Carmelo Mercado-Idoeta

King Juan Carlos University | URJC · Departamento de Economía de la Empresa

The quality of the service perceived by the customers is a key element to increase their fidelity. On the other hand, the private security sector is of great socio-economic importance both globally and in Spain. The main objective of this work is to analyze the dimensions of quality of service valued by customers, as well as their relative importan...

EN 9100 is a quality management system standard for the aerospace industry derived from the ISO 9000 standard. The aerospace industry is economically prominent, both worldwide and in Spain. The goals of this paper are (a) to analyze the motivations of Spanish aerospace firms in adhering to EN 9100 standard and (b) to examine whether the type of mot...

Even though the concept of neuromarketing is relatively new, it already has numerous opponents. They stress that its interest in the consumer’s subconscious is a clear example of manipulation and an invasion of individual privacy. Yet other authors postulate the countless advantages stemming from a better understanding of the consumers’ wishes enab...

The objective of this paper is to analyze the influence that the internal and external motivations, as well as other factors can suppose for the appearance of the benefits derived from the adherence to the ISO 9001 Standards. For this, it has been made a research centered in The Spanish construction sector. This sector is of great importance at bot...

Corporate reputation has evolved and has been absorbed by new technologies, now governing online consumer satisfaction. Firstly, a variety of studies were reviewed due to the lack of systematic theorising on the concept of online corporate reputation, followed by an empirical phase to test the theory with a case study on the travel portal TripAdvis...

The private security sector is of great socio-economic importance both globally and in Spain. On the other hand, the quality of the service perceived by the customers is a key element to increase their fidelity. The main objective of this work is to analyze the different dimensions of quality of service valued by customers, as well as their relativ...

In Spain, as well as in the rest of the world, the aerospace sector is one of the most important. The EN 9100 Standards (AS 9100 in America and SIAC 9100 in Asia), are a quality management system for the aerospace industry derived from the ISO 9001 standard, that include the requirements derived from the ISO 9001 and 83 specific additional requirem...

The general objective of the paper is to analyze the influence market orientation on the business performance in commercial bank sector in Spain and Hungary. Market orientation (MO) is critical for commercial banks´ superior performance and long-term competitive advantages, in an increasingly multinational financial environment.

The sustainable competitive advantages search that allows to the firms to maintain them self in the market and improve the business results, has led to develop new business strategies based mainly on Market Orientation (Kohli y jaworski, 1990; Narver y Slater, 1990).

El comercio electrónico está creciendo a elevadas tasas y, con ello, están apareciendo multitud de tiendas online que buscan posicionarse y diferenciarse en el mercado global. Por otra parte, la presencia de las empresas en los medios sociales y el desarrollo de comunidades alrededor de la marca corporativa de los comerciantes minoristas, está favo...

The ISO 9001 Standard – a quality assurance standard for products and services – is well established in the construction industry, which is one of the major industries in the world, including Spain. The objectives of this paper are, on the one hand, to analyse the results of adhering to this standard for construction companies in Spain, and on the...

In the context of continuous connectivity, big data, and information over-load the purpose of this study was to investigate the work and study habits of contemporary students. This project was an exploration of how students order their environments and manage their work and how this affects their academic performance. The main finding is that most...

This research project was an opportunity to carry out a study to better understand Consumer Behavior and influence of Brands in the Decision Making Process. We conducted a test product with the two main Portuguese beers: The Super Bock and Sagres. We’ve conducted an extensive review of literature, on Consumer Behavior, Perception, Attention Memory,...

This research project was an opportunity to carry out a study to better understand Consumer Behavior and influence of Brands in the Decision Making Process. We conducted a test product with the two main Portuguese beers: The Super Bock and Sagres. We've conducted an extensive review of literature, on Consumer Behavior, Perception, Attention Memory...

Parallel to the use of Internet and the explosion of social networks, there are emerging alternative approaches to the use of surveys that provide us relevant information about many economic variables. Thus, the information of Internet searches that provides Google Trends has been useful to explain financial variables such as investors’ mood, deman...

The ISO 9001 Standard is a quality assurance standard for products and services. It is well established in the construction industry, which is one of the major industries worldwide, including in Spain. The objective of this paper was to analyse how adhering to this standard affects results in Spanish construction companies. To this end, a questionn...

