing some
resentment in the process. Both have made a splash in the wider
scientific community, as attested by their publications in high status
science journals (Science, Nature). . . . Both have recently written
scientific best-sellers: Six Degrees ranks 2547 on the Amazon list,
while Linked ranks 4003.
Watts, Strogatz, Barabási and Albert opened the door. They managed
to get a huge number of their physics colleagues involved—enough to
completely overwhelm the traditional social network analysts. Their impact,
then, was to produce a revolution in social network research. In the present
essay I will focus on that revolution and its aftermath. Here I will review the
developments that have occurred since those two articles were published.
The Origins of the Revolution
The article by Watts and Strogatz (1998), addressed a standard topic in
social network analysis, the “small world.” Concern with that issue stemmed
from one of the classic social network papers, “Contacts and influence,”
written by Ithiel de Sola Pool and Manfred Kochen in the mid-1950s. It
circulated in typescript until 1978 when it was finally published as the lead
article in Volume 1, Number 1 of the new journal, Social Networks.
The questions raised by Pool and Kochen concerned patterns of
acquaintanceship linking pairs of persons. They speculated that any two
people in the United States are linked by a chain of acquaintanceships
involving no more than seven intermediaries.
Various students picked up on Pool and Kochen’s ideas, including
Stanley Milgram who used them as the basis for his doctoral dissertation on
the “small world.” Milgram published several papers on the subject, one of
which one was a popularization that appeared in Psychology Today (1967).
Watts and Strogatz cited the Psychology Today article as well as a later
book edited by Kochen (1989) on the small world idea. But they apparently
did not discover any of the other literature on the subject. In any case, they
introduced an entirely new model that was designed to account for both the
clustering found in human interaction and the short paths linking pairs of
individuals.
The Watts and Strogatz model begins with an attempt to capture
clustering—the universal tendency of friends of friends to be friends. They
represent links among individuals as a circular lattice like the one shown in
Figure 1, where each node is an individual and each edge is a social link
connecting two individuals. They go on to define an average clustering
coefficient C(p) that measures the degree to which each node and its
immediate neighbors are all directly linked to one another. The structure in
Figure 1 embodies a good deal of clustering—neighbors of neighbors are, for
the most part, neighbors—thus the clustering coefficient C(p) is high. But, at
the same time, L(p), the average length of the path linking any two individuals
in the whole lattice, is relatively large.
Place Figure 1 about here
Since L(p) is large, the world represented by this circular lattice is
certainly not small. But Watts and Strogatz showed that they could produce a
small world effect—where no individual is very far from any other
individual—simply by removing just a few of the links between close
neighbors and substituting links to randomly selected others. As Figure 2
shows, under those conditions some links span clear across the lattice. The
result is, that as random links are substituted for links to close neighbors, path
length L(p) drops abruptly, but the clustering coefficient C(p) is hardly
diminished at all. Thus, for the most part, friends of friends are still friends,
but the total world has become dramatically smaller.
Place Figure 2 about here
The article by Barabási and Albert (1999) also took up a standard
network analytic topic, degree distribution. The degree of a node is simply
the number of other nodes to which it is directly connected by edges. Much of
the earliest research on social networks was focused on the distributions of
degrees. Research in sociometry often involved asking people whom they
would choose, say, to invite to a party or to work with on a project (Moreno,
1934). As soon as the responses to such questions began to be tallied, it
became apparent that the distribution of being chosen was dramatically
skewed. A few individuals were chosen extremely often while a large number
were chosen rarely, if at all.
Moreno and Jennings (1938) reported two empirical results: (1) such
skewed distributions were universally observed, and (2) they departed from
expectations based on random choices. As they described it, “A distortion of
choice distribution in favor of the more chosen as against the less chosen is
characteristic of all groupings which have been sociometrically tested.”
