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In today’s ultra-competitive education industry many business programs may be in danger of
closing within the next 20 or 30 years. As universities face enrollment, funding, and non-traditional student support difficulties - the pressure increases. These troubles stem from the growth in the popularity of business degrees among employers, while appl...
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Context 1
... the model must be adapted for academia. Following the brand innovativeness typology, as adapted to accommodate Mark & Pearson (2001), these 12 archetypes can be categorized by their placement on two continua: order versus change, and an individual, internal focus versus an external group focus, as summarized in Figure 2: ...
