العوامل المؤثرة على الاستخدام الأكاديمي لأعضاء هيئة التدريس لمواقع التواصل الاجتماعي: منهج نوعي . Factors Influencing the Academic Use of Social Network Sties among University Instructors: A Qualitative Approach

Abstract

Social network sites have had a tremendous impact on the social, economic and scientific aspects of human life. Although the emergence of social network sites was intended for purely social purposes, they have had a significant effect on university life. This research aimed to understand the factors influencing the academic use of social network sites by university faculty. A qualitative research method was used, where 19 interviews were conducted. The data was thematically analysed using the NVivo software. The findings showed a number of encouraging and hindering factors. The encouraging factors included professional development, teaching improvement, expansion of academic networks, building and making one's digital identity public, helping others, the speed of communication, access to information and the preservation of important information. The hindering factors included believing that it is a waste of time, fear of cyberbullying and reputational damage, lack of academic self-confidence and lack of interest in helping others. There were also some strong links between a number of the encouraging and hindering factors. The implications of the study findings could be applied to training workshops and seminars which are aimed at improving faculty members' skills in the academic use of social network sites.

Full text

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
The Scientific Journal of King Faisal University
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
Humanities and Management Sciences
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
00966504930199, haladsani@kfu.edu.sa
Corresponding Author: Hibah Aladsani
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





Factors Influencing the Academic Use of
Social Network Sties among University
Instructors: A Qualitative Approach
Hibah Aladsani and Ahlam Al Abdullatif
Department of Curriculum and Instruction, College of Education, King Faisal University, Al Ahsa, Saudi Arabia
ASSIGNED TO AN ISSUE

2/20203/01
PUBLISHED ONLINE

29/06/2021
ACCEPTED

29/06/2021
RECEIVED
 
//2021
LINK
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https://doi.org/10.37575/h/edu/210021
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ISSUE
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1
VOLUME
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3
YEAR

2022
NO. OF PAGES

10
NO. OF WORDS
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              

        

     Thematic Analys isNVivo             




 
   

   
ABSTRACT
Social network sites have had a tremendous impact on the social,
economic and scientific aspects of human life. Although the emergence
of social network sites was intended for purely social purposes, they
have had a significant eff ect on university life. This research aimed to
understand the factors influencing the academic use of soc ial network
sites by university faculty. A qualitative resea rch method was used,
where 19 interviews were conducted. The data was thematically
analysed using the NVivo software. The findings showed a number of
encouraging and hindering fac tors. The encouraging factors included
professional development, teaching improvement, expansion of
academic networks , building and making one’s digital identity public,
helping others, the speed of communication, access to information and
the preservation of important information. The hindering factors
included believing that it is a waste of time, fear of cyberbullying and
reputational damage, lac k of academic self-confidence and lack of
interest in helping others. There were also some strong links between a
number of the encouraging and hindering factors. The implications of
the study findings could be applied to training workshops and seminars
which are aimed at improving faculty members’ skills in the academic
use of social network sites.
KEYWORDS

Social media, digital identity, professional development, university faculties, NVivo program, academic purposes
NVivo
CITATION

Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadris limawaqie altawasul alaijtimaeii: Manhaj naweiun ‘Factors
influencing the academic use of social network sties among university instructors: A qualitative approach’.
The Scientific Journal of King Faisal University: Humanities and
Management Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]






  
.
Boyd and Ellison (20 07) 
       
         
 

 
    Facebook,Blogs, Twitter, YouTube,
WhatsApp, Snap Chat, InstagramTelegram and 
        



    

Research Gate and AcademiLinkedIn 
 
(El-Berry, 2015)  
    
EdmodoandNing 
  
FacebookTwitte r andManca and Ranieri, 2017

         
         (El-Berry, 2015)     
       

         Manca and Ranieri, 2017



2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]
  Manca and Ranieri,
2017; Akçayır and Akçayır, 20172018         
    

 
(2017) Akçayır and Akçayır
         
    
Greenhow
et al
. (2019) 

  
   

   

 Meishar and Pieterse (2017) 
      
 

        

       
                Manca and
Ranieri, 20 17
        (Donelan, 2016)      2015 


       

(El-
Berry, 2015) 

 
       

Donelan, 2016AcademiaResearch Gate
 


    
(Donelan, 2 016)




    
        

 (Donelan, 2016)      

    Ak çayır and Akçayır, 2017   
2020


       


    
    


Thematic Analysis

NVivo 

         


      



       
       
    
         
   

        


•        
• 
•  
• 


        
 
        
          
   (2018Creswell and Poth   
     
      
        

(2014)Gray 
  


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]

 





        
         

 
            
    
         

 19

 14     
      
    




Gray (2014) 
  

   
          
1645
(Gray,
2014)

          
Gray, 2014
     






Gray, 2014






         
  
