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Do People Prefer Cars That People Don't Drive? A Survey Study on Autonomous Vehicles

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Only recently, smart cities are taking shape, thanks to the rapid development of Internet of Things (IoT), cloud computing, and other similar technologies. Given the high demands placed on advanced technologies such as autonomous driving, cloud data services, and high-precision sensors , smart cities are creating an intelligent transportation environment conducive to the introduction of autonomous vehicles (AVs). In this context, the use of AVs in transportation is also considered a form of transportation innovation. As a result, AVs are considered more favorable to people interested in new technologies because they appear to be technologically superior. Their association with the most up-to-date technology can serve as a symbol for those who wish to demonstrate their interest in new technologies through their appearance. The positive image of technological innovation projected by AVs may influence their acceptance among technology enthusiasts to a significant degree. In this context, this study investigates the effects of perceived advantage, perceived risk, and perceived safety on the intention to use autonomous vehicles. For this purpose, data were collected from vehicle users living in Turkey by survey method. Secondly, factor analyses and regression analyses were performed with the data set obtained from 611 participants. As a result of the analyses, it has been determined that the perceived advantage and perceived security increase the intention to use autonomous vehicles. In contrast, the perceived risk reduces this intention to use. According to these results, recommendations were made to the companies about the level of acceptance of this technology by the users to assess their investments in autonomous vehicles better.
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Energies2021,14,4795.https://doi.org/10.3390/en14164795www.mdpi.com/journal/energies
Article
DoPeoplePreferCarsThatPeopleDon’tDrive?ASurvey
StudyonAutonomousVehicles
IevaMeiduteKavaliauskiene
1,
*,BülentYıldız
2
,ŞemsettinÇiğdem
3
andRenataČinčikaitė
1
1
ResearchGrouponLogisticsandDefenseTechnologyManagement,GeneralJonasŽemaitisMilitary
AcademyofLithuania,SiloSt.5A,10332Vilnius,Lithuania;renata.cincikaite@lka.lt
2
FacultyofEconomicsandAdministrativeSciences,KastamonuUniversity,37150Kastamonu,Turkey;
byildiz@kastamonu.edu.tr
3
FacultyofEconomicsandAdministrativeSciences,GaziantepUniversity,27310Gaziantep,Turkey;
scigdem@gantep.edu.tr
*Correspondence:ieva.meidute@lka.lt;Tel.:+37069986847
Abstract:Onlyrecently,smartcitiesaretakingshape,thankstotherapiddevelopmentofInternet
ofThings(IoT),cloudcomputing,andothersimilartechnologies.Giventhehighdemandsplaced
onadvancedtechnologiessuchasautonomousdriving,clouddataservices,andhighprecisionsen
sors,smartcitiesarecreatinganintelligenttransportationenvironmentconducivetotheintroduc
tionofautonomousvehicles(AVs).Inthiscontext,theuseofAVsintransportationisalsoconsid
eredaformoftransportationinnovation.Asaresult,AVsareconsideredmorefavorabletopeople
interestedinnewtechnologiesbecausetheyappeartobetechnologicallysuperior.Theirassociation
withthemostuptodatetechnologycanserveasasymbolforthosewhowishtodemonstratetheir
interestinnewtechnologiesthroughtheirappearance.Thepositiveimageoftechnologicalinnova
tionprojectedbyAVsmayinfluencetheiracceptanceamongtechnologyenthusiaststoasignificant
degree.Inthiscontext,thisstudyinvestigatestheeffectsofperceivedadvantage,perceivedrisk,
andperceivedsafetyontheintentiontouseautonomousvehicles.Forthispurpose,datawerecol
lectedfromvehicleuserslivinginTurkeybysurveymethod.Secondly,factoranalysesandregres
sionanalyseswereperformedwiththedatasetobtainedfrom611participants.Asaresultofthe
analyses,ithasbeendeterminedthattheperceivedadvantageandperceivedsecurityincreasethe
intentiontouseautonomousvehicles.Incontrast,theperceivedriskreducesthisintentiontouse.
Accordingtotheseresults,recommendationsweremadetothecompaniesaboutthelevelofac
ceptanceofthistechnologybytheuserstoassesstheirinvestmentsinautonomousvehiclesbetter.
Keywords:autonomousvehicles;perceivedadvantage;perceivedrisk;perceivedsafety;intention
touse
1. Introduction
AVswillbecomepartofourroadwayssoon,muchasthevehicle’sintroductiondid,
andthiswillsignificantlytransformhowwegetaroundincities.Atthispoint,itisunclear
whatthefuturewilllooklike.AVsareexpectedtodeliverseveralbenefits,suchasfewer
trafficaccidents,fewervehiclemaintenancecosts,lowerfuelprices,andlesspollution[1].
Thetransportationsectoriscurrentlyinastateoffasttransitioninthisdirection.Anin
creasingnumberofstudiesarebeingconductedontheexpecteduserresponsetothe
growingnumberofAVtrialsworldwide[2].Becauseofthis,itispredictedthatautono
mousvehicleswillhaveasignificantimpactonfuturetransportationsystemsandhence
willgarnermuchattention[3].
Inordertomeetthecomplexdemandsoftoday’ssociety,citiesmustutilizeabroad
rangeoftechnologicalinnovationsinconjunctionwithmultiplefunctionalelements.
Therearenumerouscitiesnowadaysthataremakingeffortstoattainsustainabilityand
Citation:MeiduteKavaliauskiene,
I.;Yıldız,B.;Çiğdem,Ş.;Činčikaitė,
R.DoPeoplePreferCarsthat People
Don’tDrive?ASurveyStudyon
AutonomousVehicles.Energies 2021,
14,4795.https://doi.org/10.3390/
en14164795
AcademicEditors:WisemanYair
andJurgitaRaudeliuniene
Received:29June2021
Accepted:4August2021
Published:6August2021
Publisher’s Note: MDPI stays neu
tral with regard to jurisdictional
claimsinpublishedmapsandinstitu
tionalaffiliations.
Copyright:©2021bytheauthors.
LicenseeMDPI,Basel,Switzerland.
Thisarticleisanopenaccessarticle
distributedunderthetermsandcon
ditionsoftheCreativeCommonsAt
tribution(CCBY)license(https://cre
ativecommons.org/licenses/by/4.0/).
Energies2021,14,47952of21
intelligence.ThesmartcitysystemisdevelopingquicklyduetomanyInternetofThings,
cloudcomputing,andothertechnologies.TosupporttheimplementationofAVs,smart
citiespromoteanintelligenttransportationenvironmentthatincorporatesautonomous
driving,clouddataservices,andhighprecisionsensors[4].Itintegratesarangeofenvi
ronmental,social,andeconomicinitiativestoincreasehumancapitalwhilealsoreducing
environmentalimpactsandresolvingecologicalemergencies.Specificfactorsrelatingto
transportationsupplyanddemandandthesizeofthecityplayasignificantroleincity
development[5].Ontheotherhand,AVswillenhanceroadsafety,helpcombatcarbon
emissions,anddecreasetraveltimestomeetsmartcities’standards[6].Sincecompanies
arealsoapartofsociallifeandplayaroleinurbandevelopment,theycloselyfollow
technologicaldevelopmentsandengageininnovativeactivities[7].Whiletechnological
breakthroughsandinnovationshaverisentoprominenceasthedriverofsustainableur
bandevelopment,recentyearshaveseenarelativedecreaseintheirinfluence[8].More
specifically,theyareregardedasasortoftransportationinnovationinthiscontext[9].
Whenconsideredtogether,thisindicatesthatindividualsinterestedinnewertechnology
willregardAVsassuperior,astheinstrumentswillappeartobetechnicallyimpressive.
Suchpeopleusenewtechnologiesasasymboloftheirinterestinthem.AVsportray
animageoftechnologicaladvancementthatreflectshowconsumerswouldadoptnew
technology,andtheresultsofthestudybyBennettetal.(2019)[10]showthattheseimages
canimpactadoptionbytechnologyenthusiasts.TheTAM(TheoryofActionModel)uses
beliefsandattitudestoexplorehowpeople’sintentionstoperformbehaviorsareinter
twined.TAMholdsthattwobeliefs,perceivedutilityandperceivedeaseofuse,influence
people’sintentiontoutilizetechnology[11].Trafficaccidents,trafficdelays,andthead
ditionaltimespentinthevehicleallcontributetoreducingthequalityoflifeinthecities.
Innovativevehicles,whichareviewedastechnologyadvancements,canconsiderablycut
downontheseissues.AnAVcancarryoutnumeroustechnologiesandsensorstoarrive
atapredefineddestinationwithouthumaninteraction[12].Itmayencouragethosewho
areinterestedincuttingedgetechnologytoregardvehicleswithAVsasapplicable.AVs
haveafavorableinfluenceonthosewhoaretechnologicallyawarebecausetheyrepresent
animageoftechnicalinnovationthatbenefitsthegeneralpopulation.Itsuggeststhat
thosewillingtoadoptnewtechnologyearlywillbemorecomfortableandsecurewhen
usingAVs[13].
