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The development of information technology has changed the way humans get information and learn. It's just that many other aspects that are still considered lacking in handling content. Much digital content is transformed into digital format without regard to the correct aspects of digital content. Whereas digital literacy competence should enable p...
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Environmental issues have become a big issue in the last few decades. Environmental damage, changes in natural resources caused by human activities. This study aims to identify the activity of spreading #Iniaksiku by using the Social Network Analysis (SNA) method on the Twitter social media network. This research method uses qualitative analysis with N'Vivo 12 plus analysis tool. Based on the analysis of information content provided by @earthhourjogja by the community with social media activities through twitter earthhourjogja about concern for climate change. The results of this study are to educate and invite the public to take care of the environment such as reducing plastic waste, saving on electricity, protecting the earth, protecting the earth, and protecting the environment, clean garbage in rivers and seas using the hashtag #iniaksiku. According to the frequency of words that often appear in the hashtag #iniaksiku in the @earthourjogja account, 122 tweets appear. The hashtag #iniaksiku also ranks first at the top and is often on the @earthhourjogja twitter account timeline. The results of data analysis which is an invitation to identify the existence of information in the content of @earthhourjogja that is packaged in an attractive way so that it can be accepted by the public.
KeywordsDigital content managementTwitterSocial mediaInformation
