Content uploaded by Gerjo Kok
Author content
All content in this area was uploaded by Gerjo Kok
Content may be subject to copyright.
Editorial
Getting inside the black box
of health promotion
programmes using
Intervention Mapping
Gerjo Kok
1
and Ilse Mesters
2
The practice of health education and
promotion entails three key programme-
planning activities: needs assessment, pro-
gramme development and evaluation.
Planners need to answer many questions on
their way to their programme. If some
of these questions are not adequately
answered, the final programme may have
no effect or even a counter-productive effect.
There are many examples of inadequate
planning unfortunately: trying to change
behaviour that was not related to the
problem, trying to change determinants
for behaviours that were not relevant to the
behaviour, trying to change individual
behaviour while environmental factors were
responsible, trying to apply change methods
that were never shown to be effective, trying
to implement programmes by health profes-
sionals that were inadequately trained to do
so, and so forth.
Over the past two decades, planning
models in health promotion have helped
improve the quality of the planning process,
especially in optimizing target group assess-
ment and programme evaluation. The most
popular planning model used is Green
and Kreuter’s Precede-Proceed model
1
, but
others are available and all have their
distinct unique attributes.
2
One lesser devel-
oped aspect of most planning models is an
explicit specification of the processes by
which one uses theory and empirical findings
to develop intervention, and thus, how to
design the programme in the end. But, this
field has advanced as well, considering the
diverse initiatives available today to help
programme developers to create their pro-
gramme’s logic model. Table 1 provides a
glimpse of some tools available.
The above tools may be of interest to
the readers of Chronic Illness because too
often, health promotion intervention are
not systematically developed and/or not
well described. Especially, the latter impedes
programme replication or larger-scale dis-
semination beyond the intervention trial
because to those who search for existing
programmes to improve quality of health-
care, the programme theory and compo-
nents are unclear. Here, we will illustrate the
tool Intervention Mapping
3
in a patient
education application to give a description
of actual programme development activities
needed. Intervention Mapping was chosen
over other tools mentioned in Table 1
Chronic Illness
7(3) 176–180
!The Author(s) 2011
Reprints and permissions:
sagepub.co.uk/journalsPermissions.nav
DOI: 10.1177/1742395311403013
chi.sagepub.com
1
Department of Work and Social Psychology, Maastricht
University, Maastricht, The Netherlands
2
Department of Epidemiology, Maastricht University,
Maastricht, The Netherlands
Corresponding author:
Ilse Mesters, Department of Epidemiology, Maastricht
University, Maastricht, The Netherlands
Email: ilse.mesters@maastrichtuniversity.nl
at MAASTRICHT UNIVERSITY on September 28, 2011chi.sagepub.comDownloaded from
because it provides the most detailed guide
on what to do and especially on how to
conduct required activities to achieve pro-
gramme transparency.
Intervention Mapping describes the iter-
ative path from problem identification to
problem solving or mitigation. Each of the
six steps of Intervention Mapping comprises
several tasks. The completion of the tasks in
a step creates a product that is the guide for
the subsequent step. The completion of all of
the steps serves as a blueprint for designing,
implementing and evaluating an interven-
tion based on a foundation of theoretical,
empirical and practical information. The six
steps and related tasks of the Intervention
Mapping process are the following; each
illustrated with an example from the ‘Lively
Legs’ programme (LL), supporting adher-
ence and healthy lifestyles in leg ulcer
patients:
4
(1) Conduct a needs assessment or problem
analysis: establish a participatory plan-
ning group, conduct the needs assess-
ment, assess community capacity and
specify programme goals for health and
quality-of-life. LL: serious quality of life
issues (e.g. pain, mobility impairment),
relevant behaviours identified (e.g. inad-
equate adherence, insufficient exercise),
and relevant determinants identified
(e.g. knowledge, experiences, skills and
social support).
(2) Create matrices of change objectives:
state outcomes for behaviour and envi-
ronmental change, state performance
objectives, select important and change-
able determinants and create a matrix of
change objectives. Examples from LL:
patients describe beneficial effects of
exercise, demonstrate skills in planning
for vegetable consumption, and are able
to find walking partners.
(3) Select theory-based intervention meth-
ods and practical applications: gener-
ate programme ideas with the planning
group, identify theoretical methods,
choose programme methods, select or
design practical applications and
assure that applications address
change objectives. Illustrations from
LL: main theories are social cognitive
theory, with elements of goal setting
theory and the precaution adoption
model. Chosen methods (e.g. tailoring)
are integrated in motivational
interviewing.
