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Energies2021,14,4795.https://doi.org/10.3390/en14164795www.mdpi.com/journal/energies
Article
DoPeoplePreferCarsThatPeopleDon’tDrive?ASurvey
StudyonAutonomousVehicles
IevaMeidute‐Kavaliauskiene
1,
*,BülentYıldız
2
,ŞemsettinÇiğdem
3
andRenataČinčikaitė
1
1
ResearchGrouponLogisticsandDefenseTechnologyManagement,GeneralJonasŽemaitisMilitary
AcademyofLithuania,SiloSt.5A,10332Vilnius,Lithuania;renata.cincikaite@lka.lt
2
FacultyofEconomicsandAdministrativeSciences,KastamonuUniversity,37150Kastamonu,Turkey;
byildiz@kastamonu.edu.tr
3
FacultyofEconomicsandAdministrativeSciences,GaziantepUniversity,27310Gaziantep,Turkey;
scigdem@gantep.edu.tr
*Correspondence:ieva.meidute@lka.lt;Tel.:+370‐6998‐6847
Abstract:Onlyrecently,smartcitiesaretakingshape,thankstotherapiddevelopmentofInternet
ofThings(IoT),cloudcomputing,andothersimilartechnologies.Giventhehighdemandsplaced
onadvancedtechnologiessuchasautonomousdriving,clouddataservices,andhigh‐precisionsen‐
sors,smartcitiesarecreatinganintelligenttransportationenvironmentconducivetotheintroduc‐
tionofautonomousvehicles(AVs).Inthiscontext,theuseofAVsintransportationisalsoconsid‐
eredaformoftransportationinnovation.Asaresult,AVsareconsideredmorefavorabletopeople
interestedinnewtechnologiesbecausetheyappeartobetechnologicallysuperior.Theirassociation
withthemostup‐to‐datetechnologycanserveasasymbolforthosewhowishtodemonstratetheir
interestinnewtechnologiesthroughtheirappearance.Thepositiveimageoftechnologicalinnova‐
tionprojectedbyAVsmayinfluencetheiracceptanceamongtechnologyenthusiaststoasignificant
degree.Inthiscontext,thisstudyinvestigatestheeffectsofperceivedadvantage,perceivedrisk,
andperceivedsafetyontheintentiontouseautonomousvehicles.Forthispurpose,datawerecol‐
lectedfromvehicleuserslivinginTurkeybysurveymethod.Secondly,factoranalysesandregres‐
sionanalyseswereperformedwiththedatasetobtainedfrom611participants.Asaresultofthe
analyses,ithasbeendeterminedthattheperceivedadvantageandperceivedsecurityincreasethe
intentiontouseautonomousvehicles.Incontrast,theperceivedriskreducesthisintentiontouse.
Accordingtotheseresults,recommendationsweremadetothecompaniesaboutthelevelofac‐
ceptanceofthistechnologybytheuserstoassesstheirinvestmentsinautonomousvehiclesbetter.
Keywords:autonomousvehicles;perceivedadvantage;perceivedrisk;perceivedsafety;intention
touse
1. Introduction
AVswillbecomepartofourroadwayssoon,muchasthevehicle’sintroductiondid,
andthiswillsignificantlytransformhowwegetaroundincities.Atthispoint,itisunclear
whatthefuturewilllooklike.AVsareexpectedtodeliverseveralbenefits,suchasfewer
trafficaccidents,fewervehiclemaintenancecosts,lowerfuelprices,andlesspollution[1].
Thetransportationsectoriscurrentlyinastateoffasttransitioninthisdirection.Anin‐
creasingnumberofstudiesarebeingconductedontheexpecteduserresponsetothe
growingnumberofAVtrialsworldwide[2].Becauseofthis,itispredictedthatautono‐
mousvehicleswillhaveasignificantimpactonfuturetransportationsystemsandhence
willgarnermuchattention[3].
Inordertomeetthecomplexdemandsoftoday’ssociety,citiesmustutilizeabroad
rangeoftechnologicalinnovationsinconjunctionwithmultiplefunctionalelements.
Therearenumerouscitiesnowadaysthataremakingeffortstoattainsustainabilityand
Citation:Meidute‐Kavaliauskiene,
I.;Yıldız,B.;Çiğdem,Ş.;Činčikaitė,
R.DoPeoplePreferCarsthat People
Don’tDrive?ASurveyStudyon
AutonomousVehicles.Energies 2021,
14,4795.https://doi.org/10.3390/
en14164795
AcademicEditors:WisemanYair
andJurgitaRaudeliuniene
Received:29June2021
Accepted:4August2021
Published:6August2021
Publisher’s Note: MDPI stays neu‐
tral with regard to jurisdictional
claimsinpublishedmapsandinstitu‐
tionalaffiliations.
Copyright:©2021bytheauthors.
LicenseeMDPI,Basel,Switzerland.
Thisarticleisanopenaccessarticle
distributedunderthetermsandcon‐
ditionsoftheCreativeCommonsAt‐
tribution(CCBY)license(https://cre‐
ativecommons.org/licenses/by/4.0/).
Energies2021,14,47952of21
intelligence.ThesmartcitysystemisdevelopingquicklyduetomanyInternetofThings,
cloudcomputing,andothertechnologies.TosupporttheimplementationofAVs,smart
citiespromoteanintelligenttransportationenvironmentthatincorporatesautonomous
driving,clouddataservices,andhigh‐precisionsensors[4].Itintegratesarangeofenvi‐
ronmental,social,andeconomicinitiativestoincreasehumancapitalwhilealsoreducing
environmentalimpactsandresolvingecologicalemergencies.Specificfactorsrelatingto
transportationsupplyanddemandandthesizeofthecityplayasignificantroleincity
development[5].Ontheotherhand,AVswillenhanceroadsafety,helpcombatcarbon
emissions,anddecreasetraveltimestomeetsmartcities’standards[6].Sincecompanies
arealsoapartofsociallifeandplayaroleinurbandevelopment,theycloselyfollow
technologicaldevelopmentsandengageininnovativeactivities[7].Whiletechnological
breakthroughsandinnovationshaverisentoprominenceasthedriverofsustainableur‐
bandevelopment,recentyearshaveseenarelativedecreaseintheirinfluence[8].More
specifically,theyareregardedasasortoftransportationinnovationinthiscontext[9].
Whenconsideredtogether,thisindicatesthatindividualsinterestedinnewertechnology
willregardAVsassuperior,astheinstrumentswillappeartobetechnicallyimpressive.
Suchpeopleusenewtechnologiesasasymboloftheirinterestinthem.AVsportray
animageoftechnologicaladvancementthatreflectshowconsumerswouldadoptnew
technology,andtheresultsofthestudybyBennettetal.(2019)[10]showthattheseimages
canimpactadoptionbytechnologyenthusiasts.TheTAM(TheoryofActionModel)uses
beliefsandattitudestoexplorehowpeople’sintentionstoperformbehaviorsareinter‐
twined.TAMholdsthattwobeliefs,perceivedutilityandperceivedeaseofuse,influence
people’sintentiontoutilizetechnology[11].Trafficaccidents,trafficdelays,andthead‐
ditionaltimespentinthevehicleallcontributetoreducingthequalityoflifeinthecities.
Innovativevehicles,whichareviewedastechnologyadvancements,canconsiderablycut
downontheseissues.AnAVcancarryoutnumeroustechnologiesandsensorstoarrive
atapredefineddestinationwithouthumaninteraction[12].Itmayencouragethosewho
areinterestedincutting‐edgetechnologytoregardvehicleswithAVsasapplicable.AVs
haveafavorableinfluenceonthosewhoaretechnologicallyawarebecausetheyrepresent
animageoftechnicalinnovationthatbenefitsthegeneralpopulation.Itsuggeststhat
thosewillingtoadoptnewtechnologyearlywillbemorecomfortableandsecurewhen
usingAVs[13].
Conversely,technologyanxietynegativelyimpactsperceivedeaseofusebecauseus‐
ers’fearsmayovershadowtheadvantagesoftechnology.Individualswithhigherlevels
oftechnologyanxietywillfinditchallengingtoevaluatethebenefitsofnewtechnology
objectively.Asaresult,theywillbemorereluctanttolearnhowtooperatenewtechnol‐
ogyandgenerallyadoptamorenegativeattitude,refusingtoacknowledgeitsbenefits
[14].
Consumerswhosearchforpleasureseekfresh,varied,andcomplicatedeventsthat
provideahighdegreeofsensationalism.Theyaremorelikelytoaccepttheinnovations
andrisksofself‐drivingautomobilesduetotheirwillingnesstotakerisks[15].