El Turismo Gastronómico se está convirtiendo en un fenómeno en auge y que está marcando las nuevas estrategias turísticas de los destinos. No hay duda hoy en día que la gastronomía juega un papel clave en la motivación de los turistas tanto nacionales como extranjeros, por un lado, y la promoción de los destinos por otro. El libro se ha estructurad...

ISO 9000 is the most widespread assurance quality standard both globally and Spanish, although the results are not always satisfactory enough. The objectives of this work are, firstly analyze the motivations of the Spanish financial sector companies for the adherence to ISO 9000 standards, and secondly study the benefits of its implementation, and...

At present, we are talking about Marketing in search of new strategies, to be more competitive, to microsegment, to perform actions of one to one and become entrepreneurs in search of new markets. Our country is the fourth global potential in reception of tourists, we are preceded by France, the United States, and China. If we want to be competitti...

En los últimos años se ha identificado un gran crecimiento del mercado on-line frente al mercado tradicional, considerándose como una gran oportunidad para las empresas para el desarrollo de su actividad económica en el mercado on-line en detrimento del mercado tradicional. En base a lo anteriormente expuesto y a la identificación del nivel de leal...

El libro de Introducción al Marketing y la Comunicación en la empresa es un manual básico de las asignaturas que introducen a los lectores en el mundo del Marketing. Su principal objetivo es iniciar a los lectores en los conceptos básicos, instrumentos y decisiones de Marketing. Al mismo tiempo que se introducen las primeras nociones de Marketing....

El sector aeroespacial es uno de los más importantes tanto a nivel mundial como en España y se caracteriza por un alto nivel de implantación de Normas de Aseguramiento de la Calidad. La Normativa EN 9100 supone la adaptación de las Normas ISO 9100 a las especificidades de dicho sector. El objetivo del presente trabajo, es analizar los resultados ob...

ISO 9001 is a standard of quality assurance which has a wide presence in the important construction sector both globally and Spanish. The aim of this paper is to analyze whether the implantation of this standard in the Spanish construction sector, is an intermediate step for these companies to move towards models of Total Quality Management (TQM/EF...

The objective of this study is to analyse how certain factors may influence satisfaction derived from the positive effects of implementing the EN 9100 Standard in the Spanish aerospace industry. A multiple linear regression model has been created, which includes data gathered from 115 valid questionnaires received from companies in this industry. T...

The objective of this study is to analyze how certain factors may influence satisfaction derived from the positive effects of implementing the EN 9100 Standards in the Spanish aerospace industry. A multiple linear regression model has been created, which includes data gathered from 115 valid questionnaires received from companies in this industry....

Customer relationship marketing (CRM) and total quality management (TQM) share a common principle that has become particularly important for financial institutions following the 2008 financial crisis: creating customer value to generate customer loyalty. The present study analyzes the relative influence and development levels of the component eleme...

The aerospace sector is one ofthe most important on a world level as well as in Spain, and it is characterized by a high level of implantation of quality assurance standards. Standard EN 9100 supposes the adaptation ofthe ISO 9100 Standards to the specifics ofthe aforementioned sector. The objective of this work is to analyze the results obtained b...

El objetivo del presente trabajo es analizar la influencia de determinados factores sobre la satisfacción derivada de los efectos positivos obtenidos mediante la implantación de la Normativa EN 9100 en las empresas del sector aeroespacial español. Para ello se ha elaborado un modelo de regresión lineal múltiple que incorpora los datos recogidos en...

El sector de la construcción es uno de los más importantes tanto a nivel mundial como español, y presenta una amplia implantación de la Norma ISO 9001 como norma de aseguramiento de la calidad de sus productos y servicios. El objetivo de este trabajo es, por un lado, analizar las principales motivaciones para esta amplia adhesión a esta Normativa,...

Building on Relationship Marketing literature, this study aims to provide a picture of how trust, integration and commitment can have a positive influence on customer satisfaction and retention in the context of inter-organizational linkages. The research was conducted in a business-to-business setting between private and public sector institutions...

La serie de normas EN 9100 constituye una adaptación de las normas ISO 9000 a las especificidades del sector aeroespacial para asegurar que todos los productos relativos a este sector son seguros y competitivos. Los objetivos de este trabajo son, por un lado, analizar los resultados derivados de la adhesión a la normativa EN 9100 por parte de las...

In recent years, online markets have exploded as a meeting point for businesses and con-sumers. By studying the online tourist services market, the present study offers a model that explains the process of loyalty generation in online markets. The authors apply struc-tural equation modeling to a sample of consumers of online tourist services. Throu...