Barabási and Albert (1999) studied the distribution of connections in
networks that grew as a consequence of adding new nodes. Their examples
included links between sites in the World Wide Web, links between screen
actors who worked together on films and links between generators,
transformers and substations in the U. S. electrical power grid. Although
Barabási and Albert were apparently unaware of the earlier findings of
Moreno and Jennings, they discovered that the connections in the networks
they examined were not random. Instead, the links were skewed; just as
Moreno and Jennings had reported, Barabási and Albert found a few nodes
that displayed too many connections and a great many nodes that displayed
too few.
Barabási and Albert went on to propose a simple model designed to
account for the pattern of skewness they had observed. Consider a collection
of existing nodes. Let k
i
be the number of links already established to node i.
Then let the probability that a new node is going to link to any node i, depend
on k
i
. The model specifies the probability of that link connecting to node i as
P(k
i
) k
iγ
where 2 γ 3.
3
The distribution of connections, then, follows a
power law, or as Barabási and Albert characterize it, it is “scale free.”
The Growth of the Revolution
As a consequence of the interest generated by Watts and Strogatz and
by Barabási and Albert, the revolution began in earnest. As Figure 3 shows,
physicists followed up on the Watts and Strogatz small world paper. Within
five years, the physics community had produced more small world papers than
the social network community had turned out in forty-five years (Freeman,
2004, pp. 164-166).
Moreover, Figure 3 also shows that, at that point, 98% of the citations
were made within either the physics community or the social network
community. For the most part, physicists ignored the earlier work by social
network analysts. And social network analysts responded in kind.
Place Figure 3 about here
Physicists were also quick to follow up on Barabási and Albert’s work
on degree distributions. According to Google Scholar their first paper had
received over 4000 citations as of mid-November 2008. But practically none
of those citations was produced by a social network analyst.
It soon became evident that the physicists’ interest in social networks
was not going to be confined to small world phenomena and degree
distributions. Members of the physics community quickly began to explore
other problems that had traditionally belonged to social network analysts. Nor
was that interest restricted to physicists. At the same time, physicists
succeeded in getting biologists and computer scientists involved their efforts.
Two main foci of this new thrust involved the study of cohesive groups or
what physicists call communities and the study of the positions that nodes
occupy in a network—particularly their centrality. I will review these foci in
the next two sections.
3
The Barabási and Albert model, however, turns out to be essentially the same as that proposed by a
social network analyst, Derek de Solla Price, in 1976.
Cohesive Groups or Communities
The notion of cohesive group is foundational in sociology. Early
sociologists (Tönnies, 1855/1936; Maine, 1861/1931; Durkheim, 1893/1964;
Spencer, 1897; Cooley, 1909/1962) talked about little else. Their work
provided an intuitive “feel” for groups, but it did not define groups in any
systematic way.
When the social network perspective emerged, however, network
analysts set out to specify groups in structural terms. Freeman and Webster
(1994) described the observation behind this structural perspective on groups:
. . . whenever human association is examined, we see what can
be described as thick spots—relatively unchanging clusters or
collections of individuals who are linked by frequent interaction
and often by sentimental ties. These are surrounded by thin
areas-where interaction does occur, but tends to be less frequent
and to involve very little if any sentiment.
Thus, the social ties within a cohesive group will tend to be dense;
most individuals in the group will be linked to a great many other group
members. Moreover, those in-group ties will tend to display clustering—
where, as described above, friends of friends are friends. In contrast,
relatively few social ties will link members of different groups, and clustering
will be relatively rare.
An early social network analyst, George Homans (1950, p. 84) spelled
out the intuitive basis for the social network conception of cohesive groups:
. . . a group is defined by the interactions of its members. If we
say that individuals A, B, C, D, E . . . form a group, this will
mean that at least the following circumstances hold. Within a
given period of time, A interacts more often with B, C, D, E, . . .
than he does with M, N, L, O, P, . . . whom we choose to
consider outsiders or members of other groups. B also
interacts more often with A, C, D, E, . . . than he does with
outsiders, and so on for the other members of the group. It is
possible just by counting interactions to map out a group
quantitatively distinct from others.