Asglobalwarmingandgovernments’environmentalpoliciesgohandinhand,the
significanceofenvironmentallyfriendlytechnologieshasincreased[16].Reducingtheus‐
ageofcars,dealingwithtrafficcongestion,fightingglobalwarming,andconservingre‐
sourcesbylimitingmobilityisavitalcomponenttobuildingsustainableurbanfutures.
Morepeoplewilluseelectricitytofuelpersonalvehiclesandpublictransportation[8].
Autonomouscarswillhaveasignificantimpactontheenvironment,especiallygreen‐
housegasemissionsandfueleconomy.Peopleconcernedabouttheenvironmentcanben‐
efitfromthischaracteristic[4].
Especiallyduringthepandemicperiod,peoplestartedtopreferpersonalvehicles
moreasamodeoftransportation.Beforethepandemic,personalvehicleswerepreferred
formorecomfortableandconvenienttravelopportunities[17].Asaresultofthepan‐
demic,localgovernmentsandpublictransportagencieshavebeenleftwithnochoicebut
toredesigntheirtravelsystemsforthefuturebyusingnewparadigmsandnewstrategies.
Energies2021,14,47953of21
Therehasbeena50%reductioninthecarryingcapacityofbuses,trams,trains,andsimilar
landvehicles.Ithasalsoreducedthenumberoftripsandcreatedsomeregionsthatare
difficulttoaccess.Theseconstantcleaningsandsocialdistancinghaveimpactedallmodes
oftransportation[18].Thissituationchangedthetransportationpreferencesoftheusers
andledthemtopreferautonomoussystemswherehumancontactisminimized[19].This
preferencemaybetoreducetheriskoftransmissionofthevirusbyprovidingsocialdis‐
tanceandobtainingmorehygienictravelopportunities.Atthispoint,theimportanceof
AVsemergesonceagain,becauseAVscanenablepeopletotravelsafely,withaminimum
ofhumanerrorandamaximumofsocialdistance.
ThisstudyfocusesonAVsthatcanbecomeacertaintyinourfutureandinvestigates
threeperspectivesthatwebelievewillimpacttheintentionofuserstoutilizeAVs.Per‐
ceivedbenefit,perceivedrisk,andperceivedsafetyarethethreetypesofperceptionsto
consider.CustomersbelievethatAVsaremorebeneficialtechnologiesthanconventional
toolsencouragethemtousethesesystems.Aswithanyinnovativeaction,theremaybe
positiveandnegativeresponses,andcustomersmaybewaryofsomeoftherisksassoci‐
atedwithAVs,whichisunderstandable.TheusageofAVswillbediscouragedifcon‐
sumersbelievetherisksoutweighthebenefit.Userswillalsochoosetoutilizethesevehi‐
clesiftheyhaveconfidenceinthesafetyprovidedbyAVs.
Section2ofthisstudyprovideswithareviewofpertinentliterature.Followingthat,
Section3discussesthematerialsandprocedures.Then,inSection4,thesurveyanalysis’s
findingsaredescribed.Finally,theSection5discussesthestudy’sfindings,andthecon‐
clusioninSection6summarizesourmajorfindings.
2.LiteratureReviewandEstablishmentofResearchHypotheses
Rapidinnovationiscommonplaceintheautomotivebusiness,justlikeinmanyother
industrialsectors.Artificialintelligence,theInternetofThings,robots,andautonomous
productionhavemademuchprogresswithIndustry4.0,specifically.TheInternetof
Things(IoT)useswebtechnologiestoconnectwithandcontrolrobots.Implementingthis
typeofroboticcontroldoesnotrequireprogrammingbecauseitisperformedthrough
learningalgorithmsandcognitivedecisionmaking.Anewindustrialenvironmentwhere
intelligent,autonomousmachinesworktogetherwithpowerfulpredictiveanalyticsand
machine–humancommunicationtoboostproductivity,efficiency,anddependabilityis
knownastheInternetofThings[20].Autonomousprogrammablesystemsthatemploy
roboticsandmachinelearningarefurtherenabledinthisenvironment[21].Accordingto
itsdefinition,theInternetofThingsisexpansive.AfewofthemostpopularIoTsystems
applicationsincludeintelligentindustrial,smartcity,smartbuilding,smarthome,intelli‐
genttransportation,healthcare,vehicle,andwearabledevices[22].
Animpressivenumberofnoveltieshaveemergedinthemotorsectorthusfar.A
simplesensorcanidentifywhetherthecariscorneringtooquickly,automaticallyactivat‐
ingtheElectronicStabilityControl(ESP)system.Examplesofsystemsadvancementsthat
workautomaticallyoutsidethedrivers’controlincludeautomaticlanetrackingsystems,
autonomousbrakingsystemsthatdetectthevehicle’sspeedinfront,andmore.Itisdif‐
ferent,though,fromothersystemsofself‐drivingtechnologysincethedriverrelinquishes
controlofthecarentirely.Nevertheless,self‐drivingvehicleswithartificialintelligence
canlearnwithoutexternalguidance[23].Itisaperfectreplicaofhumanintelligence.It
analyzesdataandincorporatesthatinformationtocreateacomprehensivedescriptive,
predictive,orprescriptiveanalysisofthatdata[24].AVscanbeutilizedinair,sea,and
railtransportation,andtheycanevenbeoperatedontheroad.Airships,whichareuti‐
lizedinmilitarydefense,areanotherexcellentexample[25].Additionally,ourstudywill
haverestrictionsonmodesoftransportationusedontheroadwaytoaffectdailylife.
AVsareinaprevalentpositionthankstotheirautomaticcontrolsystemsthatreduce
theneedforthehumanfactor.AVscanprovideunmanneddrivingbysensingconditions
suchasroad,trafficsituation,andenvironmentthankstotheseautomaticcontrolsystems
[26].
Energies2021,14,47954of21
TheworkingcycleofAVsstartswithreceivinginformationfrominternalandexter‐
nalsensors.Whileinternalsensorsdeterminethevehicle’sorientation,suchasskidding
andyaw,bycontrollingthespeedandaccelerationofthevehicle,externalsensorsdeter‐
mineitslocalizationaccordingtotheexternalenvironment.Therawdatafromthesensors
isinterpretedduringthedetectionphase,andmeaningfulinformationisgeneratedabout
thevehicle’slocation,road,andexistingobstacles[27].
TheInternationalSocietyofAutomotiveEngineers(SAE)hasofferedsixlevelsto
assessthedegreetowhichavehiclehasself‐drivingcapabilities.Thereportwasdevel‐
opedon16.01.2014andrevisedon03.04.2021.Accordingtothereport,theselevelsareas
follows[28]:
Level0:representstraditionalvehiclesfullycontrolledbyadriver.
Level1:Thedriverandthesystemcollaborateonspecificfunctions,suchasadaptive
cruisecontrolandparkingassistance.
Level2:Whilethesystemmanagesacceleration,braking,andsteering,thedriver
mustmonitortheprocessandbepreparedtotakeoverinasystemfailure.Atthis
technologicallevel,thedrivermustconstantlygraspthedrivingprocessinorderto
conductinterventions.
Level3:Thedrivercanread,write,orrestwhiledriving,butasignificantissueisthat
thedrivermusttakecontrolifautomaticfunctionsfailorthevehiclecannotcope
withcomplextrafficsituations.
Level4:Atthislevel,thedrivercansitorsleepinthepassengerseat.Atthesame
time,thevehicleprovidesallthenecessaryoperationsofdrivingcontrolwithoutthe
needforhumanintervention.Thedrivercanhandleandsteerthevehiclebyhand,at
hisorherrequest,orwithsystemmalfunctions,butthecarcandriveitselfingeneral.
Level5:Humanparticipationisnolongerneeded.Apossibleexampleisarobotic
vehicle.Inotherwords,wecantalkaboutafullyautonomousvehicle.Vehiclesat
thislevelarerobotsthatcantransportpassengersandgoodsindependently.
TheresearchmodelisgiveninFigure1.
PerceivedAdvantage
PerceivedRisk
PerceivedSafety
IntentiontoUseH2
Figure1.ResearchModel.
2.1.PerceivedAdvantage
Thesuccessfuluseofautonomousvehicleswillhaveasignificantimpactonhuman
life.Itwillbringmorecomfortableandmoreaccessibledrivingexperiencesforpeople
[29].WithAVs,driversdonotneedtodriveorsitbehindthewheelallthetime,andthus
thedriverhasfreetimetoperformnon‐drivingactivities[30].