In recent years, online markets have exploded as a meeting point for businesses and consumers. By studying the online tourist services market, the present study offers a model that explains the process of loyalty generation in online markets. The authors apply structural equation modeling to a sample of consumers of online tourist services. Through...

Durante los últimos años, el mercado on-line ha experimentando un progreso creciente identificándose como una oportunidad para las compañías para desarrollar su actividad comercial. Así, la investigación tiene por objeto formular un modelo explicativo del proceso de generación de lealtad del consumidor en el mercado turístico on-line. De este modo,...

The purpose of this study is to analyze the intentions of the collector. To achieve this goal, a model centered on attitude was selected. At one level, the influence of attitude and behavioral control as the antecedents of intention, was analyzed, and at a second level, identity and subjective norms as antecedents of attitude. In order to compare t...

Según el Barómetro de 2011, el 83% de la población española considera que el principal problema de España es el paro y que para solucionarlo es necesario apoyar a los empresarios y el empleo juvenil. Las cifras de la evolución de emprendedores ponen de relieve la influencia de la edad en el perfil emprendedor. A través de este artículo se describe...

This research tries to go into the consumption patterns of tourists visiting museums in Berlin. Indeed, the importance of the museum tourism market in Berlin has created a need for information on the motivations of cultural tourists, as attention has shifted from historic and architectural tourism model or bildungsbürgerlich tourism (Spode and Gutb...

The present study sets out to analyze the implementation and effectiveness attached to customer loyalty strategies in the Spanish banking sector. Results of a survey completed by fifty-three Spanish financial institutions show that the implementation of customer loyalty strategies is widespread, with the exception of "scientific marketing" and "cus...

The demand of new services, the emergence of new business models, insufficient innovation, underestimation of customer loyalty and reluctance to adopt new management are evidence of the deficiencies and the lack of research about the relations between patients and dental clinics. In this article we propose the structure of a model of Relationship M...

The purpose of this study is to analyze the behavioral aspects of collecting behavior. Following a review of the literature on collecting and related areas, the study examines two alternative theoretical models of collectors' behavior: (i) the 'Theory of Planned Behavior' and its more recent modifications; and (ii) the 'Theory of Strength-Related P...

The present study sets out to analyze the pervasiveness and importance attached to customer loyalty strategies in the Spanish banking sector. In addition, the authors evaluate the effects of scientific marketing and customer relationship management (CRM) tools on customer loyalty. Results of a survey completed by fifty-three Spanish financial insti...

The objective of this research is to analyze the basics elements of the Spanish financial entities new approach in the financial cards business, as well as the merchant's new role in its development. For this purpose, a questionnaire was sent to 60 managers in the cards business in such entities. After analyzing the results of the 44 received quest...

El consumidor español y su utilización de las tarjetas bancarias: líneas de actuación para su desarrollo en el futuro Spanish consumers and their use of bank cards: lines of action for its future development El objetivo de este trabajo es analizar cual es el nivel actual de utilización de las tarjetas ban-carias por parte de los consumidores españo...

Is the Market Orientation of Commercial Banks Having Any Impact on Financial Performance?

The use of e-money is practically a non-existent payment system in the European Union. The e-money could be drew in profile as a very slow payment system to take off: in 2008 only 600,04 of 78,166.08 millions of transactions were performed by e-money in the European Union, and 514,25 millions of those took place within the euro zone. In 2008, the r...

Nuevas Oportunidades de Negocio para el Dinero Electrónico. Title translation: New business oportunities for the Electronic Money.

The Effects of Market Orientation on Commercial Bank Performance.

In the recent years, market orientation has been considered to be a key issue for business success. Narver and Slater (1990) and Jaworski and Kohli (1993) are the main studies that identify market orientation as the determinant of a company’s profitability. However it is necessary to do further studies to build valid scales and models that can demo...

Este trabajo tiene por objetivo la contrastación de los efectos sobre la gestión comercial de una empresa de mediano tamaño al integrarse en un programa de fidelizacion multisponsor que recoge información en las transacciones propias del comercio minorista. De los resultados se deduce que el sistema de información comercial que propicia el programa...

The aim of this work is to contrast what the effects are on the commercial management of a company when applying a loyalty program based on the use of a nominal card by a consumer in the actual retailing transactions. From this work it is deduced that a cobranded loyalty program obtains, like primary benefit, the advanced segmentation of the conven...

Globally, as much as demand as supply of wine has undergone an important transformation. Consumption has diminished notably while supply increases incessantly, giving rise to an imbalance that could bring about a crisis in the sector.

