José Ángel López SánchezUniversidad de Extremadura | UNEX
José Ángel López Sánchez
Ph.D., Marketing (Universidad de Oviedo)
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78
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Introduction
Dr. José Ángel López Sánchez is Associate Professor at the University of Extremadura, Spain. His research interests include organizational learning, innovation and marketing strategy. He has published in the Journal of the Academy of Marketing Science, International Journal of Hospitality Management, Industrial Marketing Management, European Journal of Marketing, and Computers & Education, among others.
Co-Author of the book Innovar en el Siglo XXI: Capacidades Clave e Innovación Colaborativa.
Skills and Expertise
Publications
Publications (78)
Purpose:
This study aims to examine the interplay among three key drivers of service innovation success in the hospitality industry. Specifically, how internal marketing practices in hotels influence frontline employee involvement, training and empowerment for the new service provision (frontline employee ITE) and new service advantage. The study...
Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels, as well as the effect of innovation capability on hotels' performance. The proposed conceptual mod...
Despite the growing importance of the service industry in modern economies, research on service innovation success has been far less prolific than has work on product innovation, and there is still a relative paucity of knowledge about the key factors to achieve new service success. The study of the relationships among these factors has also receiv...
Frugal innovation has become a requirement for success in resource-scarce environments, a situation that the COVID-19 pandemic has exacerbated. In this context, the literature has developed several frugal innovation approaches for promoting sustainability, but there is no a widely accepted theory nor a predominant paradigm given the incipient and r...
Entrepreneurial orientation (EO) is associated with superior performance, although the mechanisms through which EO translates into an advantageous market position are still poorly understood. Drawing on EO and resource-based theory (RBT) literature, this study highlights the role of a systemic bundle of firms' capabilities in channelling the effect...
This research aims to advance the understanding of gamification in health care management using a systematic review of the literature through a multiphase analysis. To do so, first, we extract the relevant bibliographic data for our research according to a methodology of data generation structured in six stages and a descriptive analysis oriented t...
Despite the importance of the new service development process for new service success, little is known about the drivers of new service development process excellence or how to execute this process while including all important stages and guaranteeing excellence in the execution of each stage. This study analyses the role of innovative culture, mar...
Gamification is a thriving technique that has attracted attention in higher education. Despite the increasing number of studies published in recent years, the problem is that the relationships between gamification and students' knowledge, engagement and satisfaction have not yet been theoretically and empirically explored in the same piece of resea...
This chapter discusses four case studies on the use of crowdsourcing to mitigate the effects of the pandemic in different areas (social, health, and education). In each case, the essential elements of crowdsourcing are detailed and how they have been affected by the favorable conditions and barriers discussed in the previous chapter.
The new coronavirus has caused an unprecedented crisis worldwide. Exceptional measures have been taken to stop its expansion, and research has been accelerated to determine how it behaves and, relatedly, to find effective strategies to combat it. In this context, where social distancing is required and the majority of the population is confined to...
This chapter analyzes the different applications of crowdsourcing during the crisis caused by the new coronavirus in 2020. First, the use of this tool in previous crises and emergencies is introduced. After that, the context during the initial moment of the pandemic on which this work is focused is briefly explained. Then, the features that define...
This chapter defines what crowdsourcing is and what its main characteristics are based on a literature review. Specifically, it discusses its origins, its essential elements – crowdsourcer, platform, task, and participants – and other aspects related to these activities whose presentation facilitates the understanding of them. These are the scope a...
Crowdsourcing is a means by which public interest is sought and leveraged to achieve specific goals, and this fascinating study highlights how the model has been used to challenge the effects of the COVID-19 pandemic.
The book investigates what factors have encouraged the use of crowdsourcing during the pandemic, as well as those issues which have...
The health emergency caused by COVID-19 has been a global challenge. During this period, it was necessary to quickly develop solutions that were able to cope with the pandemic and help mitigate the effects that the new coronavirus was causing in many sectors. This book analyzes how gamification and artificial intelligence (AI) have been used during...