Thesecondpillarofnewtechnologyadoptionisperceivedeaseofuse,whichrefers
totheeffortnecessarytooperateasystem.Whenasystemissimpletouse,theeffortre‐
quiredtomasteritisminimal.Asaresult,individualsgravitatetowardtechnologiesthat
demandtheleastamountofwork.ForAVs,thismeansthatiftheyareperceivedaseasier
tousethanexistingalternatives,peoplewillbemorewillingtoadoptthem.Therefore,
individualsmayconsideradoptingAVsiftheycanmasterthem[14].Furthermore,based
Energies2021,14,47955of21
ontheuser’sperceptionofhavingnobarrierstousinganAV,i.e.,higheaseofuse,the
userwillperceivelowriskanddecidewhethertousetheAV.Inaddition,itisthought
thattheperceptionofbenefit,lowerriskforAVscomparedtotraditionaltools,higher
comfort,andinnovationperceptionwillbeeffectiveintheadoptionofvehicles[31].
Itisbelievedthatrelativeadvantagemaycorrelatefavorablywithperceivedutility
andinclinationtoemployautonomousvehicles[32].Inaddition,accordingtotheTech‐
nologyacceptancemodel,theeasierasystemistouse,thehighertheperceiveduseful‐
ness.Itmeansthatconsumerswhocandriveanautonomousvehiclewillbetterunder‐
standitsfunctionsandbenefits[14].Ingeneral,lowerperceptionofriskandahigherper‐
ceptionofbenefitarepositivepredictorsofgreateracceptanceoftechnologies.Forexam‐
ple,itwasobservedthatperceivedusefulnesswasapositiveindicatorofparticipants’
willingnesstodriveautonomously.Perceivedusefulnesswasalsoapositivepredictorof
self‐drivingcaracceptance[33].
AlthoughhumanscangatherenvironmentalinformationmoreefficientlythanAVs
usinghigh‐sensitivitysensors,AVscanaccomplishthistaskusinghigher‐sensitivitysen‐
sors.WhileAVscouldhelppreventsomeoftheusualdrivingmistakespeoplemake,such
asweariness,inefficiency,andriskydriving,thisoutcomeisbynomeansguaranteed.
AVsareexpectedtoprovideaviablealternativetotraditionaltransportationsolutions
suchastrafficsafety,efficiency,andenvironmentalimpact[34].Byminimizingdriverer‐
rors,autonomousvehiclescaneliminate90%oftrafficaccidents.AVscanincreasefuel
economybyloweringvehicleownershipandparkingspaceandboostingroadcapacity.
BecauseAVsdonotrequirehumaninput,theyallowpassengerstofocusontheirwork
whileonthego.Theycanalsohelptogivemovementtothosewhoareelderlyordisabled
[35].PeopleoftentalkaboutthebenefitsofAVs,includinghelpingtheenvironmentby
reducinggreenhousegasemissions,easingtrafficcongestion,andimprovingroadsafety.
Theyalsoshowtheabilitytocuttravelexpensesandbetteraccessibilityandprovidemore
mobilityoptionsforthosewhodonothavedrivinglicenses[3].AVscanmaketraveling
moreaccessibleandlessstressfulincertainconditions,includingnighttrips,badweather,
andlongjourneysbecausethesevehiclesdonothavetodriveunderharshconditions[36].
AVswillalsomakeiteasierfordrunkpeopletodrive[12].Itisalsopredictedthatthe
transitiontoautonomoustechnologywillreducetrafficcongestion[37].Furthermore,
AVsimproveusers’experiencebyprovidingmorecomfortabledrivingthanksto
smootherbrakingandacceleration.Italsoallowsuserstoparticipateinotherrelatedac‐
tivitiesontheirwaytotheirdestination,freeinguptheirtimeinitiallyallocatedtodriving.
ItisalsonotedthatAVsaremoreenergy‐efficientthanconventionalvehicles.Thesere‐
ducecongestion,pollution,andfreeparkingforcommercialorrecreationaluse[38].
PanagiotopoulosandDimitrakopoulos(2018)[39]examinedhowconsumersplanto
useautonomousvehiclesinthefuturebyusinganadaptationoftheoriginalTechnology
AcceptanceModel(TAM).Additionally,howpeopleviewtheutility,convenienceofuse,
trust,andsocialinfluenceregardingautonomousvehiclesimpacttheirbehavioralinten‐
tions.Thisstudyindicatedthatperceivedutilitywasthemostcriticalfactorinpeople’s
intenttouseautonomousvehicles.Acheampongetal.(2019)[40]discoveredthatpeople
whohavepositivefeelingsabouttheenvironmenttendtoutilizepublictransitandshare
autonomousvehiclesmore,whilethosewhodonotcareabouttheenvironmentareless
likelytodoso.Thereweresignsinthesurveythatelectricityandhybridenergysources
suchashybridswereusedinconjunctionwithautonomousvehicles.Manypeoplehave
pro‐environmentalattitudes,whichmaybewhytheirchoiceoffuelsourcesislesspollut‐
ing[8].
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis1(H1):Theperceivedadvantageofautonomousvehiclespositivelyaffectsthe
intentiontousethem.
Energies2021,14,47956of21
2.2.PerceivedRisk
Perceivedriskiscrucialbecauseitinfluencesconsumers’desiretobuy.Individuals
maynotfeelcomfortableusingAVsbecauseoftheirperceivedrisk.Additionally,market
researchstudiesonAVsrevealthatrisk‐relatedissuesarecriticaltotheacceptanceofAVs
[41].TheperceivedriskinAVsisprimarilyevaluatedduetosystemerrorsbecauseusers
havealmostnoresponsibilityforaccidentsthatoccurwhiledriving[31].Thedecisionto
useornotuseanautomatedtechnologyisgreatlyinfluencedbyperceivedrisk.Itallde‐
pendsonhowlikelyapersonthinksanundesirableeventwilloccur.DriversfeelthatAVs
willoperateinapredictablemanner,whichreducestheperceiveddangerinapotential
accident[11].PeopledonotuseAVsiftheydonottrustthem.Thereissomeevidenceto
suggestthattrustmayaltertheintentionofAVusersbyinfluencingtheirriskperception,
perceivedbenefit,orperceivedsafety[42].
Peopleplaceagreatdealofimportanceonsafetywhenpurchasingavehicle.Jinget
al.(2020)[4]foundthatparticipantsperceiveautonomousvehiclesasriskierthanhuman‐
drivenvehicles.Asaresult,itwasdiscoveredthatparticipantsweremoreacceptingof
vehiclesthatofferedmanualdrivingoptionsthanthosethatfeaturedcompleteautomatic
transmission.Further,theyfoundthatindividualsaredeeplyconcernedaboutthesafety
ofAVs.ThemostimportantreasonforthisisthatAVsareperceivedasrisky.
Oncepoweredup,AVswilloperatewithouthumanintervention,usingcomputer‐
izedsystemstogatherinformationabouttheenvironment,identifyroutesandhazards,
andguidethevehicle’scontrolfunctionssuchasaccelerationandsteeringbasedonthis
information.Thus,despitenotneedingahumandriver,AVs’passengerswouldbecome
passengerswhocouldfacesomeidentifiedsignificantriskysituationswithouttheoreti‐
callyposingathreattothemselvesorothers.ItshouldbenotedherethatAVswillnot
altogetherremovethehumanelementfromdrivingbecausepeoplewillbetheoneswho
writethecodethatdevelopsthealgorithmsofAVsandcontrolsthem.Therefore,human
errorcanstillcausecollisionsandcasualties,albeitatapotentiallylowerincidencerate
[43].ThissituationmaycauseAVstobeperceivedasriskybypeople.
RespondentstotheZandieh&Acheampong(2021)[36]studycitedsafetyasasignif‐
icantconcerninAVuse.Theyhaveseenpotentialsafetyrisksforthemselvesasbothpas‐
sengersandpedestriansinteractingwithAVsonthestreet.Theywereconcernedthatau‐
tonomousdrivingtechnologiesmightfailtorecognizeandcopewithallconditionsand
situationsontheroad.Otherconcernsraisedbyrespondentsincludeunexpectedtechno‐
logicalfailures,unforeseenissuesnotaddressedinsecuritytests,andpoorperformance
ofcertainpartsofthetoolorsoftware.Concernsaboutvehicle‐to‐humancommunication
werealsoreportedduetotheresearch.Thesefindingsalsopointtoperceivedrisk.
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis2(H2):Theperceivedriskofautonomousvehiclessignificantlyaffectstheinten‐
tiontousethem.