Conversely,technologyanxietynegativelyimpactsperceivedeaseofusebecauseus
ers’fearsmayovershadowtheadvantagesoftechnology.Individualswithhigherlevels
oftechnologyanxietywillfinditchallengingtoevaluatethebenefitsofnewtechnology
objectively.Asaresult,theywillbemorereluctanttolearnhowtooperatenewtechnol
ogyandgenerallyadoptamorenegativeattitude,refusingtoacknowledgeitsbenefits
[14].
Consumerswhosearchforpleasureseekfresh,varied,andcomplicatedeventsthat
provideahighdegreeofsensationalism.Theyaremorelikelytoaccepttheinnovations
andrisksofselfdrivingautomobilesduetotheirwillingnesstotakerisks[15].
Asglobalwarmingandgovernments’environmentalpoliciesgohandinhand,the
significanceofenvironmentallyfriendlytechnologieshasincreased[16].Reducingtheus
ageofcars,dealingwithtrafficcongestion,fightingglobalwarming,andconservingre
sourcesbylimitingmobilityisavitalcomponenttobuildingsustainableurbanfutures.
Morepeoplewilluseelectricitytofuelpersonalvehiclesandpublictransportation[8].
Autonomouscarswillhaveasignificantimpactontheenvironment,especiallygreen
housegasemissionsandfueleconomy.Peopleconcernedabouttheenvironmentcanben
efitfromthischaracteristic[4].
Especiallyduringthepandemicperiod,peoplestartedtopreferpersonalvehicles
moreasamodeoftransportation.Beforethepandemic,personalvehicleswerepreferred
formorecomfortableandconvenienttravelopportunities[17].Asaresultofthepan
demic,localgovernmentsandpublictransportagencieshavebeenleftwithnochoicebut
toredesigntheirtravelsystemsforthefuturebyusingnewparadigmsandnewstrategies.
Energies2021,14,47953of21
Therehasbeena50%reductioninthecarryingcapacityofbuses,trams,trains,andsimilar
landvehicles.Ithasalsoreducedthenumberoftripsandcreatedsomeregionsthatare
difficulttoaccess.Theseconstantcleaningsandsocialdistancinghaveimpactedallmodes
oftransportation[18].Thissituationchangedthetransportationpreferencesoftheusers
andledthemtopreferautonomoussystemswherehumancontactisminimized[19].This
preferencemaybetoreducetheriskoftransmissionofthevirusbyprovidingsocialdis
tanceandobtainingmorehygienictravelopportunities.Atthispoint,theimportanceof
AVsemergesonceagain,becauseAVscanenablepeopletotravelsafely,withaminimum
ofhumanerrorandamaximumofsocialdistance.
ThisstudyfocusesonAVsthatcanbecomeacertaintyinourfutureandinvestigates
threeperspectivesthatwebelievewillimpacttheintentionofuserstoutilizeAVs.Per
ceivedbenefit,perceivedrisk,andperceivedsafetyarethethreetypesofperceptionsto
consider.CustomersbelievethatAVsaremorebeneficialtechnologiesthanconventional
toolsencouragethemtousethesesystems.Aswithanyinnovativeaction,theremaybe
positiveandnegativeresponses,andcustomersmaybewaryofsomeoftherisksassoci
atedwithAVs,whichisunderstandable.TheusageofAVswillbediscouragedifcon
sumersbelievetherisksoutweighthebenefit.Userswillalsochoosetoutilizethesevehi
clesiftheyhaveconfidenceinthesafetyprovidedbyAVs.
Section2ofthisstudyprovideswithareviewofpertinentliterature.Followingthat,
Section3discussesthematerialsandprocedures.Then,inSection4,thesurveyanalysis’s
findingsaredescribed.Finally,theSection5discussesthestudy’sfindings,andthecon
clusioninSection6summarizesourmajorfindings.
2.LiteratureReviewandEstablishmentofResearchHypotheses
Rapidinnovationiscommonplaceintheautomotivebusiness,justlikeinmanyother
industrialsectors.Artificialintelligence,theInternetofThings,robots,andautonomous
productionhavemademuchprogresswithIndustry4.0,specifically.TheInternetof
Things(IoT)useswebtechnologiestoconnectwithandcontrolrobots.Implementingthis
typeofroboticcontroldoesnotrequireprogrammingbecauseitisperformedthrough
learningalgorithmsandcognitivedecisionmaking.Anewindustrialenvironmentwhere
intelligent,autonomousmachinesworktogetherwithpowerfulpredictiveanalyticsand
machine–humancommunicationtoboostproductivity,efficiency,anddependabilityis
knownastheInternetofThings[20].Autonomousprogrammablesystemsthatemploy
roboticsandmachinelearningarefurtherenabledinthisenvironment[21].Accordingto
itsdefinition,theInternetofThingsisexpansive.AfewofthemostpopularIoTsystems
applicationsincludeintelligentindustrial,smartcity,smartbuilding,smarthome,intelli
genttransportation,healthcare,vehicle,andwearabledevices[22].
Animpressivenumberofnoveltieshaveemergedinthemotorsectorthusfar.A
simplesensorcanidentifywhetherthecariscorneringtooquickly,automaticallyactivat
ingtheElectronicStabilityControl(ESP)system.Examplesofsystemsadvancementsthat
workautomaticallyoutsidethedrivers’controlincludeautomaticlanetrackingsystems,
autonomousbrakingsystemsthatdetectthevehicle’sspeedinfront,andmore.Itisdif
ferent,though,fromothersystemsofselfdrivingtechnologysincethedriverrelinquishes
controlofthecarentirely.Nevertheless,selfdrivingvehicleswithartificialintelligence
canlearnwithoutexternalguidance[23].Itisaperfectreplicaofhumanintelligence.It
analyzesdataandincorporatesthatinformationtocreateacomprehensivedescriptive,
predictive,orprescriptiveanalysisofthatdata[24].AVscanbeutilizedinair,sea,and
railtransportation,andtheycanevenbeoperatedontheroad.Airships,whichareuti
lizedinmilitarydefense,areanotherexcellentexample[25].Additionally,ourstudywill
haverestrictionsonmodesoftransportationusedontheroadwaytoaffectdailylife.
AVsareinaprevalentpositionthankstotheirautomaticcontrolsystemsthatreduce
theneedforthehumanfactor.AVscanprovideunmanneddrivingbysensingconditions
suchasroad,trafficsituation,andenvironmentthankstotheseautomaticcontrolsystems
[26].
Energies2021,14,47954of21
TheworkingcycleofAVsstartswithreceivinginformationfrominternalandexter
nalsensors.Whileinternalsensorsdeterminethevehicle’sorientation,suchasskidding
andyaw,bycontrollingthespeedandaccelerationofthevehicle,externalsensorsdeter
mineitslocalizationaccordingtotheexternalenvironment.Therawdatafromthesensors
isinterpretedduringthedetectionphase,andmeaningfulinformationisgeneratedabout
thevehicle’slocation,road,andexistingobstacles[27].
TheInternationalSocietyofAutomotiveEngineers(SAE)hasofferedsixlevelsto
assessthedegreetowhichavehiclehasselfdrivingcapabilities.Thereportwasdevel
opedon16.01.2014andrevisedon03.04.2021.Accordingtothereport,theselevelsareas
follows[28]:
Level0:representstraditionalvehiclesfullycontrolledbyadriver.
Level1:Thedriverandthesystemcollaborateonspecificfunctions,suchasadaptive
cruisecontrolandparkingassistance.
Level2:Whilethesystemmanagesacceleration,braking,andsteering,thedriver
mustmonitortheprocessandbepreparedtotakeoverinasystemfailure.Atthis
technologicallevel,thedrivermustconstantlygraspthedrivingprocessinorderto
conductinterventions.
Level3:Thedrivercanread,write,orrestwhiledriving,butasignificantissueisthat
thedrivermusttakecontrolifautomaticfunctionsfailorthevehiclecannotcope
withcomplextrafficsituations.
Level4:Atthislevel,thedrivercansitorsleepinthepassengerseat.Atthesame
time,thevehicleprovidesallthenecessaryoperationsofdrivingcontrolwithoutthe
needforhumanintervention.Thedrivercanhandleandsteerthevehiclebyhand,at
hisorherrequest,orwithsystemmalfunctions,butthecarcandriveitselfingeneral.
