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This research aims to investigate the contributions of interorganisational relationships and knowledge-management practices as predictors of collaborative commerce (c-commerce) adoption. A non-compensatory adoption decision process was modelled using a neural network approach to examine the predictors of c-commerce adoption. A survey was undertaken...
Contexts in source publication
Context 1
... mean was calculated giving a maximum mean score of 5, which signifies a high adoption level of c-commerce tools, while a minimum mean score of 1 signifies a low c-commerce adoption level. Table 3 shows the construct reliability and convergent validity of the constructs. ...
Context 2
... validity was examined by three criteria: all item loadings are significant; the composite reliability was more than 0.70; and the average variance extraction (AVE) was greater than 0.50 ( Lawson et al. 2009). As shown in Table 3, all constructs satisfied the three criteria. Thus, the constructs are deemed as reliable and valid. . ...
Similar publications
Although benefits of a variety of supply chain collaboration initiatives i.e. collaborative planning forecasting and replenishment (CPFR) and its precursor vendor managed inventory (VMI) are well documented in the literature, there has been slow progress in the widespread adoption of such initiatives in the business world. Prior research suggests t...
Citations
... A group of scholars provided a definition, stating that "Collaborative commerce concerns information and idea exchanges between the supply chain members, allowing them to design, develop, and manage products and services collaboratively." [1] This definition clearly outlines the fundamental functionality of collaborative brand partnerships and aligns with the prevailing practices in brand collaborations during the time of the study. Subsequent scholars have further developed this concept. ...
In a post-pandemic era marked by a decline in consumer purchasing power, particularly in the restaurant industry, this paper delves into the successful collaboration between the international fast-food chain KFC and the popular open-world role-playing game, Genshin Impact. This collaboration, which occurred in 2021, generated extensive buzz and recognition on social media platforms. By analyzing this case, we explore the effective marketing strategies and communication methods that led to the success of this co-branding venture. The study uncovers the significance of cross-domain collaborations, emphasizes the impact of consumer groups, and delves into the role of social media and the fan effect in marketing strategies. It also sheds light on the social comparison effect, pivotal in influencing players' motivations and purchasing behavior. Furthermore, it examines KFC's hunger marketing approach and the integration of fast-food industry characteristics. The paper concludes with suggestions for addressing supply chain management, resource optimization, and service quality in co-branding campaigns. Despite these valuable insights, the study acknowledges certain limitations and points towards future research directions.
... Knowledge has evolved into a core value and strategic resource driving product innovation. The effective management of knowledge resources has become crucial as a core value in product design within the context of new product development (Chong, Chan, Goh, & Tiwari, 2013;Girodon, Monticolo, Bonjour, & Perrier, 2015;Wu, He, Wang, Goh, & Ming, 2020). Knowledge is considered a crucial key to innovation, serving as both a resource and an approach for manufacturers to achieve successful products. ...
... Additionally, Bashir and Madhavaiah (2015) found that perceived usefulness has an immediate effect on online banking technology adoption -the authors employed TAM in examining the use of internet banking in India. Other studies by Çelik (2008) and Chong et al. (2013) have validated the positive effect of perceived usefulness on digital banking adoption. ...
This research uses Technology Acceptance Model to explore the elements influencing students' attitudes toward using Chat Generative Pre-Trained Transformer (ChatGPT), a recently developed artificial intelligence (AI) tool, for learning and educational purposes. Using Amos version 23 structural equation modelling and 880 student survey responses, the suggested model was empirically tested. According to the report, students think well of ChatGPT utilization in the classroom. Credibility, Usefulness and ease of use, all influence how positively people feel about using this technology in a classroom setting. The study's findings, however, did not support the notion that students' adoption and use of ChatGPT was insignificantly influenced by perceived enjoyment. Moreover, the results conclude that attitude mediates the relationship between usefulness and intention to use ChatGPT. The research will help businesses, educational institutions, and the global community by providing insight into how students view the ChatGPT service within a learning environment. Additionally, the application boosts learners' confidence and interest, which improves general awareness and literacy. Finally, the research will facilitate developers of AI in the betterment of their product and service delivery and regulators in regulating the use of AI-based bots. Owing to its recentness, there is not much study currently available on ChatGPT use in education. This research adds significantly to the extant knowledge on the adoption of advanced education technologies by examining the adoption characteristics of ChatGPT, a novel AI-based tool involving students. Additionally, there is a dearth of research in the literature on students' adoption of ChatGPT for educational purposes. Such a gap was filled as this study identified the factors affecting students' adoption of ChatGPT in the classroom.
