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554 Int. J. Business Innovation and Research, Vol. 19, No. 4, 2019
Copyright © 2019 Inderscience Enterprises Ltd.
The relationship among innovation, organisational
ambidexterity and organisational performance
Esra’a M. Alamayreh, Rateb J. Sweis* and
Bader Y. Obeidat
Department of Business Administration,
The University of Jordan,
Amman 11942, Jordan
Email: es_alamayreh87@yahoo.com
Email: r.sweis@ju.edu.jo
Email: b.obeidat@ju.edu.jo
*Corresponding author
Abstract: This review seeks to investigate the relationship among innovation,
organisational ambidexterity and organisational performance by reviewing the
related literature. The findings showed that the question of whether
ambidexterity leads to an improved organisational performance or not is still
barely developed and the results are still inconclusive. Although most
theoretical and empirical studies have verified the positive relationship between
organisational ambidexterity and innovation, and the positive relationship
between innovation and performance, there is a lack of empirical evidence in
the literature exists regarding these relations. As well, there is a paucity of
studies that explore the relationship among innovation, organisational
ambidexterity and organisational performance. Additionally, the findings
revealed that innovation has a mediating effect on the relationship between
organisational ambidexterity and organisational performance.
Keywords: innovation; organisational ambidexterity; organisational
performance.
Reference to this paper should be made as follows: Alamayreh, E.M.,
Sweis, R.J. and Obeidat, B.Y. (2019) ‘The relationship among innovation,
organisational ambidexterity and organisational performance’, Int. J. Business
Innovation and Research, Vol. 19, No. 4, pp.554–579.
Biographical notes: Esra’a M. Alamayareh obtained her Master’s degree from
the University of Jordan in Quality Management and Bachelor’s in Industrial
Engineering from the University of Jordan. She has experience in project
management field. She also served as a Production Engineer.
Rateb J. Sweis is a Professor of Project Management from the University of
Jordan, Department of Business Administration. He served as the Vice Dean of
the Jordan Institute of Diplomacy, an Advisor to the Minister of Finance and is
currently a faculty member in the Department of Business Management from
the University of Jordan. He has many published articles in the areas of quality
management, project management and productivity. He also has five published
books in operations management, project management and communications
management.
The relationship among innovation, organisational ambidexterity 555
Bader Y. Obeidat is a Professor in Strategic Management from the University
of Jordan, having obtained his PhD from the Durham University in the UK. He
is interested in many fields including strategic management, strategic decisions,
human resource management, and international business and management.
1 Introduction
As competition strengthens and the pace of change accelerates, organisations must renew
themselves by both exploiting (e.g., efficiency) current competencies and capabilities and
exploring (e.g., innovation) new ones (March, 1991; Tushman and O’Reilly, 1996; Renzl
et al., 2013). If an organisation focuses only on managing the short-term goals, it will
face the risk of becoming obsolete in the long-run. Inversely, over-focus on exploration is
expected to push the organisation to a cash crunch situation in the short-run (Sinha,
2016). Solving this tension forces organisation to become ambidextrous (Duncan, 1976;
Raisch and Birkinshaw, 2008; O’Reilly and Tushman, 2013; Palm and Lilja, 2017).
The dynamic nature of the business environment, and the need to deal with local and
worldwide competition challenges, encourages organisations to upgrade their flexibility,
efficiency and awareness through the innovation of products, services, processes and
behaviours (Reuvers et al., 2008). Organisations focus on innovation to permit attaining
new opportunities and better usage of its resources for converting innovative ideas into
successful outcomes (Niu et al., 2013). Innovation has been considered as one of the
significant factors that affect the organisational performance, value, competitive
advantages, and survival (Walker, 2004; Abdallah et al., 2016; Chuluuna et al., 2017;
Ghaben and Jaaron, 2017). Moreover, it includes the development of products that are
more effective and processes with the implementation of new knowledge and information
(Chuluuna et al., 2017; Ilori et al., 2017).
Organisations struggle to survive under conditions of high competition, and thus
mush achieve high levels of performance; it only though this level of performance that
they can grow and develop (Gavrea et al., 2011; Mehralian et al., 2016). In addition, the
potential success of a business depends on its performance, which means its ability to
implement strategies effectively to achieve the intended objectives (Randeree and
Al Youha, 2009; Sweis et al., 2016). Cao et al. (2009), Junni et al. (2013) and Birkinshaw
and Gupta (2013) comment that organisational ambidexterity and innovation concepts are
accepted as two factors that provide high organisational performance. Accordingly, this
review will explore the literature related to the relationship among innovation (product
and process innovation), organisational ambidexterity (exploitation and exploration), and
organisational performance.
2 Literature review
2.1 Organisational ambidexterity
Ambidexterity is used to describe organisations that are capable of exploitation-actions
and learning through a specific search, a refinement and upgrading of what already exists
and exploration: learning through totally innovative processes, planned research, or being
556 E.M. Alamayreh et al.
aligned with current activities, and being efficient enough to meet the demands while, at
the same time, adapting to and expecting future change (Moreno Luzon and Pasola, 2011;
Boumgarden et al., 2012).
