Belén Monclús

Autonomous University of Barcelona | UAB ·  Departamento de Comunicación Audiovisual y Publicidad

This article aims to analyse how Netflix uses social media to generate a dialogue between the local and transnational layers of television, to position its brand and curate content in domestic markets. Within the frame of transnationalism, a cross-cultural comparative study has been conducted in three different local European markets: the United Ki...

O artigo investiga os vínculos afetivos construídos através da escuta radiofônica por brasileiros em condição de diáspora. Parte-se do conceito de rádio expandido e da sociologia do afeto para se discutir em que medida essa audiência diaspórica constrói sentido para a escuta, num processo de afirmação identitária, de (re)conexão com a língua pátria...

Technological convergence has affected the media context of generalist television, modifying access and the consumption of content. The design of the scheduling of the general-interest linear television is a key element in understanding the policies that the operators follow when offering genres and formats, and in observing the similarities and di...

This article shows the results of an empirical research dealing with on-screen appeal strategies calling for the use of social networks during the most-watched programmes on general DTT channels in France, Germany, Italy, Spain and the United Kingdom in 2016-2017. The aim is to identify how the attention of social audiences is sought while the broa...

Las características tecnológicas de los dispositivos móviles pueden aplicarse al diseño de productos comunicativos innovadores y también para ofrecer nuevos servicios a los consumidores de medios. Ahora, liberado de las restricciones que imponía el limitado espectro radioeléctrico, el paisaje radiofónico puede multiplicar sus contenidos, que llegan...

Introduction: Public and private talk radio stations use social media to find new forms of content exploitation that transform the value chain of their brand and allow them to develop a different business model. Objectives: To define the synergies between conventional radio broadcasting and social networks in Spanish talk radio based on the analysi...

El sistema televisivo español ha evolucionado en 25 años desde un monopolio de la cadena pública estatal hasta una amplia oferta de canales que completa un ecosistema audiovisual diversificado. La audiencia española ha pasado de un único noticiario a contar con, al menos, siete propuestas diferentes cada día. El paso del tiempo ha contribuido a que...

Youngsters have very fast adapted to the new digital environment making the most of all possibilities it is offering, whereas radio has slowly reacted with not exactly knowing what its role is in this new ecosystem. Whereas the radio sector deploys the most part of its website's actives, youngsters aged 14-24 years old have preferably opted for the...

Newscasts are one of the most easily recognisable elements of any TV channel. In Spain there is a tough battle for the audience between all open air stations in this field. Despite the increasing quantity of available newscasts, their content is still walking towards a higher homogenization (Vicente-Mariño & Monclús, 2009). Within this wider proces...

For approximately a decade, traditional Catalan and Spanish radio has been noting a gradual loss of radio penetration among the population's younger segments. This phenomenon, which is affecting most developed countries, is closely related to the development of ICTs and communication networks. This paper aims to examine the causes of this crisis by...

El sistema televisivo español ha evolucionado en 25 años desde un monopolio de la cadena pública estatal hasta una amplia oferta de canales que completa un ecosistema audiovisual diversificado. La audiencia española ha pasado de un único noticiario a contar con, al menos, siete propuestas diferentes cada día. El paso del tiempo ha contribuido a que...

Newscasts are one of the most easily recognisable elements of any TV channel. In Spain there is a tough battle for the audience between all open air stations in this field. Despite the increasing quantity of available newscasts, their content is still walking towards a higher homogenization (Vicente-Mariño & Monclús, 2009). Within this wider proces...

The need to establish synergies between the broadcast and the online radio for the purpose of getting the youth audience back, is one of the EBU recommendations which has been made extensible to European public radio stations over the past years (EBU, 2008), as one of the most indispensable measures to get over the crisis consumption of radio among...

Los jóvenes se han adaptado de forma muy rápida al entorno digital aprovechando todas las posibilidades que este les ofrece, mientras que la radio ha reaccionado con lentitud y sin saber con exactitud cuál es su rol en este nuevo ecosistema. Mientras que el sector despliega la mayoría de sus activos en las websites, los jóvenes de 14 a 24 años han...