... For instance, health apps that incorporate gamification may offer rewards or achievements for achieving health goals, creating a sense of accomplishment and motivation for users' PU, social influence, trust and mobility are variables used to measure extrinsic motivation in this study. These variables determine the degree and the way in which different gamification items succeed in influencing patient behavior towards DTx technologies (Chong et al., 2013). ...
Purpose-Gamification unlocks unprecedented opportunities in healthcare, wellness and lifestyle context. In this scenario, by leveraging on such an approach, information technologies now enabled gamification-based mobile applications primarily employed in health and wellness contexts, focusing on areas such as disease prevention, self-management, medication adherence and telehealth programs. The synergistic integration of gamification-based methodologies in conjunction with the utilization of digital tools, (e.g. as for Internet of Things, mobile applications) for the realm of digital therapeutics (DTx), thus unveiled powerful approaches and paradigms, yielding innovative applications that, through the harnessing of sensors and software-based systems, transform healthcare maintenance, wellness and lifestyle into an engaging pursuit, as a game. This paper explores the factors influencing individuals' intention to autonomously utilize mobile gamification-based apps for self-care and wellness maintenance.
Design/methodology/approach-Through explorative research designs an experiment has been conducted among a sample of 376 participants regarding the use of a fictitious gamification-based DTx solution, consisting in a mobile app namely "Health'n'Fit".
Findings-Findings from an experiment conducted with a sample of 376 participants shed light on the possible antecedents and consequents of gamification. Results of the SEM model indicate that customization (CU), trust (TR), mobility (MO) and social value (SV) are the main determinants, although at a different extent of the playful experience; Moreover, gamification positively impacts attitudes and, in turn, perceived usefulness, intention to use and behavioral intentions.
Practical implications-This paper offers a dual-pronged approach that holds practical significance in the realm of healthcare innovation. First, the authors delve into the antecedents shaping individuals' intention to engage with gamification-based DTx, unraveling the factors that influence user adoption. Beyond this, the authors extend their focus to the realm of healthcare service design. By harnessing the potential of gamification and technology, the authors illuminate pathways to conceptualize and create novel healthcare services. This work not only identifies the building blocks of user engagement but also serves as a guide to innovatively craft healthcare solutions that leverage this amalgamation of technology and gamification, contributing to the evolution of modern healthcare paradigms.
Social implications-In a social context, the paper introduces pioneering technological synergies that merge gamification and DTx to enhance individuals' health and wellness maintenance. By proposing innovative combinations, the authors present novel avenues for promoting healthier lifestyles and behavior change. This not only underscores the potential of technology to positively impact individuals but also highlights the significance of aligning technological advancements with societal well-being. As the research advocates for these innovative solutions, it reinforces the importance of collaborative technological and marketing endeavors, ultimately contributing to the betterment of society as a whole.
Originality/value-This is the first paper exploring the combined effect of gamification and DTx, by shedding light on the peculiarities of both the antecedents of individuals' intention to use such combined technologies.
... KM helps organisations better understand and comprehend their own experiences. An effective KM process consists of KA and KD, which are important for introducing new technologies (Chong et al., 2013). ...
The aim of this study is to provide a conceptual model that links several key variables including employee empowerment & involvement and communication of organisational factors (OF), knowledge management (KM) and organisational culture (OC) to enhance quality performance (QP) of Hong Kong watchmaking industry. Literature review was conducted extensively, and the approach employed was conceptualized into a proposed conceptual framework. A conceptual framework was suggested in this paper to enhance QP of Hong Kong watchmaking industry through employee empowerment & involvement and communication of OF, a mediator KM and a moderator OC. The literature review was performed extensively to provide four hypotheses including 1) the OF-KM relationship, 2) the KM-QP relationship, 3) the OF-QP relationship through a mediator KM, and 4) the KM-QP relationship through a moderator OC. More opportunities were provided in this study for researchers to expand further the research in QP of Hong Kong watchmaking industry on the basis of the theories from knowledge-based view and Hofstede’s cultural dimensions in the organisations. The study attempted to explore good employee empowerment & involvement and communication together with strategic KM and OC to enhance QP of Hong Kong watchmaking industry. According to this study, the mediator KM and the moderator OC for the OF-QP relationship can be expected to enhance QP of Hong Kong watchmaking industry. KM mediates the OF-QP relationship whereas OC moderates the OF-QP relationship with existence of the mediator KM. In this connection, the study is significant with both theoretical perspective and practical perspective. A research gap is existed to find out a moderating role of OC in the OF-QP relationship if KM mediates the OF-QP relationship.
