Jiaming Fang

University of Electronic Science and Technology of China | UESTC · School of Management Science and E-Business

B2B livestreaming has become increasingly popular, but few studies have investigated the role of streamers in these B2B livestreaming events. In contrast to the existing studies that explored the appearance and professionalism of streamers and focused on the B2C livestreaming commerce, this study analyzes how streamers’ linguistic characteristics r...

Online video platforms are actively introducing automatic tagging systems to enhance the searchability and accessibility of videos, and these systems also contribute to the prototypicality of the videos. Nonetheless, the influence of adhering to prototypicality in user- generated videos (UGVs) on user engagement has remained an area with limited ex...

Livestreaming eCommerce companies invest a significant amount of time and resources in setting up their livestream studios. However, these companies struggle to determine how the studio environment impacts sales, leading to uncertainty regarding the return on investment in their livestream studios. To address this critical yet under-studied issue,...

This study identifies and tests how the competencies of live streamers affect the B2B livestreaming sales per- formance, with a particular focus on the moderating role of product type and product competitiveness. By analyzing a fine-grained livestreaming event dataset consisting of 915 brand firms from a B2B livestreaming platform and matching them...

In this study, we use a hybrid sentiment analysis approach to identify and assess service quality dimensions (i.e., technical and functional quality) in unstructured textual reviews and employ econometric methods to theorize and test the impact of these service quality signals on online physician selection. By analyzing a data set with 246,294 revi...

This research provides a comprehensive overview of micro-influence marketing, analyzing the characteristics of influencers and the mechanisms of their impact. A systematic review was conducted, encompassing 2091 citing articles and references across 74 studies involving 95 research institutions and over 12,000 samples. Employing an interdisciplinar...

Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-border e-commerce companies to penetrate their consumer market, which is in dire need of development. This study utilizes the Information System Success model to investigate the impact of cross-border e-commerce platform quality on consumers’ purchase intent...

In this paper, we use a panel dataset of 15988 videos from 6826 online video producers across 17 markets on a large video-sharing platform to examine the impact of social signals on video viewership, with a particular focus on investigating the moderating role of the market competition. This study reports that social presence and endorsement are cr...

Drawing from the extant literature on consumer behaviors in the context of mobile commerce (m-commerce) and integrating expectation confirmation theory and motivation theory, this study develops an integrated model to explore factors affecting the continued usage of m-commerce applications (apps). Data is collected via an online survey distributed...

Rapid industrialization and urbanization trends have brought many challenges, one of the most acute of which is air pollution. Until recently, scholars have primarily focused on the toll that air pollution exacts through its health effects while ignoring air pollution's impact on consumer behavior. The scattered research in the recent year reveals...

Few studies thus far have examined add-on services associated with mitigating hotel location disadvantages. Drawing on the Elaboration Likelihood Model, we in this study consider the variety of transport amenities as a peripheral cue and propose an econometric model that explores the impact of the transport amenities on customer satisfaction. We...

Donations to articles on social media, as a new behavior, have been trending in recent years. Unlike donations to a charitable and nonprofit organization or victims, donations to social media articles have been accorded minimal attention from academic researchers. From the stimuli–organism–response framework, this study proposed a model to investig...

The lack of human and social cues and customer engagement impedes traditional e-commerce until the birth of social commerce. This study investigates how customer engagement in live-streaming digital marketing affects purchase intentions. The results of 1726 datasets from two e-commerce platforms suggest that customer engagement is significantly ass...

Research is divided on the effects of violent video games (VVGs). Some scholars claimed that VVG promotes aggression, reduces empathy, increases self-injury, and externalization, whereas others claim that a minimal or, in some cases, no traits as reported by the former is associated with playing VVGs. This study provides evidence to support claims...

Comprehensiveness is one of the most important textual content features of online review and exhibits significant impacts on consumer’s buying decisions. This paper explores the effect of air quality on review comprehensiveness by using a large-scale daily restaurant review dataset. By applying panel data and text mining method, we report an emotio...

We examined the financial consequences of consumer engagement on firms’ performance and how consumer-owned resources moderate the relationship We collected data on consumer engagement attitudes, consumer-owned resources, and firms’ performance from customers and management of the top online shopping firms in Ghana (male = 52 6% and female = 47 4%)...

Advertising is arguably the most apparent form of marketing. Different forms of advertising , such as posters, billboards, and emails, generate waste and are contrary to sustainability-oriented advertising. Live-Streaming; a new trend of green advertising, and sustainability marketing, promote co-creation, social presence, and sustainability lifest...

The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following the outbreak of the COVID-19 in Wuhan, China, and across the world based on the theory of fear appeal. We gathered published statistics (suspected, confirmed, and fatality) o...

Online consumer reviews (OCRs) provide product information and recommendations especially pictures in reviews depict the true information about the product. This study investigates the influence of pictured reviews on online seller (for a particular product of a seller) rating with moderating effect of price, brand type (foreign vs local), goods ty...

Studying how weather conditions might relate to customer ratings and reviews represents a research lacuna, even though anecdotal evidence suggests that weather is likely to influence the reviewer behavior. Building on affect theories, the present research combines two complementary methodologies to investigate whether and how the levels of air qual...

Drawing on self-determination theory (SDT), the study proposes a model to reveal the underlying mechanism by which social interaction shapes learning engagement. This study uses survey data from 318 massive open online courses (MOOCs) learners and structural equation modeling method to assess the proposed model. The results show that immersive expe...

The universal growth of social media usage among tertiary students has been linearly associated with academic performance. As social media use continues its constant growth, its application among tertiary students is inevitable. Its influence on academic performance turns out to be an ever more important question to think about. Researchers have mi...