Level5:Humanparticipationisnolongerneeded.Apossibleexampleisarobotic
vehicle.Inotherwords,wecantalkaboutafullyautonomousvehicle.Vehiclesat
thislevelarerobotsthatcantransportpassengersandgoodsindependently.
TheresearchmodelisgiveninFigure1.
PerceivedAdvantage
PerceivedRisk
PerceivedSafety
IntentiontoUseH2
Figure1.ResearchModel.
2.1.PerceivedAdvantage
Thesuccessfuluseofautonomousvehicleswillhaveasignificantimpactonhuman
life.Itwillbringmorecomfortableandmoreaccessibledrivingexperiencesforpeople
[29].WithAVs,driversdonotneedtodriveorsitbehindthewheelallthetime,andthus
thedriverhasfreetimetoperformnondrivingactivities[30].
Thesecondpillarofnewtechnologyadoptionisperceivedeaseofuse,whichrefers
totheeffortnecessarytooperateasystem.Whenasystemissimpletouse,theeffortre
quiredtomasteritisminimal.Asaresult,individualsgravitatetowardtechnologiesthat
demandtheleastamountofwork.ForAVs,thismeansthatiftheyareperceivedaseasier
tousethanexistingalternatives,peoplewillbemorewillingtoadoptthem.Therefore,
individualsmayconsideradoptingAVsiftheycanmasterthem[14].Furthermore,based
Energies2021,14,47955of21
ontheuser’sperceptionofhavingnobarrierstousinganAV,i.e.,higheaseofuse,the
userwillperceivelowriskanddecidewhethertousetheAV.Inaddition,itisthought
thattheperceptionofbenefit,lowerriskforAVscomparedtotraditionaltools,higher
comfort,andinnovationperceptionwillbeeffectiveintheadoptionofvehicles[31].
Itisbelievedthatrelativeadvantagemaycorrelatefavorablywithperceivedutility
andinclinationtoemployautonomousvehicles[32].Inaddition,accordingtotheTech
nologyacceptancemodel,theeasierasystemistouse,thehighertheperceiveduseful
ness.Itmeansthatconsumerswhocandriveanautonomousvehiclewillbetterunder
standitsfunctionsandbenefits[14].Ingeneral,lowerperceptionofriskandahigherper
ceptionofbenefitarepositivepredictorsofgreateracceptanceoftechnologies.Forexam
ple,itwasobservedthatperceivedusefulnesswasapositiveindicatorofparticipants’
willingnesstodriveautonomously.Perceivedusefulnesswasalsoapositivepredictorof
selfdrivingcaracceptance[33].
AlthoughhumanscangatherenvironmentalinformationmoreefficientlythanAVs
usinghighsensitivitysensors,AVscanaccomplishthistaskusinghighersensitivitysen
sors.WhileAVscouldhelppreventsomeoftheusualdrivingmistakespeoplemake,such
asweariness,inefficiency,andriskydriving,thisoutcomeisbynomeansguaranteed.
AVsareexpectedtoprovideaviablealternativetotraditionaltransportationsolutions
suchastrafficsafety,efficiency,andenvironmentalimpact[34].Byminimizingdriverer
rors,autonomousvehiclescaneliminate90%oftrafficaccidents.AVscanincreasefuel
economybyloweringvehicleownershipandparkingspaceandboostingroadcapacity.
BecauseAVsdonotrequirehumaninput,theyallowpassengerstofocusontheirwork
whileonthego.Theycanalsohelptogivemovementtothosewhoareelderlyordisabled
[35].PeopleoftentalkaboutthebenefitsofAVs,includinghelpingtheenvironmentby
reducinggreenhousegasemissions,easingtrafficcongestion,andimprovingroadsafety.
Theyalsoshowtheabilitytocuttravelexpensesandbetteraccessibilityandprovidemore
mobilityoptionsforthosewhodonothavedrivinglicenses[3].AVscanmaketraveling
moreaccessibleandlessstressfulincertainconditions,includingnighttrips,badweather,
andlongjourneysbecausethesevehiclesdonothavetodriveunderharshconditions[36].
AVswillalsomakeiteasierfordrunkpeopletodrive[12].Itisalsopredictedthatthe
transitiontoautonomoustechnologywillreducetrafficcongestion[37].Furthermore,
AVsimproveusers’experiencebyprovidingmorecomfortabledrivingthanksto
smootherbrakingandacceleration.Italsoallowsuserstoparticipateinotherrelatedac
tivitiesontheirwaytotheirdestination,freeinguptheirtimeinitiallyallocatedtodriving.
ItisalsonotedthatAVsaremoreenergyefficientthanconventionalvehicles.Thesere
ducecongestion,pollution,andfreeparkingforcommercialorrecreationaluse[38].
PanagiotopoulosandDimitrakopoulos(2018)[39]examinedhowconsumersplanto
useautonomousvehiclesinthefuturebyusinganadaptationoftheoriginalTechnology
AcceptanceModel(TAM).Additionally,howpeopleviewtheutility,convenienceofuse,
trust,andsocialinfluenceregardingautonomousvehiclesimpacttheirbehavioralinten
tions.Thisstudyindicatedthatperceivedutilitywasthemostcriticalfactorinpeople’s
intenttouseautonomousvehicles.Acheampongetal.(2019)[40]discoveredthatpeople
whohavepositivefeelingsabouttheenvironmenttendtoutilizepublictransitandshare
autonomousvehiclesmore,whilethosewhodonotcareabouttheenvironmentareless
likelytodoso.Thereweresignsinthesurveythatelectricityandhybridenergysources
suchashybridswereusedinconjunctionwithautonomousvehicles.Manypeoplehave
proenvironmentalattitudes,whichmaybewhytheirchoiceoffuelsourcesislesspollut
ing[8].
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis1(H1):Theperceivedadvantageofautonomousvehiclespositivelyaffectsthe
intentiontousethem.
Energies2021,14,47956of21
2.2.PerceivedRisk
Perceivedriskiscrucialbecauseitinfluencesconsumers’desiretobuy.Individuals
maynotfeelcomfortableusingAVsbecauseoftheirperceivedrisk.Additionally,market
researchstudiesonAVsrevealthatriskrelatedissuesarecriticaltotheacceptanceofAVs
[41].TheperceivedriskinAVsisprimarilyevaluatedduetosystemerrorsbecauseusers
havealmostnoresponsibilityforaccidentsthatoccurwhiledriving[31].Thedecisionto
useornotuseanautomatedtechnologyisgreatlyinfluencedbyperceivedrisk.Itallde
pendsonhowlikelyapersonthinksanundesirableeventwilloccur.DriversfeelthatAVs
willoperateinapredictablemanner,whichreducestheperceiveddangerinapotential
accident[11].PeopledonotuseAVsiftheydonottrustthem.Thereissomeevidenceto
suggestthattrustmayaltertheintentionofAVusersbyinfluencingtheirriskperception,
perceivedbenefit,orperceivedsafety[42].
Peopleplaceagreatdealofimportanceonsafetywhenpurchasingavehicle.Jinget
al.(2020)[4]foundthatparticipantsperceiveautonomousvehiclesasriskierthanhuman
drivenvehicles.Asaresult,itwasdiscoveredthatparticipantsweremoreacceptingof
vehiclesthatofferedmanualdrivingoptionsthanthosethatfeaturedcompleteautomatic
transmission.Further,theyfoundthatindividualsaredeeplyconcernedaboutthesafety
ofAVs.ThemostimportantreasonforthisisthatAVsareperceivedasrisky.
Oncepoweredup,AVswilloperatewithouthumanintervention,usingcomputer
izedsystemstogatherinformationabouttheenvironment,identifyroutesandhazards,
andguidethevehicle’scontrolfunctionssuchasaccelerationandsteeringbasedonthis
information.Thus,despitenotneedingahumandriver,AVs’passengerswouldbecome
passengerswhocouldfacesomeidentifiedsignificantriskysituationswithouttheoreti
callyposingathreattothemselvesorothers.ItshouldbenotedherethatAVswillnot
altogetherremovethehumanelementfromdrivingbecausepeoplewillbetheoneswho
writethecodethatdevelopsthealgorithmsofAVsandcontrolsthem.Therefore,human
errorcanstillcausecollisionsandcasualties,albeitatapotentiallylowerincidencerate
[43].ThissituationmaycauseAVstobeperceivedasriskybypeople.
RespondentstotheZandieh&Acheampong(2021)[36]studycitedsafetyasasignif
icantconcerninAVuse.Theyhaveseenpotentialsafetyrisksforthemselvesasbothpas
sengersandpedestriansinteractingwithAVsonthestreet.Theywereconcernedthatau
tonomousdrivingtechnologiesmightfailtorecognizeandcopewithallconditionsand
situationsontheroad.Otherconcernsraisedbyrespondentsincludeunexpectedtechno
logicalfailures,unforeseenissuesnotaddressedinsecuritytests,andpoorperformance
ofcertainpartsofthetoolorsoftware.Concernsaboutvehicletohumancommunication
werealsoreportedduetotheresearch.Thesefindingsalsopointtoperceivedrisk.