... Bashir and Madhavaiah (2015) used the TAM to study internet banking adoption in India and discovered that perceived usefulness has a direct impact on the adoption of online banking technology. Other studies by Çelik (2008) and Chong et al. (2013) have validated the positive effect of perceived usefulness on digital banking adoption. The study thus proposes the following hypothesis: ...
Purpose
The purpose of this paper is to identify the factors determining students’ attitude toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained Transformer (ChatGPT), for educational and learning purpose based on technology acceptance model.
Design/methodology/approach
The recommended model was empirically tested with partial least squares structural equation modeling using 375 student survey responses.
Findings
The study revealed that students have a favorable view of the instructional use of ChatGPT. Usefulness, social presence and legitimacy of the tool, as well as enjoyment and motivation, contribute to a favorable attitude toward using this tool in a learning environment. However, perceived ease of use was not found to be a significant determinant in the adoption and utilization of ChatGPT by the students.
Practical implications
This research is intended to benefit enterprises, academic institutions and the global community by offering light on how students perceive the ChatGPT service in an educational setting. Furthermore, the application enhances confidence and interest among learners, leading to improved literacy and general awareness. Eventually, the outcome of this research will help AI developers to improve their product and service delivery, as well as benefit regulators in regulating the usage of AI-based bots.
Originality/value
Due to its novelty, the current research on AI-based ChatGPT usage in the education sector is rather restricted. This study provides the adoption aspects of ChatGPT, a new AI-based technology for students, thereby contributing significantly to the existing research on the adoption of advanced education technologies. In addition, the literature lacks research on the adoption of ChatGPT by students for educational purposes; this study addresses this gap by identifying adoption determinants of ChatGPT in education.
... In Nigeria, E-business is in its initial stage. Organizational or firms still need guidance such as seminar, coaches through web and partnerships to venture in e-business in term of market penetration, technology, return of investment, technical skills and people adoption to e-business Chong, Chan, Goh and Tiwari, ,2013).. The development of information and communications technology (ICT) plays a crucial role in the government's plans for the economy. ...
In the Nigerian Business environment, e-business is becoming an important initiative for companies to consider in every aspect of running a business. Business organizations have given their places to digital economies in a way that electronic technology interprets the language of every business transaction. E-business has gained prominence which has impacted much on the economy. This study aims at assessing e-business and organizational performance in Nigeria Today: Evidence from Jumia Ltd, Lagos. Three objectives were adopted for this study which are, to establish the effect of e-trading on performance of Jumia Ltd, Lagos, to examine the effect of e-marketing on performance of Jumia Ltd, Lagos. And to explore the effect of mobile commerce on performance of Jumia Ltd, Lagos. The research design adopted for this study was the descriptive research design. The target population of the study was 158 employees of the firm under study. This also served as the sample size. Data were obtained through questionnaire. Hypotheses were analyzed using multiple regression technique. The study revealed that e-business has positive effect on performance of Juima Ltd, Lagos. It was concluded that e-business if properly accorded a maximum attention by Jumia Ltd, Lagos would improve the organization marketing and objectives. It was recommended that Customers’ satisfaction should be the watchword for Jumia because customers are the king in any business organization. There should be free flow of information about Jumia and their products.
... KA is viewed as the supportive tool of successful acceptance of systems (Agarwala, 2008). Similarly, according to prior literature, KA plays a significant role in influencing the acceptance of different technologies (Chong et al., 2006). Likewise, from the perspective of the digital resources lens, Al-Emran et al. (2020) investigated that the KA construct influences positively on the PU and PEOU of digital resources. ...