Over the years, network analysts have proposed dozens of models of
cohesive groups. These models serve to define groups in structural terms and
provide procedures to find groups in network data. They all try to capture
something close to Homans’ intuition in one way or another. Some of them
represent groups in terms of on/off or binary links among actors (e. g. Luce
and Perry, 1949; Mokken, 1979). Others represent them in terms of
quantitative links that index the strength of ties inking pairs of actors (e. g.
Sailer and Gaulin, 1984; Freeman, 1992).
Currently, then, we have a huge number of models of cohesive groups.
Most of them were reviewed by Wasserman and Faust (1994). Some were
algebraic (e. g. Breiger, 1974; Freeman and White, 1993), some were graph
theoretic (e. g. Alba, 1973; Moody and White, 2003), some were built on
probability theory (e. g. Frank, 1995; Skvoritz and Faust, 1999) and some
were based on matrix permutation (Beum and Brundage, 1950; Seary and
Richards, 2003). All, however, were designed to specify the properties of
groups in exact terms, to uncover group structure in network data, or both.
Over the years social network analysts have also drawn on various
computational algorithms in an attempt to uncover groups. These include
multidimensional scaling (Freeman, Romney and Freeman, 1987; Arabie and
Carroll, 1989), various versions of singular value decomposition, including
principal components analysis and correspondence analysis (Levine, 1972;
Roberts, 2000), hierarchical clustering (Breiger, Boorman and Arabie, 1975;
Wasserman and Faust, 1994, pp. 382-383), the max-cut min-flow algorithm
(Zachary, 1977, Blythe, 2006), simulated annealing (Boyd, 1991, p.223;
Dekker, 2001) and the genetic algorithm (Freeman, 1993; Borgatti and
Everett, 1997).
In social network research, the general tendency over the years has been
to move from binary representations to representations in which the links
between nodes take numeric values that represent the strengths of
connections. At the same time social network analysts have gradually shifted
from building algebraic and graph theoretic models to developing models
grounded in probability theory. And, as time has passed, they have relied
more often on the use of computational procedures to uncover groups.
A notable exception to this trend can be found in the recent article by
Moody and White (2003). There, they used graph theory to define structural
cohesion. They defined structural cohesion “. . . as the minimum number of
actors who, if removed from a group, would disconnect the group.” Then they
went on to define embeddedness in terms of a hierarchical nesting of cohesive
structures. This approach represents a new and sophisticated version of the
traditional social network model building.
Since the early 1970s, mathematicians and computer scientists had also
been interested in groups or communities. They defined that interest in terms
of graph partitioning (Fiedler, 1973, 1975; Parlett, 1980; Fiduccia and
Mattheyses, 1982, Glover, 1989, 1990; Pothen, Simon and Liou, 1990).
Social network analysts recognized this tradition when the work by Glover
was cited and integrated into the program UCINET (Borgatti, Everett and
Freeman, 1992). And in 1993 the link in the other direction was made when a
team composed of an electrical engineer and a computer engineer, Wu and
Leahy, cited the work of the statistician-social network analyst, Hubert (1974).
And in 2000 three computer scientists, Flake, Lawrence and Giles cited the
social network text by Scott (1992).
Until quite recently, however, these efforts did not stir up much interest
in the physics community. Instead, the physicists turned to the procedures
developed in social network analysis. Michelle Girvan and Mark Newman
(2002), adapted the social network model of betweenness centrality (Freeman,
1977) to the task of uncovering groups. Their adaptation was based on the
betweenness of graph edges, rather than nodes, and the result was a new
algorithm for partitioning graphs.
Edge betweenness refers to the degree to which an edge in the graph
falls along a shortest path linking every pair of nodes. A path in a graph is a
sequence of nodes and edges beginning and ending with nodes. Girvan and
Newman reasoned that since there should be relatively few edges linking
individuals in different groups, those linking edges should display a high
degree of betweenness. So they began by removing the edge with the highest
betweenness, and continued that process until the graph was partitioned.
