Athina Pavlou

Athina Pavlou
University of Reading · Henley Business School

About

1
Publication
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Introduction
Skills and Expertise
Digital Marketing
Strategic Marketing
Branding
Social Media Marketing
Brand Management
Marketing Management
Business Marketing
Social Marketing
Advertising
Consumer Psychology

Publications

Publication (1)
Examine whether lockdown and restrictions have an effect on consumers’ buying decision and to understand what motivates consumers to purchase unnecessary items during lockdown when shopping online.
Thesis
Full-text available
  • Oct 2021
The major goal of this study is to see if lockdown and restrictions have an impact on consumers' purchasing decisions and to figure out what motivates them to buy unnecessary items while shopping online during lockdown. Essentially, the goal of this study is to find out what drives customers to buy unnecessary things during lockdowns when shopping...
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