Table 1. Logic model development tools
#Online course on developing logic models and evaluation plans
University of Wisconsin (www1.uwex.edu/ces/lmcourse/)
#Logic Model Overview
University of Wisconsin, includes links to workbooks, PowerPoint presentations, etc.
(www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html)
#W.K.Kellogg Foundation Logic Model Development Guide
(www.wkkf.org/Pubs/Tools/Evaluation/Pub3669.pdf)
(www.wkkf.org/knowledge-center/resources/2010/Logic-Model-Development-Guide.aspx)
#List with Logic Model Tools.
CDC. (www.cdc.gov/eval/resources.htm#logic%20model)
#Innovation Network’s Workstation.
Online workstation with evaluation and planning tools (www.innonet.org)
#Community Tool Box.
ctb.ku.edu/tools/en/sub_section_examples_1877.htm
#Intervention Mapping
www.interventionmapping.com
Editorial 177
at MAASTRICHT UNIVERSITY on September 28, 2011chi.sagepub.comDownloaded from
(4) Translate methods and applications
into an organized programme: consult
intended participants and implementers,
create programme themes, scope,
sequence and materials, prepare design
documents, review available pro-
gramme materials, draft programme
materials and protocols, pre-test pro-
gramme materials and protocols, and
produce materials and protocols. In LL:
key feature of the programme is health
counselling by nurses, comprising
assessment of health behaviours and
exploring motivations and obstacles
for change, setting feasible goals for
change, monitoring progress, providing
feedback, offering alternatives, extend-
ing goals and maintenance.
(5) Plan for adoption, implementation and
sustainability of the programme: iden-
tify potential adopters and implemen-
ters, re-evaluate the planning group,
state programme use outcomes and
performance objectives, specify determi-
nants for adoption and implementation,
create a matrix of change objectives,
select methods and practical applica-
tions and design interventions for
adoption and implementation. LL: the
programme is developed to stimulate
future implementation, e.g. training for
nurses, organizing requirements at
clinics, evaluating cost-effectiveness.
(6) Generate an evaluation plan: review the
programme logic model, write effect
evaluation questions, write evaluation
questions for changes in the determi-
nants, write process evaluation ques-
tions, develop indicators and measures
and specify evaluation design. LL: pos-
itive effects on quality of life, leg ulcer
recurrence, and duration of leg ulcer
healing and leg ulcer free months.
Even though Intervention Mapping is
presented as a series of steps, the process
is iterative rather than completely linear.
Programme developers move back and
forth between tasks and steps as they
gain information and perspective from var-
ious activities. However, the process is also
cumulative. Developers base each step on
the previous steps, and inattention to a step
can jeopardize the potential effectiveness of
the intervention by narrowing the scope and
compromising the validity with which later
steps are conducted.
Intervention Mapping has been found
to be a useful tool for tailoring, in a
systematic way, existing programmes as
well.
5
Frequently, providers are interested
in adapting existing evidence-based pro-
grammes for new populations and settings.
Working from a logic model perspective
enables them to ask relevant questions about
appealing programmes; so, adoption deci-
sions are based on adequate insights about
a programme. Debate continues about
whether adaption of evidence-informed pro-
grammes can be justified. When and if so, a
systematic approach to adoption of pro-
grammes and their possible adaptation
can help programme planners identify and
retain essential programme elements as
programmes are translated to communities
and settings other than those in which they
were first developed and evaluated.
6,7
The key words in Intervention
Mapping are planning, research and
theory. Intervention Mapping provides a
vocabulary for programme planning, proce-
dures for planning activities, and technical
assistance with identifying theory-based
determinants and methods for change.
Intervention Mapping has successfully
been applied in various settings, among
others in the patient education field,
5,8–15
and to a wide range of different behaviours.
More specifically, Intervention Mapping
ensures that theoretical models and empir-
ical evidence guide planners in two areas: (1)
the identification of behavioural and envi-
ronmental determinants related to a target
health problem, and (2) the selection of the
178 Chronic Illness 7(3)
at MAASTRICHT UNIVERSITY on September 28, 2011chi.sagepub.comDownloaded from
most appropriate theoretical methods and
practical applications to address the identi-
fied determinants.
Although Intervention Mapping is con-
sidered a helpful tool to design programmes,
it seems fair to make a few critical comments
as well. Intervention Mapping has been
described as tiresome,
4
complex,
11
elabo-
rate, expensive and time consuming.
13
Furthermore, faulty logic models occur
when the essential problem has not been
clearly stated and defined, factors influenc-
ing a problem are not well understood or an
inadequate theory was chosen.
