Elisabeth KastenholzUniversity of Aveiro | UA · Department of Economics, Management and Industrial Engineering
Elisabeth Kastenholz
Professora Associada
About
295
Publications
124,633
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Introduction
-associate professor in marketing, consumer behaviour, tourism;
- Coordinator of Tourism Studies at University of Aveiro.
- research interests: consumer behavior in tourism, rural/ nature tourism, wine tourism, accessible tourism, destination marketing,sustainable tourism
- supervisor of more than 30 concluded master theses and 11 concluded phd theses
- (past) coordinator of 3-years FCT research project on the "overall rural tourism experience"
- coordinator of 3-years FCT Project on wine tourism (TWINE)- 2018-2021
- local coordinator of 2 Erasmus+ projects (E-Cul-Tours; Teaching 2030)
- (past) coordinator of a research Project on accessible tourism and another on cross-border cooperation in tourism (Central Region of Portugal - Castilla Y León of Spain)
- member of GOVCOPP,SPER,DGT
Additional affiliations
October 2011 - present
Position
- Professor (Associate)
Description
- I am working (lecturing and researching) in marketing and tourism, currently being the coordinator of tourism at the Department of Economics, Management and Industrial Engineering (where we have a graduation course, master and phd program in tourism).
Publications
Publications (295)
Based on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerni...
In the recent past, Portugal has suffered from devastating rural fires, particularly in its hinterland regions, with current data on climate change suggesting an increasing risk. This risk jeopardizes these regions’ living conditions, while simultaneously deterring visitors. Still, particularly small-scale, locally embedded rural tourism projects m...
Although wine tourism is predominantly described as an activity practised by middle-aged adults who travel without children to experience, learn about and buy wines, it has been considered to attract unexpected markets, such as families with children, mainly in rural destinations where wine and grape production occur in a particular natural, cultur...
From a provider perspective, co-creation has contributed to design more personalized, authentic and memorable destinations and experiences. However, the COVID-19 outbreak may have changed consumers' interest in high-contact and interactive activities, related to long-demonized behaviors (touching and close interplay). In a wine tourism context and...
Abstract | Although recognized as potentially beneficial for the sustainable development of territories, wine tourism can also cause negative environmental impacts, such as the excessive exploitation of water resources. These impacts may be related to the activities and services offered to wine tourists. It is therefore relevant to reflect on the m...
Wine tourism (WT) is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, WT has been described as visiting vineyards, wineries, and engaging in wine-related activities. However, this perspective has been broadened, taking advantage...
Gastronomy has become a distinctive tourism product with the potential of contributing to visitors’ engaged immersion in destinations. Few studies have reflected on visitors’ perceptions of participation in food tour experiences, and research on co-creation in food tours is even more scarce. This study analyses co-creative tourism experience dimens...
Purpose – Souvenir research in tourism research has steadily increased, but to date no metric analysis has been published that assesses the main issues addressed to guide and support new research. Design – This study fills this gap through an updated bibliometric review of 282 articles identified in the SCOPUS/WOS databases and an analysis of the f...
Wine tourism, traditionally understood as an activity practised by adults, has been suggested as a tourism form also adequate and interesting for families with children. However, both literature and practice do not consider this segment to the extent it, arguably, may deserve. Many challenges are associated with the creation of wine tourism offerin...
Destination image is a prominent topic in tourism research. While art’s importance in marketing has been highlighted by some authors ever since Gartner (1994) included it in his taxonomy of image formation agents, a systematic literature review on the relationship between art and destination image is still lacking. This paper thus explores this rel...
Purpose
Wine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions where wine routes are located. However, few studies examine residents’ tourism impact perceptions and even fewer analyse the diversity of these perceptions. This study aims...
The chapter discusses the application and value of GPS (Global Positioning System) for tracking tourists’ movements in rural wine tourism destinations using data collected on the Bairrada wine route, Portugal. The chapter analyses the theoretical underpinning for collecting and analysing data for tracking people’s space-time movements, and then, it...
Purpose
The study analyses residents' impact perceptions and attitudes towards wine tourism development in a Portuguese hinterland region. It additionally assesses heterogeneity within the community regarding these perceptions and attitudes to inform wine route managers about possible implications and to aid adequate intervention for sustainable re...