In the opinion of O’Reilly and Tushman (2013), ambidexterity is defined as the
capability of an organisation to both explore and exploit; to compete in settled
technologies and marketplaces where efficiency, control, and incremental improvement
are valued and to compete in new technologies and marketplaces where flexibility,
self-sufficiency, and experimentation are required.
Organisational ambidexterity has been considered as something embedded in one’s
behaviour (Gibson and Birkinshaw, 2004), a way of modelling organisational structure
(O’Reilly and Tushman, 2004), top management team skill to engage in inconsistent
intellectual processes (Smith and Tushman, 2005), an organisational capability (O’Reilly
and Tushman, 2008), and a manager’s behavioural orientation (Mom et al., 2009).
Smith (2017) states that organisational ambidexterity involves two polar contraries:
exploitation versus exploration. On one side, exploitative methods focus on existing
customers and/or markets. On the other side, explorative methods focus on more creative
and innovative aspects, which can include new knowledge, experimentation, flexibility
and divergent rational.
Organisations that are good at reaching the appropriate balance between exploitation
and exploration have been characterised as ambidextrous organisations (e.g., Duncan,
1976). Asif and Vries (2014) assert that concentrating merely on exploitation can cause
failure to innovate and to address upcoming marketplace requirements, while
concentrating merely on exploration can lead to poor efficiencies and cause waste of
organisational resources. Thus, Levinthal and March (1993), Moreno Luzon and Pasola
(2011) and Chandrasekaran et al. (2012) note that the existence of both is needed since
the failure to manage these tensions can result in a success (competence) trap; too much
exploitation at the expense of exploration or a failure trap; too much exploration at the
expense of exploitation.
Consequently, there is no accurate ratio of exploration to exploitation that is better or
worse. Thus, organisations realise the necessity to keep a balance between modifying the
existing processes and exploring new opportunities by altering to new products, markets
and technology in order to define their present and future by choosing between the two
(Brown and Eisenhardt, 1998).
The truth is that organisations typically encounter a variety of competitive
marketplaces and that these will vary in the rates of exploration and exploitation required
(Ramachandran and Lengnick-Hall, 2010). Therefore, in order to achieve ambidexterity,
organisations need to handle the resulting tension between exploitation and exploration
by applying the most appropriate forms of ambidexterity. These forms are discussed in
the following section.
2.1.1 Forms of organisational ambidexterity
1 Contextual ambidexterity: This form is suggested by Gibson and Birkinshaw (2004).
It might be used to pursue exploration and exploitation by generating an
organisational context within which personnel can freely choose to explore or exploit
(Turner et al., 2013). However, it has its limitations. Chen (2017) assumes that a
single organisational context can enable both exploration and exploitation to flourish,
while exploration and exploitation may flourish in different organisational contexts.
The relationship among innovation, organisational ambidexterity 557
When new initiatives are not completely diverse from an organisation’s core
businesses, contextual ambidexterity can permit exploratory initiatives to arise in the
existing organisational context. When new initiatives are completely diverse from
the core business, contextual ambidexterity may not work. Hence, it is not practical
to assume a single organisational context to support both exploration and
exploitation. Liu et al. (2012) manifest that the integration within this form depends
on social and behavioural means, such as socialisation, culture, personal relations,
and behavioural norms.
2 Sequential ambidexterity: This form, proposed by Duncan (1976), enables
exploration and exploitation through sequential separation (Boumgarden et al., 2012;
Turner et al., 2013). Sequential ambidexterity is based on the idea that organisations
can emphasis their attention on exploitation during some periods and on exploration
during other periods. Sequential ambidexterity permits organisations to use different
managerial practices to manage projects at different phases. Although it is
challenging at the organisational level in the face of fast change (Tushman and
O’Reilly, 1996; Christensen and Overdorf, 2000), it is effective at the project level
(Blank, 2013). In order to achieve sequential ambidexterity at the organisational
level, Christensen and Overdorf (2000) state that organisations need to switch back
and forth between the dual polar contraries, exploration and exploitation, to
restructure strategies, and to processes accordingly. Such switches can cause
disturbance in organisations and may even demolish core organisational
competencies.
3 Structural ambidexterity: This form offered by Tushman and O’Reilly (1996), which
puts exploration and exploitation into structurally split business units – as it limits
exploitation to some units, and exploration to other – that are then coordinated by top
managers (Turner et al., 2013; Dutta and Guha, 2015; O’Reilly and Tushman, 2016).
It also allows different business units to use diverse strategies, structures, and
processes. Even though it is the most favourable and practical solution to chase the
organisational ambidexterity, it places vast job demands on top managers as different
units with different structures are required to be managed and new units should be
created when needed, and they should selectively intervene in these units (Chen,
2017; Heracleous et al., 2017).
4 Dynamic ambidexterity: This form is proposed by Chen (2017). It exploits all three
forms of ambidexterity at different organisational levels. First, it utilises structural
ambidexterity at the corporate level. Second, it recognises the value of contextual
ambidexterity at the business unit level. Third, it utilises sequential ambidexterity at
the project level. Furthermore, it enables organisations to recognise the benefits of
different forms of ambidexterity and mitigate their limitations. It also allows
organisations to accommodate the contrasting logics of exploration and exploitation
and to excel at both.