Two years later Newman and Girvan (2004) published a follow-up
article. Their second paper again focused on edge removal, but this time they
introduced an alternative model that had two intuitive foundations. In one,
they showed that random walks between all pairs of nodes would determine
the betweenness of edges—not just along shortest paths—but along all the
paths linking pairs of nodes. The other intuition was motivated by a physical
model where edges were defined as resistors that impeded the flow of current
between nodes. The edge with the lowest current flow was removed. If that
did not yield a partition the process was continued until partitioning did take
place. These two models produced the same partitions.
Newman and Girvan went on to show that all of their algorithms always
partitioned the data even though some of the partitionings might not reflect the
presence of actual communities. So they introduced a measure called
modularity. Modularity is based on the ratio of within partition ties to those
that cross partition boundaries and compares that ratio to its expected value
when ties are produced at random. Thus, it provides an index of the degree to
which each partition embodies a group- or community-like form.
The result of the two papers by Girvan and Newman was dramatic.
Both physicists and computer scientists quickly developed an interest in
groups or communities. Radicchi, Castellano, Cecconi, Loreto and Parisi
(2004) specified two kinds of communities. One was characterized as
“strong”; it defined a partition as a community if it met the condition that
every node had more within-group ties than cross-cutting ones.
4
The other
they characterized as “weak”. It proposed that a partition was a community if
the total number of ties within each partition was greater than the total number
of ties linking nodes in the partition to nodes outside the partition.
Radicci et al. also pointed out that the Girvan and Newman
betweenness-based algorithm was computationally slow. So they introduced a
new, more efficient, measure. They reasoned that edges that bridge between
communities are likely to be involved in very few 3-cycles (where friends of
friends are friends). So they based their measure on the number of 3-cycles in
which each edge is involved, and they showed that their measure had
moderate negative correlation with the Girvan-Newman measure. The
number of 3-cycles in which an edge is involved, then, turns out to be
inversely related to the betweenness of that edge.
4
They did not cite the similar social network models introduced by Sailer and Gaulin (1984).
Newman (2004) quickly jumped back in. He, too, was troubled by the
slowness of the Girvan-Newman algorithm for finding communities. So he
proposed a fast “greedy” algorithm. A greedy algorithm makes the optimal
choice at each step in a process, without regard to the long-term consequences
of that choice.
5
In this case, Newman proposed starting a process by having
each cluster contain a single node. Then, at each stage in the process, the pair
of clusters that yields the highest modularity is merged.
The concern with computing speed seems to have started a race to see
who could develop the fastest algorithm to cluster nodes in terms of their
modularity. A computer scientist, Clauset, working with two physicists,
Newman and Moor (2004) were able to speed up Newman’s “greedy”
algorithm. Two more computer scientists, Duch and Arenas (2005), devised
an algorithm to speed it up even more. And in 2006 Newman showed how to
gain still more speed by applying singular value decomposition to the
modularity matrix. Then, in 2007, a computer scientist, Djidjev, developed a
still faster algorithm for constructing partitions based on modularities.
Continuing the search for speed, two other computer scientists, Pons
and Latapy (2006) took an entirely different approach. They reasoned that
since communities are clusters of densely linked nodes that are only sparsely
linked together, a short (2 or 3 step) random walk should typically stay within
the community in which it is started. They proposed an algorithm that began
with a series of randomly selected starter nodes. Then each starter is used to
generate a random walk. Then the starter, along with the nodes that are
reached, are tallied as linked. The likelihood is that once these results are
cumulated, they will display the clustered communities. And finally, two
industrial engineers and a physicist, Raghavan, Albert and Kumara (2007)
produced a very fast algorithm based on graph coloring. Nodes begin with
unique colors, then, iteratively, acquire the color of the majority of their
immediate neighbors.