2.3.PerceivedSafety
Drivingsafetyistoday’sroadvehicles’primaryrequirement.Itmaybeachievedby
creatingandimplementingeasy‐to‐usesystemswiththeleastamountofdecision‐making
error.DrivingtaskperformanceisoneofthemostcriticalAVcomponents[44].Therefore,
itisimperativetopresentaccurate,stable,andreliablenavigationinformationtokeep
AVssafe[29].Althoughthepreviousstudyreportsthathumanerrorsandbaddecisions
arethesignificantcausesoftrafficaccidents,automatedvehiclesareshowntobesafer
choicesthantheirtraditionalcounterparts.Reducingtheriskofcarcollisionscanincrease
thesafetyofroadways.SomeAVsusetrustworthytechnologiessuchasradar(RadioDe‐
tectionandRanging),GlobalPositioningSystem(GPS),infraredsensor,andcomputer
visiontocircumventhumanperceptionsandreflexes[9].Arevolutioningroundtrans‐
portationispossibleduetotheadvancesinAVs.Reducedcollisionsandrelatedinjuries
anddeaths,smoothertravel,enhancedtrafficmanagement,andincreasedproductivity
Energies2021,14,47957of21
areamongtheexpectedeconomicandsocietalbenefitstobeobtainedfromthesecars[45].
Inordertoreduceaccidentsresultingfromdrivermistakes,AVshavebeenofferedasan
effectiveandgrowingoption[46].Humanerrorresultingfromexhaustion,disruption
whiledriving,andenvironmentalfactorsareprojectedtobereducedbyAVs[38].
Inautonomousdriving,thecontrolauthorityistransferredtovehicles;therefore,
trustisanessentialissueforautonomousvehicleusers[47].Likepeople’ssocialinterac‐
tions,trustisessentialinhuman‐automationinteraction.Similarly,relianceoninfor‐
mationandcomputertechnologieswaseffectiveinpredictingbehavioralintentionand
willingnesstouse.ConcerningAVs,trustinAVwasacceptedasoneofthemostcritical
determinantsofintentiontouseit[33].ItisalsolinkedtoperceivedbenefitbecauseAV
technologywillpotentiallyeliminateaccidentsinvolvinghumanerrorsuchasspeeding,
lookingback,distraction,drowsiness,etc.Therefore,safetyisoftentoutedastheprimary
benefit[37].
Thetrustworthinessofemergingtechnologieshasbeenshownrepeatedlyinvarious
sectors,especiallyconcerningtheiradoption.Studiesonautomationhaveoftenbeenob‐
servedthattrustisacriticalcomponentinpeople’swillingnesstoadopttechnology[11].
TrafficaccidentsarereducedwithAVtechnologybecauseitavoidsexcessivebraking,
minimizeswastefulbraking,and,mostimportantly,providesabettersolutionforroad
safety,trafficcongestion,andenergyconsumption[41].Highlyreliableautomationis
likelytoboostdrivers’confidencelevels[48].Intheirstudy,ChoiandJi(2015)[11]dis‐
coveredthattrustinfluencesusers’intentionstodriveautonomousvehicles.
AVscansavefuelduetotheirabilitytooptimizeroutesandperformsmootherbrak‐
ingandacceleration.Asaresultoftheabovefunctions,AVscanalsoofferusersgreater
comfortandshorterjourneytimes[38].
Therefore,thefollowinghypothesishasbeenformed:
Hypotesis3(H3):Theperceivedsafetyofautonomousvehiclessignificantlyaffectsthein‐
tentiontousethem.
Theliteratureemphasizesthatallthreeindependentvariablesoftheresearcharere‐
latedtoeachother.Forexample,althoughperceivedsafetyseemstodescribethereduc‐
tionofaccidents[40]andthereforetheincreaseinlifesafety[49]atfirstglance,potential
accidentswillhaveheavycoststhatwillforcethirdpartiessuchasmaintenanceandin‐
surance[50].Therefore,perceivedsecuritybecomesindirectlyrelatedtotheperceptionof
advantage[9].Inaddition,perceivedadvantageintheliteratureisacceptedasanante‐
cedentofeaseofuse.Whenusersseeautonomousvehiclesaseasy‐to‐usevehicles,the
risktheyperceiveagainstthistechnologyalsodecreases[31].
3.MaterialsandMethods
3.1.SampleandDataCollection
Thesampleofthestudyconsistsofadultsaged18andoverresidinginTurkey.The
sampleofthestudyconsistsof611peoplereachedbytheconveniencesamplingmethod.
ResearchdatawerecollectedbetweenMay2021andJune2021withanonlinequestion‐
naire.Thequestionnaireformwassharedonsocialmediaplatforms(Facebook,Insta‐
gram,Twitter,etc.).Inthefirsttwoweeks,396participantsansweredthequestionnaire.
Afterwards,thepostswererenewedandatotalof636answerswereobtained,butitwas
determinedthat25questionnaireswerefilledambiguouslyandthesewerenotincluded
intheanalysis.
Energies2021,14,47958of21
3.2.MeasurementInstrument
Thequestionnaireusedinthestudyconsistedof2parts;thefirstpartincludedques‐
tionsaboutsomedemographiccharacteristicsoftheparticipants.Inthesecondpart(see
AppendixA,TableA1),therearequestionstomeasureresearchvariablesPerceivedAd‐
vantage(ADV),PerceivedRisk(PR),PerceivedSafety(PS),andIntentiontoUse(ITU)on
a1–5Likertscale.Itaskedtoinformantstoindicatetheirdegreeofagreementwithstate‐
ments(1—stronglydisagree,3—neitheragreenordisagree,and5—stronglyagree).The
questionnairewasadoptedfromthestudieslistedbelowtomeasurefourvariables:
PerceivedAdvantage(ADV);adoptedfromAcheampong&Cugurullo(2019)[40],
Yuenetal.(2020)[9],andYuenetal.(2020)[35],andbasedonelevenitems.
PerceivedRisk(PR);adoptedfromLeeetal.(2019)[31],andbasedonfouritems.
PerceivedSafety(PS);adoptedfromLijarcioetal.(2019)[49]andAcheampong&
Cugurullo(2019)[40],andbasedonsixitems.
Intentiontouse(ITU);adoptedfromLijarcioetal.(2019)[49]andYuenetal.(2020)
[35]andbasedonnineitems.
3.3.DataAnalysis
Theanalysisinthisstudyconsistedoftwostages.
Inthefirststage,thescales’constructvalidityandreliabilitywereverified.Toreach
thisconclusion,exploratoryandconfirmatoryfactoranalysiswasapplied.TheKaiser–
Meyer–Oklin(KMO)andBartlett’ssphericitytestswereconductedtodeterminewhether
theobservationswereappropriateforfactoranalysis.KMOvaluecanhaveavaluebe‐
tween0and1;itisinterpretedasusualbetween0.5and0.7,goodbetween0.7and0.8,
verygoodbetween0.8and0.9,andexcellentifitisabove0.9.IfBartlett’ssphericitytest
issignificant,thesamplesizeisgood,andthecorrelationmatrixissuitableforfactoranal‐
ysis[51].Confirmatoryfactoranalysis(CFA)wasusedtoconfirmthemeasurementtool.
CFAisatechniquefordetermininghoweffectivelymeasureditemsrepresentasetofpre‐
definedconstructsandforspecifyingwhichitemsloadonthoseconstructs[52].Thecom‐
positereliabilityofthefactorsandthevariance(AVE)explainedbythemwerecalculated
[53].Itisacceptableforstructuralreliabilitywhenthestructurevalueismorethan0.70
[54],andtheexplainedvarianceis0.40andmore[55].
Additionally,skewnessandkurtosisvalueswereexaminedtoensurethatthedata
werenormallydistributed.Totesttheconstructs’reliabilityandvalidity,weusedcon‐
firmatoryfactoranalysis(CFA).Weutilizedfourteststodeterminethereflectivecon‐
structs’convergentvalidityandinternalconsistency:itemloading,Cronbach’salpha,
compositereliability(CR),andaveragevarianceextracted(AVE)[56].
Theanalysiswascarriedoutinthesecondstagewiththestructuralequationmodel
establishedtotestthehypotheses.Structuralequationmodeling(SEM)isastatistical
methodthatenablesthemeasurementofcomplexmodelsappliedindifferentdisciplines
andcomparesalternativemodelsandhasbeenusedpredominantlyinrecentstudies.
SEMconsistsofasystemoflinearequations.Themainthinginregressionanalysisisde‐
termininghowmuchofthechangeinthedependentvariableisexplainedbytheinde‐
pendentvariable/variables[57].OneofSEM’smostcriticaladvantagesoverothermeth‐
odsisthatiteffectivelytakesmeasurementerrorsintoaccountintheanalysis.Another
advantageisthatitisastatisticalmethodinwhichthedirectandindirecteffectsofstruc‐
turesinmultiplerelationshipsoneachothercanbemeasuredclearly.