Previous studies (e.g., He and Wong, 2004; Andriopoulos and Lewis, 2009) refer to the
organisational ambidexterity in terms of exploitative and explorative innovation, while
other studies describe it in terms of exploitative and explorative learning (e.g., March,
1991; Cao et al., 2009).
558 E.M. Alamayreh et al.
2.1.2 Exploitation and exploration
Exploration and exploitation characterise two different concepts. According to March
(1991), things which are familiar to organisations and which are considered to be stable
can be exploited through selection, execution, and efficiency (exploitation). While
familiar things include activities such as mapping, monitoring, improving processes, and
ensuring conformance with accepted standards, unfamiliar things must be discovered
through exploration activities comprising of search and investigation (exploration).
Andriopoulos and Lewis (2009) state that exploitation focuses on refining current
processes, products/services with the aim of gradually improving efficiency with a
limited risk of innovation to permit incremental innovation. On the other hand, Chen
(2017) reveals that in exploitation, the organisational attention is focused on existing
businesses or existing ways of doing businesses and on employing available information
and capabilities to achieve short-term organisational aims and market positions. Thus,
exploitation involves low levels of uncertainty and has high rates of success.
Furthermore, exploitation is about meeting the challenges of nowadays (Maijanen and
Virta, 2017). Shirokova et al. (2013) believe that exploitation should include factors such
as investment in internal resources, valuing knowledge-related resources, organisational
learning, and developmental and transitional organisational change. On the other hand,
March (1991) defines exploration as an examination based on variation, risk assumption,
investigation, flexibility and innovation in developing new products, processes,
assessment criteria and technologies. His definition emphasises the belief that
organisations may have not yet achieved their maximum capabilities, and so they need to
stretch their existing capabilities (Wang and Chen, 2015), transform existing capabilities
(Teece, 2007), or develop new capabilities (Capron and Mitchell, 2009). Furthermore,
exploration focuses on discovering new potentials, maximising variance, essential
changes, and trial and error (O’Reilly and Tushman, 2008).
Chen and Katila (2008) observe that exploration and exploitation need not always be
competing activities, but can and should be complementary. Scholars identify different
ways of pursuing exploitation and exploration. One group has highlighted the structural
separation in organisations, where the organisational units involved in exploration are
physically separated from those pursuing exploitation (Tushman and O’Reilly, 1996).
However, more recently, another group highlights that organisations and their managers
should have a behavioural orientation toward dual capacities (Cao et al., 2009; Lee et al.,
2017).
With regard to evaluation, exploitation can be evaluated using traditional financial
metrics (Christensen et al., 2008; Christensen and Bever, 2014) because organisations
may be able to calculate the returns on investment for exploitative projects. However,
exploration cannot be evaluated by traditional financial metrics because such metrics may
underrate the value of exploration (Christensen and Bever, 2014). The progress of
exploration needs to be evaluated by internal learning and validation and by external user
interest and engagement (Croll and Yoskovitz, 2013).
2.2 Innovation
Organisations seek to upgrade their flexibility, efficiency and awareness because of the
dynamic nature of business environment and the need to deal with local and worldwide
competition challenges. This is translated to a greater need for continuous innovation of
The relationship among innovation, organisational ambidexterity 559
products, services, processes and behaviours (Reuvers et al., 2008). Organisations focus
on innovation to help them attain new opportunities and to better use its resources (Niu
et al., 2013).
Innovation is defined as new knowledge combined and implemented in new products,
processes and services (Afuah, 1998; Ilori et al., 2017). It is also defined as the creation
of new knowledge and ideas to facilitate new business outcomes (Plessis, 2007). While
Sawhney et al., (2006) argue that, it not only implies the generation of new products but
also the generation of a new method, brand, or business model. Furthermore, innovation
is not only a process, but also a mix of innovative components that includes the
unpredictable requirements from the environment, requirements of production procedure,
variation of industries and markets, as well as the composition of demographics
(Drucker, 1993).
Walkera et al. (2015) reveal that organisations can both generate and adopt
innovation. Generation is a process that results in an outcome – a new product, service,
technology, or practice for its own use or for delivery to the market. While adoption is a
process that explains, how an organisation acquires and uses a technology, product, or
practice for the first time.
Baregheh et al. (2009) and Tidd and Bessant (2011) affirm that the concept
of innovation is certainly not a one-time phenomenon, but a long and snowballing
process of a large number of organisational decision-making practices. These practices
range from the creation stage of a new idea, which consists of three sub-stages:
knowledge awareness, creation of attitudes toward innovation, and decision, to the
implementation stage, which consists of two sub-stages: initial and continued
implementation.
The aim of innovation is not to find a gap in the marketplace, but to find a future
gap in it. Thus, this indicates that an idea for an innovation needs to carry future-
evidence (Duin and Graaf, 2010). Many studies have recognised the benefits
of innovation as its contribution to industrial growth (Nagji and Tuff, 2012;
Benaim, 2015). Furthermore, these benefits lead to the dynamic growth of the
organisation’s economic value. It results in an increase in the employment as well as in
its profit. In addition, it enhances the organisation’s performance and help organisations
maintain their position in the marketplace (Ilori et al., 2017). Likewise, Plessis (2007)
reveals that innovation aims at improving internal business processes and structures
and creating market-driven products and services. Furthermore, Webste (2004) states
that innovations can decrease the production cost, enhance the quality of
products, capture or generate new product markets and diminish the organisation’s
dependence upon unreliable factors of production. Additionally, other scholars such as
Roger and Martha (2010) and Kaivi-Oja (2011) stress the benefits of innovation by
clarifying that it is a priority and a crucial factor in achieving customer value. Therefore,
the creation of something new is no longer an elective choice but a requisite facing all
organisations.