In the context of continuous renewal in teaching methodologies, the inclusion of new technologies has meant a qualitative leap. However, the application of some of them remains a challenge for educators.
This is the case of Extended Reality, which is becoming increasingly well-liked, especially among younger audiences, thanks to its playful side. N...
This study aims to examine whether it is possible to match digital society, academia and students interests in higher education by testing to what extent the introduction of gamifcation into active learning setups afects the skills development demanded by the workplace of the digital society of the twenty-frst century, the academic achieve‑ment sta...
Durante los últimos años se han hecho múltiples investigaciones sobre estado de flujo (flow), todas ellas de muy diversa naturaleza, dada la versatilidad del concepto para ser aplicado a distintos contextos. Lo que se pretende con el presente trabajo es contribuir y ampliar la literatura sobre estado de flujo en la esfera online, más concretamente,...
Este libro se encuadra en el ámbito de la transformación digital y la creatividad en Educación Superior, profundizando en el crowdsourcing gamificado y exponiendo cómo este enfoque innovador puede servir de herramienta para la creación de eventos educativos que potencien la creatividad de las nuevas generaciones de estudiantes en el contexto univer...
The aim of this research is to advance the understanding of gamified crowdsourcing in higher education by developing a theoretical framework and applying it to a real case in a digital setup. This initiative promotes the creativity of new generations of students in the digital society of the 21 st century, encouraging the use of new technologies an...
El crowdsourcing ha atraído la atención del ámbito académico y profesional en los últimos años. Esta actividad permite obtener recursos de la multitud mediante convocatorias abiertas a través de Internet. Sin embargo, lograr la participación supone un desafío para las entidades que las convocan. Una opción para conseguirlo es la gamificación, la cu...
The aim of this research is to present a successful flipped classroom proposal in higher education to better understand its influence in terms of knowledge, skills and engagement. The reason why we focus on these three dimensions is because of their core roles in the international learning conceptual frameworks presented above to increase the emplo...
The objective of this research is to present an innovative and successful active learning experience aimed at enabling the development of students' knowledge, skills and engagement in a Higher Education setting-the Je Suis Econplus experience.
El desarrollo económico de las últimas décadas concentrado en el área industrial californiana conocida como Silicon Valley ha posicionado este lugar como centro de referencia mundial en el emprendimiento y las nuevas tecnologías. La concentración de grandes empresas tecnológicas como Google, Apple, Facebook, Intel, Twitter, Snapchat o Uber han prop...
Hotels can strengthen their competitiveness by expanding their innovation process beyond the boundaries of the firm to exploit the valuable knowledge and skills of their customers. This study examines the effects of new service (NS) co-creation with customers in the hotel industry on NS performance, as well as the moderating role of top management...
El emprendimiento, entendido especialmente como creación de nuevas empresas, es un tema de creciente interés. En su contribución a la comprensión del fenómeno del emprendimiento y las variables más importantes que la integran, los académicos presentan una serie de planteamientos teóricos para explicar sus características más importantes. En este tr...
p>La presente colaboración tiene como propósito aproximarse a la periodización del cooperativismo en Cuba como agente económico, caracterizado por un limitado impacto social en una economía altamente centralizada. Reflexiona sobre cada uno de los períodos atravesados desde el año 1959, definiendo peculiaridades y limitaciones. Además, dedica especi...
La innovación es una actividad imprescindible para mantener y garantizar los resultados de cualquier organización a largo plazo. Sin embargo, la innovación en el siglo XXI conlleva afrontar retos sin precedentes derivados de la rapidez de la evolución tecnológica, la creciente globalización y sofisticación de los clientes, y la transformación compe...
El marketing interno es una forma de cultura organizativa que, en un intento de maximizar la eficiencia y la competitividad de la organización, prioriza la gestión del empleado como un cliente interno al que también es preciso aportar valor añadido. El marketing interno es esencial en la empresa moderna puesto que los empleados representan un colec...
The present study examines how OL influences both technical and administrative innovation efforts. It also looks at the relationship between OL and innovative business culture, or innovativeness, and the effect of the latter on innovation activity. There is little evidence available that would allow one to establish the background of the innovative...
