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This is the heat map and fixation time data for quadrant 3 and 4. They should be listed as: (a) Heat zone map and gaze time data for quadrant 3 "Ancient". (b) Heat zone map and gaze time data for quadrant 4 "Plain".
Source publication
Taking China’s national intangible cultural heritage (ICH) Zhuang brocade as the research object, its cultural traits were extracted through scientific methods from the perspective of Kansei Engineering. Samples were collected through desk research, expert interviews, and questionnaires for qualitative and quantitative research. The semantic differ...
Contexts in source publication
Context 1
... overall attention degree of this quadrant was not high. Figure 6a shows the heat map and fixation time of Quadrant 3 "Ancient". It can be seen that the sight of the subjects was relatively scattered, and the AOI was large but scattered. ...
Context 2
... (b) Figure 6. This is the heat map and fixation time data for quadrant 3 and 4. They should be listed as: (a) Heat zone map and gaze time data for quadrant 3 "Ancient". ...
Context 3
... Heat zone map and gaze time data for quadrant 4 "Plain". Figure 6b shows the heat map and fixation time of Quadrant 4 "Plain". It can be seen that the subjects' sight is relatively balanced, and they did not show interest in a certain area of a certain sample. ...
Context 4
... first fixation time and fixation duration of samples in Quadrant 4 are higher than those in other quadrants, indicating that the viewers' attention degree is higher. Figure 6b shows the heat map and fixation time of Quadrant 4 "Plain". It can be seen that the subjects' sight is relatively balanced, and they did not show interest in a certain area of a certain sample. ...
Citations
... Zhuang brocade is a traditional hand-woven fabric with distinctive characteristics of the Zhuang ethnic group in China and is one of the excellent intangible cultural heritages of China with a long history [1]. In the context of the multicultural and information-rich era, the issue of inheriting and innovating Zhuang brocade urgently needs to be addressed. ...
To promote the inheritance of Zhuang brocade culture and the rapid extraction of features and automatic generation of patterns, this paper constructs a feature dataset of Zhuang brocade patterns and proposes an automatic generation technology using relative coordinates and regional content replacement. Firstly, by sorting through a large number of cases, a feature dataset of Zhuang brocade patterns is constructed. For the significant features of Zhuang brocade patterns, intelligent extraction algorithms and processes are used to effectively extract the color matching, patterns, and organizational forms of the patterns into the feature dataset. Secondly, to generate Zhuang brocade patterns quickly, an automatic generation technology based on genotype encoding and regional replacement algorithms is proposed, which encodes these pattern elements into a format that can be interpreted by computer algorithms. Finally, through similarity evaluation, the method’s feasibility for rapid extraction and generation of Zhuang brocade patterns is effectively verified. This method is significant for the inheritance of Zhuang brocade patterns and the development of the intangible cultural heritage industry.
... Kansei Engineering is frequently utilized for feature extraction of Kanei images by the Kansei word scale. Yuedi Huang [52] et al. used Kansei Engineering to extract intangible cultural heritage features. Hartono, M [53] used a modified Kansei Engineering method to explore service demand attraction and applied it to sustainable service design. ...
Sustainable development is an important trend for railway stations, and public facilities are essential parts of railway stations. With the sustainable development of railway station construction, the aesthetic design of public facilities is a problem that needs to be solved in the field of industrial design. In this context, this study proposed an aesthetic design and evaluation method for public facilities in railway stations. This method is constructed by combining the Kansei image and AHP (analytic hierarchy process)–FCE (fuzzy comprehensive evaluation) model, and takes the information counter at Xiong’an railway station as an example to illustrate the method. JACKTM is applied to evaluate the ergonomics of the design scheme. The results are as follows. (1) Ecological culture is an important source of Kansei images for aesthetic designs in the context of sustainable development. Kansei words, such as understated, delicate, dynamic, and others, which reflect original simplicity and original nature, are typical semantic features. Simple and smooth shapes are typical form features. (2) An aesthetic design is a system of various elements; the core content of an aesthetic design is to reflect the original aesthetic feeling. On this basis, the elements of simple, harmonious, humanized, and natural constitute the aesthetic design principle. This method is suitable for the aesthetic design and evaluation of public facilities in railway stations, which could provide valuable guidance for the aesthetic design of public facilities in railway stations under the background of sustainable development.