Other, quite different, procedures were also introduced. A physicist and a
computer scientist, Wu and Huberman (2004), developed a model based on
assuming edges are resistors, as was the case in the earlier model introduced
by Newman and Girvan. But Wu and Haberman’s model turns out to be much
5
Hierarchical clustering is an example of a greedy algorithm.
more complicated and ad hoc. Four physicists, Capocci, Servedio, Caldarelli
and Colaiori (2004) suggested using singular value decomposition to uncover
communities. And three others, Fortunato, Latora and Marchiori (2004)
proposed a variation of edge centrality, called “information centrality.” Their
centrality is based on the inverse of the shortest path length connecting each
pair of nodes. Physicists Palla, Derényi, Farkas and Vicsek (2005) defined
communities as cliques and focused on patterning of clique overlap.
Reichardt and Bornholdt (2006) used simulated annealing to search for
partitions that yield communities that have a large number of ties within
groups and a small number of ties that cut across groups.
Some of these ideas, like overlapping cliques and simulated annealing,
will be familiar to seasoned social network analysts. Many others, however,
are new and several are quite creative. In particular, edge betweenness,
modularity, the use of 3-cycles, short random walks and graph coloring appear
to have promise.
Almost all of these contributions focused on building new tools to
uncover groups or communities. They all reported applications to data, but
for the most part, their applications were merely illustrative. The main thrust
of this research has been to build better and faster group-finding algorithms.
That preoccupation with developing ever faster algorithms may not seem too
important to most social network analysts, but many applications—
particularly those in biology—involve data sets that involve connections
linking hundreds of thousands or millions of nodes. For those applications
speed is essential.
Positions
Concern with the positions occupied by individual actors has been the
second main theme in social network analysis. Four kinds of positions have
been defined. First, positions in groups—core and periphery—have been
specified. Second, a good deal of attention has been focused on social roles.
Third, some attention has also been devoted to the study of the positions of
nodes in hierarchical structures. And fourth, social network analysts have
been concerned with the structural centrality of nodes in networks.
Core and peripheral positions in groups were first defined by early
network analysts, Davis, Gardner and Gardner (1941). As they described this
idea (p. 150):
Those individuals who participate together most often and at the
most intimate affairs are called core members; those who
participate with core members upon some occasions but never
as a group by themselves alone are called primary members;
while individuals on the fringes, who participate only
infrequently, constitute the secondary members of a clique.
Various others followed up on this observation and algorithms for finding core
and peripheral positions in groups were proposed by Bonacich (1978),
Doreian (1979), Freeman and White (1993) and Skvoretz and Faust (1999).
Finally, in a pair of articles, Borgatti and Everett (1999) and Everett and
Borgatti (2000) developed a full model of core/periphery structure.
The intuitive idea of social role was introduced by the anthropologist,
Ralph Linton (1936). The notion was that two individuals who were, say,
both fathers of children, occupied a similar position as a consequence of their
being fathers. They could, it was assumed, be expected to display similar
behaviors.
This idea was spelled out by Siegfried Nadel (1957) and formalized by
Lorrain and White (1971) in their model of structural equivalence. In that
model, two individuals are structurally equivalent if they have the same
relations linking them to the same others.
Other social network analysts concluded that structural equivalence was
too restrictive to capture the concept of social role (Sailer, 1978). So they
were quick to propose other models that relaxed the restrictions of structural
equivalence. These include regular equivalence, isomorphic equivalence,
automorphic equivalence, and local role equivalence. These ideas are all
thoroughly reviewed in Wasserman and Faust (1994).
The third kind of positional model used in social network analysis is
focused on hierarchies or dominance orders. The study of dominance began
with Pierre Huber’s (1802) observations of dominance among bumblebees.
Huber was an ethologist, and most of the research and model building about
dominance has remained in ethology. But Martin Landau (1951), who was
both an ethologist and a social network analyst, created a formal model of
hierarchical structure for social network analysts. And another social network
analyst, James S. Coleman (1964), proposed an alternative model. More
recently, Freeman (1997) adapted an algebraic model from computer science
(Gower, 1977) to be used in social network analysis. And Jameson, Appleby
and Freeman (1999) took a model from psychology (Batchelder and Simpson
(1988) and applied it to the study of social networks.