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis2(H2):Theperceivedriskofautonomousvehiclessignificantlyaffectstheinten
tiontousethem.
2.3.PerceivedSafety
Drivingsafetyistoday’sroadvehicles’primaryrequirement.Itmaybeachievedby
creatingandimplementingeasytousesystemswiththeleastamountofdecisionmaking
error.DrivingtaskperformanceisoneofthemostcriticalAVcomponents[44].Therefore,
itisimperativetopresentaccurate,stable,andreliablenavigationinformationtokeep
AVssafe[29].Althoughthepreviousstudyreportsthathumanerrorsandbaddecisions
arethesignificantcausesoftrafficaccidents,automatedvehiclesareshowntobesafer
choicesthantheirtraditionalcounterparts.Reducingtheriskofcarcollisionscanincrease
thesafetyofroadways.SomeAVsusetrustworthytechnologiessuchasradar(RadioDe
tectionandRanging),GlobalPositioningSystem(GPS),infraredsensor,andcomputer
visiontocircumventhumanperceptionsandreflexes[9].Arevolutioningroundtrans
portationispossibleduetotheadvancesinAVs.Reducedcollisionsandrelatedinjuries
anddeaths,smoothertravel,enhancedtrafficmanagement,andincreasedproductivity
Energies2021,14,47957of21
areamongtheexpectedeconomicandsocietalbenefitstobeobtainedfromthesecars[45].
Inordertoreduceaccidentsresultingfromdrivermistakes,AVshavebeenofferedasan
effectiveandgrowingoption[46].Humanerrorresultingfromexhaustion,disruption
whiledriving,andenvironmentalfactorsareprojectedtobereducedbyAVs[38].
Inautonomousdriving,thecontrolauthorityistransferredtovehicles;therefore,
trustisanessentialissueforautonomousvehicleusers[47].Likepeople’ssocialinterac
tions,trustisessentialinhumanautomationinteraction.Similarly,relianceoninfor
mationandcomputertechnologieswaseffectiveinpredictingbehavioralintentionand
willingnesstouse.ConcerningAVs,trustinAVwasacceptedasoneofthemostcritical
determinantsofintentiontouseit[33].ItisalsolinkedtoperceivedbenefitbecauseAV
technologywillpotentiallyeliminateaccidentsinvolvinghumanerrorsuchasspeeding,
lookingback,distraction,drowsiness,etc.Therefore,safetyisoftentoutedastheprimary
benefit[37].
Thetrustworthinessofemergingtechnologieshasbeenshownrepeatedlyinvarious
sectors,especiallyconcerningtheiradoption.Studiesonautomationhaveoftenbeenob
servedthattrustisacriticalcomponentinpeople’swillingnesstoadopttechnology[11].
TrafficaccidentsarereducedwithAVtechnologybecauseitavoidsexcessivebraking,
minimizeswastefulbraking,and,mostimportantly,providesabettersolutionforroad
safety,trafficcongestion,andenergyconsumption[41].Highlyreliableautomationis
likelytoboostdrivers’confidencelevels[48].Intheirstudy,ChoiandJi(2015)[11]dis
coveredthattrustinfluencesusers’intentionstodriveautonomousvehicles.
AVscansavefuelduetotheirabilitytooptimizeroutesandperformsmootherbrak
ingandacceleration.Asaresultoftheabovefunctions,AVscanalsoofferusersgreater
comfortandshorterjourneytimes[38].
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis3(H3):Theperceivedsafetyofautonomousvehiclessignificantlyaffectsthein
tentiontousethem.
Theliteratureemphasizesthatallthreeindependentvariablesoftheresearcharere
latedtoeachother.Forexample,althoughperceivedsafetyseemstodescribethereduc
tionofaccidents[40]andthereforetheincreaseinlifesafety[49]atfirstglance,potential
accidentswillhaveheavycoststhatwillforcethirdpartiessuchasmaintenanceandin
surance[50].Therefore,perceivedsecuritybecomesindirectlyrelatedtotheperceptionof
advantage[9].Inaddition,perceivedadvantageintheliteratureisacceptedasanante
cedentofeaseofuse.Whenusersseeautonomousvehiclesaseasytousevehicles,the
risktheyperceiveagainstthistechnologyalsodecreases[31].
3.MaterialsandMethods
3.1.SampleandDataCollection
Thesampleofthestudyconsistsofadultsaged18andoverresidinginTurkey.The
sampleofthestudyconsistsof611peoplereachedbytheconveniencesamplingmethod.
ResearchdatawerecollectedbetweenMay2021andJune2021withanonlinequestion
naire.Thequestionnaireformwassharedonsocialmediaplatforms(Facebook,Insta
gram,Twitter,etc.).Inthefirsttwoweeks,396participantsansweredthequestionnaire.
Afterwards,thepostswererenewedandatotalof636answerswereobtained,butitwas
determinedthat25questionnaireswerefilledambiguouslyandthesewerenotincluded
intheanalysis.
Energies2021,14,47958of21
3.2.MeasurementInstrument
Thequestionnaireusedinthestudyconsistedof2parts;thefirstpartincludedques
tionsaboutsomedemographiccharacteristicsoftheparticipants.Inthesecondpart(see
AppendixA,TableA1),therearequestionstomeasureresearchvariablesPerceivedAd
vantage(ADV),PerceivedRisk(PR),PerceivedSafety(PS),andIntentiontoUse(ITU)on
a1–5Likertscale.Itaskedtoinformantstoindicatetheirdegreeofagreementwithstate
ments(1—stronglydisagree,3—neitheragreenordisagree,and5—stronglyagree).The
questionnairewasadoptedfromthestudieslistedbelowtomeasurefourvariables:
PerceivedAdvantage(ADV);adoptedfromAcheampong&Cugurullo(2019)[40],
Yuenetal.(2020)[9],andYuenetal.(2020)[35],andbasedonelevenitems.
PerceivedRisk(PR);adoptedfromLeeetal.(2019)[31],andbasedonfouritems.
PerceivedSafety(PS);adoptedfromLijarcioetal.(2019)[49]andAcheampong&
Cugurullo(2019)[40],andbasedonsixitems.
Intentiontouse(ITU);adoptedfromLijarcioetal.(2019)[49]andYuenetal.(2020)
[35]andbasedonnineitems.
3.3.DataAnalysis
Theanalysisinthisstudyconsistedoftwostages.
Inthefirststage,thescales’constructvalidityandreliabilitywereverified.Toreach
thisconclusion,exploratoryandconfirmatoryfactoranalysiswasapplied.TheKaiser–
Meyer–Oklin(KMO)andBartlett’ssphericitytestswereconductedtodeterminewhether
theobservationswereappropriateforfactoranalysis.KMOvaluecanhaveavaluebe
tween0and1;itisinterpretedasusualbetween0.5and0.7,goodbetween0.7and0.8,
verygoodbetween0.8and0.9,andexcellentifitisabove0.9.IfBartlett’ssphericitytest
issignificant,thesamplesizeisgood,andthecorrelationmatrixissuitableforfactoranal
ysis[51].Confirmatoryfactoranalysis(CFA)wasusedtoconfirmthemeasurementtool.
CFAisatechniquefordetermininghoweffectivelymeasureditemsrepresentasetofpre
definedconstructsandforspecifyingwhichitemsloadonthoseconstructs[52].Thecom
positereliabilityofthefactorsandthevariance(AVE)explainedbythemwerecalculated
[53].Itisacceptableforstructuralreliabilitywhenthestructurevalueismorethan0.70
[54],andtheexplainedvarianceis0.40andmore[55].
Additionally,skewnessandkurtosisvalueswereexaminedtoensurethatthedata
werenormallydistributed.Totesttheconstructs’reliabilityandvalidity,weusedcon
firmatoryfactoranalysis(CFA).Weutilizedfourteststodeterminethereflectivecon
structs’convergentvalidityandinternalconsistency:itemloading,Cronbach’salpha,
compositereliability(CR),andaveragevarianceextracted(AVE)[56].
Theanalysiswascarriedoutinthesecondstagewiththestructuralequationmodel
establishedtotestthehypotheses.Structuralequationmodeling(SEM)isastatistical
methodthatenablesthemeasurementofcomplexmodelsappliedindifferentdisciplines
andcomparesalternativemodelsandhasbeenusedpredominantlyinrecentstudies.
