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Generation Z is a huge potential in Indonesia economy. They hold important role in the domestic product consumption. The research objective to determine the consumer ethnocentrism of Indonesian generation Z attitude towards consumption of domestic food and beverage products in terms of economic, individual, lifestyle, pro-social motivation, threat...
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Citations
... They found that Millennials with higher incomes living in urban areas are ethnocentric. Andriyanty & Wahab (2022) identified the ethnocentric attitudes of Generation Z consumers in India towards consumption of food and beverages from domestic producers in terms of their economic, individual, lifestyle, prosocial motivation, threat perception and purchase intention. They found that economic and individual factors are positively related to ethnocentric lifestyle of Generation Z in Indonesia and that lifestyle, economic variables and individual variables are positively related to ethnocentric consumption behaviour. ...
Ethnocentrism is a very sophisticated and complex phenomenon that attracts the attention of many scholars who study it from different angles. One specific approach, undoubtedly from the perspective of behavioural economics, is consumer ethnocentrism. Consumer ethnocentrism as a special phenomenon was created to study the link between marketing and consumer behaviour with the concept of ethnocentrism. This concept has been shown to have a greater impact on purchase intent than some traditional marketing approaches. Ethnocentrism has a significant impact on consumer attitudes towards foreign brands, purchase intentions and purchase decisions for products from Croatia and abroad. The main purpose of this paper is therefore to investigate the relationship between the ethnocentrism of different generations (Baby Boomers and Generation Z) and their purchase intention for domestic and foreign products. The survey was conducted using a questionnaire. 218 members of Generation Z and 223 members of Baby Boomers in the Republic of Croatia were included in the survey. The results showed that the high level of ethnocentrism among baby boomers is positively associated with the intention to purchase domestic products and negatively associated with the baby boomers’ intention to purchase foreign products from China and the former Yugoslavia. In addition, the likelihood of buying domestic products is higher where the level of ethnocentrism is higher. There is no correlation between the ethnocentrism of Generation Z and purchase intentions in general.
... Motivation is the main driver to become a successful entrepreneur.What must be considered is that all elementary school students must have experience selling, then the profits from selling are saved to become business capital, ask for the blessing of parents and teachers and the courage to endure business risks.The following activity was a discussion about finding a business idea.Business ideas can start from the ideals and hobbies of each student.For example, if there is a student who likes cooking, then they can develop a business idea "selling healthy and cheap food online", selling special food for YouTubers", selling food eaten by celebrities" and other ideas related with cohort. Because there is new trend in society of food consuming based on their lifestyle (Andriyanty & Wahab, 2022). Assuming that student has artistic talent, students can become artists without having to sign up with a production house. ...
The purpose of this activity was to improve the competence of elementary school teachers related to the renewal of the entrepreneurial profession through the approach of student aspirations.This community service activity was implemented in collaboration between IBI Kosgoro 1957 Republic of Indonesia, Shinhan University Republic of Korea and SDN 11 Lenteng Agung Republic of Indonesia. The method of service activities consists of counselling and discussion activities. he programme had a good effect. It turned out that 22 per cent of students changed their aspirations to become entrepreneurs.The change of aspiration indicated the effect of the programme implementation.Based on the analysis of the teacher response questionnaire on the usefulness of the programme, one hundred percent stated that this service activity increased their knowledge. The success of the programme was driven by the open attitude of primary school teachers and students and the participation of all partners who were very supportive of the programme implementation.
... The path coefficient indicates a moderate to strong positive influence of product personalization on Generation Z consumer behavior. This supports the hypothesis that personalized offerings significantly influence Generation Z consumers' choices in the Indonesian food and beverage industry and is in line with previous research [32]- [34]. ...
In the Indonesian food and beverage sector, this study examines how brand experience, social media interaction, and product customisation affect Generation Z customer behavior. Data gathered from 150 Generation Z customers was analyzed using a quantitative method that made use of structural equation modeling with partial least squares (SEM-PLS). The results of the study show a strong positive correlation between the behavior of Generation Z consumers and each independent variable, including social media participation, brand experience, and product customisation. The findings highlight how crucial strategic customisation, a strong social media presence, and improved brand experiences are in influencing Generation Z customers' preferences and decisions. These observations have important ramifications for companies who want to modify their marketing plans in order to successfully connect this ever-changing group of consumers in the Indonesian market.
... A research investigation into the culinary inclinations of Indonesian adolescents has revealed that authentic Indonesian cuisine, including dishes such as Nasi Goreng (an Indonesian rendition of fried rice) and Sate (a grilled meat skewer delicacy), remains the foremost choice of food. Nevertheless, the investigations established that the emerging generation of Indonesian individuals display a growing inclination towards experimenting with diverse gastronomical cultures and venturing into global culinary alternatives (Andriyanty & Wahab, 2022;Fatikhani & Setiawan, 2019;Lusiana et al., 2020) The dietary preferences of Indonesian adolescents have undergone significant changes in recent years owing to the changes in their lifestyle, urbanization, and globalization. Although traditional Indonesian cuisine continues to maintain its popularity, there has been a marked increase in the consumption of Western-style fast food, processed snacks, and sugary beverages within this demographic. ...
The increasing incidence of type 2 diabetes mellitus (DMT2) among Indonesian adolescents has prompted the consideration of early detection and management in school-age individuals. One contributing factor is the spatial shift phenomenon, where rural and urban areas in Indonesia are becoming more connected, leading to a uniform market for food and beverage options that pose a higher risk of developing diabetes. This study examines three key aspects of Indonesia's ethnically diverse youth population: their lifestyle, use of information technology, and dietary choices. These factors significantly impact their likelihood of consuming foods and beverages that are harmful for individuals with diabetes. The study, conducted using a library-centric research approach, reveals that Indonesian youths' daily routines blend traditional and modern cultural practices which profoundly influenced by technological advancements, social media prevalence, and globalization. Interestingly, the findings highlight that no communication campaigns have been launched to address diabetes prevention among Indonesian adolescents from a multicultural perspective. The research also found that it is crucial for DMT2 prevention initiatives to develop effective strategies that can penetrate the subconscious mindset of individuals living in urban and rural areas while considering Indonesia's diverse cultural context. Efforts should be made to raise awareness and provide guidance tailored to different cultural backgrounds to combat the rising problem of diabetes among Indonesian youth.