Additionally,SEMgiveshighlyaccuratestatisticalassessmentsforconvergentvalid‐
ity,discriminantvalidity,anddependabilityofaconstruct[53].Thetotalmodelfitwas
evaluated(usingindicesfrommultiplefamiliesoffitcriteria:2andnormalizedfit2,root
meansquareresidual(RMR),rootmeansquareerrorofapproximation(RMSEA),and
goodness‐of‐fitindex(GFI)).Weexaminedthesestructuralregressioncoefficientstode‐
terminewhetherthestatedhypothesesweresupported[58,59].
Energies2021,14,47959of21
4.Results
ThedemographiccharacteristicsoftheparticipantsareshowninTable1.Asshown
inthetable,56.1%oftheparticipantsarefemale,and43.9%aremale.Morethantwo‐
thirds(~66.7%)oftheparticipantsarebetweentheagesof26–45,andmorethanhalf
(55.6%)haveauniversityeducationorhigher.
Table1.DemographicCharacteristics.
GenderFrequencyPercent
Female34356.1
Male26843.9
Total611100.0
Age
18–258213.4
26–3514022.9
36–4527444.8
46–557211.8
56andAbove437.0
Total611100.0
EducationalStatus
Primaryeducation528.5
Secondaryeducation11919.5
Associatedegree10016.4
License25241.2
Master’sdegree569.2
Doctorate325.2
Total611100.0
JobStatus
privatesectoremployee18229.8
publicsectoremployee22236.3
Sel
f
‐employed(pharmacist.law‐
yer.etc.)508.2
Artisan/companyowner/mer‐
chant396.4
Retired172.8
Housewife477.7
Studen
t
548.8
Total611100.0
Beforetestingtheresearchmodel,theconstructvalidityandreliabilityofthescales
weretested.TheKaiser–Meyer–Olkin(KMO)valueshowstheproportionofthecommon
variancerelatedtothelatentstructureofthevariables.Itshouldbeaslargeaspossiblefor
samplingadequacy(>0.70)[53].Afterthat,theconstructvalidityandreliabilityofthe
scalesusedintheresearchweretested.Forthispurpose,exploratoryandconfirmatory
factoranalysisandreliabilityanalysiswereperformed.Theexploratoryfactoranalysis
(EFA)findingsofthescalesareshowninTable2.
Energies2021,14,479510of21
Table2.ExploratoryFactorAnalysis.
ItemsFactorLoadingsSkewnessKurtosisMeanStd.Deviation
Advantage
ADV1:0.684−0.389−0.3013.370.961
ADV2:0.686−0.306−0.5073.360.945
ADV3:0.748−0.5080.0873.450.899
ADV4:0.752−0.336−0.2713.410.961
ADV5:0.692−0.488−0.0533.500.929
ADV6:0.758−0.4370.0043.510.888
ADV7:0.738−0.366−0.1383.390.968
ADV8:0.682−0.6450.2413.580.946
ADV9:0.730−0.672−0.0193.550.999
ADV10:0.723−0.499−0.3683.441.068
ADV11:0.708−0.498−0.2433.421.038
KMO:0.916Approx.Chi‐Square:3200.552df:55sig.:0.000TotalVarianceExplained:%
51.650
PerceivedRisk
PR10.804−0.347−0.3223.270.973
PR20.843−0.309−0.4693.290.956
PR30.874−0.308−0.4763.270.977
PR40.854−0.371−0.3843.300.949
KMO:0.814Approx.Chi‐Square:1149.796df:6sig.:0.000TotalVarianceExplained:%
71.250
PerceivedSafety
PS10.802−0.541−0.1223.401.017
PS20.802−0.436−0.1413.320.984
PS50.749−0.2840.0513.370.899
PS60.757−0.335−0.0503.380.948
KMO:0.769Approx.Chi‐Square:654.325df:6sig.:0.000TotalVarianceExplained:%
60.493
IntentiontoUse
ITU10.753−0.323−0.4033.360.994
ITU20.799−0.180−0.4843.271.014
ITU30.757−0.542−0.1513.560.979
ITU50.732−0.065−0.1713.330.886
ITU60.794−0.355−0.2633.390.966
ITU70.828−0.334−0.2373.390.958
ITU80.736−0.4770.0813.510.895
ITU90.776−0.270−0.2083.350.930
KMO:0.924Approx.Chi‐Square:2462.205df:28sig.:0.000TotalVarianceExplained:%
59.678
Asaresultofexploratoryfactoranalysis,factorloadsofthescaleswereobtained
above0.50.TheKMOvaluewasabove0.70.TheBarletttestofsphericitywasobtainedas
significant.Thisfindingmeansthatthesamplesizeissufficientforfactoranalysis.All
scalesexplainthetotalvarianceover50%.Thekurtosisandskewnessvaluesforthescales
weredeterminedbetween−2and+2.Thisfindingalsoshowsthatthedatahaveanormal
distribution[58].Thethird(Adriverless/automatedvehiclemaybenot““““smart”“““enough
forguaranteeingmysafetyduringthejourney)andfourth(AV‐relatedsystemscouldeasilybreak
down,orbehacked,thuscompromisingmysafety)itemsofperceivedsafetyandthefourth(I
Energies2021,14,479511of21
amtotallyagainsttheoptionofbuyinganautonomouscar)itemofintentiontousewereex‐
cludedforfurtheranalysesbecausetheirfactorloadswerelow.Sincethesearereverse
items,theymaynotbesufficientlyunderstoodbytheparticipants.However,otheritems
arethoughttoexplainthevariablesadequately.
Afterexploratoryfactoranalysis,confirmatoryfactoranalysis(CFA)wasperformed
forthescales.Thegoodnessoffitvaluesobtainedasaresultofconfirmatoryfactoranal‐
ysisisshowninTable3.
Table3.CFAGoodnessofFit.
Variableχ
2dfχ
2
/
dfGFICFIAGFITLIRMSEA
Criterion‐ ‐ ≤5≥0.90≥0.90≥0.90≥0.90≤0.08
PerceivedAdvantage179.904414.3870.9480.9560.9120.9370.077
PerceivedRisk0.01720.0081.0001.0001.0001.0000.000
PerceivedSafety0.91420.4570.9991.0000.9931.0000.000
IntentiontoUse88.845204.4420.9670.9720.9410.9610.075
AsaresultofCFA,itwasfoundthatthescalesmettheacceptablegoodnessoffit
criteria.
ReliabilityanalysiswasperformedforthescalesafterEFAandCFA.Thealphacoef‐
ficientandAVE(AverageVarianceExtracted)andCR(CompositeReliability)valuesob‐
tainedfromthereliabilityanalysisaregiveninTable4.
Table4.ValidityandReliability.
VariableAVECRCronbach’Alpha
PerceivedAdvantage0.4600.9030.906
PerceivedRisk0.6320.8730.865
PerceivedSafety0.5000.7990.782
IntentiontoUse0.5400.9030.903
Asaresultofthereliabilityanalysis,alphacoefficientswereobtainedabove0.70.This
findingshowsthatthescalesarereliable.AVEswereabove0.50,excludingtheadvantage
scale,andCRvaluesgreaterthan0.70forallscales.TheAVEoftheadvantagescalewas
foundtobe0.46,whichisverycloseto0.50.Thesefindingsalsoshowthatthescaleshave
componentvalidity[55].
Aftertheconstructvalidityandreliabilitytests,correlationanalysiswasperformed
inordertodeterminethedirectionandstrengthoftherelationshipbetweenthevariables,
beforeproceedingtotheanalysisofthestructuralequationmodel.Analysisfindingsare
showninTable5.
Table5.CorrelationAnalysis.
ItemsPerceivedAdvantagePerceived
Risk
Perceived
Safety
Intentionto
Use
Perceived
Advantage1‐‐‐
Perceived
Risk−0.232**1‐ ‐
Perceived
Safety0.752**−0.216**1‐
Intentionto
Use0.714**−0.106**0.762**1
**p<0.01,p<0.05,ns=notsignificant.
Energies2021,14,479512of21
Asaresultofthecorrelationanalysis,itisseenthatperceivedriskhasasignificant
negativerelationshipwiththeotherthreeresearchvariables.Althoughtheserelationships
aresignificant,theycanbeconsideredweakrelationships.However,theotherthreere‐
searchvariableswereinasignificantpositiverelationshipwitheachother.Inparticular,
therelationshipbetweenperceivedadvantageandperceivedsafetymaybeduetothefact
thatsomeusersmayalsoperceivesafetyasanadvantage.