Hafkesbrink and Evers (2010), Hafkesbrink and Schroll (2011) and Zhang and Yao
(2016), discuss three models of innovation. The first model is the closed one. It involves
carrying out innovation activities as an enterprise can rely merely on its own strength.
The second model is the open one, where the valuable ideas can come from inside
and outside the organisation and can go to market from inside and outside it. The third
model is the embedded innovation. It means the crucial capacity of an organisation to
560 E.M. Alamayreh et al.
coordinate organisational structures, cultures, and processes with open collaborative
learning procedures in nearby communities. Nevertheless, Leitner et al. (2016) cite
different innovation models such as open, user, crowdsourcing, and community
innovation.
In order for innovation to be successful within an organisation, Alves et al. (2007)
and Freeman et al. (2015) stress that a number of key components should be available.
These components consist of the input resources, which are knowledge, talent and
capital. Additionally, enabling resources such as infrastructure, connections and networks
plays a big role in strengthening the organisation’s knowledge resources, talent and
capital through the engagement with other factors. Moreover, innovation flourishes in
organisations with a culture that is exposed, trusting, supportive, encouraging to
risk-taking, and learning from failure. In addition, the structure is closely linked to culture
as it includes organisational, management and bureaucratic structures. On the other hand,
Ghaben and Jaaron (2017) states that the fundamental limitation to innovation is the
absence of powerful management.
Doran and Jordan (2016) identify four types of innovation. The first type is, new to
market (NtM) product innovation – where innovation is defined as the generation of a
new good/service to marketplace that is not already provided by its competitors. The
second is new to the firm (NtF) product innovation, where innovation is defined as the
generation of a new or a crucially improved good/service to the organisation’s market
which is already made available by the competitors. The third is process innovation, and
the fourth is organisational innovation, where innovation is defined as new methods for
organising procedures, work responsibilities and decision-making or relations with other
organisations.
In his extensive literature about innovation, Buenechea-Elberdin (2017) states that
the concept has been measured according to the results of innovation in terms of
the outcome of the innovation process, such as new products, services, processes
or managerial practices (e.g., Wu et al., 2007; Hsu and Fang, 2009). Also based on
the process of innovation; which focuses on the methods of innovation (e.g., Aramburu
and Sáenz, 2011; Aramburu et al., 2015). The degree of radicalism, which is related
to the degree of modification of the developed innovation (e.g., Ramezan, 2012;
Wang and Chen, 2013; Aas et al., 2016). Further, the innovative character
or innovativeness focuses on an organisation’s desire and purpose to innovate
(e.g., Kipkirong and Kiptanui, 2015).
The various types of innovation identified in the literature include product,
process, organisational and marketing innovations. Mothe et al. (2010) divide innovation
into two categories: technological (e.g., product and process) and non-technological
(e.g., organisational and marketing) innovation. According to Pantano (2016) and
Hua et al. (2017), innovation is divided into two different forms, process innovation
and product innovation. Forés and Camisón, (2016) merely focus on product innovations,
whereas Ilori et al. (2017) evaluate innovation in terms of technological, market
and organisational/administrative characteristics. While Roy et al. (2015) and
Abdallah et al. (2016) emphasis on two types of innovation that are, technical (product
and process) and management innovation. Whereas, Habidin et al. (2015), stress only
process innovation.
Additionally, product and process innovation is considered one of the significant
measures for assessing sustainable development and competitiveness of organisations (Li
and Ni, 2016).
The relationship among innovation, organisational ambidexterity 561
2.2.1 Product innovation
Incremental and radical innovation in products/services is critical for organisation’s
sustained competitive advantage and survival (Sumo et al., 2016). Product innovation
refers to the delivery of differentiated, improved or new products/services in the
marketplace (Palacios et al., 2008). According to the Organization for Economic
Cooperation and Development (OECD, 2005) it is referred to as the introduction of
products/services that are new or significantly upgraded with respect to their
specifications or planned uses. As a result, this comprises significant improvements in
technical specifications, components and materials, combined software, consumer
friendliness or other functional features.
Therefore, purposes of product innovation may be to develop new products, improve
product characteristics, or improve product quality to support delivering a better value to
the customer (Lager, 2002; Sorescu et al., 2003; Chenavaz, 2012; Chang et al., 2012;
Visnjic et al., 2016; Anning-Dorson’s, 2017). New products frequently require the
improvement of new equipment (Hullova et al., 2016). This includes activities such as the
technical design, R&D, and commercial activities involved in the marketing of a new or
an upgraded product (Alegre et al., 2006).
