Word Cloud from NVivo 12 Plus, Keywords: Michael, Jackson, Music

Word Cloud from NVivo 12 Plus, Keywords: Michael, Jackson, Music

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In this paper, the author will examine one of the songs with the most phenomenal theme of humanity, entitled We Are the World. In the making, this song was created as a charity song initiated by the USA for Africa which aims to raise funds for the prevention of hunger in the African region, precisely in Ethiopia. This is because Ethiopia is experie...

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... To answer research questions, method of semiotic analysis was used to determine how the effective medium of films portrays Muslims of the subcontinent and how it differs from Muslims' actual identity. Ferdinand De Saussure's theory of Semiotics (Ma'arif, Jatmika, & Marlinda, 2022;Velmezova & Fadda, 2022) was used for analysis as a qualitative method to examine the frames from the main scenes of films with Muslim characters. Film semiotics are considered a hybrid version of media and language. ...
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Film media is considered a powerful tool to influence the thought process. This study examines the portrayal of Muslims in South Asia's most significant film industry. Semiotic Analysis has been adopted to analyze five Bollywood films from 2017 to 2018 based on the Muslim protagonist. This study uses Ferdinand De Saussure's theory of Semiotics based on signs, visuals, and pictures to reconnoiter how Muslims are connoted in Bollywood movies. The ideologically constructed messages used in films assert Muslims' specific identity and portray this identity naturally to the viewers. This research serves as a catalyst for change by building a knowledge base and raising awareness regarding the role of Indian cinema in portraying Muslims by advocating the roles of Muslims and contributing to Muslims' positive identity in and through the media. This study also aims to help filmmakers recognize the need on the production side to produce films regarding Indian Muslims' representation and offer a solution to resolve the Muslims' waning image.