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Values and principles promoted in multinational corporations Company Values Principles
Source publication
The proposed topic presents a high interest at least from two points of view. Economically speaking, the multinational corporations define to a considerable extent the economic performance of Romania. As communication, these corporations with entire or prevailing foreign capital could be considered as models for what it means intercultural communic...
Context in source publication
Context 1
... can be transmitted mainly through advertising and public relations. Table 1 presents some examples of principles, goals, philosophies states be such companies that run on the Romanian market. Excellence in the supply chain management Hygiene, quality, and packing at lofty standards Outstanding innovation and performance at competitive prices. ...
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