The fourth and final kind of model of social position is based on the
notion of centrality. Alex Bavelas (1948) and Harold Leavitt (1951) originally
developed the idea of structural centrality at the Group Networks Laboratory
at the Massachusetts Institute of Technology. Their conception of centrality,
based on the distance of each node to all the others in the graph, was used to
account for differences in performance and morale in an organization.
Very soon a large number of other conceptions of centrality were
introduced. Those based on graph theory were reviewed (Freeman, 1979) and
reduced to a set of three. They included Sabidussi’s (1966) measure based on
closeness, Nieminen’s (1974) measure based on degree and Freeman’s (1977)
measure based on betweenness.
In addition to these graph theoretic measures, Bonacich (1972, 1987)
introduced an algebraic centrality measure. His measure is based on the
concept of eigenstructure; it is determined by a combination of the degree of a
node, the degrees of its neighbors, the degrees of their neighbors and so on.
The community of physicists has not displayed any major interest in the
first three of these kinds of positions developed in social network analysis.
Physicist Petter Holme (2005) did write an article about core/periphery
structures. And in a review article, Mark Newman (2003) introduced
structural equivalence to physicists. Petter Holme and Mikael Huss (2005)
reviewed the social network equivalence measures and applied them in the
study of protein function in yeast. Finally, Juyong Park and Mark Newman
(2005) introduced a new model of dominance and applied it to ranking
American college football teams.
The physicists, however, were quick to adopt the ideas about centrality
that had been developed in social network analysis. And they immediately
passed them on to biologists. Figure 4 displays the number of articles on
centrality published each year by social network analysts and the number
published by physicists and biologists. It is clear that once they began
publishing in this area, the physicists and biologists quickly overtook the
social network analysts.
Figure 4. Articles on Centrality by Date and by Field (From
Freeman, 2008)
In working with centrality, though, the physicists took a very different
approach than the one they used when they dealt with the group or community
concept. As we saw above, most of their contributions to the study of groups
involved the development of new models and the introduction of refined
procedures for finding groups. But, with centralities, most of the physicists’
work has involved applications; they simply found new problems to which
standard centrality measures could be fruitfully applied.
Many of the areas in which physicists applied centrality may seem quite
surprising. Only a few of their applications fall into what most outsiders
would think of as belonging to physics. These include packet switching in the
internet, electronic circuitry and the electric power grid (Freeman, 2008).
A great many more of these applications involve areas that traditionally
are considered to fall in the domain of social network analysis. These include
studies of friendships linking students, contacts among prisoners, email
contacts, telephone conversations, scientific collaboration, corporate interlock
and links among sites in the World Wide Web (Freeman, 2008).
By far the most common application of centrality has been to problems
in biology. This work was started by physicists (Jeong, Mason, Barabási and
Oltavi, 2001) who studied interactions among proteins. But, almost
immediately, biologists themselves began to use centrality ideas in their
research. Two biologists, Wagner and Fell (2001) examined centrality in a
study of metabolic networks. And a year later, four molecular biologists,
Vendruscolo, Dokholyan, Paci and Karplus (2002) used centrality in a study
of protein folding. These three themes, protein-protein interaction, metabolic
networks and protein folding have all come to rely heavily on the use of
various centrality models and have produced a great deal of research
(Freeman, 2008).
Summary and Conclusions
In social network analysis we have a field with a long history. It began
in the late 1930s. And it emerged again and again in different social science
disciplines and in various countries. But in the 1970s all these separate
research efforts came together and merged into a single coherent research
effort embodying a structural perspective.
But in the late 1990s a new kind of situation arose. A completely alien
field, physics, embraced the same kind of structural perspective that was
embodied in social network analysis. Moreover, a good many of these
physicists did not limit their research to the physical realm, but studied the
patterning of links among social actors. One physicist, T. S. Evans (2004),
reported on this trend to his fellow physicists:
If you are naturally skeptical about trendy new areas of physics
and attempts to mix physics with anything and everything, then
the citations of papers in journals of sociology . . . and of books
on archeology and anthropology . . . may just be the last straw!
Thus, though it may not be mainstream physics, at least some physicists have
defined social network analysis as a proper part of their discipline.
