This thought piece critically examined the challenges in HIV prevention implementation, particularly the 'PrEP cliff' phenomenon, characterized by high discontinuation rates across the PrEP care continuum. Through a Behavioral Economics lens, specifically Salience Theory, we discussed patient decision-making and behavior patterns, highlighting gaps in previous PrEP service models. This piece advocates for a novel approach that leverages the immediate salience and perceived benefits of post-exposure prophylaxis (PEP) as a gateway to PrEP. We discuss empirical evidence supporting this model and brainstorm alternative intervention designs for more sustainable HIV prevention strategies. This piece aims to contribute to the field by offering innovative perspectives and solutions to improve the effectiveness of HIV biomedical interventions.