Este trabajo se centra en el análisis de los factores organizativos que favorecen el desarrollo de la capacidad innovadora de las empresas. Con esta finalidad, se propone un estudio de carácter empírico que permite conocer cómo afectan tre de estos factores a la capacidad innovadora de la organización: la cultura innovadora, la orientación al merca...
The objective of the present work is to study service innovation
success in the business service industry. More specifically, using a sample of knowledge-intensive business services (KIBS), we analyze the interactions between the firm’s innovative culture or innovativeness, the new service synergy with the firm’s existing resources, the top managem...
From a Service-Dominant Logic (S-DL) perspective, employees constitute operant resources that firms can draw to enhance the outcomes of innovation efforts. While research acknowledges that frontline employees (FLEs) constitute, through service encounters, a key interface for the transfer of valuable external knowledge into the firm, the range of po...
The tourism industry is widely recognized for its prominent role to foster economic development, wealth creation, and employment opportunities in modern economies (Lee and Chang 2008; WTTC 2013; OMT 2014). In this sense, during the last 5 years the tourism sector has experienced a higher growth than other economic sectors (OMT 2014; sectors (OMT 20...
The Organizational Learning Scale (Santos-Vijande, López-Sánchez, & Trespalacios, 2012) was developed within the context of a structural model study examining how organizational learning affects a firm's flexibility, competitive strategy, and performance. The 43-item composite scale is used to assess Information Acquisition, Knowledge Dissemination...
This study intends to contribute to a better understanding of how value creation coaligns with relationship quality and how this coalignment affects a firm’s performance. To examine this question a theoretical framework is developed following a configuration theory approach. The unit of analysis is the dyadic relationship between manufacturers and...
Creating superior perceived value is acknowledged by academics and practitioners to be crucial for a firm's survival and success. This entry gives a brief explanation of what is understood by perceived value in the marketing domain, trying to capture the essence of its richness and complexity. It also identifies key recurring issues related to this...
The study of perceived value in service contexts is considered by academics and practitioners to be of importance in order to comprehend customers' service evaluations. This entry gives a brief account of what is understood by perceived value in service contexts, and recognizes the richness and complexity of this concept by invoking value-related i...
From a Service-Dominant Logic (S-DL) perspective, employees constitute operant resources that firms can draw to enhance the outcomes of innovation efforts. While research acknowledges that frontline employees (FLEs) constitute, through service encounters, a key interface for the transfer of valuable external knowledge into the firm, the range of po...
Este trabajo se centra en el estudio de los factores determinantes del
éxito de la innovación de servicio. En concreto, se analizan las
interacciones entre cinco variables clave para el desarrollo de nuevos
servicios con éxito y sus efectos en los resultados de la innovación. El
modelo conceptual propuesto se evalúa mediante ecuaciones
estructurale...
This paper focuses on the study of success determinants in service
innovation. Specifically, the interaction between five key variables
in the new service development and their effects on performance
are analyzed. The proposed conceptual model is tested using
structural equation modeling (SEM) from a sample of 256 hotels
located in Spain. The...
Recent literature attaches great importance to the active participation of the company's customers in the development process of new products and/or services to promote the success of innovation. This paper examines the effects of such participation, called co-creation in the field of new services assessing their impact in the results obtained betw...
Purpose – The purpose of this paper is to investigate the relationship between innovative culture, innovation efforts, and their performance among knowledge-intensive business services (KIBS). Innovation intensity is evaluated in the technical and administrative domains. Performance indicators include customer-related outcomes and market and financ...
There is widespread agreement that organizational learning (OL) and firms' innovative culture (innovativeness) positively influence organizational innovation (OI), which ultimately fosters long-term competitiveness. However, there is more limited empirical evidence on the role of OL as a forerunner of innovativeness, or on the combined effects of O...
There is a widespread agreement that organizational learning (OL) and firms’ innovative culture (innovativeness) positive influence organizational innovation (OI), which ultimately fosters long-term competitiveness. However, there is more limited empirical evidence on the role of OL as a forerunner of innovativeness, on the combined effects of OL a...
