Historically, environmental policies have largely failed to value either biodiversity itself, or the many outputs such as ecosystem services to which biodiversity contribute. Government institutions and agencies, the private sector and conservation NGOs require information relating to the worth that society and individuals place on different aspects of biodiversity in order to make sensible and defendable decisions when weighing up alternative and competing management options. Often, however, the information required is absent, incomplete or misleading, in part because the natural science community has not fully engaged in developing appropriate valuation approaches. As a result, there is an urgent need for the NERC science community to contribute to valuation studies, for instance, by providing a more thorough understanding of the bio‐physical processes and their dynamics (often non‐linear) that link biodiversity to human welfare. By improving the science base for valuing biodiversity‐related benefits, the NERC community will help to ensure that the real value of natural systems is represented in management decisions and that the wider positive and negative consequences of those decisions are fully understood.
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