SEMconsistsofasystemoflinearequations.Themainthinginregressionanalysisisde
termininghowmuchofthechangeinthedependentvariableisexplainedbytheinde
pendentvariable/variables[57].OneofSEM’smostcriticaladvantagesoverothermeth
odsisthatiteffectivelytakesmeasurementerrorsintoaccountintheanalysis.Another
advantageisthatitisastatisticalmethodinwhichthedirectandindirecteffectsofstruc
turesinmultiplerelationshipsoneachothercanbemeasuredclearly.
Additionally,SEMgiveshighlyaccuratestatisticalassessmentsforconvergentvalid
ity,discriminantvalidity,anddependabilityofaconstruct[53].Thetotalmodelfitwas
evaluated(usingindicesfrommultiplefamiliesoffitcriteria:2andnormalizedfit2,root
meansquareresidual(RMR),rootmeansquareerrorofapproximation(RMSEA),and
goodnessoffitindex(GFI)).Weexaminedthesestructuralregressioncoefficientstode
terminewhetherthestatedhypothesesweresupported[58,59].
Energies2021,14,47959of21
4.Results
ThedemographiccharacteristicsoftheparticipantsareshowninTable1.Asshown
inthetable,56.1%oftheparticipantsarefemale,and43.9%aremale.Morethantwo
thirds(~66.7%)oftheparticipantsarebetweentheagesof26–45,andmorethanhalf
(55.6%)haveauniversityeducationorhigher.
Table1.DemographicCharacteristics.
GenderFrequencyPercent
Female34356.1
Male26843.9
Total611100.0
Age
18–258213.4
26–3514022.9
36–4527444.8
46–557211.8
56andAbove437.0
Total611100.0
EducationalStatus
Primaryeducation528.5
Secondaryeducation11919.5
Associatedegree10016.4
License25241.2
Master’sdegree569.2
Doctorate325.2
Total611100.0
JobStatus
privatesectoremployee18229.8
publicsectoremployee22236.3
Sel
f
employed(pharmacist.law
yer.etc.)508.2
Artisan/companyowner/mer
chant396.4
Retired172.8
Housewife477.7
Studen
t
548.8
Total611100.0
Beforetestingtheresearchmodel,theconstructvalidityandreliabilityofthescales
weretested.TheKaiser–Meyer–Olkin(KMO)valueshowstheproportionofthecommon
variancerelatedtothelatentstructureofthevariables.Itshouldbeaslargeaspossiblefor
samplingadequacy(>0.70)[53].Afterthat,theconstructvalidityandreliabilityofthe
scalesusedintheresearchweretested.Forthispurpose,exploratoryandconfirmatory
factoranalysisandreliabilityanalysiswereperformed.Theexploratoryfactoranalysis
(EFA)findingsofthescalesareshowninTable2.
Energies2021,14,479510of21
Table2.ExploratoryFactorAnalysis.
ItemsFactorLoadingsSkewnessKurtosisMeanStd.Deviation
Advantage  
ADV1:0.684−0.389−0.3013.370.961
ADV2:0.686−0.306−0.5073.360.945
ADV3:0.748−0.5080.0873.450.899
ADV4:0.752−0.336−0.2713.410.961
ADV5:0.692−0.488−0.0533.500.929
ADV6:0.758−0.4370.0043.510.888
ADV7:0.738−0.366−0.1383.390.968
ADV8:0.682−0.6450.2413.580.946
ADV9:0.730−0.672−0.0193.550.999
ADV10:0.723−0.499−0.3683.441.068
ADV11:0.708−0.498−0.2433.421.038
KMO:0.916Approx.ChiSquare:3200.552df:55sig.:0.000TotalVarianceExplained:%
51.650
PerceivedRisk
PR10.804−0.347−0.3223.270.973
PR20.843−0.309−0.4693.290.956
PR30.874−0.308−0.4763.270.977
PR40.854−0.371−0.3843.300.949
KMO:0.814Approx.ChiSquare:1149.796df:6sig.:0.000TotalVarianceExplained:%
71.250
PerceivedSafety
PS10.802−0.541−0.1223.401.017
PS20.802−0.436−0.1413.320.984
PS50.749−0.2840.0513.370.899
PS60.757−0.335−0.0503.380.948
KMO:0.769Approx.ChiSquare:654.325df:6sig.:0.000TotalVarianceExplained:%
60.493
IntentiontoUse
ITU10.753−0.323−0.4033.360.994
ITU20.799−0.180−0.4843.271.014
ITU30.757−0.542−0.1513.560.979
ITU50.732−0.065−0.1713.330.886
ITU60.794−0.355−0.2633.390.966
ITU70.828−0.334−0.2373.390.958
ITU80.736−0.4770.0813.510.895
ITU90.776−0.270−0.2083.350.930
KMO:0.924Approx.ChiSquare:2462.205df:28sig.:0.000TotalVarianceExplained:%
59.678
Asaresultofexploratoryfactoranalysis,factorloadsofthescaleswereobtained
above0.50.TheKMOvaluewasabove0.70.TheBarletttestofsphericitywasobtainedas
significant.Thisfindingmeansthatthesamplesizeissufficientforfactoranalysis.All
scalesexplainthetotalvarianceover50%.Thekurtosisandskewnessvaluesforthescales
weredeterminedbetween−2and+2.Thisfindingalsoshowsthatthedatahaveanormal
distribution[58].Thethird(Adriverless/automatedvehiclemaybenot““““smart”“““enough
forguaranteeingmysafetyduringthejourney)andfourth(AVrelatedsystemscouldeasilybreak
down,orbehacked,thuscompromisingmysafety)itemsofperceivedsafetyandthefourth(I
Energies2021,14,479511of21
amtotallyagainsttheoptionofbuyinganautonomouscar)itemofintentiontousewereex
cludedforfurtheranalysesbecausetheirfactorloadswerelow.Sincethesearereverse
items,theymaynotbesufficientlyunderstoodbytheparticipants.However,otheritems
arethoughttoexplainthevariablesadequately.
Afterexploratoryfactoranalysis,confirmatoryfactoranalysis(CFA)wasperformed
forthescales.Thegoodnessoffitvaluesobtainedasaresultofconfirmatoryfactoranal
ysisisshowninTable3.
Table3.CFAGoodnessofFit.
Variableχ
2dfχ
2
/
dfGFICFIAGFITLIRMSEA
Criterion‐ ‐ 5≥0.90≥0.90≥0.90≥0.90≤0.08
PerceivedAdvantage179.904414.3870.9480.9560.9120.9370.077
PerceivedRisk0.01720.0081.0001.0001.0001.0000.000
PerceivedSafety0.91420.4570.9991.0000.9931.0000.000
IntentiontoUse88.845204.4420.9670.9720.9410.9610.075
AsaresultofCFA,itwasfoundthatthescalesmettheacceptablegoodnessoffit
criteria.
ReliabilityanalysiswasperformedforthescalesafterEFAandCFA.Thealphacoef
ficientandAVE(AverageVarianceExtracted)andCR(CompositeReliability)valuesob
tainedfromthereliabilityanalysisaregiveninTable4.
Table4.ValidityandReliability.
VariableAVECRCronbach’Alpha
PerceivedAdvantage0.4600.9030.906
PerceivedRisk0.6320.8730.865
PerceivedSafety0.5000.7990.782
IntentiontoUse0.5400.9030.903
Asaresultofthereliabilityanalysis,alphacoefficientswereobtainedabove0.70.This
findingshowsthatthescalesarereliable.AVEswereabove0.50,excludingtheadvantage
scale,andCRvaluesgreaterthan0.70forallscales.TheAVEoftheadvantagescalewas
foundtobe0.46,whichisverycloseto0.50.Thesefindingsalsoshowthatthescaleshave
componentvalidity[55].
Aftertheconstructvalidityandreliabilitytests,correlationanalysiswasperformed
inordertodeterminethedirectionandstrengthoftherelationshipbetweenthevariables,
beforeproceedingtotheanalysisofthestructuralequationmodel.Analysisfindingsare
showninTable5.
Table5.CorrelationAnalysis.
ItemsPerceivedAdvantagePerceived
Risk
Perceived
Safety
Intentionto
Use
Perceived
Advantage1‐
Perceived
Risk0.232**1‐ ‐
Perceived
Safety0.752**−0.216**1‐
Intentionto
Use0.714**−0.106**0.762**1
**p<0.01,p<0.05,ns=notsignificant.
Energies2021,14,479512of21
Asaresultofthecorrelationanalysis,itisseenthatperceivedriskhasasignificant
negativerelationshipwiththeotherthreeresearchvariables.Althoughtheserelationships
aresignificant,theycanbeconsideredweakrelationships.However,theotherthreere
searchvariableswereinasignificantpositiverelationshipwitheachother.Inparticular,
therelationshipbetweenperceivedadvantageandperceivedsafetymaybeduetothefact
thatsomeusersmayalsoperceivesafetyasanadvantage.