Afterdeterminingthatthescalesprovidedconstructvalidityandreliabilityandcor‐
relationanalysis,structuralequationmodelanalysiswasperformedtotesttheresearch
hypotheses.TheanalyzedmodelisgiveninFigure2.
Figure2.StructuralEquationModel.
Themodel’sgoodness‐of‐fitvaluesareshowninTable6.
Table6.ResearchModel’sGoodnessofFit.
Variableχ
2dfχ
2
/
dfGFICFIAGFITLIRMSEA
Criterion‐ ‐ ≤5≥0.90≥0.90≥0.90≥0.90≤0.08
Model990.0663183.1130.8930.9250.8720.9160.059
Itwasdeterminedthatthemodelmettheacceptablegoodness‐of‐fitcriteria.With
theGFIandAGFI,valuesarebelowthe0.90level.However,theseGFIandAGFIvalues
arestillacceptablebecausetheyarewithintherangeof0.80–0.90recommendedby
JoreskogandSorbom(1989)[60].TheanalysisresultsofthemodelareshowninTable7.
Energies2021,14,479513of21
Table7.AnalysisResult.
AnalyzedPathBβSE.CR.P
IntentiontoUse<‐‐‐ PerceivedSafety0.5980.7180.05610.744‐
IntentiontoUse<‐‐‐ Advantage0.4030.4350.0517.898‐
IntentiontoUse<‐‐‐ PerceivedRisk−0.089−0.110.027−3.2580.001
Asaresult,ithasbeendeterminedthatperceivedsafetyandperceivedadvantage
affecttheintentiontousepositively.Conversely,ithasbeenfoundthattheperceivedrisk
affectstheintentiontousenegativelyandsignificantly.Asaresultoftheanalysis,H1,H2,
andH3hypothesesweresupported.
Althoughthisstudydoesnothavethemaingoaloftryingtocompareparticipants’
sociodemographiccharacteristics,thefollowingcomparisonshavebeenmadeinorderto
contributetotherelatedfield.Thesecomparisonsweremadeintermsoffourbasicsocio‐
demographiccharacteristics.Thesecharacteristicsaregender,age,educationlevel,and
occupation.Inthetestsperformed,nosignificantdifferencewasfoundbetweenthere‐
searchvariablesintermsofthegendersandoccupationsoftheparticipants.However,
someresearchvariablesaresignificantlydifferentintermsofparticipants’agesandedu‐
cationalstatus(seeAppendixBforTablesA2andA3).
Inordertotestwhetherthereisasignificantdifferenceaccordingtoage,aone‐way
ANOVA(Analysisofvariance)testwasperformed.Asaresultoftheanalysis,itwasde‐
terminedthattheperceivedadvantageandperceivedsafetydifferedsignificantlyaccord‐
ingtoage.WhenTukeyresultswereexamined,itwasfoundthattheperceivedadvantage
differedsignificantlybetweenthe18–25agegroupandthe26–35and36–45agegroups.
Sincethemeanvalueofthisdifferenceishigher,ithasbeenfoundthatitisinfavorofthe
26–35agegroup.Inotherwords,thoseinthe26–35agegroupperceiveautonomousve‐
hiclesasmoreadvantageous.Perceivedsafetyalsodifferssignificantlybetweenthe18–25
agegroupandthe26–35and36–45agegroups.Thedifferenceisinfavorofthe26–35age
groupbecausethemeanvalueishigher.Inotherwords,thoseinthe26–35agegrouphave
ahigherperceptionofsafetyregardingautonomousvehicles.
Inordertotestwhetherthereisasignificantdifferenceaccordingtoeducation,aone‐
wayANOVAtestwasperformed.Asaresultoftheanalysis,itwasdeterminedthatthe
perceivedriskandperceivedsafetydifferedsignificantlyaccordingtotheeducationlevel.
AccordingtoTukeyresults,perceivedriskdifferssignificantlybetweenallgroups.The
differenceisinfavorofprimaryschoolgraduatessincethemeanvalueishigher.Inother
words,primaryschoolgraduateshavemoreriskperceptionaboutautonomousvehicles.
Perceivedsafety,ontheotherhand,showsasignificantdifferencebetweendoctoralgrad‐
uatesandprimaryandassociatedegreegraduates.Thedifferenceisinfavorofdoctoral
graduatessincethemeanvalueishigher.Inotherwords,PhDgraduateshaveahigher
perceptionofsafety.Therefore,accordingtotheseresults,perceivedsafetyrelatedtotech‐
nologyisdirectlyproportionaltoeducation.
5.Discussion:ImplicationsandLimitations
5.1.Implications
AutonomousVehiclesarestillintheirinfancyandthereforecanonlybeevaluatedto
acertaindegree.Althoughtherearemanyautonomousfeaturessuchaslane‐keepingas‐
sistantsandautonomouscruisecontrolinmoderncars,fullyautonomousdrivingincities
isstillaconceptratherthanareality[61].Numerousgovernmentshavesaidthatby2040,
theywantthemajorityofvehiclesontheircountry’sroadwaystobedriverless.Thus,
manufacturersandthegovernmentaretaskedwiththecriticalresponsibilityofpromot‐
ingpositivepublicsentimenttowardAVsanddesigningtransportationinfrastructures
andsystems[10].Ourworldwillevolveintoaworldofsmartcities,withautonomous
vehiclesattheforefrontofintelligentmobility[62].Automobiles’futurewillbemerged
withcompletelyautonomousvehiclefunctionsusingpresenttechnologies.
Energies2021,14,479514of21
Inthisstudy,weinvestigatedtheeffectsofperceivedadvantage,perceivedrisk,and
perceivedsafetyontheintentiontouseautonomousvehicles.Accordingly,wetested
threehypothesesandfoundthatallthreehypothesesweresupportedasaresultofthe
analysis.Thefirsthypothesisofourresearch(H1)isthatperceivedadvantagewillin‐
creasetheintentiontouseautonomousvehicles.Inouranalysis,wefoundthatthishy‐
pothesiswassupported.Theideathatautonomousvehiclescanshortentransportation
times[63],tobeanalternativetoreducetrafficcongestion[64],andtocontributetosolv‐
ingtheparkingprobleminsettlementswithhighvehicledensity[65],wasperceivedby
usersasimportantadvantages.Inaddition,otheradvantagessuchasincreasedsafety,
moreefficientroaduse,energysaving,andalowenergyconsumptionenvironmental
productarealsoconsideredbyusers[14].Inotherwords,whenusersthinkthattheywill
gainsomeadvantagesrelatedtoautonomousvehicles,theirintentiontousethemin‐
creasespositively.Westatethatthisfindingoverlapswiththefindingsofotherstudiesin
theliterature[66,67].Therefore,wecanadvisemanufacturerstoconsiderperceiveduse‐
fulnessandadvantage.Theperceivedusefulnessofautonomoustechnologyisasignifi‐
cantdriverofconsumers’adoptionintentions.Expertsclaimthatself‐drivingcars,dueto
theirautomationandadvancedsteeringcapabilities,willbenefitpeoplewhocannotdrive
themselves,suchastheelderly,thedisabled,andtheunlicensed[68].Manyfailedinno‐
vationshavealreadydemonstratedhowcriticalitistounderstandthevalueoftechnology
fromtheconsumer’sperspective.Toincreaseperceivedusefulness,communicationactiv‐
itiesshouldbedesignedtoclarifyhowanewtechnologicalsolutioncreatesbenefitsfor
itsusersandthepainpointsitsolves.Itcanbeachievedbyhighlightingthebenefitsofan
autonomoustechnologycomparedtothecurrent(non‐autonomous)solution[14].
Thesecondhypothesisofourstudy(H2)isthatperceivedriskwillnegativelyaffect
theintentiontouseAVs.Asaresultoftheanalysis,thishypothesiswasalsosupported.
Insomecases,usersmaythinkthatautonomousvehiclescannotperformtherequired
performance.Forexample,theymaythinkthathuman‐specificintuitivereactionswill
producemorepositiveresultsindifficultdrivingconditionssuchasrain,snow,andsim‐
ilarones.Suchdifficultdrivingconditionscanbeperceivedasrisksforautonomousve‐
hicles[69].TherisksthatmayariseinusingAVsintheliteratureareclassifiedunderthe
titlesofliability,privacy,cybersecurity,andindustryinfluence[70].Withinthescopeof
thisstudy,theusers’riskperceptionwasfocusedandtheperceptionsoftheautonomous
systemnotworkingwerequestioned.Ifusersfindautonomousvehiclestoberisky,their
intentiontousethemisnegativelyaffected,andthisresultisinlinewiththestudiesin
theliterature[71].