This book presents some techniques to trade goods and services abroad and introduce some key aspects of the external commerce policy of Spain from the point of view of the industry, producers and traders. The book includes the theoretical and practical revision of Incoterms and their influence in the payment systems. Additionally, the book provides...

24 The Efficiency and Risk in The Financial Sector. The Application of Factor Analysis to the Bank Industry.

El presente trabajo de investigación presenta un índice de evaluación de páginas Web adaptado al sector de la telefonía móvil. A partir de dicho modelo se analizan los portales de las cuatro compañías más importantes de telefonía móvil que operan en España. La investigación se desarrolla en dos fases: en la primera se realiza un experimento con un...

This research shows the success factors in the wine market with a subsequent sectorial review of viniculture in Spain, France, the United States, Argentina, and Chile. The results of the analysis of the time series (years from 1985 to 2005) done on exports, imports, per capita consumption, total wine consumption and production help to complete the...

El mercado virtual es un mercado que se encuentra en una fase de exploración y explotación comercial. Es decir, las empresas se introducen en Internet con el objetivo de desarrollar su actividad económica en un mercado en el cual la gestión del negocio es diferente de la concepción del negocio en el mercado físico. Entre otros aspectos diferenciado...

This paper presents a web page evaluation index adapted to the mobile phone sector. Based on this model the websites of the four most important mobile phone companies in Spain are analyzed. The research is carried out in two phases: in the first one an experiment with a group of experts is done, and in the second the web page evaluation index is ap...

Estudio de las Comisiones Bancarias y su Importancia en la Estrategia de Marketing. Title translation: Study about banking fees and their importante in the marketing strategy.

Concentración de la Banca Minorista en Europa. Title translation: Concentration of the market share of commercial banking in Europe.

La Marca País como Herramienta para Mejorar la Posición de Mercado de las Empresas Españolas. Title translation: The nation branding as a tool to improve the market positioning of Spanish Brands.

La Marca País como Herramienta para Mejorar la Posición de Mercado de las Empresas Españolas. Title translation: The nation branding as a tool to improve the market positioning of Spanish Brands.

RESUMEN El objeto de este estudio es analizar, mediante métodos estadísticos y econométricos, la relación existente entre el oro y los bullions de oro con más prestigio internacional. Para ello hemos procedido a cuantificar tal relación y así poder evaluar el grado de influencia de los precios del oro sobre cada uno de los precios de los bullions d...

Características del Mercado Internacional Vitivinícola: Vinos del Viejo Mundo versus Vinos del Nuevo Mundo (España, Argentina, Francia y Chile). Title translation: Characteristics of the viticulture international market: Wines of the old world versus wines of the new World (Spain, Argentine, France and Chile).

Análisis de Mercado de las Entidades Financieras de los Países de la Alianza NAFTA. Title translation: Market research of financial institutions from the country members of the NAFTA Alliance.

Evaluación y Modelización de las Entidades Financieras parar Medir su Rendimiento. Title translation: Assessment and modelling of financial institutions to measure their performance.

Evaluación y Modelización de las Entidades Financieras parar Medir su Rendimiento. Title translation: Assessment and modelling of financial institutions to measure their performance.

Características de las Empresas Exportadoras Vitivinícolas Españolas. Comparativa con Empresas Vitivinícolas Francesas, Chilenas y Argentinas. Title translation: Characteristics of Spanish viniculture exporters companies. Comparison of French, Chilean and Argentine viniculture companies.

La Creación de la Marca País de España para Desarrollar un Estrategia de Posicionamiento. Title translation: The creation of nation branding of Spain to develop a positioning strategy.

Análisis de la Demanda Universitaria. Percepciones y Valores que Afectan a su Comportamiento. Title translation: University Demand Analysis. Perceptions and Values that Affect its Behavior.

Incluye bibliografía Guía introductoria a las ventas, cubriendo aspectos de dirección y técnicas de venta, fijación de objetivos, planificación de las ventas y gestión de la fuerza de ventas.

Sumario: El objetivo básico del texto es introducir al lector en los principales elementos del marketing y, cómo puede ser empleado en la toma de decisiones en el ámbito de la comercialización en la empresa

Sumario: La distribución de productos financieros: análisis de la situación -- Internet -- Los usuarios de Internet -- Comercio electrónico: la empresa virtual -- La banca en Internet -- Ambito jurídico de Internet.