Afterdeterminingthatthescalesprovidedconstructvalidityandreliabilityandcor
relationanalysis,structuralequationmodelanalysiswasperformedtotesttheresearch
hypotheses.TheanalyzedmodelisgiveninFigure2.
Figure2.StructuralEquationModel.
Themodel’sgoodnessoffitvaluesareshowninTable6.
Table6.ResearchModel’sGoodnessofFit.
Variableχ
2dfχ
2
/
dfGFICFIAGFITLIRMSEA
Criterion‐ ‐ 5≥0.90≥0.90≥0.90≥0.90≤0.08
Model990.0663183.1130.8930.9250.8720.9160.059
Itwasdeterminedthatthemodelmettheacceptablegoodnessoffitcriteria.With
theGFIandAGFI,valuesarebelowthe0.90level.However,theseGFIandAGFIvalues
arestillacceptablebecausetheyarewithintherangeof0.80–0.90recommendedby
JoreskogandSorbom(1989)[60].TheanalysisresultsofthemodelareshowninTable7.
Energies2021,14,479513of21
Table7.AnalysisResult.
AnalyzedPathBβSE.CR.P
IntentiontoUse<‐‐‐ PerceivedSafety0.5980.7180.05610.744‐
IntentiontoUse<‐‐‐ Advantage0.4030.4350.0517.898‐
IntentiontoUse<‐‐‐ PerceivedRisk−0.089−0.110.027−3.2580.001
Asaresult,ithasbeendeterminedthatperceivedsafetyandperceivedadvantage
affecttheintentiontousepositively.Conversely,ithasbeenfoundthattheperceivedrisk
affectstheintentiontousenegativelyandsignificantly.Asaresultoftheanalysis,H1,H2,
andH3hypothesesweresupported.
Althoughthisstudydoesnothavethemaingoaloftryingtocompareparticipants’
sociodemographiccharacteristics,thefollowingcomparisonshavebeenmadeinorderto
contributetotherelatedfield.Thesecomparisonsweremadeintermsoffourbasicsocio
demographiccharacteristics.Thesecharacteristicsaregender,age,educationlevel,and
occupation.Inthetestsperformed,nosignificantdifferencewasfoundbetweenthere
searchvariablesintermsofthegendersandoccupationsoftheparticipants.However,
someresearchvariablesaresignificantlydifferentintermsofparticipants’agesandedu
cationalstatus(seeAppendixBforTablesA2andA3).
Inordertotestwhetherthereisasignificantdifferenceaccordingtoage,aoneway
ANOVA(Analysisofvariance)testwasperformed.Asaresultoftheanalysis,itwasde
terminedthattheperceivedadvantageandperceivedsafetydifferedsignificantlyaccord
ingtoage.WhenTukeyresultswereexamined,itwasfoundthattheperceivedadvantage
differedsignificantlybetweenthe18–25agegroupandthe26–35and36–45agegroups.
Sincethemeanvalueofthisdifferenceishigher,ithasbeenfoundthatitisinfavorofthe
26–35agegroup.Inotherwords,thoseinthe26–35agegroupperceiveautonomousve
hiclesasmoreadvantageous.Perceivedsafetyalsodifferssignificantlybetweenthe18–25
agegroupandthe26–35and36–45agegroups.Thedifferenceisinfavorofthe26–35age
groupbecausethemeanvalueishigher.Inotherwords,thoseinthe26–35agegrouphave
ahigherperceptionofsafetyregardingautonomousvehicles.
Inordertotestwhetherthereisasignificantdifferenceaccordingtoeducation,aone
wayANOVAtestwasperformed.Asaresultoftheanalysis,itwasdeterminedthatthe
perceivedriskandperceivedsafetydifferedsignificantlyaccordingtotheeducationlevel.
AccordingtoTukeyresults,perceivedriskdifferssignificantlybetweenallgroups.The
differenceisinfavorofprimaryschoolgraduatessincethemeanvalueishigher.Inother
words,primaryschoolgraduateshavemoreriskperceptionaboutautonomousvehicles.
Perceivedsafety,ontheotherhand,showsasignificantdifferencebetweendoctoralgrad
uatesandprimaryandassociatedegreegraduates.Thedifferenceisinfavorofdoctoral
graduatessincethemeanvalueishigher.Inotherwords,PhDgraduateshaveahigher
perceptionofsafety.Therefore,accordingtotheseresults,perceivedsafetyrelatedtotech
nologyisdirectlyproportionaltoeducation.
5.Discussion:ImplicationsandLimitations
5.1.Implications
AutonomousVehiclesarestillintheirinfancyandthereforecanonlybeevaluatedto
acertaindegree.Althoughtherearemanyautonomousfeaturessuchaslanekeepingas
sistantsandautonomouscruisecontrolinmoderncars,fullyautonomousdrivingincities
isstillaconceptratherthanareality[61].Numerousgovernmentshavesaidthatby2040,
theywantthemajorityofvehiclesontheircountry’sroadwaystobedriverless.Thus,
manufacturersandthegovernmentaretaskedwiththecriticalresponsibilityofpromot
ingpositivepublicsentimenttowardAVsanddesigningtransportationinfrastructures
andsystems[10].Ourworldwillevolveintoaworldofsmartcities,withautonomous
vehiclesattheforefrontofintelligentmobility[62].Automobiles’futurewillbemerged
withcompletelyautonomousvehiclefunctionsusingpresenttechnologies.
Energies2021,14,479514of21
Inthisstudy,weinvestigatedtheeffectsofperceivedadvantage,perceivedrisk,and
perceivedsafetyontheintentiontouseautonomousvehicles.Accordingly,wetested
threehypothesesandfoundthatallthreehypothesesweresupportedasaresultofthe
analysis.Thefirsthypothesisofourresearch(H1)isthatperceivedadvantagewillin
creasetheintentiontouseautonomousvehicles.Inouranalysis,wefoundthatthishy
pothesiswassupported.Theideathatautonomousvehiclescanshortentransportation
times[63],tobeanalternativetoreducetrafficcongestion[64],andtocontributetosolv
ingtheparkingprobleminsettlementswithhighvehicledensity[65],wasperceivedby
usersasimportantadvantages.Inaddition,otheradvantagessuchasincreasedsafety,
moreefficientroaduse,energysaving,andalowenergyconsumptionenvironmental
productarealsoconsideredbyusers[14].Inotherwords,whenusersthinkthattheywill
gainsomeadvantagesrelatedtoautonomousvehicles,theirintentiontousethemin
creasespositively.Westatethatthisfindingoverlapswiththefindingsofotherstudiesin
theliterature[66,67].Therefore,wecanadvisemanufacturerstoconsiderperceiveduse
fulnessandadvantage.Theperceivedusefulnessofautonomoustechnologyisasignifi
cantdriverofconsumers’adoptionintentions.Expertsclaimthatselfdrivingcars,dueto
theirautomationandadvancedsteeringcapabilities,willbenefitpeoplewhocannotdrive
themselves,suchastheelderly,thedisabled,andtheunlicensed[68].Manyfailedinno
vationshavealreadydemonstratedhowcriticalitistounderstandthevalueoftechnology
fromtheconsumer’sperspective.Toincreaseperceivedusefulness,communicationactiv
itiesshouldbedesignedtoclarifyhowanewtechnologicalsolutioncreatesbenefitsfor
itsusersandthepainpointsitsolves.Itcanbeachievedbyhighlightingthebenefitsofan
autonomoustechnologycomparedtothecurrent(nonautonomous)solution[14].
Thesecondhypothesisofourstudy(H2)isthatperceivedriskwillnegativelyaffect
theintentiontouseAVs.Asaresultoftheanalysis,thishypothesiswasalsosupported.
Insomecases,usersmaythinkthatautonomousvehiclescannotperformtherequired
performance.Forexample,theymaythinkthathumanspecificintuitivereactionswill
producemorepositiveresultsindifficultdrivingconditionssuchasrain,snow,andsim
ilarones.Suchdifficultdrivingconditionscanbeperceivedasrisksforautonomousve
hicles[69].TherisksthatmayariseinusingAVsintheliteratureareclassifiedunderthe
titlesofliability,privacy,cybersecurity,andindustryinfluence[70].Withinthescopeof
thisstudy,theusers’riskperceptionwasfocusedandtheperceptionsoftheautonomous
systemnotworkingwerequestioned.Ifusersfindautonomousvehiclestoberisky,their
intentiontousethemisnegativelyaffected,andthisresultisinlinewiththestudiesin
theliterature[71].
Thethirdhypothesisofthestudy(H3)suggeststhatusers’perceivedsafetywillpos
itivelyaffecttheirintentiontouseAVs.Theanalysishasproducedresultsthatsupport
thishypothesis.Nootherindustryhashadasmanyfatalitiesandpropertylossesasthe
automobilebusiness.Accordingtostatistics,someonediesinanautomobileaccident
every30sonaverage.Additionally,90%ofthesemishapsarecausedbyhumanmistakes.