Thethirdhypothesisofthestudy(H3)suggeststhatusers’perceivedsafetywillpos‐
itivelyaffecttheirintentiontouseAVs.Theanalysishasproducedresultsthatsupport
thishypothesis.Nootherindustryhashadasmanyfatalitiesandpropertylossesasthe
automobilebusiness.Accordingtostatistics,someonediesinanautomobileaccident
every30sonaverage.Additionally,90%ofthesemishapsarecausedbyhumanmistakes.
Inadequatevehiclehandlingisanotherissuethatrequiresattention.Onaverage,acaris
usedforlessthantwohourseveryday,increasingthecostofownershipofunderutilized
property.Accidentsandinsufficientutilizationcanresultinbothinternalandexternal
costs.Asaresult,itispasttimeforseriousconsiderationofautomobileownershipand
use.ThesolutiontominimizingoreliminatingthesesignificantissuesishiddeninAV,
sometimesreferredtoasself‐drivingcars,self‐drivingvehicles,androboticvehicles[72].
Whatwecansayabouttheanalysesmadeonthesociodemographiccharacteristics
oftheparticipantsisthatitfollowsthatpeopleinterestedinnewtechnologiesviewAVs
morepositivelybecausethesetoolswillappeartechnicallysuperior,andtheassociation
withthelatesttechnologycanserveasasymbolforpeoplewhowanttoshowtheiraffinity
fornewtechnologies.AVsreflectanimageoftechnologicalinnovationthatcanstrongly
influenceadoptionbytechenthusiasts[10].Theyoungpopulationismorecuriousabout
newtechnology.Therefore,theperceivedadvantageandperceivedsafetyofautonomous
vehiclesareexpectedtobehigherinyoungerparticipants,becauseAVsreflectanimage
Energies2021,14,479515of21
oftechnologicalinnovationthatcanpositivelyinfluencetheadoptionpropensityoftech‐
nology‐savvyindividuals.Itmeansthatenthusiastsarewillingtotrynewtechnologies
beforeotherscanperceivegreatercomfortandsecuritythroughAVsandarelikelyto
adoptAVearly[13].
Conversely,technologyanxietynegativelyimpactsperceivedeaseofusebecauseus‐
ers’fearsmayovershadowtheadvantagesoftechnology.Individualswithhigherlevels
oftechnologyanxietywillfinditchallengingtoevaluatethebenefitsofanewtechnology
objectively.Theywillbemorereluctanttolearnhowtooperatenewtechnologyandgen‐
erallyadoptamorenegativeattitude,refusingtoacknowledgeitsbenefits[14].Therefore,
accordingtotheresearchresults,perceivedadvantageandperceivedsafetydidnotdiffer
significantlyfortheelderly.
AVsuseadvancedtechnology.So,itputseducationattheforefront.Individualswith
ahighereducationlevelwillbemorecapableoflearningandadaptingtonewtechnology.
Theresultsoftheresearchshowthatprimaryschoolgraduatesperceiveautonomousve‐
hiclesasriskier.Thisperception,ontheotherhand,stemsfromafearofadvancedtech‐
nologybasedoneducation.Decision‐makersinAVhavedirectcontroloveremotional
states.Keszey(2020)[15]assertsthatsentimentsconcerningAVhaveaconsiderableeffect
onbehavioralintentiontouse.Trustandanxietyarecriticaldeterminantsofbehavioral
intentiontouseamongthesecharacteristics,makingitcriticaltocultivatetrustandreduce
anxietiesthroughcommunication.AdoptingAVscansignificantlyreducethenumberof
trafficaccidentsinvolvinghumandrivers,increasemobilityofpeoplewithdisabilities
andagingpopulations,andreduceairpollution,fuelefficiency,etc.[33].Inmanyplaces
oftheworld,trafficsafetyandcongestionareserioustransportationissues.Drivererror
continuestobetheleadingcauseofvehiclecollisions,andthegrowingnumberofprivate
automobilesexacerbatescongestion.Withadvancementsinin‐vehicletechnology,thein‐
troductionofAVprovidesindividualswithamoresustainablemeansoftransportation
thatisalternative,safer,andmoreenvironmentallyfriendly[41].Users’potentialengage‐
mentwithAVtechnologywillalmostcertainlybemorepotentifthefuturebenefitsare
suitablycombinedandifdecision‐makersprovideappropriateandeffectivesolutionsfor
potentialusers’safercommutingtoboostadoptionofsuchadvances[13].
Itshowsthatthecomputerscienceandengineeringdisciplinesfaceaseriesoftech‐
nologicalchallengeswhosesolutionswillaffecthowandhowAVsareused.Forexample,
moreadvancedsensingtechnologiesinthecontextofsevereweatherconditionssuchas
snowarecurrentlymuchneededforAVstodetectpotentialobstacles[73].
Asisthecasewithothertechnologyitemssuchascellphones,thetechnologyre‐
quiredforAVswillmatureandbecomemoreaffordableovertime.Anewtransportation
systemandaccompanyingtransportationinfrastructurewillemergetoprepareforthe
impendingeraofautonomousvehicles,includingsignalingdevices,trafficrulesandreg‐
ulations,traffichubs,andmanagementstrategiessuchasvehicle‐to‐vehiclecommunica‐
tion.Additionally,securityconcerns,suchasinsurancecoverage,shouldbecarefullyes‐
tablishedandprepared[74].
Inlinewiththefindingsofthestudy,wecansaythat:whileitisexpectedthattech‐
nologywillchangetheusagehabitsandaffecttheproductvarietyinthemarket,thus
raisingsomedoubtsaboutuseracceptance,itrevealsthatuserswillhavenodifficultyin
acceptingnewtechnologiesthattheyseeasadvantageous.Forthisreason,companies
shouldfocusontechnologicalactivitiesinordertoachievehigherandsustainableperfor‐
manceandincreasetheirinvestmentsinautonomousvehiclesbyaddingfeaturesthatwill
provideadvantagestousers.Inaddition,issuesrelatedtotechnologicalanxiety(forex‐
ample,thesystemsuddenlystopsworking),whichusersseeasarisk,shouldbeconsid‐
eredduringtheseinvestments.Inordertoovercomesuchproblems,companiesshould
carryoutliteracyactivitiesrelatedtothesetools,ifnecessary.
Energies2021,14,479516of21
5.2.LimitationsofTheStudy
Wecansaythefollowingaboutthelimitationsofthestudyandfurtherresearch:
Thefirstlimitationofthisstudyisthatthesampleconsistedofonlyparticipantsfrom
Turkey.Sincewecouldnotdetermineasamplingframe,wetriedtoreachasmanyusers
aswecouldwiththeconveniencesamplingmethod.Thus,weaimedtoobtainasampling
framethatcouldreflectthegeneralcharacteristicsofusersinTurkey.Therefore,future
researchshouldconsideruserprofilesinothercountries.
Thesecondlimitationofthestudymaybetheheterogeneityofthesample.Study
datawerecollectedonlineduetotheCOVID‐19pandemic.Thefactthatyoungandmid‐
dle‐agedpeoplemostlyuseonlineplatformsmayhavecausedheterogeneityinthesam‐
ple.Itisrecommendedthatfuturestudies(especiallywhentheeffectsofthepandemic
disappear)ensuredemographichomogeneitybyusingdifferentsamplinganddatacol‐
lectionmethodsandanalyzethedifferencesthatmayarisefromdemographiccharacter‐
istics.Inaddition,advancedtechnologicalproductssuchasautonomousvehicleswillbe
ofinteresttocertainincomegroupsduetotheirhighcost.Therefore,itisrecommended
thatfuturestudiesincludeincomegroupsofusersasaresearchvariableintheirresearch
models.
Thethirdlimitationofthestudyisthestudyvariablesthemselves.Thestudyfocused
onperceptionsofcustomeracceptance.Futurestudiesmayfocusoneaseofuse,environ‐
mentalistattitude,socialtransformationbroughtbysmartcities,energyefficiency,he‐
donicandutilitarianvalueperceptionsofusers,andenabletheefficientdevelopmentof
therelevantfield.Wealsoacknowledgethehighvariabilityinresponsesbetweenre‐
spondents’responses.Fourth,thisresearchfocusedonlyonuserperceptions.Futurere‐
searchisrecommendedtoincludethetechnicaldimensionsofautonomousvehiclesinthe
researchmodel.