Gunday et al., (2011) and Slater et al. (2014) highlight that product innovation is
generally realised as a vital element of competitiveness, rooted in the organisational
products, service, structure, operations and processes. They also state that this type of
innovation is significant as main tools of growth strategies, which are required to enter
new marketplaces and increase the existing marketplace share.
As noted by Spanjol et al. (2012), product innovation outcomes are determined by the
type of market motivations that organisations choose, besides the explanation frame of
the organisation, which determines how the motivations are managed. The product
innovation work is mainly driven by the market needs and ultimately by external
customers. Thus, the product innovation work is mainly effectiveness-driven (Bergfors
and Larsson, 2009).
In their study, Nørskov et al., (2015) identify five product characteristics that
influence implementation decisions, which are complexity, trial-ability, compatibility,
observability and relative benefit. On the other hand, Engelman et al. (2017) measure
product innovation using influence indicators – which measure the influence of the
product innovation based on the business performance. In addition, they use the output
indicators – which measure the degree of the implementation of the product innovation
within the organisation.
2.2.2 Process innovation
Process innovation is concerned with the introduction of new mechanisms into an
organisation’s operations such as input resources and task specifications (Afuah, 1998).
Moreover, Troilo (2014) illustrates that process innovations are a recombination that lead
to new ways of delivering current products to the marketplace. Additionally, Onodera
et al. (2016) refer to process innovation as the improvement in the production process and
technologies of current products and through new processes of production in order to
reduce product cost, or to upgrade the product’s quality and performance through
technological innovation. Therefore, process innovations require organisations to apply
technology in order to increase the efficiency of product development and marketing. An
562 E.M. Alamayreh et al.
organisation’s concentration in quality control and reengineering may stimulate the
organisation to improve efficiencies and therefore emphasise the implementation of
process innovations (Bergfors and Larsson, 2009).
Per Doran and Jordan (2016), process innovation comprises of three elements: first,
new or significantly-upgraded techniques of manufacturing or producing goods/services,
second, new or significantly-upgraded logistics, delivery or distribution techniques for
inputs or goods/services, third, new or significantly upgraded supporting activities for
processes.
2.3 Organisational performance
Organisational performance is considered a key aspect in many research in management
literature since it plays a crucial role in developing, implementing, and monitoring a
strategic plan as well as in setting the future direction of the organisation
(Teeratansirikool et al., 2013). Thus, the possible success of a business depends on its
organisational performance, which is referred to as its ability to effectively and efficiently
implement strategies to accomplish the desired goals (Randeree and Al Youha, 2009). In
other words, organisational performance includes the measurement of the actual
outcomes or outputs of an organisation compared to the envisioned outputs (Richard et
al., 2009). Besides, Wheelen and Hunger (2010) define it as a reflection of the means
through which an organisation exploits tangible and intangible resources to accomplish
its goals. Moreover, Ho (2008) and Koohang et al. (2017) define it as an indicator that
measures how well an organisation achieves its aims.
As identified by Lebans and Euske (2006), organisational performance is the measure
of an organisation’s progress and development. Accordingly, continuous performance is
the aim of any organisation because only by performance, organisations are able to
develop and progress. Thus, for Hamon (2003) organisational performance involves
strategic planners, operations, finance, and legal and organisational development. Also
Semuel et al. (2017) refer to organisational performance as the ability of an organisation
to attain high profits, product quality, a large market share, and good financial results.
The organisational performance needs to be measured along both the work unit and
the organisational levels, necessitating information and compatible dimensions for
planning, tracing, analysis and improvement. As a result, the performance measures
chosen in Antony and Bhattacharyya (2010) and Koohang et al. (2017) studies are
competitiveness, innovativeness, productiveness, creativeness, effectiveness, efficiency
and profitability. Measures for organisational performance can be divided into financial
and non-financial measures as their base (Nzuve and Omolo, 2012; Abdalkrim, 2013).
However, Wang et al. (2015) use five key measures, specifically: finance and customer,
internal business, work satisfaction, pay and benefits, and innovation and technology.
Moreover, Chen and Ling (2010) use five items to assess the organisational performance,
which are profit growth, returns of sales, returns of asset, returns of earning, and
organisation’s reputation.
In today’s competitive marketplace, organisations must be able to assess their goals
through performance measurement approaches, such as unit cost, profit, and quality
performances. They should also make sure to setup appropriate strategies to achieve their
goals. As a result, Mehralian et al., (2017) categorises performance measures into four
major groups, which are financial, customer, internal business processes, and learning
and growth. While Ho (2011) and Jeong et al. (2014) examine organisational
The relationship among innovation, organisational ambidexterity 563
performance on two aspects: financial performance and market performance – where
organisational performance refers to the extent to which the organisation executes in the
market share, profit ratio, and customer satisfaction. On the other hand, Minna (2014)
and Wang et al. (2016) conceptualise organisational performance as financial and
operational performance due to the inferences they hold for competitiveness and survival.
Saleh and Sweis (2017) and Abdallah et al. (2016) focus only on the operational
performance of the organisations.
Camison and Villar-Lopez (2012) argue that traditional financial performance is the
index that is most frequently used to measure the performance of the organisation by
researchers. Nevertheless, Ramezan et al. (2013) state that traditional performance
measures, which are mostly financial, are considered insufficient as they focus only on
short-term accomplishments, reward or inadequate behaviour, and lead to management
frustration and conflict, which in turn affect the organisation’s ability to create a
competitive advantage.