16
Besides, no
matter how logical a programme model
seems, there is always a danger that it will
be wrong. When dealing with novel prob-
lems, for instance, contemporary knowledge
may be insufficient, which means researchers
may not comprehend the logic of change
until after the fact. In addition, one cannot
control or anticipate all influences on the
intended intervention effect once imple-
mented in the real world.
Nevertheless, all these authors who
assessed Intervention Mapping critically
also indicated that Intervention Mapping
helped bringing the development of inter-
ventions to a higher level. In the end,
advantages outweighed disadvantages.
To conclude, applying Intervention
Mapping to health promotion and in par-
ticular patient education may help the devel-
opment of more effective behaviour change
interventions and may help in making a
black box programme transparent to aid
effective adoption and implementation.
References
1. Green LW and Kreuter MW. Health program
planning: an educational and ecological approach,
4th ed. New York, NY: McGraw Hill Professional,
2005.
2. James F, McKenzie J, Neiger BL and Thackeray R.
Planning, implementing, and evaluating health pro-
motion programs: a primer. San Francisco:
Benjamin Cummings, 2009.
3. Bartholomew LK, Parcel GS, Kok G, Gottlieb NH
and Ferna
´ndez ME. Planning health promotion
programs: an Intervention Mapping approach, 3rd
ed. San Francisco: Jossey-Bass, 2011.
4. Heinen MM, Bartholomew LK, Wensing M,
Kerkhof van de P and Achterberg van T.
Supporting adherence and healthy lifestyles in leg
ulcer patients: systematic development of the lively
legs program for dermatology outpatient clinics.
Patient Educ Couns 2005; 61: 279–291.
5. Detaille SI, Joost WJ, Gulden van der JWJ, Engels
JA, Heerkens YF and Dijk van FJH. Using
Intervention Mapping (IM) to develop a self-
management programme for employees with a
chronic disease in the Netherlands. Public Health
2010; 10: 353.
6. Wandersman A, Duffy J, Flaspohler P, Noonan R,
Lubell K, Stillman L, et al. Bridging the gap
between prevention research and practice: the
interactive systems framework for dissemination
and implementation. Am J Community Psychol
2008; 41: 171–181.
7. Lee SJ, Altschul L and Mowbray CT. Using
planned adaptation to implement evidence-based
programs with new populations. Am J Community
Psychol 2008; 41: 290–303.
8. Albada A, Dulmen van S, Often R, Sensing JM
and Ausems MGEM. Development of E-info
gene
ca
: a website providing computer-tailored
information and question prompt prior to breast
cancer genetic counseling. J Genet Counsel 2009;
18: 326–338.
9. Ferna
´ndez ME, Gonzales A, Tortolero-Luna G,
Partida S and Bartholomew LK. Using
Intervention Mapping to develop a breast and
cervical cancer screening program for Hispanic
farm workers: cultivando La Salud. Health Promot
Pract 2005; 6: 394–404.
10. Hou Sl, Ferna
´ndez ME and Parcel GS.
Development of a cervical cancer educational
program for Chinese women using
Intervention mapping. Health Promot Pract 2004;
5: 80–87.
11. Cote
´JC, Godin G, Garcia PL, Gagnon M and
Rouleau G. Program development for enhancing
adherence to antiretroviral therapy among persons
living with HIV. Aids Patient Care STDs 2008; 22:
965–975.
12. Ramirez-Garcia P and Cote
´J. Development of a
nursing intervention to facilitate optimal antire-
troviral-treatment taking among people living
with HIV. BMC Health Serv Res 2009; 9: 113,
doi:10.1186/1472-6963-9-113.
13. Kesteren van NM, Kok G, Hospers HJ, Schippers
J and Wildt de W. Systematic development of a
self-help and motivational enhancement
Editorial 179
at MAASTRICHT UNIVERSITY on September 28, 2011chi.sagepub.comDownloaded from
intervention to promote sexual health in HIV-
positive men who have sex with men. AIDS Patient
Care STDS 2006; 20: 858–875.
14. Ducharme F, Beaudet L, Legault A, Kergoat MJ,
Levesque L and Caron C. Development of an
intervention program for Alzheimer’s family care-
givers following diagnostic disclosure. Clin Nurs
Res 2009; 18: 44–67.
15. Alewijnse D, Mesters I, Metsemakers JFM and
Borne van den B. Program development for
promoting adherence during and after exercise
therapy for urinary incontinence. Patient Educ
Couns 2002; 48: 147–160.
16. Godin G, Gagnon H, Alary M, Levy JJ and Otis J.
The degree of planning: an indicator of the
potential success of health education programs.
Promot Educ 2007; 14: 138–142.
180 Chronic Illness 7(3)
at MAASTRICHT UNIVERSITY on September 28, 2011chi.sagepub.comDownloaded from