An organization's ability to learn is a key strategic capability to compete in modern markets. This research seeks to achieve an in-depth understanding of learning's contribution to a firm's competitiveness by analyzing how organizational learning (OL), understood as a dynamic capability, shapes firms' strategic flexibility and competitive strategy...
This paper studies the effect of the value-creating functions on satisfaction and loyalty in business markets. The conceptual framework that depicts a direct effect of the manufacturer’s value-creating functions on the distributor’s satisfaction and loyalty also considers the existence of quadratic effects between satisfaction and loyalty. We used...
Organizational unlearning and internal marketing have been recently postulated as key determinants for firm's innovation activity. Internal marketing is also deemed a valuable instrument to overcome organizational resistance to change and favor unlearning processes. Accordingly, this research seeks to contribute to the scarce empirical evidence on...
This research investigates the relationship between innovative culture and performance among knowledge-intensive business services (KIBS). Performance indicators include customer-related outcomes and market and financial results relative to competition. To provide insight into how innovativeness contributes to sustaining a KIBS competitiveness, the...
The aim of the present study is to add to this literature by analyzing the effect of internal marketing (IM) and unlearning on the innovative intensity of service firms, considering also the effects of unlearning as a mediator variable in the relationship between IM and innovation. In considering IM as a New Perspective on Contemporary Marketing
as...
Este libro está basado en una tesis doctoral elaborada en el año 2007 acerca de la influencia del Aprendizaje Organizativo (Organizational Learning) sobre un conjunto de variables comerciales que intervienen en las relaciones empresariales. Se parte de la premisa de que la naturaleza compleja, dinámica e incierta del entorno hace que la competitivi...
The purpose of this paper is to explore how Organisational Learning (OL) affects satisfaction and loyalty in commercial business relationships. The unit of analysis considered in the theoretical framework of the study is the dyadic relationship that manufacturing companies keep with their main distributors. For the data analyses of structural equat...
The main objective of this study is to examine the effects of organizational learning (OL) on satisfaction and loyalty in industrial markets. A conceptual model, in which the unit for analysis is the dyadic relationship between manufacturers and their main distributor, is proposed and tested. The empirical results showed that the manufacturer's OL...
El objeto de este estudio es el análisis de las posibles dificultades asociadas al emprendimiento con el fin de determinar los obstáculos existentes a la hora de emprender y si estos guardan o no relación con el sexo de la persona o con estereotipos o prejuicios ligados a éste.
En este sentido, un estudio realizado en el año 2005 por Naciones Unid...
El propósito del artículo es examinar el efecto del aprendizaje organizativo (AO) sobre la satisfacción y la lealtad en las relaciones comerciales entre empresas. Para ello se plantea y contrasta un modelo conceptual donde se adopta como unidad de análisis la relación diádica que mantienen las empresas fabricantes con su principal distribuidor. Los...
The purpose of this article is to examine the effect of organizational learning (AO-OL) on satisfaction and loyalty in commercial relations between companies. To accomplish this, a conceptual model was proposed and contrasted in which the unit of analysis adopted was the dyadic relationship maintained between manufacturing companies and their princ...
Purpose – This paper has three objectives: first, to analyse the effects of organisational learning on customer value creation capability; second, to develop a better understanding of how organisational learning influences business performance; and third, to examine the moderating role that market turbulence plays in the learning-value connection....
The purpose of this paper is to study the effect of organizational learning (OL) in customer value creation. Thus, firstly, a literature review about the latent factors mentioned before is carried out. Next, a conceptual model is outlined, where the dyadic relationship between manufacturers and their principal distributor is adopted as unit of anal...
El propósito de este trabajo es estudiar el efecto del aprendizaje organizativo (AO) sobre la creación de valor para el cliente. Para ello primero se lleva a cabo una revisión de la literatura de los factores latentes mencionados. A continuación se plantea un modelo conceptual donde se adopta como unidad de análisis la relación diádica que mantiene...