2.3.1 Financial performance
Financial or objective measures are generally based on data in financial statements and
accompanied notes (Hamdam et al., 2012). These measures are more tangible, and they
include profit, profit growth rate, return on equity (ROE), return on sales and return on
assets (ROAs), etc. It is also referred to as the extent to which the organisation executes
in relative profitability, return on investment, and total sales growth (Bhatt and
Bhattacharya, 2015).
Bani-Hani et al. (2009) state that organisations adopt financial measures because they
generate accountability and provide feedback on organisational operations, which allows
evaluating whether organisations have met the target profitability and made practical
financial decisions for the business. This information helps organisations become more
effective and efficient in planning, budgeting and evaluating. Wang et al. (2016) call for
satisfying the stakeholders, especially in the short-term. According to them, an
organisation should attain the desired financial performance, which is mainly focussed on
the ROAs, the return on investment, the growth of sales, and so on.
Bakotić (2016) selects several financial indicators that are: the total asset turnover,
the current asset turnover, revenues over expenses ratio, the ROA, the ROE, the return on
capital employed (ROCE), revenue per employee, earnings before taxes per employee,
and labour costs per employee. On the other hand, Qu et al., (2017) and Borlea et al.
(2017) measure organisational financial performance merely as the ROAs (i.e., the ratio
of total profits to total assets). Chi and Lin (2011) use three financial indicators, namely:
ratio of ROE, ratio of ROA, and net profit margin (net income after taxes/revenue). They
consider that both ROE and ROA have been widely used in research since they are good
indicators of profitability in terms of determining how effectively organisations use their
funds and asset to develop the size of the business. In addition, the net profit margin is an
indicator of profitability that reflects how effectively organisations transform the revenue
profit into an actual one. Moreover, as a high profit margin indicates a high margin of
safety (Hua et al., 2017). An organisation’s performance is measured by the added value
(AV), which is a financial performance measure calculated as the difference between
output (total sales) and input (the cost of materials, components and services)
(Díaz-Fernández et al., 2015).
564 E.M. Alamayreh et al.
2.3.2 Operational performance
The operational performance reflects the success factors of an organisation from
executing adaptations such as quality control and cost management. It can lead to a
competitive advantage on the long-term (Wang et al., 2016). It also refers to the ability of
an organisation to reduce its management costs, order-time, and lead-time through
improving the effectiveness of using raw material and distribution capacity (Heizer et al.,
2008). The term also has a significant meaning for organisations as it helps them improve
the effectiveness of production activities and create first-class products, which leads to
increased revenue and profit for organisations (Kaynak, 2003).
According to Manikas and Terry (2010), operational performance can be considered
as either internal or process performance. Nevertheless, Flynn et al. (2010) refer to it as
the improvement in the response of an organisation to a dynamic environment, which is
related to its competitors. On the other hand, others define it from marketing factors, such
as reputation and customer acceptance (Wu et al., 2008).
Yet, Luo et al. (2011) refer to it as non-financial/economic aspects, which consist of
visible outcomes, such as customer satisfaction, customer loyalty, and support for local
communities, which are related to a business organisation’s social/societal relations. In
addition, competitive success factors, such as new product introduction and innovation,
product/service quality, productivity, and marketing effectiveness, can lead to operational
efficiency. However, the most widely used measures of operational performance in the
literature are cost, quality, delivery (respond time), and flexibility (e.g., Joshi et al., 2003;
Flynn and Flynn, 2004; Phan et al., 2011).
3 The relationship between organisational ambidexterity and
organisational performance
Previous studies argue that the ambidextrous approach is correlated to organisational
performance. However, the empirical outcomes of these studies are contradictory. Some
researchers have argued that these activities do not necessarily guarantee performance
and that the relationship between ambidexterity and performance is more complex
(Simsek, 2009; Sirén et al., 2012).
Organisational scholars argue that the organisation’s ability to balance between
exploitation and exploration is crucial for long-term survival and competitive advantage
(March, 1991; Levinthal and March, 1993; Cao et al., 2009; Birkinshaw and Gupta, 2013;
Junni et al., 2013; Turner et al., 2013; O’Reilly and Tushman, 2013). Many empirical
studies have tested this argument and agreed with it (Lubatkin et al., 2006; Chen and
Ling, 2010). Similarly, He and Wong (2004), based on a sample of 206 manufacturing
organisations, find that ambidextrous organisations with a high degree of exploratory and
exploitative result in a higher sales growth. Additionally, a case study done by Gibson
and Birkinshaw (2004) suggests that the benefit of an ambidextrous organisation is much
more than cost; since it would reduce controlling and monitoring costs, the organisational
performance accordingly improves.
Ambidexterity suggests that the synergistic mixture of exploration and exploitation
can drive the overall performance (Lin et al., 2007; Cao et al., 2009; Chandrasekaran
et al., 2012; Junni et al., 2013; Mom et al., 2015) which in turn lead to an advanced and
more sustainable financial performance (Simsek et al., 2009).