Inadequatevehiclehandlingisanotherissuethatrequiresattention.Onaverage,acaris
usedforlessthantwohourseveryday,increasingthecostofownershipofunderutilized
property.Accidentsandinsufficientutilizationcanresultinbothinternalandexternal
costs.Asaresult,itispasttimeforseriousconsiderationofautomobileownershipand
use.ThesolutiontominimizingoreliminatingthesesignificantissuesishiddeninAV,
sometimesreferredtoasselfdrivingcars,selfdrivingvehicles,androboticvehicles[72].
Whatwecansayabouttheanalysesmadeonthesociodemographiccharacteristics
oftheparticipantsisthatitfollowsthatpeopleinterestedinnewtechnologiesviewAVs
morepositivelybecausethesetoolswillappeartechnicallysuperior,andtheassociation
withthelatesttechnologycanserveasasymbolforpeoplewhowanttoshowtheiraffinity
fornewtechnologies.AVsreflectanimageoftechnologicalinnovationthatcanstrongly
influenceadoptionbytechenthusiasts[10].Theyoungpopulationismorecuriousabout
newtechnology.Therefore,theperceivedadvantageandperceivedsafetyofautonomous
vehiclesareexpectedtobehigherinyoungerparticipants,becauseAVsreflectanimage
Energies2021,14,479515of21
oftechnologicalinnovationthatcanpositivelyinfluencetheadoptionpropensityoftech
nologysavvyindividuals.Itmeansthatenthusiastsarewillingtotrynewtechnologies
beforeotherscanperceivegreatercomfortandsecuritythroughAVsandarelikelyto
adoptAVearly[13].
Conversely,technologyanxietynegativelyimpactsperceivedeaseofusebecauseus
ers’fearsmayovershadowtheadvantagesoftechnology.Individualswithhigherlevels
oftechnologyanxietywillfinditchallengingtoevaluatethebenefitsofanewtechnology
objectively.Theywillbemorereluctanttolearnhowtooperatenewtechnologyandgen
erallyadoptamorenegativeattitude,refusingtoacknowledgeitsbenefits[14].Therefore,
accordingtotheresearchresults,perceivedadvantageandperceivedsafetydidnotdiffer
significantlyfortheelderly.
AVsuseadvancedtechnology.So,itputseducationattheforefront.Individualswith
ahighereducationlevelwillbemorecapableoflearningandadaptingtonewtechnology.
Theresultsoftheresearchshowthatprimaryschoolgraduatesperceiveautonomousve
hiclesasriskier.Thisperception,ontheotherhand,stemsfromafearofadvancedtech
nologybasedoneducation.DecisionmakersinAVhavedirectcontroloveremotional
states.Keszey(2020)[15]assertsthatsentimentsconcerningAVhaveaconsiderableeffect
onbehavioralintentiontouse.Trustandanxietyarecriticaldeterminantsofbehavioral
intentiontouseamongthesecharacteristics,makingitcriticaltocultivatetrustandreduce
anxietiesthroughcommunication.AdoptingAVscansignificantlyreducethenumberof
trafficaccidentsinvolvinghumandrivers,increasemobilityofpeoplewithdisabilities
andagingpopulations,andreduceairpollution,fuelefficiency,etc.[33].Inmanyplaces
oftheworld,trafficsafetyandcongestionareserioustransportationissues.Drivererror
continuestobetheleadingcauseofvehiclecollisions,andthegrowingnumberofprivate
automobilesexacerbatescongestion.Withadvancementsininvehicletechnology,thein
troductionofAVprovidesindividualswithamoresustainablemeansoftransportation
thatisalternative,safer,andmoreenvironmentallyfriendly[41].Users’potentialengage
mentwithAVtechnologywillalmostcertainlybemorepotentifthefuturebenefitsare
suitablycombinedandifdecisionmakersprovideappropriateandeffectivesolutionsfor
potentialusers’safercommutingtoboostadoptionofsuchadvances[13].
Itshowsthatthecomputerscienceandengineeringdisciplinesfaceaseriesoftech
nologicalchallengeswhosesolutionswillaffecthowandhowAVsareused.Forexample,
moreadvancedsensingtechnologiesinthecontextofsevereweatherconditionssuchas
snowarecurrentlymuchneededforAVstodetectpotentialobstacles[73].
Asisthecasewithothertechnologyitemssuchascellphones,thetechnologyre
quiredforAVswillmatureandbecomemoreaffordableovertime.Anewtransportation
systemandaccompanyingtransportationinfrastructurewillemergetoprepareforthe
impendingeraofautonomousvehicles,includingsignalingdevices,trafficrulesandreg
ulations,traffichubs,andmanagementstrategiessuchasvehicletovehiclecommunica
tion.Additionally,securityconcerns,suchasinsurancecoverage,shouldbecarefullyes
tablishedandprepared[74].
Inlinewiththefindingsofthestudy,wecansaythat:whileitisexpectedthattech
nologywillchangetheusagehabitsandaffecttheproductvarietyinthemarket,thus
raisingsomedoubtsaboutuseracceptance,itrevealsthatuserswillhavenodifficultyin
acceptingnewtechnologiesthattheyseeasadvantageous.Forthisreason,companies
shouldfocusontechnologicalactivitiesinordertoachievehigherandsustainableperfor
manceandincreasetheirinvestmentsinautonomousvehiclesbyaddingfeaturesthatwill
provideadvantagestousers.Inaddition,issuesrelatedtotechnologicalanxiety(forex
ample,thesystemsuddenlystopsworking),whichusersseeasarisk,shouldbeconsid
eredduringtheseinvestments.Inordertoovercomesuchproblems,companiesshould
carryoutliteracyactivitiesrelatedtothesetools,ifnecessary.
Energies2021,14,479516of21
5.2.LimitationsofTheStudy
Wecansaythefollowingaboutthelimitationsofthestudyandfurtherresearch:
Thefirstlimitationofthisstudyisthatthesampleconsistedofonlyparticipantsfrom
Turkey.Sincewecouldnotdetermineasamplingframe,wetriedtoreachasmanyusers
aswecouldwiththeconveniencesamplingmethod.Thus,weaimedtoobtainasampling
framethatcouldreflectthegeneralcharacteristicsofusersinTurkey.Therefore,future
researchshouldconsideruserprofilesinothercountries.
Thesecondlimitationofthestudymaybetheheterogeneityofthesample.Study
datawerecollectedonlineduetotheCOVID19pandemic.Thefactthatyoungandmid
dleagedpeoplemostlyuseonlineplatformsmayhavecausedheterogeneityinthesam
ple.Itisrecommendedthatfuturestudies(especiallywhentheeffectsofthepandemic
disappear)ensuredemographichomogeneitybyusingdifferentsamplinganddatacol
lectionmethodsandanalyzethedifferencesthatmayarisefromdemographiccharacter
istics.Inaddition,advancedtechnologicalproductssuchasautonomousvehicleswillbe
ofinteresttocertainincomegroupsduetotheirhighcost.Therefore,itisrecommended
thatfuturestudiesincludeincomegroupsofusersasaresearchvariableintheirresearch
models.
Thethirdlimitationofthestudyisthestudyvariablesthemselves.Thestudyfocused
onperceptionsofcustomeracceptance.Futurestudiesmayfocusoneaseofuse,environ
mentalistattitude,socialtransformationbroughtbysmartcities,energyefficiency,he
donicandutilitarianvalueperceptionsofusers,andenabletheefficientdevelopmentof
therelevantfield.Wealsoacknowledgethehighvariabilityinresponsesbetweenre
spondents’responses.Fourth,thisresearchfocusedonlyonuserperceptions.Futurere
searchisrecommendedtoincludethetechnicaldimensionsofautonomousvehiclesinthe
researchmodel.
6.Conclusions
Sustainabledevelopmentrequiressocietiestomakeextensiveuseoftechnology,es
peciallyartificialintelligence.Smartcitiesarebeginningtotakeshapeduetotherapid
growthoftechnologiessuchastheInternetofThings,cloudcomputing,andothersimilar
ones.Becausesmartcitiesplacehighdemandsonadvancedtechnologiessuchasautono
mousdriving,clouddataservices,andhighprecisionsensors,theyfosteranintelligent
transportationenvironmentthatfacilitatestheemergenceofAVs.Theuseofautonomous
vehicles(AVs)intransportationisalsoconsideredaformoftransportationinnovationin
thiscontext.Therefore,AVsarethoughttobemorefavorabletopeopleinterestedinnew
technologiesbecausetheyappeartobetechnologicallysuperior,andtheassociationwith
themostuptodatetechnologycanserveasasymbolforthosewhowishtodemonstrate
theirinterestinnewtechnologies.AVsprojectapositiveimageoftechnologicalinnova
tion,whichcansignificantlyimpacttheiradoptionamongtechnologyenthusiasts.Inthis
context,inrecentyears,theimportanceoftechnologicaladvancementsandinnovations
hascometotheforeinsearchingforsustainableurbandevelopmentpaths,whichhas
inspiredandpromptedustoconductthisresearch.