Purpose: This research was aimed at attaining a deeper knowledge of how customer value creation can be improved in business markets. Although trust and commitment (as relational governance mechanisms) appear to have a positive effect on customer value creation, limited empirical evidence exists about the combined effect of the aforementioned variab...
El propósito de este trabajo es examinar el efecto de la creación de valor y la satisfacción sobre la lealtad en un intercambio relacional. Para ello se desarrolla un modelo conceptual que conecta las funciones creadoras de valor y la satisfacción con la lealtad, y se estudian las conexiones causales del modelo estructural especificado. Los resulta...
The purpose of this paper is to study the effect of organizational learning (OL) in customer value creation. Thus, firstly, a literature review about the latent factors mentioned before is carried out. Next, a conceptual model is outlined, where the dyadic relationship between manufacturers and their principal distributor is adopted as unit of anal...
Organizational Learning (OL) is currently broadly acknowledged as a strategic resource for improving organizational competitiveness and, since the beginning of the 1990s, it has constituted one of the topics of research with most projection in the discipline strategic management. Under that premise, this paper proposes studying the OL concept. To d...
El propósito de este trabajo es estudiar el efecto de la confianza y el compromiso sobre la creación de valor para el cliente. Para ello primero se examinan las distintas funciones creadoras de valor en las relaciones comerciales entre empresas. A continuación se plantea el modelo teórico que conecta la confianza y el compromiso con las funciones c...
En este trabajo el objetivo que se persigue es la construcción de un modelo conceptual de aprendizaje organizativo. La motivación principal ha sido la necesidad de entender el papel que desempeñan los modelos mentales en el aprendizaje que se produce, tanto en el ámbito individual como organizativo, ya que la mayoría de marcos teóricos existentes e...
RESUMEN En este trabajo el objetivo que se persigue es la construcción de un modelo conceptual de aprendizaje organizativo. La motivación principal ha sido la necesidad de entender el papel que desempeñan los modelos mentales en el aprendizaje que se produce, tanto en el ámbito individual como organizativo, ya que la mayoría de marcos teóricos exis...
El entorno en el que operan las empresas cada vez tiende a ser más complejo, dinámico y con un mayor nivel de incertidumbre. El aprendizaje organizativo en este sentido resulta de gran importancia para poder afrontar estos retos, puesto que permite a las empresas mantener un cambio sostenido. En este contexto, los objetivos que se pretenden alcanza...
El propósito de este trabajo es estudiar el efecto del aprendizaje organizativo (AO) sobre la creación de valor para el cliente. Para ello primero se lleva a cabo una revisión de la literatura de los factores latentes mencionados. A continuación se plantea un modelo conceptual donde se adopta como unidad de análisis la relación diádica que mantiene...
The purpose of this paper is to examine the effect of value creation and satisfaction on customer loyalty in a relational exchange. Thus, a conceptual model that connects value-creating functions and satisfaction with customer loyalty is developed, and the causal links in the specified structural model are studied. The empirical results are based o...
En este artículo se realiza una revisión de la literatura sobre el concepto de valor para el cliente, dada la diversidad de propuestas además de la complejidad y ambigüedad del propio término. Del mismo modo se contrasta una escala de medida de la creación de valor para el cliente, una vez justificada debidamente la perspectiva de estudio a emplear...
Questions
Questions (6)
Artificial intelligence is becoming increasingly important in the society in which we live. Marketing activities are no stranger to this development. Where are we headed? What influence will artificial intelligence have on marketing activities? How will it help companies become more competitive in the markets where they operate and better market their products?
New technologies, innovation, cloud, e-learning.
Does gamification help students to develop innovative competences as well as to acquire the appropriate knowledge?
The role of configuration theory in buyer-seller relationships; and value creation and relationship quality configurations, impact on performance.
Routes of co-creation’s effects on new service performance; are the principles of Service-Dominant Logic (SDL) helpful?
Service-Dominant Logic (S-DL); and customers’ skills and knowledge in new service (NS) development to improve the NS performance.
