Dietmar Kappel

CAMPUS 02 Fachhochschule der Wirtschaft · Marketing & Sales - Denkfabrik Digital Economy

A growing number of brands engage in brand activism by adopting positions on socio-political matters – and receive a wide array of consumer responses, especially on social media. Negative consumer responses pose a significant risk for brands, as negative emotions can quickly spread and potentially cause substantial damage. However, there is still a...

E-mental health services, such as psychological online counseling, are seen as a promising offering in digital healthcare. However, usage rates are rather low and potential users might have concerns with regard to data security or fear of stigmatization. Against this backdrop, our multi-stage research project aims to address this gap from an online...

Online psychological counseling provides support for mental stress via internet without requiring physical contact. However, both awareness and usage of this form of e-mental-health services remain low. To the best of our knowledge, research pertaining to the adoption of e-mental-health services from an online service marketing perspective remains...

Consumers nowadays have many possibilities to voice their opinions, and many of them possess no sensibilities of apprehension to relay their sentiments to the very brands whom they feel had wronged them. In certain instances, customers might even develop brand hate, which can lead to profound ramifications for brands, particularly when companies fa...

An environment, in which volatility and deep uncertainty represent the leading paradigm, pressures firms to focus their attention on adapting to disruptive environmental conditions. Although scholarly attention in the firm-level resilience construct has increased over the years, a number of important issues remain underexplored. To advance progress...