Elisa Regadera GonzálezUniversity CEU Cardenal Herrera · Department of Communication
Elisa Regadera González
Doctor of Communication
About
14
Publications
5,894
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
22
Citations
Introduction
Elisa Regadera currently works at the Department of Communication Sciences, CEU Cardenal Herrera University.
Journalist and training for a decade in communication cabinets as Dircom. With experience in HR and positions of direction and management in organizations. PhD in Corporate Communication, her research -several years ago- was about the Third Sector, and now is about institutional communication, communication in fashion and sustainability in the fashion industry.
Publications
Publications (14)
This study aims to assess the effectiveness of active teaching methodologies, namely, problem-oriented learning and the case method, to develop sustainability competencies. It also analyses the advantages and challenges for teachers when implementing the sustainable development goals (SDGs) in eight undergraduate and postgraduate degrees within the...
La comunicación que las marcas de moda realizan sobre la sostenibilidad está hoy más cuestionada que nunca. La nueva propuesta de directiva de la Comisión Europea -Green Claims Directive-, marcará un antes y un después para muchas compañías, pues pretende alertar sobre diversas prácticas comunicativas que confunden al consumidor, incluyendo las eti...
The expansion of the Covid-19 virus in early 2020 grew in parallel with the spread of rumours, false or unverified news and even contradictions between information sources and health sources. It has been the first pandemic to be broadcast live on social media and has generated disinformation which was described by the WHO as an “infodemic”, a pande...
Purpose: The main objective of this exploratory research study was to demonstrate the extent to which customers' approach-avoidance responses to fast fashion flagship stores can be predicted from their emotional states framed according to the PAD (Pleasure, Arousal, and Dominance) model and information rates.
Design/methodology/approach: Data was c...
In the last decade, universities worldwide have adopted various measures intended to promote sustainability in higher education and include it in the curriculum. However, although this paradigm shift appears to be contributing to students’ acquisition of the knowledge, skills and values necessary to fight for a more sustainable world, serious globa...
El uso y consumo de productos ecológicos y sostenibles con el medio ambiente implican un alto coste por la complejidad de su cadena de producción y la moda de lujo es una industria que cada vez se ve más influenciada por el fenómeno de la sostenibilidad. “¿Es el lujo sostenible o lo sostenible es un lujo?” Es la pregunta principal que se busca abor...
El objetivo de esta investigación es analizar cómo las marcas de moda que asumieron en 2011 compromiso “DETOX My fashion”(Greenpeace) están avanzando en su comunicación de los resultados de gestión de la sostenibilidad a través de sus páginas web. Las conclusiones de la presente investigación aportan información interesante sobre el avance que se e...
Communication of fashion brands shapes their identity according to the corporate values shown in their advertising. The current tendency of storytelling highlights the significance of immaterial aspects, since narrative campaigns promote values rather than products and offer stories rather than arguments. With the emergence of fashion films, fashio...
This article explains how the economical crisis has influenced in the communication management between NGO’s and the media. It also analyses the informative opportunities that the aforementioned entities could use for contributing to the social transformation and therefore, give greater visibility to the increasing needs to be fulfilled; making evi...
This article explains how the economical crisis has influenced in the communication management between NGO's and the media. It also analyses the informative opportunities that the aforementioned entities could use for contributing to the social transformation and therefore, give greater visibility to the increasing needs to be fulfilled; making evi...
Este artículo se orienta a conocer la gestión de la comunicación realizada por las organizaciones del Tercer Sector durante la crisis económica, que ha puesto en valor el trabajo de estas entidades en un momento de déficit de confianza y pérdida de credibilidad en las instituciones. El trabajo trata de analizar el modelo de gabinete y la gestión de...
The present study aims to determine whether the management of relations with the media in some Third Sector organizations has been considered a key element for these entities, especially in times of economic crisis, in which the work of NGOs can be more valued by society, generating information that could make them profitable opportunities proper m...
