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The relationship among the internal, customer, and external environments (Ferrell & Hartline 2011, 91).

The relationship among the internal, customer, and external environments (Ferrell & Hartline 2011, 91).

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This paper examines Karelia University of Applied Sciences (Karelia UAS) as an educational service provider and leads to the formulation of a communication strategy to attract international students. The necessity for this research arose from the aim of the university of applied sciences to increase the number of international students and the inte...