Chetana Balakrishna Maddodi

Manipal Academy of Higher Education | MAHE · Manipal Institute of Management

Purpose The purpose of this study is to review and synthesize the literature on in-app advertising, identify gaps and propose future research directions. Design/methodology/approach The authors use a systematic literature review (SLR) approach, following the PRISMA guidelines, to investigate the current state of research in in-app advertising. The...

The COVID-19 Pandemic has caused unprecedented global challenges, including significant socioeconomic disruptions and the closure of schools and universities in almost all countries. Understanding the role of culture in shaping individual and societal responses to the Pandemic is crucial. This review article examines the applicability of Hofstede's...

Electric vehicles (EVs) are one of the near-term practical solutions in-vehicle technology, which can reduce emissions leading to the greenhouse effect and dependence on fossil fuels that are correlated with conventional vehiclesconventional vehicles (CVs). Several interferences are yet to be overcome for widespread adoption of EVs, despite many be...

Facebook has over 1.69 billion users; this has made Businesses prefer advertising on Facebook. It is very easy and reasonable to advertise on Facebook. A business owner can customize his/her advert, set a parameter for the ad to be displayed, choose his/her viewers, set a time limit for the display of the ad, et cetera. Youth are defined as those a...