Inthisstudy,weinvestigatedtheeffectsofsomeuserperceptionsontheintentionto
useautonomousvehicles.Autonomousvehiclesarehighcosttechnologies.Forthisrea
son,companiesdonotwanttolosetheirproductivitywhileinvestinginthisfield.Itis
estimatedthatautonomousvehicleswillbringsignificantadvantagestocitiesandhuman
lifeinsustainability.Inordertorevealtheconditionsunderwhichuserswouldprefer
thesetoolstoinvestinthistechnology,wechosethevariablesofperceivedadvantage,
perceivedrisk,andperceivedsafetyasuserperceptions.
Asaresultofouranalysis,wesawthat:
Perceivedadvantagepositivelyaffectstheintentiontouse;
Perceivedrisknegativelyaffectstheintentiontouse;
Perceivedsafetypositivelyaffectstheintentiontouse.
Energies2021,14,479517of21
Intheliteraturereviewwemadeatthebeginningofthisstudy,fewstudiesexamined
autonomousvehiclesanduserperceptions.Thereisacontinuingneedforareviewofthe
subjectintheliterature.Inaddition,wecouldnotfindastudyexaminingtheperspectives
ofusersinTurkey.Inthisrespect,wethinkthattheresearchmodelweestablishedinour
researchisoriginalandwehopethatthestudywillmakeanimportantcontributionto
theliterature.Wealsobelievethatthefindingsofthestudywillbenefitallcompaniesthat
haveaninvestmentinthisfield.
AuthorContributions:Conceptualization,S.Ç.andI.M.K.;methodology,B.Y.;software,S.Ç.;val
idation,I.M.K.,B.Y.,andR.Č.;formalanalysis,B.Y.andR.Č.;investigation,I.M.K.;resources,S.Ç.
andR.Č.;datacuration,B.Y.;writing—originaldraftpreparation,S.Ç.;writing—reviewandediting,
I.M.K.;visualization,R.Č.;supervision,I.M.K.Allauthorshavereadandagreedtothepublished
versionofthemanuscript.
Funding:Thisresearchreceivednoexternalfunding.
InstitutionalReviewBoardStatement:Notapplicable.
InformedConsentStatement:Notapplicable.
DataAvailabilityStatement:Thedataofthisstudyisavailablefromtheauthorsuponrequest.
ConflictsofInterest:Theauthorsdeclarenoconflictofinterest.
AppendixA
TableA1.Measurementinstrument.
PerceivedAdvantage
1AVswouldreducemytraveltimecomparedwithothermethodsoftransportation.(Yuenetal.(2020)[35])
2 AVswouldleadtofewertrafficjamscomparedtoconventionalvehicles.(Yuenetal.(2020)[35])
3AVswouldallowbetteraccesstomyintendeddestinations.(Yuenetal.(2020)[35])
4UsingAVswilldecreasemyaccidentriskcomparedtoconventionalvehicles.(Yuenetal.(2020)[35])
5AVswouldallowmetospendmytimeonthingsotherthandriving.(Yuenetal.(2020)[35])
6AVswouldbemoreadvantageouscomparedtousingconventionalvehicles.(Yuenetal.(2020)[35])
7AVswouldsolveproblemsthatIhaveencounteredwithconventionalcars.(Yuenetal.(2020)[9])
8AVswouldbeanenvironmentallyfriendlyoption.(Yuenetal.(2020)[9])
9Travelinginadriverlesscarwouldenablemetocommunicatewithmyfamily,friendsandcolleagues.(Acheam
pong&Cugurullo(2019)[40])
10Driverlesscarswouldreducethestressofdriving.(Acheampong&Cugurullo(2019)[40])
11Travelinginadriverlesscarwouldbecomfortable.(Acheampong&Cugurullo(2019)[40])
PerceivedRisk
1Asystemintheautonomousvehiclemaynotenoughtodrive.(Leeetal.(2019)[31])
2Usinganautonomousvehiclemaynotperformwellandcreateproblems.(Leeetal.(2019)[31])
3Anautonomousvehiclemaynotworkproperly.(Leeetal.(2019)[31])
4Anautonomousvehiclemayperformunstablyandincorrectly.(Leeetal.(2019)[31])
PerceivedSafety
1Overall.AVswouldhelpmakemyjourneyssaferthantheyarewhenIuseconventionalcars.(Lijarcioetal.
(2019)[49])
2AVswouldactbetterthanmyselfinacomplicatedtrafficsituation.(Lijarcioetal.(2019)[49])
3Adriverless/automatedvehiclemaybenot““““smart”“““enoughforguaranteeingmysafetyduringthejourney
().(Lijarcioetal.(2019)[49])
4AVrelatedsystemscouldeasilybreakdown,orbehacked,thuscompromisingmysafety().(Lijarcioetal.
(2019)[49])
5AVswouldrespondadequatelytounexpectedsituationsthatcommonlyrequirerapidresponsesfromdrivers.
(Lijarcioetal.(2019)[49])
6Driverlesscarswillreducecrashes.(Acheampong&Cugurullo(2019)[40])
Energies2021,14,479518of21
IntentiontoUse
1IwouldpreferusinganAVmorethanaconventionalcarwhendrivingonurban/cityroads.(Lijarcioetal.(2019)
[49])
2IfduringthenextyearsIwillhaveenoughbudget,IplantobuyanAV.(Lijarcioetal.(2019)[49])
3IwouldpreferusinganAVthanaconventionalcarifIweretired.(Lijarcioetal.(2019)[49])
4Iamtotallyagainsttheoptionofbuyinganautonomouscar().(Lijarcioetal.(2019)[49])
5Consideringtheneedofadaptingtotransportdynamics,planningtobuyanAVsatsomepointinthenextyears
soundsadequate.(Lijarcioetal.(2019)[49])
6IintendtouseAVsinthefuture.(Yuenetal.(2020)[35])
7IplantouseAVsinthefuture.(Yuenetal.(2020)[35])
8IhavepositivethingstosayaboutAVs.(Yuenetal.(2020)[35])
9IwouldencourageotherstouseAVs.(Yuenetal.(2020)[35])
AppendixB
TableA2.OneWayANOVAResultsofAgeGroups.
SumofSquaresdfMeanSquareFSig.
PerceivedAdvantage
BetweenGroups8.01842.0044.2730.002
WithinGroups284.2696060.469‐
Total292.286610‐ ‐
PerceivedRisk
BetweenGroups4.58841.1471.7440.139
WithinGroups398.6186060.658‐
Total403.206610‐ ‐
PerceivedSafety
BetweenGroups6.39841.6002.8880.022
WithinGroups335.6216060.554‐
Total342.019610‐ ‐
IntentiontoUse
BetweenGroups4.83341.2082.2480.063
WithinGroups325.6476060.537‐
Total330.480610‐ ‐
TableA3.OneWayANOVAResultsofEducationGroups.
SumofSquaresdfMeanSquareFSig.
PerceivedAdvantage
BetweenGroups3.24850.6501.3600.238
WithinGroups289.0386050.478‐
Total292.286610‐ ‐
PerceivedRisk
BetweenGroups19.89453.9796.2800.000
WithinGroups383.3126050.634‐
Total403.206610‐ ‐
PerceivedSafety
BetweenGroups7.61951.5242.7570.018
WithinGroups334.4006050.553‐
Total342.019610‐ ‐
IntentiontoUse
BetweenGroups4.04150.8081.4980.189
WithinGroups326.4406050.540‐
Total330.480610‐ ‐
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... Huang (2023) [65] investigated the psychological factors affecting users and found that potential users' intentions to use autonomous vehicles and usability and technology acceptance model are important factors. Additionally, Meidute-Kavaliauskiene et al. (2021) [69] conducted a survey study on autonomous vehicles, finding that younger respondents with a tech-savvy background were more likely to have a positive attitude towards autonomous vehicles. Additionally, Erskine et al. [70] applied the unified theory of technology acceptance and use (UTAUT2) to evaluate consumer attitudes and behavioral intentions towards autonomous vehicles. ...
... Some studies in the literature were conducted by evaluating technological readiness [14,38,69,91] as well as consumers' gender and age variables. Based on the literature review, the research model and research hypotheses were detailed and created as shown in Figure 2 below. ...
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