Trata-se de um livro que resume dados recolhidos no âmbito do projeto Twine- Co-creating sustainable Tourism & WINe Experiences in rural areas
O projeto analisou a natureza da experiência turística cocriada por visitantes, agentes da oferta e residentes locais, em destinos enoturísticos rurais, organizados por rotas, bem como os condicionantes dest...
Wine tourism in rural territories, sometimes organised along wine routes, increasingly attracts visitors, tourism agents, wine producers and those responsible for developing rural territories. Wine tourism is located at the intersection of two distinct business sectors: the agribusiness-oriented wine production and the hedonic service/experience-or...
1. OBJETIVO
A gastronomia e o vinho constituem aspetos muito importantes quando se trata de compreender a cultura e o estilo de vida de uma comunidade e de um destino turístico. Assim, o turismo gastronómico e o enoturismo podem constituir-se como uma plataforma colaborativa entre os turistas e as comunidades anfitriãs. Neste sentido, este estudo p...
Resumo. O presente capítulo tem como objetivo compreender, numa lógica comparativa, as experiências enoturísticas, relatadas pelos visitantes das três regiões vitivinícolas Bairrada, Dão e Beira Interior, no Centro de Portugal, que têm sido dinamizadas através de rotas de enoturismo. A abordagem aqui apresentada centra-se nas experiências vividas p...
Purpose
This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile, based on their level of wine involvement.
Design/methodology/approach
This paper presents results from an exploratory study with a quantitative design, including...
Wine tourism is of growing academic and business interest, being also acknowledged as an important driver of rural development. Successful management and marketing decisions, matching visitor demand, requires solid market data. The questionnaire-based survey is one of the most popular approaches to collect quantitative data in tourism, with statist...
Rural Tourism became a worldwide and growing activity during the late 1970s and early 1980s [...]
This book contributes to a better understanding of tourism planning and development in the Western European region, highlighting the key role public planning and policymaking play at the national, regional and local levels. This edited volume includes an introduction, six chapters dealing with tourism development in one particular country (or in th...
The International TWINE Conference - Co-creating sustainable rural tourism experiences with food & wine, local culture, landscapes, and people, will take place online on the 24th and 25th of February 2022 and it is organized in 2 plenary sessions, 1 round table and 19 parallel sessions. Main topics approached were: a) Understanding food & wine tour...
Wine tourism is increasingly identified as an interesting tool for diversifying tourism destinations and attracting tourists to rural areas that otherwise lack tourism appeal. It is also recognized as a catalyst of sustainable rural development, stimulating local economy through both tourism and wine sales, by preserving tradition and local identit...
Among the most common cultural tourism consumption practices is the purchase of products as souvenirs, frequently acquired as symbols of local heritage and extension of memorable tourist experiences, and sometimes as gifts permitting a sharing of those experiences. These items are complex, diverse, and multidimensional in their nature, format, and...
Space-time tourist behaviour is influenced by numerous factors related both to tourists and the destination. Yet, however complex it may be, understanding and to some extent managing the way tourists move in space and time is crucial to ensuring the quality of their experience, as well as the effective and sustainable management of destinations and...
The literature increasingly recognises the value of food and wine tourism for destinations’ competitiveness. Given the scarcity of conceptual and empirical studies on co-creation within this field of special interest tourism, this paper aims to enhance the understanding of how visitors and supply agents co-create value in food and wine experiences,...
Questionnaire-based surveys are among the most widespread data collection methods in tourism research. However, the special features of rural tourism, with frequently spontaneous, non-massive visitation patterns and sparse visitor numbers, pose challenges to onsite questionnaire administration. Researchers must address these problems to make sample...
This paper addresses the impacts of the COVID-19 pandemic on wine route related rural tourism along two Portuguese wine routes, as perceived by agents of supply on those routes. Discourses from 47 interviews are subjected to content analysis, considering impact perception and crisis management approaches. The results highlight COVID-19’s impacts on...
Rural tourism has attracted increasing attention in recent decades. It responds to new market demands, some of which driven by a nostalgic quest for a ‘rural idyll’, as well as the need of many European rural territories to find new sources of income and development. Local products represent a relevant asset for appealing to rural tourist experienc...
O turismo de experiências tem contribuído para uma mudança de paradigma da oferta turística, introduzindo, como fator diferenciador, maior interação e envolvimento com os recursos locais e identitários e a facilitação de experiências memoráveis e imersivas no destino, elementos-chave no domínio da co-criação. Por sua vez, o aumento de visitantes qu...
