Muhammad Asad ur Rehman Naseer

Bahauddin Zakariya University Multan

The purpose of this research is to find the foremost constraints that were involved in olive production as well as marketing. The present study is carried out in four districts of Punjab province, Pakistan with a focus on olive growers using cross-sectional data of 112 farmers. Our research findings showed that high nursery prices, high labour wage...

Recent evidence suggests that Modern Supply Chains (MSC) in the agrifood industry have the potential to improve production efficiency and scale. However, the inclusion of smallholders for Sustainable Supply Chain Development (SSCD) is a growing concern for policymakers aiming to increase the profitability of farming communities. This study investig...

Potato is amongst most important vegetables being used in kitchens of ordinary and common men. The income elasticity of demand of potato is relatively high as compared with other vegetables. In Pakistan, the traditional fruit and vegetable markets and considered to be the places of pure competition and farmers are linked to these markets via differ...

The biggest way in which technology proved to be beneficial for improving the farmer's lives, is by providing information about access in the market, and in that way, it reduced the exploitation of farmers. Farming approaches and techniques go through different advancements and a lot of changes within the past century. The objective of the study wa...

The purpose of this research is to find the foremost constraints that were involved in olive production as well as marketing. The present study is carried out in four districts of Punjab province, Pakistan with a focus on olive growers using cross-sectional data of 112 farmers. Our research findings showed that high nursery prices, high labour wage...

Special Issue link: https://www.frontiersin.org/research-topics/46142/sustainable-food-consumption-and-production-in-the-21st-century Message from Editors According to the UN, approximately one-third of all food produced each year - equivalent to 1.3 billion tonnes worth approximately $1 trillion - ends up rotting in consumer and retailer bins or...

Milk is an important food item and is used almost in every household’s daily diet. Nowadays, consumers have shifted from fresh milk to packed milk due to the low perishability and lesser adulteration in packed milk. This paper aims to analyze the impact of different socio-economic, and marketing mix’s factors on consumers’ buying decision of packed...

Groundwater irrigation has a critical role in the sustainability of arable farming in many developing countries including Pakistan. Groundwater irrigation is generally practiced to supplement surface water supplies in Pakistan. Nevertheless, uninterrupted and extensive use of groundwater irrigation has raised several concerns about its sustainabili...

Feeding more people requires an increase in crop productivity. Pulses have an important role in nutritional security across the world. These are enriched sources of protein and are known as’ common men’s meat’ in developing counties. The last two decades have shown a slowly increasing trend (1%) of pulses production across the world. In Pakistan in...

The female population is almost half (49.2%) of the total population in Pakistan. Yet the (published) female labour force participation is at 25%. This is well below the participation rate in agriculture-based countries in South Asia and Africa with the same income level. Recognising that the participation of women in agriculture in Pakistan is not...

There are numerous anticipated effects of climate change (CC) on agriculture in the developing and the developed world. Pakistan is among the top ten most prone nations to CC in the world. The objective of this analysis was to quantify the economic impacts of CC on the agricultural production system and to quantify the impacts of suggested adaptati...

Due to rapid population growth, water scarcity and food insecurity have become the major problems for Pakistan. Therefore, the efficient utilization of limited resources such as water is very important in agriculture. Paddy or rice—Pakistan’s second most important cereal and staple crop—is a water-intensive crop. The present study aims to estimate...

The basic objective of the irrigation reforms, i.e., participatory irrigation management in Pakistan, was a better economic and financial management of irrigation service delivery, equity in water distribution, and better environmental outcome. The aim of this study was to assess the optimism with the reforms package that has actually delivered exp...

There are numerous future effects of climate change on agriculture in Pakistan. It's South Asia's fifth most prone nation to climate change. The main objective of this analysis was to quantify the effect of CC on agricultural production and impact of planned adaptation at the farm level. The study was conducted in the Punjab province's rice-wheat c...

The objective of this study was to measure the impacts of climate change sensitivity and how it is affecting economic conditions of farmers in current rice wheat cropping system. Cross-sectional data of 210 farmers from the seven different strata were collected from Punjab, Pakistan. Climate data of baseline (1980-2010) and future (2039-2040) under...

The basic purpose of this study was to look at the position of Better Management Practices (BMPs) of cotton crop in order to reduce the burden on our natural scarce resources. Relevant information was taken from 150 respondents from the district Khanewal, Punjab. The results of this study revealed that the education level and landholding size of re...

Though Pakistan’s agriculture sector forms the backbone of the economy, yet it faces stagnant yields and declining productivity growth in the past decade. For the improvement of agricultural sector requires investments in modern production technology, access to modern farming techniques and extension services. All this requires flow of financing in...

People make hundreds of economic decisions each day, from what they will eat or even to decide career move. Research advocates that human behavior is strongly affected by freedom given to him and those blocks avoid them to act in accordance to their interests. The current study under hand is an attempt to explore the impact of freedom of choice on...

