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... Badaczka zwraca uwagę na to, że zakup produktu określonej marki musi utwierdzać człowieka w przekonaniach związanym z własnym "ja" -czyli łączyć się z postrzeganiem swojej osoby przez samego siebie, stać się elementem odpowiadającym jego osobowości. Określona firma może także przedstawiać obraz wyidealizowany, przekonując człowieka, że nabycie określonego produktu uczyni go taką osobą, jaką chciałby być, przy czym również wyrazi przynależność do danej zbiorowości oraz aktualny nastrój odbiorcy [6: s. 8,9]. ...
Advertisings accompany us almost everywhere, but some places their exposure seem to be more appreciated by buyers. The studies found that consumers perceive the usefulness of advertising of hotel services in various places quite diverse. The most useful, according to respondents, was advertising of hotel services posted on the Internet and in catalogs. For the usefulness of these places were in favor of up to 80% of the respondents. While online advertising has been recognized by the respondents as the best source of information about hotel services.
The practice shows that tourism sector is important element of many local and regional economies and the tourism development strategy is very important tool of realization the local and regional tourism policy. The article is connecting with problems: how to create good and efficient strategy for local communities. But the main problems is: why this type of strategic documents are ineffective for many local beneficiaries.
Contemporary the public participation is very important element of all steps of the strategy activities: during study and implementation of the local development strategy. This kind of document must meet the local community development needs and the public consultations must be connecting with procedure of creating local strategy. The article is connecting with problems: how to create good and efficient strategy for local communities. But the main problems is: where is the place of community and public participation in this process and why this type of strategic documents are ineffective for
many local beneficiaries (residents, entrepreneurs).