... At the beginning of the experiment, the participants were required to perform an image-matching evaluation in the car styling evaluation interface according to the form style of the research samples. In this study, the experiment used a five-point Likert scale [51] with image ratings of 1, 2, 3, 4, and 5. In the case of "atmospheric", "1", "2", "3", "4", and "5" indicate that the car styling was evaluated as "very un-atmospheric", "relatively un-atmospheric", "between un-atmospheric and atmospheric", "relatively atmospheric", and "very atmospheric", respectively. ...
... were required to perform an image-matching evaluation in the car styling evaluation interface according to the form style of the research samples. In this study, the experiment used a five-point Likert scale [51] with image ratings of 1, 2, 3, 4, and 5. In the case of "atmospheric", "1", "2", "3", "4", and "5" indicate that the car styling was evaluated as "very un-atmospheric", "relatively un-atmospheric", "between un-atmospheric and atmospheric", "relatively atmospheric", and "very atmospheric", respectively. ...
Effective product styling designs must increasingly address users’ emotional requirements. This study introduces a product styling design method combining electroencephalography (EEG) and eye tracking for multimodal measurement based on the Kansei engineering theory. The feasibility of determining a target image using a similarity calculation model is verified. An experimental paradigm based on implicit measures is presented for product styling cognition research. This paradigm involves determining the target image, sample selection, target image matching experiments, and product styling cognition experiments. Based on the combined EEG and eye-tracking measurements, insights into product-form cognition are deduced to provide a scientific basis for product-form innovation design. Notably, variations in event-related potential during user cognition of product styling are more evident in the product-styling perception phase than in the evaluation phase. In the styling perception phase, samples with “high match” with the target image elicit more pronounced EEG responses than those with “low match”. These findings demonstrate the viability of understanding product-form cognition through multimodal implicit measurements, addressing issues such as the pronounced subjectivity inherent in traditional methods. Furthermore, this approach provides a pioneering technique for Kansei engineering research and offers a methodology for multimodal implicit measurements of product innovation design.
... Again, technology allows the transformation of cultural heritage into new 21st century forms. Furthermore, Huang and Pan [3] focused on intangible heritage, such as the Zhuang brocade weaving techniques, and used technology to provide a deeper understanding of such brocades' cultural traits. Multiple brocade samples were used, and a user study that employed eye tracking and recording of emotions showed user reflections on their heritage and revealed the possibilities for further design developments inspired by the Zhuang brocade weaving techniques. ...
The occurrence of cultural disasters, such as the fire damage at the Notre Dame de Paris in 2019 and at the National Museum of Brazil in 2018, and the recent COVID-19 pandemic highlight that the need to digitize cultural heritage is essential [...]
... Researchers have examined how people look at paintings (Bailey-Ross et al. 2017), how people perceive heritage in media (Tzi-Dong Ng et al. 2022;Wu et al. 2019), how museum visitors behave (Reitstätter et al. 2020), and what encourages them to undertake cultural tourism (Rainoldi and Jooss 2020). Measurements based on eye-tracking data have been made in relation to landscape (Huang and Pan 2021;Qiu et al. 2020), urban layouts (Hollander et al. 2020;Krupina et al. 2017;Zvyagina and Assis 2018), elevations (De la Fuente Suárez 2020; Zou and Ergan 2019), historical interiors (Mandolesi et al. 2022;Rusnak and Ramus 2019) and historical details. There has been an interesting study that registered the gaze path during the process of knowledge acquisition in cultural heritage games (Raptis et al. 2019). ...
In 1964 the Venice Charter described anastylosis as the only acceptable method of reassembly of architectural remains. Although the scientific community has agreed with the Charter’s decision, many questions pertaining to the technical and aesthetic aspects of anastylosis remain unanswered. Virtual anastylosis seems one of the most promising digital solutions to finding at least some answers, as it permits testing various solutions before carrying out the actual physical re-erection of a damaged monument. Studying such variants with eye-trackers allows the participation of non-professional viewers at the very beginning of the process, that is at the design stage. By understanding how ordinary people look at different reconstructions, professionals and scholars can determine which elements would assist and which would hinder the instinctive assessment of the object’s value and history. This study compares perceptions of three variants of the same column. A total of 232 people were divided into three groups and asked to examine different types of anastyloses: with an empty cavity, with a cavity filled with a brighter stone, and with a cavity filled with a stone of the same color and texture as the rest of the column. Their perception of the columns was then analyzed using several parameters, including the number of fixations, the time spent looking at individual elements, and the chronological order in which the parts of the stimuli was taken in. This paper explores the benefits and the potential of this new research tool as well as offers a more detailed look at what a viewer-friendly model of anastylosis may be like.