Wine tourism experiences promote not only rural territories’ distinctive wine and food products, but also their local identity, natural and cultural resources and historical features that add value and uniqueness to tourist experiences. The new experience paradigm applied to tourism invites stakeholders to rethink how and why tourists travel and li...
Tem-se verificado um crescente interesse pela experiência turística e pelo potencial do enoturismo em áreas rurais. No entanto, a experiência turística é um construto complexo, difícil de avaliar, que pode variar muito de acordo com os produtos turísticos
em análise, sendo muitas vezes difícil de compreender como podem ser fornecidas experiências t...
Travel has become a synonym of living memorable and enjoyable experiences. Co-creation centralizes tourists’ role in the creation of value that results from the interaction with other destination stakeholders and the physical environment. Within the wider destination experience, the growing interest tourists show regarding the food and wine experie...
Os territórios são lugares de produção e transmissão de memórias, onde emergem as
paisagens alimentares como prática cultural, que convoca não só a história e a cultura
materiais, mas também a antropologia, a sociologia, a etnologia, a psicologia e a história,
entre outras disciplinas, perfilando�se como um domínio de relevo a explorar pelo
turismo...
The world wine industry has been consensually understood according to the dichotomy “Old World” versus “New World”. This distinction tends to be reflected in the wine tourism that is practiced there, with “Old World” wine tourism more centered on wine, tasting and buying/selling wine, while “New World” wine tourism tends to be more comprehensive in...
The present study seeks to better understand wine terroir experiences as reported by visitors of a Portuguese wine region, namely Bairrada in Central Portugal that has also been dynamized through a wine tourism route development. The here presented approach focuses on experiences lived by visitors of this territory and correspondingly reported on T...
Wine tourism corresponds not only to a form of tourism but also to a place marketing opportunity for destinations. Hence, managers and scholars have been trying to understand wine tourism to attract visitors and promote socioeconomic benefits. Although families with children are not commonly considered as typical wine tourists, they have been menti...
Focusing on an Intensive Study Program (ISP) within the scope ‘E-CUL-TOURS’, an Erasmus+ Strategic Partnership involving Higher Education Institutions, external consultants and the European Projects Association, this paper describes the teaching and learning strategies and activities developed in order to improve cultural heritage management traini...
The present study seeks to better understand wine terroir experiences as reported by visitors of a Portuguese wine region, namely Bairrada in Central Portugal that has also been dynamized through a wine tourism route development. The here presented approach focuses on experiences lived by visitors of this territory and correspondingly reported on T...
This chapter aims to examine internet usage to plan a tourism trip by people with special needs (PwSN), particularly addressing differences in the intensity of internet usage according to their age and education level. To achieve these aims, a survey was applied to a sample of Portuguese people with special needs who have already undertaken tourism...
This book analyses social tourism across the world, exploring the theoretical foundations of this type of tourism with examples of practical implementations. Part II is composed of case studies discussing the historical evolution of the concept and implementation of social tourism in different parts of the world. This discussion also results in the...
Destination image is a prominent topic in tourism research. While studies on destination image have extensively focused on the role of image in destination selection and consumer loyalty, its impact on tourists' on-site behaviour is often overlooked. This paper explores this relationship through a systematic literature review of Scopus-indexed rese...
A multiplicity of online information sources are used to plan, book, evaluate and share tourism experiences. However, a limited number of studies examine the online information sources used by the accessible tourism market. To extend knowledge in this field the present study analyses the heterogeneity in the Portuguese accessible tourism market reg...
Rural territories may benefit from the entrepreneurial dynamics created by small tourism businesses, especially if associated to lifestyle motivations of respective entrepreneurs. Despite distrust amongst some researchers regarding small tourism businesses' contribution to rural economies, their potential role for enhancing rural development, shoul...
Place attachment may be a relevant outcome of place experiences, connected to positive emotions felt at rural destinations. Especially for rural areas, where a loyal client base is often crucial for the survival of small businesses, such sustainability-enhancing place attachment is most valuable. Recently, researchers' attention has focused on the...
Co-creation in tourism is a powerful way of developing involving and meaningful experiences of services, places, and cultures that tourists have contact with when traveling. Cultural heritage should thus not only attract the passive “tourist gaze” but rather stimulate the curious visitor to engage creatively with this heritage in ways that cultural...
