Jessica Ridgway

Florida State University | FSU · Retail Entrepreneurship

Loker et. al. initiated a call for research investigating how third dimension (3-D) affects one’s perceptions of their own body by raising the following questions: Will the ability to see ourselves in 3-D increase body acceptance of normal variations and counteract the popular media images of what constitutes a beautiful body? Or will 3-D views inc...

Using an exploratory approach, the current study, theoretically grounded in the self-discrepancy theory, investigated a woman’s perceptions of her body shape. The purpose was to understand how garments created with optical illusion prints or patterns affect women’s perceptions of body shape. Fifteen women were body scanned to determine their body s...

During individual laboratory sessions, 49 women with an actual-ideal self-discrepancy randomly viewed 12 images of media fashion models varying in body types. Heart rate was recorded during image exposure. Self-report social comparisons and body satisfaction were measured following exposure to each image. A visual recognition test was administer...

The purpose of this study was to examine the predictors and consequences associated with Instagram selfie posting. Thus, this study explored whether body image satisfaction predicts Instagram selfie posting and whether Instagram selfie posting is then associated with Instagram-related conflict and negative romantic relationship outcomes. A total of...

Creating a likeable, relatable brand personality is one way that fashion brands can connect with consumers and increase profits. However, few studies have investigated how consumers perceive personality traits from a fashion brand's marketing communications. The colour used in marketing communications is a powerful tool that helps consumers to make...

Previous health communication research has demonstrated the negative psychological and health effects of depicting thin-sized models in mass media advertisements including on social media sites such as Instagram. However, gym advertisements are one common source for the presentation of lean and thin-sized models on Instagram. Therefore, the current...

To counter the negative effects of viewing unrealistically thin and attractive models in beauty and fashion advertisements, some companies depict women with larger bodies in their advertisement campaigns. Previous experimental evidence suggests women may feel more satisfied with their own bodies immediately after viewing advertisements featuring th...

Women have sought and received advice on how to dress for as long as they have been putting clothing on their bodies. One area in which women have received advice on dressing for their body type is the use of line in dress as an illusion to change the way body shape and size is perceived. This study was undertaken to gain a better historical unders...

This study explored women’s views on the Star Wars merchandise that is marketed to them when the franchise merchandise as a whole is predominantly marketed to males. The study aimed to look at the satisfaction, involvement and utilitarian value that female consumers have when shopping for women’s Star Wars merchandise in order to make the compariso...

This study explored the costume evolution of the Star Wars film characters Padme Amidala and Leia Organa as romantic relationships were introduced and progressed and how this impacted their positions of power. The study aimed to investigate how female characters have their position of power minimized through the use of costume as their involvement...

Similar to effects identified with traditional media forms, recent evidence indicates that body image concerns, such as body dissatisfaction and drive for thinness, may also be associated with exposure to images on Social Networking Sites. Utilizing social comparison theory, the current study sought to examine the relationship between female univer...

The Internet is one of the most influential forms of mass media having revolutionized human behavior, with people spending more and more time online. However, excessive Internet use, which is also termed as "Internet Addiction", can have negative consequences for an individual as well as the society in which they reside. This type of addiction is c...