     

Lincoln and Guba, 1985
Lincoln and Guba (1985)
Credibility 
      Transferability     Dependability Confirmability 2020
        

Triangulation
    

         
  Denzin and Lincoln, 2011)Gray
(2014)          

    



(Gray, 2014)
Lincoln and Guba (1985)

        


(Gray, 2014)



   2020Gray (2014) 12 30

19 1645Lincoln and Guba, 1985 
         

 NVivo


Gray (2014)
  


          
       
(Gray, 2014) 
       
 


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]
(Gray, 2014

    Denzin and Lincoln (2011) 

    Audit Trail


 

Lincoln and
Guba, 1985

Thematic Analysis
(Braun and Clarke, 2012) 

        NVivo, Version 12, QSR International, Australia 

         




Initial Codes    Descriptive
Coding     (Saldaña, 2016)

 (Saldaña, 2016)

  
NVivo  Nodes     21
1
1NVivo



   Themes
       
NVivo 



Main Themes2 
2Main Themes
   
Braun
and Clarke (2012)



     
 

          
 

        

3 Main ThemesNodes  
3Main ThemesNodes
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    NVivo (QSR International,


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]
Australia)NVivo
          
      
Bazeley and Jackson, 2014 NVivo 

(Creswell and Poth, 2018


  WhatsApp 19 Twitter18 LinkedIn9  Telegram
Instagram,Research Gate,8Facebook5
Snap ChatYouTube,2 


 





        
        
  


   




          
         
     
 

        
Jordan and Weller, 2018  

  Research
Gate
Research Gate
         

  Greenhow
et al
. (2019)Jordan and Weller (2018)


   
  

WhatsApp


         

      



Macià and García (2018) 
         


        
        
  

 
          





       
        
 YouTubeTwitter    


     YouTube         Facebook WhatsApp 


Twitter   



        
   


 TelegramWhatsApp            


        
      LinkedInTwitter         
         
     Twitter  


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]

 
 
Twitter  
           
  

 
    LinkedIn 
      

        
Facebook
 


   (Macià a nd García, 2018 )

  
 

(Jordan and Weller, 2018)

 Twitter

Boyd
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., 2010

          



 
        
WhatsApp   

WhatsApp

           
        
WhatsApp      
         
   
Murthy (2013




     



    
     
        

Froment
et al
., 2017

         
      

       
        
 

        

        
 Ca rrigan, 2016
      LinkedInTwitterResearch GateFacebookRe search GateLinkedIn 
  
Greenhow
et al
., 2019

1

  2  
3

         

  
  
Carrigan (2016


      

   
  

    

1

        


          
   Twitter 
FacebookYouTubeWhatsApp

 (Jordan and Weller, 2018)2

    

         
Twitter       Twitter  [Post]  [Repost]  [Like] [Comment]
  


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]
 RepostLikeComment  


  
         
          
Macià and García (2018)
         



        
        
       
         

 



       WhatsApp 
        
WhatsApp 


WhatsApp    
          

         




       


 Telegram

 Telegram 
  Telegram 


Twitter   





Boyd
et al
., 2010
Twitter
        
  
  
 

Microsoft Word
 

  

 Bolter and Grusin (2000)  
“remediation”

Microsoft WordMicrosoft Word  
  





          



Jordan and Weller (2018)          



    
       1519  WhatsApp    
  
  
  
WhatsApp
  


Tang and Hew, 2017

WhatsApp

   
  

 

       

Jordan and Weller (2018
         




       


 


2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]


Twitter
  
        
Jordan and Weller (20 18) 


   




          
 

Froment
et al
., 2017.







         



         
 
         
 
Mansour (2015  






  
          

          Macià and García (2018)


 Jordan and Weller (2018


   



   

 4         

          



   
    

        


       




 

   


4

 

       
        

19
 
NVivo
        

       
  





    



 













2022

231 
Aladsani, H. and Al Abdullatif, A. (2022). Aleawamil almuathirat ealaa alaistikhdam al'akadimii li'aeda' hayyat altadri s fi aljamieat limawaqie altawasul alaijtimaeii: M anhaj naweiun ‘Factors influencing the academic use of social
network sties among university instructors: A qualitative approach ’.
The Scientific Journal of King Faisal University: Humanities and M anagement Sciences
, 23(1), 49–58. DOI: 10.37575/h/edu/210021 [in Arabic]


        


        
     
    


        


 
     
    
       
                


 




haladsani@kfu.edu.sa


           

 
 RoutledgeSAGE      
 
0000-0002-5425-4060


aalabdullateef@kfu.edu.sa
       
           IEEE, Springer, Taylor & Francis, SAGE,
CogentISI

 
0000-0003-2815-1137

      
    
(9)5
    2020         

(3)8 
         


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(2)7
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