A indústria mundial vinícola tem vindo a ser consensualmente analisada considerando a dicotomia “Velho Mundo” versus “Novo Mundo”. No primeiro caso, consideram-se os países de onde a produção vinícola é originária, tais como França, Itália, Espanha, Portugal, Grécia, Áustria, Hungria e Alemanha, entre outros. O segundo caso refere-se a países que i...
A gastronomia e o vinho, tidos como atributos identitários dos territórios (Levi-Strauss, 1964), podem ser divulgados de modo particularmente apelativo, quando integrados em narrativas de Storytelling, como advogam Kim & Youn (2017) e Manthiou, et al. (2016). A raiz cultural do consumo de vinho está ancorada na ideia de que o alimento e os seus uso...
Os territórios são lugares de produção e transmissão de memórias, onde emergem as paisagens alimentares como prática cultural que convoca não só a história e a cultura materiais, mas também a antropologia, a sociologia, a etnologia, a psicologia e a história, entre outras disciplinas, perfilando-se como um domínio de relevo a explorar pelo turismo...
Although families with children are not commonly considered as typical wine tourists, they have been mentioned as a potential market for wine destinations. Nevertheless, there is scarce research on the relevance of this market in wine destinations and on its characteristics. This exploratory study discusses the potential of this segment as a market...
Purpose
This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examin...
Purpose
The emergence of peer-to-peer accommodation (P2PA) introduces new values and meanings to the hospitality experience. Focusing on the diverse dimensions of the tourist experience, the purpose of this paper is to identify and assess the relative importance of the main dimensions of guests’ P2PA experience and its relationships with perception...
Análise do potencial turístico de um território vinhateiro-algumas abordagens do projeto TWINE O vinho tem sido identificado como um produto agrícola de elevado valor acrescido em muitos países, associado a consumos sofisticados e estilo de vida, aspetos igualmente fomentadores de curiosidade de visitação e exploração de territórios e locais de pro...
Empirical research focusing on time–space tourist activity has increased in recent years, since new technological tools make it possible as never before to accurately track tourists’ movements. Nonetheless, the published studies are inconsistent when assessing spatiotemporal tourist behaviour (STTB), hindering the development of a solid research ba...
O crescente interesse do mercado em atividades de enoturismo tem chamado cada vez mais a atenção, tanto dos atores económicos e políticos dos territórios vitivinícolas como das respetivas comunidades, na procura de rumos próprios e sustentáveis de desenvolvimento. Contudo, a aposta no enoturismo-de grande interesse tanto no setor do turismo como do...
No âmbito da visita da FCT em 2019 destinada à avaliação da Unidade de Investigação em Governança, Competitividade e Políticas Públicas (GOVCOPP)
Accepted for publication on April 6, 2019 » Abstract: Empirical research focusing on time-space tourist activity has increased in recent years, since new technological tools make it possible as never before to accurately track tourists' movements. Nonetheless, the published studies are inconsistent when assessing spatiotemporal tourist behaviour (S...
This paper explores seasonality in tourism from the specific point of view of consumer behaviour. The suggested conceptual approach combines research in seasonality in tourism with the leisure constraints theory. From this synergic research perspective, an extensive literature review explores the main determinants of seasonal tourism consumption be...
Progressive changes in mean annual temperatures are arguably the strongest evidence of ongoing climate change. In destinations with a Mediterranean climate, in contrast to the colder months, during summer, rising air temperatures are believed to inhibit tourist movements and activities, and consequently affect tourists’ evaluation of and satisfacti...
Rural tourism may contribute to sustainable destination development but the realisation of this potential depends largely on the type and behaviour of the tourists attracted. Therefore, market knowledge, segmentation studies and management of demand, in accordance with sustainability-yielding territorial development goals, are needed. The present s...
The sharing economy is shifting hospitality services to more flexible patterns of supply. Travelers can explore alternative and more unique experiences, such as staying in a castle or a houseboat. Focusing on the features of these alternative peer-to-peer accommodation units and deeming the particularities of consumer behavior in the sharing econom...
People choose holiday destinations for a variety of reasons, but the images they hold
of destinations, determining the many benefits uniquely associated with them (Gartner,
1989), are central to explaining a place’s tourist appeal. Both coastal and mountain
areas are among the most popular and ancient tourist destinations, seducing travellers
throu...