To understand how this occurred, we need to look at physics and
biology in the late 1990s. Both fields were suddenly faced with mammoth
amounts of structural data. In physics, data on the internet became available.
These data involve millions of computers, all linked by wires, fiber-optic
cables and wireless connections. And in biology data on genetic and
metabolic networks was being produced by all the genome research. In both
fields investigators were confronted with data on very large networks.
These investigators needed tools—both intellectual and
computational—that would help them to grapple with these huge new network
data sets. So they turned to a field that had been dealing with network data for
sixty years, social network analysis. They drew on ideas from social network
analysis and they used analytic tools developed in that field. They refined
existing tools and developed new ones. Sometimes they reinvented
established tools and sometimes they rediscovered known results, but often
they contributed important new ways to think about and analyze network data.
More important, at least some of these physicists have become
increasingly involved in social network research. They have developed new
tools aimed toward the study of social networks (Watts and Strogatz, 1998).
They have reanalyzed standard social network data sets (Girvan and Newman,
2002; Holme, Huss and Jeong, 2003; Kolaczyk, Chua and Barthelemy, 2007;
Newman, 2006).
Physicists have increasingly begun to cite social network articles.
Girvan and Newman (2002), for example, cited 8 social network articles
among their 29 citations. Fortunato, Latora and Marchiori (2004) cited 9
social network articles in 27 citations. And Holme and Huss (2005) cited 5 in
34 citations. On the other hand, most social network analysts have resisted
citing physicists. Many, I suspect, still view the physicists as “alien invaders.”
Physicists have used computer programs produced by social network
analysts in their data analyses, and they have produced new programs that
include some of the models developed in social network analysis (Freeman,
2008). In addition, a few physicists have attended the annual Sun Belt social
network meetings.
6
And a few social network analysts have been invited to
the meetings of the physicists.
7
Representatives of each discipline are
beginning to publish in journals usually associated with the other.
8
There are
even some joint publications (e. g. Reichardt and White, 2007; Salganik,
Dodds, Sheridan and Watts, 2006).
My earlier hope for rapprochement between physics and social network
analysis, it seems, is beginning to take place. All that is required now is that
the social network analysts relax their claim of ownership of the field. The
6
Freeman (2004, p. 166) mentions the attendance of physicists Watts, Newman and Hoser at the
social network meetings.
7
Social network analysts, Vladimir Batagelj and Linton Freeman were invited to the Summer
Workshop in Complex Systems and Networks put on by physicists in Transylvania in 2007.
8
See, for example, physicists Watts (1999), Holme, Edling, Liljeros (2004) and Newman (2005)
publishing in Social Networks or network analysts, Borgatti, Mehra, Brass and Labianca (2009) appearing in
Science.
physicists are making important contributions to what could easily end up as a
collective effort.
9
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... Tal análise está inserida no paradigma científico da análise de redes sociais e permite avaliar como os sentidos são construídos através dos padrões de ligação entre as palavras (Pereira et al., 2016). Embasada na teoria matemática dos grafos, as redes semânticas têm contribuído nos estudos sobre processos cognitivos, ao tornar possível a identificação de padrões de sentido de fenômenos complexos (Freeman, 2011). ...
... A análise das redes vem de um campo interdisciplinar que estuda as relações entre atores, forças, direções e conteúdos dessas relações, assim como a macroestrutura gerada por tais interações. Sua peculiaridade e riqueza consiste em priorizar a relação entre atores ou vértices, como unidade analítica de um fenômeno (Borgatti & Lopez-Kidwell, 2011;Freeman, 2011), considerando uma análise de redes de cliques. A clique é um conjunto de n vértices mutuamente conectados, de tal sorte que o elemento básico de uma rede de cliques não é o vértice e sim a clique . ...
... Assim, adotamos como pressuposto a percepção da linguagem como um mecanismo central para construir e constituir realidades sociais subjetivas (Guichard, 2016), que podem ser interpretadas a partir de análise de redes semânticas (Freeman, 2011 ...