The relationship among innovation, organisational ambidexterity 565
On the other hand, Venkatraman et al. (2006) did not find empirical support for the
ambidexterity-performance relationship. Alike, Bierly and Daly (2007) find that
ambidextrous organisations do not lead to enhanced performance. Whereas some studies
discover that, the interface of exploration and exploitation is negatively related to the
organisational performance (e.g., Atuahene-Gima, 2005; Lavie et al., 2011). Some other
studies have shown an inverted U-shaped relationship between ambidexterity and
performance (e.g., Uotila et al., 2009; Caspin-Wagner et al., 2012; Wei et al., 2014).
4 The relationship between organisational ambidexterity and innovation
Researchers have used the concept of ambidexterity to refer to an organisation’s ability to
excel at contradictory types of innovation: at exploiting current products to permit
incremental innovation and at exploring new probabilities to support additional radical
innovation (Smith and Tushman, 2005; Lubatkin et al., 2006; Andriopoulos and Lewis,
2009; Enkel et al., 2016). Additionally, innovation can be directed towards the
exploitation of existing knowledge and skills or the exploration of new knowledge and
skills (March, 1991). Therefore, the two concepts are generally related and connected.
According to Danneels (2002), O’Reilly and Tushman (2004) and Jansen et al.
(2006), organisations that aim to sustain innovation need to operate in two ways
concurrently. They first need to provide stability to their present products and processes
by building in efficiency, reliability and consistency in their procedures
(incremental/exploitative innovations). Then they need to investigate, explore and create,
to shape the bases for the creation of new products/services and processes
(radical/exploratory innovations).
O’Reilly and Tushman (2013), conclude that in dynamic environments,
organisational ambidexterity seems to be positively associated with increased
organisation’s innovation. Moreover, He and Wong (2004) provide empirical evidence on
the positive influence of ambidexterity in the framework of technological innovation
(product and process). Outcomes from the case study conducted by Michl et al. (2013)
disclose that there is a relationship between realising organisational ambidexterity and a
higher overall innovative performance.
Likewise, Zhou et al. (2016) realise that the exploitation of the current properties,
assets and resources in innovation methods and the exploration of new technologies and
markets to capture current, as well as new opportunities, are important for organisations
operating in a changing environment to achieve ambidexterity, and to be successful. In
addition, the significance of exploration and exploitation lies in their potential for
sustaining a competitive advantage by enabling incremental and radical innovation
(Gibson and Birkinshaw, 2004).
Indeed, previous research proposes that exploration and exploitation activities have
different roles in the innovation process and affect different innovation outcomes.
Exploration seems to be more vital for accomplishing differentiated and innovative
outcomes, while exploitation is more expected to contribute to cost efficiency and profit
advances as well as to efficiency in generating the product, and to the product’s quality
(Kim and Atuahene-Gima, 2010; Molina-Castillo et al., 2011; O’Cass et al., 2014).
Both theoretical and empirical studies verify that the ambidextrous capabilities,
comprising explorative and exploitative capability, are the significant learning abilities
566 E.M. Alamayreh et al.
for organisations to achieve innovation (Benner and Tushman, 2003; Gupta et al., 2006).
Thus, both capabilities can be beneficial to innovation (Atuahene-Gima, 2005). Other
studies conclude that excelling at both exploitation and exploration is crucial to ensure an
effective product development (e.g., Sheremata, 2000). On the other hand, Yalcinkaya
et al. (2007) find that whereas exploitation capabilities are negatively related to the
degree of product innovation, exploration capabilities positively influence the degree of
product innovation.
Many studies conclude that ambidexterity is positively associated with innovation
(Eisenhardt and Tabrizi, 1995; Adler et al., 1999; McGrath, 2001; Katila and Ahuja,
2002; Rothaermel and Deeds, 2004; Yang and Atuahene-Gima, 2007; Rothaermel and
Alexandre, 2008; Burgers et al., 2009; Sarkees and Hulland, 2009; Tushman et al., 2010;
Phene et al., 2012).
In brief, most of theoretical and empirical studies verify the positive relationship
between organisational ambidexterity and innovation.
5 The relationship between innovation and organisational performance
Connecting innovation with organisations’ growth and performance is yet a test to inquire
about. It is hard to detect the impact of new products and processes on organisations’
performance, since it might take quite a while amongst innovation and the financial pick
up of organisations (Faria and Mendonca, 2011).
Innovative organisations can develop new products faster than non-innovative ones.
They are pioneers in taking advantage of market opportunities, which results in their
improved organisational performance (Brown and Eisenhard, 1995). Nam (2007)
concludes that that organisational innovation is likely to be a solid facilitator for
organisational performance; it is likely to be a mediator of internal/external management
factors that affect organisational performance. Furthermore, it has a positive, direct, and
significant mediating impact on organisational performance. Innovation has long been
considered one of the key determinants of organisation’s value, performance, and
survival (Walker, 2004; Chuluuna et al., 2017).
Innovation researchers argue that different innovation methods are first used in
several organisations, and then yield performance in two ways. The first way focuses on
cutting cost and it increases productivity using technology advancement, while the
second way aims at increasing sales by improving the product itself (Martínez-Ros and
Labeaga, 2009). According to Lyon and Ferrier (2002), innovation is frequently
considered an important way of achieving a superior performance in competitive
environments by producing an upgraded market position.