A valorização do património edificado para fins turísticos revela-se fundamental para dinamizar a oferta turística em regiões periféricas. O Turismo em Espaço Rural (TER) surge como um produto alternativo às formas modernas do turismo mais massificado, em casas cuja traça arquitetónica apresenta uma referência importante ao património identitário d...
Co-creation in tourism is increasingly recognized as a powerful way of developing more involving and meaningful experiences of services, places and cultures tourists contact with when travelling (Campos et al, 2015; Minkiewitz et al, 2014). Creativity and co-creation in cultural tourism seems to be particularly appropriate to enhance the value of t...
Purpose
The purpose of this paper is to analyse the impact of peacefulness in the tourists’ country of origin in their main decisions and behaviours when travelling internationally.
Design/methodology/approach
A sample of 600 international tourists from 49 countries was divided into five groups according to each respondent’s belonging to a count...
Tourism is considered a potential tool for developing rural territories which are increasingly affected by loss of economic opportunities and, consequently, some social problems such as depopulation and population ageing. Rural tourism lifestyle entrepreneurs are tourism business owners actively seeking a different lifestyle in rural territories.
Our research focuses primarily on the understanding of the engagement in tourist activities of people with disabilities. Specifically, we intend to analyze the experience of people with visual impairments, identifying the factors that constrain and the factors that facilitate their decision to travel, seeking to understand how people adapt, negotia...
Background of the study
Accessible tourism is a field of study attracting increasing interest, but knowledge about the factors shaping tourism participation of blind people is still incipient (Small, Darcy, & Packer, 2012), with the few studies published mainly focusing on restrictive factors. However, to better understand the travel context faced...
The present study had two main objectives: (i) to understand the relationship between tourism and stress-coping for individuals with disabilities, and (ii) to develop an empirical basis for therapeutic purposes and for improving new tourism products and policies, in a biopsychosocial framework. An empirical study was conducted using participants wi...
Tourist experience is shaped by visitors` engagement and interaction with products, services, resources, environments and people at the destination and tends to stimulate cognitive and emotional reactions. In a managerial perspective, tourists` cognitive and emotional responses are associated with tourist satisfaction and loyalty (Tung & Ritchie, 2...
Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context,...
Purpose
The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings’ performance.
Design/methodology/approach
Data were collected with a questionnaire-based survey, addressing promoters of rural tourism supply in Portugal and were analysed using SPSS. Descriptiv...
Tourism implies movement. This study tests the effect of past experience on tourists’ spatiotemporal behaviour in the context of urban multi-attraction visitation. Differences between first-time and repeat visitors are examined using global positioning systems technology and a post-visit survey of tourists staying at 10 different hotels in Lisbon....
O planeamento dos destinos turísticos pode ser interpretado na perspetiva do planeamento do espaço, das políticas que o suportam e dos seus instrumentos. Se pensarmos no caso específico de Portugal, há duas situações territoriais que se destacam e que, por isso, utilizaremos como matriz da nossa reflexão.
A primeira destas situações, ou paradigmas...
Questions
Question (1)
Is it all about tourist-service provider co-creation/ pro-sumption? Probably not. Probably Gnoth's ideas of the customer-activated services network and virtual service firm (e.g. Bieger) are important issues, but more than this, an interaction and co-creation of experiences integrating also non-priced, but priceless destination resources (e.g. landscapes, culture, local people and their hospitality). So, we should look for a more complex framework of co-creation here and not just apply services marketing frameworks. Things get more complicated when we consider distinct time-space configurations and their impacts on this co-created experience. We should ask ourselves if all tourists are so interested in and expecting to co-create, when some apparently just want to passively consume and relax. It is true that there seems to be evidence for more impactful, memorable, significant experiences that are more actively, intensely co-created, but managing this co-creation context is not easy. We should distinguish people with different interests/ preferences for co-creation (both from the guest and the host side), consider distinct time-space conditions, cross-cultural contexts (cultural distances/ proximities between hosts and guests), the specificity of the destination and the type of tourism. Or perhaps not? After studying rural tourism for quite a while and living in Portugal, a country dominated by beach and city break tourism, I think there are differences. What other conditioning factors would be crucial for studying this co-creation at the destination?
I would appreciate ideas and research insight on co-creation in tourism in different contexts and possibly distinguishing different profiles of co-creating tourists.