Thesis
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Apesar do crescimento do acesso ao Ensino Superior, muitos universitários enfrentam dificuldades no momento de transição para o mundo do trabalho. O objetivo desta tese foi investigar a identidade profissional e o impacto do planejamento de carreira nos recursos de adaptabilidade de carreira e nas percepções de desenvolvimento profissional e de empregabilidade em universitários. Sob a égide do suporte teórico do Modelo Life Design (Teoria da Construção de Carreira e Teoria da Construção de Si) e do Modelo de Desenvolvimento Profissional de Universitários, foram realizados quatro estudos, sendo o primeiro voltado para o papel das experiências de trabalho sobre os sentidos que os universitários atribuem à identidade profissional. Na análise de redes semânticas, foram comparados três grupos: universitários com experiência de trabalho na área (n=821), com trabalho fora da área (n=615), e sem nenhuma vivência profissional (n=855). Os resultados indicaram que a identidade profissional é amplamente influenciada pelas experiências laborais. O segundo estudo comparou as percepções de desenvolvimento profissional e de empregabilidade de graduandos (n=2.291) que planejam ou não sua carreira. As conclusões evidenciam que aqueles que planejam a carreira, independentemente do momento do curso ou da participação em atividades acadêmicas complementares, apresentam percepções mais positivas de desenvolvimento profissional e empregabilidade. O terceiro estudo testou o papel mediador da percepção de desenvolvimento profissional dos universitários (n=1.105) na relação entre adaptabilidade de carreira e percepção de empregabilidade. A associação positiva entre esses três construtos destaca que a adaptabilidade de carreira amplia a percepção de desenvolvimento dos universitários, o que promove maior confiança na resolução das tarefas relativas à busca de oportunidades profissionais. Por fim, o último estudo investigou os efeitos da intervenção de planejamento de carreira em universitários concluintes no formato em grupo e on-line. Para tanto, foi realizado um estudo piloto (n=20) que permitiu aprimorar o protocolo dos exercícios autobiográficos do Minha História de Carreira. Os universitários que se dispuseram a participar foram aleatoriamente divididos em dois grupos: intervenção (n=14) e comparação (n=14). Duas observadoras fizeram relatos de cada sessão e os participantes preencheram avaliações após cada uma delas. A intervenção foi aplicada totalmente on-line durante três meses, sendo a sessão inicial e a de follow-up individuais e cinco outras sessões semanais realizadas em grupos de sete pessoas. Os resultados mostraram que o planejamento amplia os recursos de adaptabilidade de carreira dos universitários, bem como suas percepções de desenvolvimento profissional e empregabilidade. Assim, confirmamos nossa tese central de que planejar a carreira, ainda na graduação, traz resultados positivos para os universitários em termos de ampliar a forma como eles percebem seu desenvolvimento, suas chances de obter um emprego e sua adaptabilidade de carreira. Os efeitos de tal planejamento, em consonância com as vivências ao longo do curso de graduação, envolvem uma identidade profissional mais sólida e percepções mais positivas de desenvolvimento profissional. Portanto, o objetivo geral estabelecido foi atingido, gerando resultados que agregam novos conhecimentos ao campo da Psicologia, em especial na área de orientação de carreira, com contribuições teóricas, metodológicas e práticas que são discutidas ao longo da tese.
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... The prominent features of SNA evolution are its use of graphic imagery to uncover and illustrate the patterns of connections, and the development of mathematical and computational models to capture and explain those patterns (Freeman, 2011). A well-crafted network diagram can provide clear and concise representations of complex interconnections and network evolution. ...
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The intuitive background for measures of structural centrality in social networks is reviewed and existing measures are evaluated in terms of their consistency with intuitions and their interpretability.
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Cultural evolutionism ("survival of the fittest" in terms of cultural and social forms); society as organism (heavy organic analogy); evolution from homogenous state to heterogeneous state, increasing differentiation, specialization, division of labor and interdependence; society has reality beyond sum of individual parts; progress is driven by man’s innate adaptability to higher states of perfection