6.Conclusions
Sustainabledevelopmentrequiressocietiestomakeextensiveuseoftechnology,es‐
peciallyartificialintelligence.Smartcitiesarebeginningtotakeshapeduetotherapid
growthoftechnologiessuchastheInternetofThings,cloudcomputing,andothersimilar
ones.Becausesmartcitiesplacehighdemandsonadvancedtechnologiessuchasautono‐
mousdriving,clouddataservices,andhigh‐precisionsensors,theyfosteranintelligent
transportationenvironmentthatfacilitatestheemergenceofAVs.Theuseofautonomous
vehicles(AVs)intransportationisalsoconsideredaformoftransportationinnovationin
thiscontext.Therefore,AVsarethoughttobemorefavorabletopeopleinterestedinnew
technologiesbecausetheyappeartobetechnologicallysuperior,andtheassociationwith
themostup‐to‐datetechnologycanserveasasymbolforthosewhowishtodemonstrate
theirinterestinnewtechnologies.AVsprojectapositiveimageoftechnologicalinnova‐
tion,whichcansignificantlyimpacttheiradoptionamongtechnologyenthusiasts.Inthis
context,inrecentyears,theimportanceoftechnologicaladvancementsandinnovations
hascometotheforeinsearchingforsustainableurbandevelopmentpaths,whichhas
inspiredandpromptedustoconductthisresearch.
Inthisstudy,weinvestigatedtheeffectsofsomeuserperceptionsontheintentionto
useautonomousvehicles.Autonomousvehiclesarehigh‐costtechnologies.Forthisrea‐
son,companiesdonotwanttolosetheirproductivitywhileinvestinginthisfield.Itis
estimatedthatautonomousvehicleswillbringsignificantadvantagestocitiesandhuman
lifeinsustainability.Inordertorevealtheconditionsunderwhichuserswouldprefer
thesetoolstoinvestinthistechnology,wechosethevariablesofperceivedadvantage,
perceivedrisk,andperceivedsafetyasuserperceptions.
Asaresultofouranalysis,wesawthat:
Perceivedadvantagepositivelyaffectstheintentiontouse;
Perceivedrisknegativelyaffectstheintentiontouse;
Perceivedsafetypositivelyaffectstheintentiontouse.
Energies2021,14,479517of21
Intheliteraturereviewwemadeatthebeginningofthisstudy,fewstudiesexamined
autonomousvehiclesanduserperceptions.Thereisacontinuingneedforareviewofthe
subjectintheliterature.Inaddition,wecouldnotfindastudyexaminingtheperspectives
ofusersinTurkey.Inthisrespect,wethinkthattheresearchmodelweestablishedinour
researchisoriginalandwehopethatthestudywillmakeanimportantcontributionto
theliterature.Wealsobelievethatthefindingsofthestudywillbenefitallcompaniesthat
haveaninvestmentinthisfield.
AuthorContributions:Conceptualization,S.Ç.andI.M.‐K.;methodology,B.Y.;software,S.Ç.;val‐
idation,I.M.‐K.,B.Y.,andR.Č.;formalanalysis,B.Y.andR.Č.;investigation,I.M.‐K.;resources,S.Ç.
andR.Č.;datacuration,B.Y.;writing—originaldraftpreparation,S.Ç.;writing—reviewandediting,
I.M.‐K.;visualization,R.Č.;supervision,I.M.‐K.Allauthorshavereadandagreedtothepublished
versionofthemanuscript.
Funding:Thisresearchreceivednoexternalfunding.
InstitutionalReviewBoardStatement:Notapplicable.
InformedConsentStatement:Notapplicable.
DataAvailabilityStatement:Thedataofthisstudyisavailablefromtheauthorsuponrequest.
ConflictsofInterest:Theauthorsdeclarenoconflictofinterest.
AppendixA
TableA1.Measurementinstrument.
PerceivedAdvantage
1AVswouldreducemytraveltimecomparedwithothermethodsoftransportation.(Yuenetal.(2020)[35])
2 AVswouldleadtofewertrafficjamscomparedtoconventionalvehicles.(Yuenetal.(2020)[35])
3AVswouldallowbetteraccesstomyintendeddestinations.(Yuenetal.(2020)[35])
4UsingAVswilldecreasemyaccidentriskcomparedtoconventionalvehicles.(Yuenetal.(2020)[35])
5AVswouldallowmetospendmytimeonthingsotherthandriving.(Yuenetal.(2020)[35])
6AVswouldbemoreadvantageouscomparedtousingconventionalvehicles.(Yuenetal.(2020)[35])
7AVswouldsolveproblemsthatIhaveencounteredwithconventionalcars.(Yuenetal.(2020)[9])
8AVswouldbeanenvironmentallyfriendlyoption.(Yuenetal.(2020)[9])
9Travelinginadriverlesscarwouldenablemetocommunicatewithmyfamily,friendsandcolleagues.(Acheam‐
pong&Cugurullo(2019)[40])
10Driverlesscarswouldreducethestressofdriving.(Acheampong&Cugurullo(2019)[40])
11Travelinginadriverlesscarwouldbecomfortable.(Acheampong&Cugurullo(2019)[40])
PerceivedRisk
1Asystemintheautonomousvehiclemaynotenoughtodrive.(Leeetal.(2019)[31])
2Usinganautonomousvehiclemaynotperformwellandcreateproblems.(Leeetal.(2019)[31])
3Anautonomousvehiclemaynotworkproperly.(Leeetal.(2019)[31])
4Anautonomousvehiclemayperformunstablyandincorrectly.(Leeetal.(2019)[31])
PerceivedSafety
1Overall.AVswouldhelpmakemyjourneyssaferthantheyarewhenIuseconventionalcars.(Lijarcioetal.
(2019)[49])
2AVswouldactbetterthanmyselfinacomplicatedtrafficsituation.(Lijarcioetal.(2019)[49])
3Adriverless/automatedvehiclemaybenot““““smart”“““enoughforguaranteeingmysafetyduringthejourney
(‐).(Lijarcioetal.(2019)[49])
4AV‐relatedsystemscouldeasilybreakdown,orbehacked,thuscompromisingmysafety(‐).(Lijarcioetal.
(2019)[49])
5AVswouldrespondadequatelytounexpectedsituationsthatcommonlyrequirerapidresponsesfromdrivers.
(Lijarcioetal.(2019)[49])
6Driverlesscarswillreducecrashes.(Acheampong&Cugurullo(2019)[40])
Energies2021,14,479518of21
IntentiontoUse
1IwouldpreferusinganAVmorethanaconventionalcarwhendrivingonurban/cityroads.(Lijarcioetal.(2019)
[49])
2IfduringthenextyearsIwillhaveenoughbudget,IplantobuyanAV.(Lijarcioetal.(2019)[49])
3IwouldpreferusinganAVthanaconventionalcarifIweretired.(Lijarcioetal.(2019)[49])
4Iamtotallyagainsttheoptionofbuyinganautonomouscar(‐).(Lijarcioetal.(2019)[49])
5Consideringtheneedofadaptingtotransportdynamics,planningtobuyanAVsatsomepointinthenextyears
soundsadequate.(Lijarcioetal.(2019)[49])
6IintendtouseAVsinthefuture.(Yuenetal.(2020)[35])
7IplantouseAVsinthefuture.(Yuenetal.(2020)[35])
8IhavepositivethingstosayaboutAVs.(Yuenetal.(2020)[35])
9IwouldencourageotherstouseAVs.(Yuenetal.(2020)[35])
AppendixB
TableA2.One‐WayANOVAResultsofAgeGroups.
SumofSquaresdfMeanSquareFSig.
PerceivedAdvantage
BetweenGroups8.01842.0044.2730.002
WithinGroups284.2696060.469‐‐
Total292.286610‐ ‐‐
PerceivedRisk
BetweenGroups4.58841.1471.7440.139
WithinGroups398.6186060.658‐‐
Total403.206610‐ ‐‐
PerceivedSafety
BetweenGroups6.39841.6002.8880.022
WithinGroups335.6216060.554‐‐
Total342.019610‐ ‐‐
IntentiontoUse
BetweenGroups4.83341.2082.2480.063
WithinGroups325.6476060.537‐‐
Total330.480610‐ ‐‐
TableA3.One‐WayANOVAResultsofEducationGroups.
SumofSquaresdfMeanSquareFSig.
PerceivedAdvantage
BetweenGroups3.24850.6501.3600.238
WithinGroups289.0386050.478‐‐
Total292.286610‐ ‐‐
PerceivedRisk
BetweenGroups19.89453.9796.2800.000
WithinGroups383.3126050.634‐‐
Total403.206610‐ ‐‐
PerceivedSafety
BetweenGroups7.61951.5242.7570.018
WithinGroups334.4006050.553‐‐
Total342.019610‐ ‐‐
IntentiontoUse
BetweenGroups4.04150.8081.4980.189
WithinGroups326.4406050.540‐‐
Total330.480610‐ ‐‐
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