Alec Sproten

Friedrich-Alexander-University of Erlangen-Nürnberg | FAU · School of Business and Economics

Eine zentrale Aufgabe innerhalb von Marketing Analytics ist es, Erkenntnisse aus Daten zu gewinnen, um die Entscheidungsfindung zu unterstützen. Business Intelligence und Visualisierung sind hierbei zwei stark verwandte, unerlässliche Werkzeuge. Business Intelligence (BI) stellt einen Methodenbaukasten bereit, um Daten systemseitig so zu kombiniere...

Using coordination games, we study whether social norm perception differs between inexperienced and experienced participants in economic laboratory experiments. We find substantial differences between the two groups, both regarding injunctive and descriptive social norms in the context of participation in lab experiments. By contrast, social norm p...

We study whether social norm perception in economic laboratory experiments differs between subjects that participate for the first time and subjects that already participated many times. Consistent with previous studies, inexperienced subjects pronounce egalitarianism, while experienced subjects pronounce efficiency and the maximization of their ow...

In the present study, we investigate how decision making under uncertainty is affected by age. We ran two experiments with young and older adults, systematically manipulating (1) uncertainty conditions (risk and ambiguity), (2) feedback on decisions and (3) requirements of the task regarding executive functions. Experiment 1 aims at investigating r...

Asset management often involves a conflict of interests between investors and fund managers. A main goal of financial regulators is to identify and mitigate this conflict. This article focuses on measures that may foster protection of investors' interests. In an experiment capturing the essential elements of asset management, we find that managers'...

Asset management often involves a conflict of interests between investors and fund managers. A main goal of financial regulators is to identify and mitigate this conflict. This article focuses on measures that may foster protection of investors' interests. In an experiment capturing the essential elements of asset management, we find that managers'...

In an aging society, understanding the mechanisms underlying age differences in decision making becomes increasingly important. In the present study, a group of young adults (< 30 years, N = 25) and a group of older adults (> 58 years, N = 21) performed a task investigating decision making under uncertainty while brain activity was measured using f...

In an aging society, understanding the factors influencing age-related differences in decision making becomes increasingly important. In the current paper, we develop a framework for the study of decision making under uncertainty with the possibility to delegate the decision to, or to seek advice from an expert instead of betting directly on a choi...

The current thesis had one central aim: contributing to the understanding of age differences in decision making under uncertainty. Three studies were dedicated to investigate age differences in uncertain decisions in individual contexts. A fourth study aimed at developing a framework for the study of age differences in uncertain decisions with a so...

The “aging employee” has recently become a hot topic in many fields of behavioural research. With the aim to determine the effects of different incentive schemes (competition, social or increased monetary incentives) on performance of young and older subjects, we look at behaviour of a group of younger and older adults on a well-established real ef...

In an aging society, it becomes more and more important to understand how aging affects decision making. Older adults have to face many situations that require consequential financial decisions. In the present study, we examined the effects of aging on decisions in two domains of uncertainty: risk and ambiguity. For this purpose, a group of young a...