On the other hand, Damanpour et al. (2009) have shown that a primary reason for the
positive effect of innovation on an organisation’s performance is that organisations
innovate to obtain the advantages resulting from being first and from achieving better
performance. Moreover, innovation is crucial not only because it affects the feasibility of
organisations, but also because it influences the social and economic variations, sustains
competitive advantages, survives organisations and improves their performance
(Kalmuka and Acar, 2015).
The literature on innovation has largely agreed that the continuous practice of product
innovation is considered an important determining factor of sustained organisation
performance, renewal and success (Cheng et al., 2010; Slater et al., 2014; Lonial and
The relationship among innovation, organisational ambidexterity 567
Carter, 2015). Therefore, organisations that offer improved products to meet the needs of
target customers and market them quicker and more efficiently than their competitors are
in a superior position to obtain higher performance and generate sustainable competitive
advantages (Alegre et al., 2006). Also, Wu et al. (2014) suggest that product innovation
has the capability to enhance both the organisation’s financial and non-financial
performances. Likewise, a study conducted by Hilman and Kaliappen (2015) concludes
that both the process and the service innovation are positively related to the performance.
Additionally, per Liao et al. (2015), the proof demonstrates that organisational innovation
features, including innovation assets, capabilities, and the strategies to integrate external
resources, emphatically influence organisational sale performance.
So far, a positive relationship between innovation and financial performance can be
expected for at least three reasons. First, organisations responding to customer demands
and impulsive consumer choices are more likely to attain higher levels of sales and
organisation growth (Srinivasan et al., 2009). Second, continuous innovation can produce
indirect benefits due to being able to recognise and obtain new knowledge with possibly
new innovations leading again to financial benefits (Cohen and Levinthal, 1990). Third,
the penetration of sectors with high financial margins can permit the offsetting of
potential costs related to targeting and attracting new customers (Bayus et al., 2003).
Additionally, numerous studies have discussed the relationship between innovation
and organisational performance. For instance, Cheng et al. (2010) conclude that process
innovation has a greater impact on solving conflicts among employees, while product
innovation has a greater impact on organisational performance. Moreover, Camisón and
López (2010) concludes that organisations that pursue manufacturing flexibility should
develop innovation competencies to gain an improvement in the organisational
performance. In addition, from a knowledge-sharing point of view, Appel-Meulenbroek
(2010) illustrate that knowledge sharing enhances the innovation ability, which
eventually facilitates organisations to reach their goals. Likewise, Abdallah et al. (2016)
find that both types of innovation (managerial and technological) have a direct influence
on operational performance. Thus, there is an obvious relationship between
organisational innovation and organisational performance.
Some studies find that innovation does not affect performance (e.g., Birley and
Westhead, 1990; Heunks, 1998; Cembrero and Sáenz, 2018), whereas other studies have
find that innovation is negatively related to performance (e.g., McGee et al., 1995;
Vermeulen et al., 2005). Additionally, Hashi and Stojcic (2010) and Damanpour and
Aravind (2011) emphasise that the relationship between innovation and performance has
not been fully explained, and more empirical studies are still needed in order to clarify it.
Furthermore, Park and Kwon (2018) reveal that the influences of open innovation
strategy on organisation performance are minimal in the manufacturing industry.
In summary, there is a consensus among the majority of empirical studies on the
positive relationship between innovation and performance.
6 Discussions, conclusions and recommendations
The purpose of this review is to explore the literature related to the relationship among
innovation, organisational ambidexterity, and organisational performance.
568 E.M. Alamayreh et al.
Even though some studies find that organisational ambidexterity is seen as an
important predictor of organisational performance, (e.g., Junni et al., 2013; Mom et al.,
2015). Other studies find that ambidexterity does not necessarily guarantee performance
and that the relationship between ambidexterity and performance is more complex (Sirén
et al., 2012). Therefore, the question whether or not ambidexterity leads to an improved
organisational performance is still barely developed, and the results are still inconclusive.
Additionally, there is a clear gap in the existing literature concerning the effect of
innovation types (product and process innovation) on financial and operational
performance (Abdallah et al., 2016). Although most theoretical and empirical studies
have verified the positive relationship between organisational ambidexterity and
innovation, there is a lack of empirical evidence in the literature exists that regarding the
effect of organisational ambidexterity on innovation (e.g., Sarkees and Hulland, 2009;
Tushman et al., 2010; Phene et al., 2012). There is also a paucity of studies that explore
the relationship among innovation, organisational ambidexterity and organisational
performance (e.g., Benner and Tushman, 2003; He and Wong, 2004), and they find that
innovation has a mediating effect on the relationship between organisational
ambidexterity and organisational performance.
Consequently, it is recommended for future research to study the mediating effect of
innovation on the relationship between organisational ambidexterity and organisational
performance. Alternatively, studies need to be conducting on whether there is a
moderating effect of innovation on the aforementioned relationship. It is also
recommended to managers to understand the importance leadoff leading their
organisations toward ambidexterity since it will affect their organisational performance
and the innovation plans.
Acknowledgements
The authors are grateful to the editor and blind reviewers of the International Journal of
Business Innovation and Research for their valuable comments and feedback.
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