... It is about the implementation of the knowledge that is produced during the acquisition process (Migdadi et al., 2016). Prior research specified that KAP has a positive influence on the acceptance of technologies and information systems (Chong et al., 2006). Likewise, Arpaci (2017) proposed that the larger KAP is an indication of the larger PU of cloud computing facilities. ...
Purpose
This study aims to measure the acceptance of digital resources by integrating knowledge management (KM) factors (i.e. acquisition, sharing, application and protection) into the factors of the technology acceptance model (TAM) (i.e. perceived ease of use and perceived usefulness) and their impact on actual system use through behavioural intention.
Design/methodology/approach
Using the quantitative research method, a survey was conducted of the public sector universities of Punjab, Pakistan. Data were collected from postgraduate students and analysed using partial least squares structural equation modelling.
Findings
The findings showed that the factors of KM with the integration of TAM significantly impact the acceptance of digital resources. The study’s hypotheses are all supported, and the findings demonstrated that knowledge acquisition, knowledge sharing, knowledge application and knowledge protection significantly influenced perceived usefulness and perceived ease of use, and that these factors are positively correlated with behavioural intentions to use digital resources.
Originality/value
This study has considerable significant implications for policymakers, developers and practitioners in designing digital resources. This study will also assist librarians to discover areas for development that may enhance the use of digital resources among users
... Between 2001 and 2018, Al-Emran et al. [35] analyzed the research literature on knowledge management and discovered that sharing information was the most often stated component in the KM literature and a strong predictor of technological innovation acceptance and adoption. Using a variety of technical instruments, researchers identified a link between information exchange and the PU and PEOU in a prior study [36][37][38]. Furthermore, Ali et al. [36] and Arpaci [37] found that when perceived usefulness and ease of use improve, so do perceived utility and ease of use. ...
... Meaningful learning is one of the most prevalent KM methodologies in the literature, according to Al-Emran et al. [35]. Furthermore, several studies have indicated that applying knowledge to technical advances increases their adoption and implementation [36][37][38]. Furthermore, Ali et al. [36] suggested that the more knowledge is used, the more beneficial it is judged to be. ...
MOOCs have grown in popularity in universities, but the agents that influence users’ acceptance of MOOCs are little understood. The large and open nature of MOOCs puts the student in charge of their own learning. As a result, it is critical to comprehend learner behavior. The research is conceptually founded on the innovation diffusion theory (IDT), as well as knowledge management (KM) and the technological adoption paradigm (TAM). In theory, eight separate factors were discovered as contributing to perceived usefulness, as well as perceived ease of use toward attitude toward utilizing MOOC systems and MOOC use intention. A survey questionnaire based on the innovation diffusion theory (IDT), knowledge management (KM) components, and the technological acceptance model (TAM) was used to collect data from 284 university students who were randomly selected. SPSS and SEM-Amos were used for data analysis. The findings show that perceived technology fit, perceived enjoyment, perceived compatibility (PC), trialability (TR), observability (OB), perceived usefulness (PU), perceived ease of use (PEOU), and attitude towards using the system (MOOCs) are the most important predictors of university students’ continued intention to use MOOCs (MOOCs). Through attitudes toward utilizing systems, perceived utility and perceived ease of use have an indirect impact on sustained intention (MOOCs). Both effort-perceived utility and perceived ease of use impact knowledge application, knowledge access, perceived technology fit, perceived pleasure, perceived compatibility (PC), trialability (TR), and observability (OB). Perceived compatibility (PC) has no bearing on perceived ease of use, while perceived technological fit (PTF) has no bearing on perceived utility. The findings will aid researchers and practitioners in better understanding university students’ intentions to use MOOCs in the future. This study’s ramifications and shortcomings are also discussed.
... In Li et al. (2007), more details about the specific research domains of C-Commerce are revealed. Afterwards, in Chong et al. (2013), the definition highlights the pre-requisite of conducting C-Commerce: information and idea exchanges. Although the definition is evolving, we identify some "common grounds", which are underlined in Table 1. ...
... Li et al. (2007) "Collaborative commerce concerns information and idea exchanges between the supply chain members, and allows them to design, develop, and manage products and services collaboratively." Chong et al. (2013) Remarks: The contents underlined are the common grounds of the examined definitions. ...