Information Systems (IS) and the platforms they provide can be conceived of as a stimulus which engenders customers’ reactions. In this respect, banks could benefit from a keen understanding of consumers’ individual needs in the context of their personality traits in their efforts to optimize the use of IS for service development and management. In...

Video website operators work in a highly competitive market and, thus, cultivating evangelists who keep coming back and spreading positive word-of-mouth (WOM) referrals is important to retain market share and boost sustainability. This study empirically tests a model proposing that social presence elicited by the emerging bullet screen (“DanMu” in...

The post replying behavior in online communities (OCs) has garnered little consideration, even though the feedback behavior represents the central social dynamic of OCs and greatly determines the vibrancy of OCs. To fill this gap, this study aims to identify major sharing post-related variables that explain the heterogeneity in the post replying be...

Users' engagement behaviors such as likings, sharing and social interactions in online communities are critically important to the viability and the ultimate success of these communities. However, empirical research investigating which posting-related attributes driving these participation behaviors still lags. The purpose of this study is to under...

The growing popularity of smartphone has changed the way of service operations and delivery in the travel and tourism industry. Mobile applications for travel information and activities in recent years proliferate rapidly and now have actually become a necessary travel kit for almost everyone. Thus, understanding the contributing factor of users' a...

Customer loyalty plays a vital role in the success of e-commerce. Based on loyalty development process framework proposed by Oliver (1997), we propose an integrated model including factors derived from both transactional and relational perspectives to investigate the formation mechanism of consumer loyalty to online vendors in the context of e-tail...

Drawing on means-end chain theory and feelings-as-information theory, we propose a moderation model, and offer a detailed analysis of how the affective factor perceived enjoyment influences perceived value and repeat buying in e-tailing contexts. Based upon survey data from 651 online shoppers, we observe the complex moderation effects of e-shoppin...

Perceived value is considered as a critical motivator of customer repurchase intention. Online shoppers with heterogeneous backgrounds may respond differently to antecedents (i.e. benefits and sacrifice) contributing to differences in perceived value. However, the extant literature exploring the relations between benefits/sacrifice and perceived va...

Respondents of online surveys may exhibit some answering behaviors, which lead to inconsistent survey results between online surveys and traditional paper surveys. Extant research has not yet devoted sufficient effort to the mechanisms of different answering behaviors on the inconsistent results, especially in cross-cultural survey contexts. For th...

Purpose – The purpose of this paper is to develop and test an empirically grounded comprehensive framework of e-quality that is the composite of the relationship between e-satisfaction and e-loyalty. This study’s objectives were: first, to develop a comprehensive measurement scale of perceived quality from an operations perspective, based on the cl...

Investigation of the underlying mechanisms responsible for measurement variance has received little attention. The primary objective of this study is to examine whether paper and social media surveys produce convergent results and investigate the underlying psychological mechanisms for the potential measurement nonequivalence. Particularly, we expl...

Little research exists that addresses the equivalence in collectivistic cultures of paper- versus Internet-based surveys. This study addressed this gap and examined the measurement equivalence of individual innovativeness scales between Internet surveys and paper-based surveys within a collectivistic culture (with China serving as our example). The...

An increasing proportion of information technology IT/information system adoption research collects data using online surveys. However, a paucity of research assesses the equivalence of paper-based versus Internet-based surveys in collectivistic cultures. Furthermore, no theoretical or empirical research investigates how cultural differences betwee...

Web-based surveys have received increasing attention given the potential benefits of convenience, low cost, and time saving compared with other survey modes. However, the use of the internet to collect data is restrained by the lack of willingness of people to respond. The objective of this research is to expose the determinants of intention to par...

Prior research involving response rates in Web-based surveys has not adequately addressed the effect of the reputation of a sponsoring corporation that contracts with a survey provider. This study investigates the effect of two factors, namely, the reputation of a survey's provider and the reputation of a survey's sponsoring corporation, on the wil...

Responding to suggestions of prior research for examining the psychological constructs involved in a decision for or against participation in web surveys, this paper investigated the effects of trust in sponsor and personal innovativeness on potential respondents’ participation intention. Based on the theory of planned behavior (TPB), two alternati...

In recent years, with the advancement of information technology and its application in survey activities, web surveys have not only greatly developed, but have also encountered many problems in China. An analysis of domestic research is important for better understanding of web surveys, to guide further research and application. This paper gives a...

Based on TPB model, the paper proposes an extended model to explain the intentions of potential respondents' to participate in Web-based surveys. The chief objective of this paper is to obtain a more comprehensible picture of how intentions are formed. We empirically tested the research model with a sample 131 participants. Hierarchical regression...

This study proposes an extended TPB model integrating two constructs: trust and personal Web innovativeness (PWI) to explain the intention of potential respondents to participate in web-based surveys. Structural equation analysis reveals 1) that attitude, perceived behavior control, trust, and personal innovativeness have significant influence on p...

In recent years, many western scholars and professional organizations such as SIM conducted numerous studies about the key issues that CIO's face currently or will be facing in the next three to five years. However, such issues have not been the focus in mainland China. The survey conducted recently by Li et al identified the key issues confronting...

Although online shopping is becoming a vital part of commerce, it is unclear what factors contribute to its acceptance by consumer. This research builds a model for analyzing antecedent factors affecting consumer's attitude towards online shopping. Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) are the theoretical foundatio...

Since the American "9ldr11" incident, more and more countries pay attention to CM (crisis management), and on the other hand, IT (information technology) adoption has been one of the important signs of information age. Adopting and using IT successfully in practice is becoming one of the critical factors for the organizations. The paper makes a try...