The livelihood of the people in the Himalayan range of Pakistan is largely dependent on the cultivation of fruits. Apricot and apple are the major fruits of this region, which are marketed throughout the country and also exported to other countries. Due to high perishability and the poor farm-to-market infrastructure in the region, farmers are unab...

Pakistan is the thirteenth largest producer and sixth largest exporter of citrus in the world. Citrus is also the most cultivated and exported among all other fruits in the country. The marketing of citrus in the country is totally in the hands of the private sector partially regulated by the government. Empirical assessment of the links between th...

People make hundreds of economic decisions each day, from what they will eat or even to decide career move. Research advocates that human behavior is strongly affected by freedom given to him and those blocks avoid them to act in accordance totheir interests. The current study under hand is an attempt to explore the impact of freedom of choice on h...

The CPEC provides new avenues for agricultural trade between Pakistan and China. In this context, this study aims to explore the opportunities for trade between Pakistan, China, and the Central Asian States. To this end, the study analyzed the structure of agricultural exports and imports of Pakistan with China and the Central Asian States. China’s...

The wheat productivity in Punjab is less than the potential maximum due to imbalanced input use and farm management issues. Many studies have attempted to estimate technical efficiency of wheat crops using different techniques. However, most of them used limited datasets that focus on only a few districts. This study study uses a comprehensive data...

Sustainable supply chain management (SSCM) has recently received increasing attention from researchers and the business community. Due to globalization and changing consumption patterns, agri-food industries have undergone a transformation, and the sustainability of agri-food supply chains has also received greater attention. However, the issues of...

Competitiveness is the ability to trade products that meet the requirements of global demand for better price, quality, and quantity. International competition in the agricultural and food industries has been significantly increased due to globalization. Furthermore, labor-intensive countries are losing competitiveness due to lack of local value ad...

Pakistani farmers are using groundwater at an increasing rate to supplement their irrigation needs. This practice has led to overexploitation of groundwater in the country, resulting in many negative externalities and increased resource costs. In response to the growing water shortage, the informal groundwater markets in the arid and semi-arid regi...

Farmers in Pakistan continue to produce maize under various types of risks and adopt several strategies to manage those risks. This study is the first attempt to investigate the factors affecting the concurrent adoption of off-farm income diversification and agricultural credit which the farmers use to manage the risk to maize production. We apply...

Urban migration unlocks new employment opportunities for rural dwellers in a productive manner. This study assessed the quality of employment of migrant workers, and its effect on rural households' welfare. To this end, we used primary data collected from the four major districts of Lahore, Gujranwala, Faisalabad, and Sialkot in Punjab, Pakistan. T...

The rate of urbanization in Pakistan especially in Punjab is quite high. The reason behind this is the high population growth that is about 2.4 percent in the last decade. This causes a burden on the farm size and in rural areas people have no choice except to move in the urban areas for their livelihood. The main objective of this study was to ide...

Farmers in Pakistan continue to produce maize under various types of risks and adopt several strategies to manage those risks. This study is the first attempt to investigate the factors affecting the concurrent adoption of off-farm income diversification and agricultural credit which the farmers use to manage the risk to maize production. We apply...

Chickpea is a high nutritional value crop and contributes a considerable part to the economy of Pakistan. There will be an ominous need to conduct a study to determine the basic factors which are affecting on pulse (chickpea) yield. The major factors for low productivity and instability may be due to low rainfall. Thus, this study has been designed...

Ecotourism has grown its importance over the past decades and is now the major contributor to the economy of many developing countries. Recreational sites not only provide recreational services, clean and healthy environment but also provide habitat for the wildlife. To develop recreational sites and to provide services to the tourists, district go...

Water is essential for agriculture and is being provided to farms through canal irrigation system in Pakistan, which has one of the best and largest canal irrigation system in the world with designed cropping intensity of about 60-70 percent. At present the cropping intensity becomes more than double and this old system need to be improved to make...

Cotton crop occupies a prominent position in the rural economy of Pakistan due to its forward and backward linkages. It plays central role in the uplift of economy. Cotton and its made-ups contribute 65 percent of the foreign exchange earned from merchandise goods. The financial relationships between farmer, commission agent, beopari, input supplie...

The economy of Pakistan is mainly dependent on agriculture which is mainly owned by small farm householders. The rapidly increasing population and stagnant agricultural growth coupled with other economic issues are threatening food security and livelihood of rural population in Pakistan. The main objective of the study was to appraise the change in...

The rapidly increasing population and overriding need of raising living standard of our population necessitate that agricultural economy should be on well-built foothold. The agriculture population of Pakistan is composed of landlords, rich peasants, middle peasants, poor peasants, landless share croppers, and agriculture laborers. Land tenure syst...